Overview
Background
Ashish Sinha, Professor of Marketing at UQ Business School and Visiting Professor of Marketing & Research Fellow at the Indian School of Business. He has previously held senior leadership positions in both industry and academia, including Academic Dean of Executive Education (ISB), Associate Dean (Research), Interim Dean and Acting Head of Economics at UTS Business School, and Professor and Head of School of Marketing at University of New South Wales (UNSW); Vice President, Analytics Insights group at IRI, Chicago, USA.
As the Academic Dean of ExecED at ISB, he led the digital transformaiton of the Executive Education culminating in the ExecED program being ranked Financial Times #38 in the world for Custom Programs. In the role of ADR and the defacto co-Internal Dean, he led the transformation of the UTS Business School into an externally-engaged research powerhouse, that culminated in the school being ranked in the top 3 Business Schools in Australia as per ERA 2018.
He currently holds or previously held visiting appointments at the Indian School of Business (ISB), Hong Kong Polytech University and University of Alberta.
His work has appeared in many academic and trade journals, including Marketing Science, the Journal of Marketing, the Journal of the Academy of Marketing Science, the Journal of Marketing Research, the Journal of Consumer Psychology, the Journal of Retailing, Marketing Letters, the Journal of Retailing and Consumer Services, the Journal of Business Research, European Marketing Journal, Industrial Marketing Management and Australasian Marketing Journal.
He is also a recipient of many academic awards including Davidson Award for Best Journal of Retailing Paper and is twice runner-up for the Gary Lilien Practice Award for the significant impact that his work has made to the practice of business. He is the winner of the 2013 ANZMAC Distinguished Researcher Award and became an ANZMAC Fellow in 2016.
He has supervised to completion 10 PhD students, several of them hold senior academic & practitioner positions, and are recipents of academic awards including, 2016 ANZMAC Layton Best Dissertation Award and a 2022 finalist for the AMA (American Marketing Association)/Howard Best Dissertation Award.
Availability
- Professor Ashish Sinha is:
- Available for supervision
Research impacts
My work lies at the interface of theory and practice, and has made a sustained and significant impact on the practice of business. I am serial enterpreneur who has sold two Analytics firm, both projects received accolades from academia and practice. For my accomplishment i have been a twice runner-up for the prestigious GARY Lilien (INFORMS) Marketing Science Practice Award in 2005 and 2013 for the sustained and signficant impact my work has made to the practice of Analytics.
I am also a CI of the $240 million Food Agility CRC (the largest CRC).
Works
Search Professor Ashish Sinha’s works on UQ eSpace
2016
Journal Article
Toward a theory of marketing law transgressions
Gazley, Aaron, Sinha, Ashish and Rod, Michel (2016). Toward a theory of marketing law transgressions. Journal of Business Research, 69 (2), 476-483. doi: 10.1016/j.jbusres.2015.05.004
2012
Journal Article
Retail revenue optimization: the past, the present and the future
Sinha, Ashish and Sahgal, Anna (2012). Retail revenue optimization: the past, the present and the future. Journal of Revenue and Pricing Management, 11 (3), 319-321. doi: 10.1057/rpm.2012.15
2012
Journal Article
Special issue on pricing and revenue management models in marketing
Sinha, Ashish and Gazley, Aaron (2012). Special issue on pricing and revenue management models in marketing. Journal of Revenue and Pricing Management, 11 (3), 251-252. doi: 10.1057/rpm.2012.16
2012
Journal Article
Role of quality management capabilities in developing market-based organisational learning capabilities: case study evidence from four Indian business process outsourcing firms
Malik, Ashish, Sinha, Ashish and Blumenfeld, Stephen (2012). Role of quality management capabilities in developing market-based organisational learning capabilities: case study evidence from four Indian business process outsourcing firms. Industrial Marketing Management, 41 (4), 639-648. doi: 10.1016/j.indmarman.2011.06.037
2011
Journal Article
Different determinants at different times: B2B adoption of a radical innovation
Vowles, Nicole, Thirkell, Peter and Sinha, Ashish (2011). Different determinants at different times: B2B adoption of a radical innovation. Journal of Business Research, 64 (11), 1162-1168. doi: 10.1016/j.jbusres.2011.06.016
2011
Journal Article
Understanding preferences for motion pictures
Gazley, Aaron, Clark, Gemma and Sinha, Ashish (2011). Understanding preferences for motion pictures. Journal of Business Research, 64 (8), 854-861. doi: 10.1016/j.jbusres.2010.09.012
2008
Journal Article
Measuring customer based brand equity using hierarchical Bayes methodology
Sinha, Ashish, Gazley, Aaron and Ashill, Nicholas J. (2008). Measuring customer based brand equity using hierarchical Bayes methodology. Australasian Marketing Journal, 16 (1), 3-19. doi: 10.1016/S1441-3582(08)70001-6
2005
Journal Article
A methodology for incorporating prior information into choice models
Popkowski Leszczyc, Peter T. L. and Sinha, Ashish (2005). A methodology for incorporating prior information into choice models. Journal of Retailing and Consumer Services, 12 (2), 113-123. doi: 10.1016/j.jretconser.2004.05.001
2005
Journal Article
A method to incorporate managerial intuition into models of consumer choice
Sinha, Ashish and Popkowski Leszczyc, Peter (2005). A method to incorporate managerial intuition into models of consumer choice. Journal of Retailing and Consumer Services, 12 (2), 113-123.
2004
Journal Article
An exploratory study into the impact of components of brand equity and country of origin effects on purchase intention
Ashill, Nicholas J. and Sinha, Ashish (2004). An exploratory study into the impact of components of brand equity and country of origin effects on purchase intention. Journal of Asia-Pacific Business, 5 (3), 27-43. doi: 10.1300/J098v05n03_03
2000
Journal Article
Consumer store choice dynamics: an analysis of the competitive market structure for grocery stores
Leszczyc, P.T.L.P., Sinha, A. and Timmermans, H.J.P. (2000). Consumer store choice dynamics: an analysis of the competitive market structure for grocery stores. Journal of Retailing, 76 (3), 323-345. doi: 10.1016/S0022-4359(00)00033-6
2000
Conference Publication
Measuring customer based brand equity using hierarchical Bayes methodology
Sinha, Ashish, Peter T.L. Popkowski Leszczyc and Pappu, Ravi (2000). Measuring customer based brand equity using hierarchical Bayes methodology. AMA Summer Educator’s Conference, USA, August 2000.
2000
Journal Article
Understanding supermarket competition using choice maps
Sinha, Ashish (2000). Understanding supermarket competition using choice maps. Marketing Letters, 11 (1), 21-35. doi: 10.1023/A:1008190508803
1995
Journal Article
The TQM impact: a study of quality managers' perceptions
Larson, Paul D. and Sinha, Ashish (1995). The TQM impact: a study of quality managers' perceptions. Quality Management Journal, 2 (3), 53-66. doi: 10.1080/10686967.1995.11918691
Supervision
Availability
- Professor Ashish Sinha is:
- Available for supervision
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Supervision history
Current supervision
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Doctor Philosophy
The impact of digital transformation on consumer-based brand equity
Associate Advisor
Other advisors: Associate Professor Ravi Pappu
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Doctor Philosophy
Sales recruitment and incentivisation in complex B2B as-a-service organisations across the organisation lifecycle.
Associate Advisor
Other advisors: Dr Mark Brown
Media
Enquiries
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