Dr Josephine Previte
Dr

Josephine Previte

Email: 
Phone: 
+61 7 334 68095

Background

Dr Josephine Previte’s research focuses on issues related to the use of qualitative and digital methodologies in marketing and health service research, gender and embodiment issues in social marketing practice and social technology influences on consumer behaviour.

She has worked on a broad range of social marketing projects including alcohol consumption, breastfeeding, breastscreening, blood donation and new technology use to deliver social marketing services. Her research interests in social marketing, technology and consumption contexts has led to publications in academic journals, book chapters and conference papers, and delivered findings to invited speaking engagements.

Availability

Dr Josephine Previte is:
Available for supervision
Media expert

Fields of research

Biomedical and Clinical Sciences Commerce, Management, Tourism and Services Commercial services Health Sciences Information and Computing Sciences Marketing Mathematical Sciences Pure mathematics

Qualifications

  • Doctor of Philosophy, Queensland University of Technology
  • Graduate Certificate in Learning and Teaching in Higher Education, The University of Queensland

Research interests

  • Social Marketing

  • Consumer Behaviour

  • Qualitative Inquiry

  • Digital Methodologies

  • Health Service Research

  • Consumption and culture

Search Professor Josephine Previte’s works on UQ eSpace

91 works between 1999 and 2024
All (91) Journal Article (46) Book Chapter (12) Conference Publication (29) Book (4)

1 - 20 of 91 works

Featured

2023

Journal Article

Enabling a service thinking mindset: practices for the global service ecosystem

Alkire, Linda, Russell-Bennett, Rebekah, Previte, Josephine and Fisk, Raymond P. (2023). Enabling a service thinking mindset: practices for the global service ecosystem. Journal of Service Management, 34 (3), 580-602. doi: 10.1108/josm-02-2022-0070

Enabling a service thinking mindset: practices for the global service ecosystem

2022

Journal Article

Exoskeletons at your service: a multi-disciplinary structured literature review

Tarbit, James, Hartley, Nicole and Previte, Josephine (2022). Exoskeletons at your service: a multi-disciplinary structured literature review. Journal of Services Marketing, 37 (3), 313-339. doi: 10.1108/jsm-02-2022-0045

Exoskeletons at your service: a multi-disciplinary structured literature review

Featured

2022

Journal Article

Commentary: the moral limits of service markets – just because we can, should we?

Raciti, Maria, Badejo, Foluké Abigail, Previte, Josephine and Schuetz, Michael (2022). Commentary: the moral limits of service markets – just because we can, should we?. Journal of Services Marketing, 36 (2), 89-96. doi: 10.1108/JSM-06-2021-0212

Commentary: the moral limits of service markets – just because we can, should we?

Featured

2021

Journal Article

Coronavirus crisis and health care: learning from a service ecosystem perspective

Brodie, Roderick J., Ranjan, Kumar Rakesh, Verreynne, Martie-louise, Jiang, Yawei and Previte, Josephine (2021). Coronavirus crisis and health care: learning from a service ecosystem perspective. Journal of Service Theory and Practice, 31 (2), 225-246. doi: 10.1108/jstp-07-2020-0178

Coronavirus crisis and health care: learning from a service ecosystem perspective

Featured

2020

Journal Article

Hidden in plain sight: building visibility for critical gender perspectives exploring markets, marketing and society

Gurrieri, Lauren, Previte, Josephine and Prothero, Andrea (2020). Hidden in plain sight: building visibility for critical gender perspectives exploring markets, marketing and society. Journal of Macromarketing, 40 (4), 437-444. doi: 10.1177/0276146720952530

Hidden in plain sight: building visibility for critical gender perspectives exploring markets, marketing and society

Featured

2020

Journal Article

Beyond concern: socio-demographic and attitudinal influences on privacy and disclosure choices

Pomfret, Liam, Previte, Josephine and Coote, Len (2020). Beyond concern: socio-demographic and attitudinal influences on privacy and disclosure choices. Journal of Marketing Management, 36 (5-6), 1-31. doi: 10.1080/0267257x.2020.1715465

Beyond concern: socio-demographic and attitudinal influences on privacy and disclosure choices

Featured

2019

Journal Article

A continuum of transformative service exchange: insights for service and social marketers

Previte, Josephine and Robertson, Nichola (2019). A continuum of transformative service exchange: insights for service and social marketers. Journal of Services Marketing, 33 (6), 671-686. doi: 10.1108/JSM-10-2018-0280

A continuum of transformative service exchange: insights for service and social marketers

Featured

2019

Book

Consumer behaviour: buying, having, being

Solomon, Michael, Russell-Bennett, Rebekah and Previte, Josephine (2019). Consumer behaviour: buying, having, being. 4th ed. Melbourne, VIC Australia: Pearson Australia.

Consumer behaviour: buying, having, being

Featured

2018

Journal Article

Design for service inclusion: creating inclusive service systems by 2050

Fisk, Raymond P., Dean, Alison M., Alkire (née Nasr), Linda, Joubert, Alison, Previte, Josephine, Robertson, Nichola and Rosenbaum, Mark Scott (2018). Design for service inclusion: creating inclusive service systems by 2050. Journal of Service Management, 29 (5), 834-858. doi: 10.1108/JOSM-05-2018-0121

Design for service inclusion: creating inclusive service systems by 2050

Featured

2016

Journal Article

Social marketing’s consumer myopia: applying a behavioural ecological model to address wicked problems

Brennan, Linda, Previte, Josephine and Fry, Marie-Louise (2016). Social marketing’s consumer myopia: applying a behavioural ecological model to address wicked problems. Journal of Social Marketing, 6 (3), 219-239. doi: 10.1108/JSOCM-12-2015-0079

Social marketing’s consumer myopia: applying a behavioural ecological model to address wicked problems

Featured

2015

Journal Article

Friends or foes: group influence effects on moderate drinking behaviors

Previte, Josephine, Fry, Marie-Louise, Drennan, Judy and Hasan, Syed Fazal E. (2015). Friends or foes: group influence effects on moderate drinking behaviors. Journal of Business Research, 68 (10), 2146-2154. doi: 10.1016/j.jbusres.2015.03.014

Friends or foes: group influence effects on moderate drinking behaviors

Featured

2014

Journal Article

Shaping safe drinking cultures: evoking positive emotion to promote moderate-drinking behaviour

Previte, Josephine, Russell-Bennett, Rebekah and Parkinson, Joy (2014). Shaping safe drinking cultures: evoking positive emotion to promote moderate-drinking behaviour. International Journal of Consumer Studies, 39 (1), 12-24. doi: 10.1111/ijcs.12146

Shaping safe drinking cultures: evoking positive emotion to promote moderate-drinking behaviour

Featured

2014

Journal Article

The role of desire in understanding intentions to drink responsibly: an application of the Model of Goal-Directed Behaviour

Fry, Marie-Louise, Drennan, Judy, Previte, Josephine, White, Angela and Tjondronegoro, Dian (2014). The role of desire in understanding intentions to drink responsibly: an application of the Model of Goal-Directed Behaviour. Journal of Marketing Management, 30 (5-6), 551-570. doi: 10.1080/0267257X.2013.875931

The role of desire in understanding intentions to drink responsibly: an application of the Model of Goal-Directed Behaviour

Featured

2013

Journal Article

Women's bodies as sites of control: inadvertent stigma and exclusion in social marketing

Gurrieri, Lauren, Previte, Josephine and Brace-Govan, Jan (2013). Women's bodies as sites of control: inadvertent stigma and exclusion in social marketing. Journal of Macromarketing, 33 (2), 128-143. doi: 10.1177/0276146712469971

Women's bodies as sites of control: inadvertent stigma and exclusion in social marketing

Featured

2013

Journal Article

The value of health and wellbeing: an empirical model of value creation in social marketing

Zainuddin, Nadia, Russell-Bennett, Rebekah and Previte, Josephine (2013). The value of health and wellbeing: an empirical model of value creation in social marketing. European Journal of Marketing, 47 (9), 1504-1524. doi: 10.1108/EJM-10-2011-0564

The value of health and wellbeing: an empirical model of value creation in social marketing

Featured

2007

Journal Article

Q Methodology and Rural Research

Previte, Josephine, Pini, Barbara and Haslam-McKenzie, Fiona (2007). Q Methodology and Rural Research. Sociologia Ruralis, 47 (2), 135-147. doi: 10.1111/j.1467-9523.2007.00433.x

Q Methodology and Rural Research

2024

Conference Publication

Prosocial helping behaviors for effective use of social media

Baumann, Annika, Matook, Sabine, Previte, Josephine and Krasnova, Hanna (2024). Prosocial helping behaviors for effective use of social media. ECIS 2024: People first: constructing digital futures together, Paphos, Cyprus, 13 - 19 June 2024. Atlanta, GA, United States: Association for Information Systems.

Prosocial helping behaviors for effective use of social media

2023

Journal Article

Examining the role of market learning in innovation-based dual performance in social purpose organizations (SPOs)

Jayawardhana, Kumudu, Weerawardena, Jay and Previte, Josephine (2023). Examining the role of market learning in innovation-based dual performance in social purpose organizations (SPOs). Journal of Strategic Marketing, 32 (4), 491-515. doi: 10.1080/0965254X.2023.2251496

Examining the role of market learning in innovation-based dual performance in social purpose organizations (SPOs)

2023

Book

Consumer behaviour: buying, having, being

Solomon, Michael, Russell-Bennett, Rebekah, Previte, Josephine and Payne, Ryan (2023). Consumer behaviour: buying, having, being. 5th ed. Melbourne, VIC Australia: Pearson Australia.

Consumer behaviour: buying, having, being

2023

Conference Publication

Embracing brand vulnerability: systematic literature review and conceptualisation

France, Cassandra, Previte, Josephine, Weerawardena, Jay, Popkowski-Leszczyc, Peter, Brodie, Roderick and Lin, Jinling (2023). Embracing brand vulnerability: systematic literature review and conceptualisation. ANZMAC 2023: Marketing for good, Dunedin, New Zealand, 4 - 6 December 2023. Dunedin, New Zealand: University of Otago.

Embracing brand vulnerability: systematic literature review and conceptualisation

Past funding

  • 2024
    Empowering Accessible Travel: An Evaluation of the `Access Accelerator¿ Program
    Spinal Life Australia
    Open grant
  • 2024
    Building resilient social enterprises in Queensland
    Social Enterprise Research Grants
    Open grant
  • 2015 - 2019
    Drinkwise: How to drink properly campaign evaluation
    Royal Melbourne Institute of Technology University
    Open grant
  • 2012 - 2016
    From Hospitals to Hospitality: Understanding the influence of Interaction with Staff and Service Quality on Donor Intention to Re-donate
    Australian Red Cross Blood Service
    Open grant
  • 2011 - 2012
    Individual and community resilience: Understanding how social networks stimulate positive individual and group behaviours
    UQ Early Career Researcher
    Open grant
  • 2010 - 2012
    Customer Value Co-creation enhancing Aged Care Services: evaluating the benefits for the organisation, residents and employees
    UQ Collaboration and Industry Engagement Fund
    Open grant

Availability

Dr Josephine Previte is:
Available for supervision

Before you email them, read our advice on how to contact a supervisor.

Supervision history

Current supervision

  • Doctor Philosophy

    Consumer sentiment towards pro-sociality: Examining consumer responsiveness to prosocial marketing and intentions to form prosocial behaviours

    Principal Advisor

    Other advisors: Dr Cassandra France

  • Doctor Philosophy

    Beyond Recovery: Developing A Decision Making Framework For State and Provincial Level Governments To Design And Deliver Mental Health and Wellbeing Services That Promote Resilence and Foster Growth To Communites Impacted By Climate Risk Disasters

    Associate Advisor

    Other advisors: Dr Fiona Charlson

  • Doctor Philosophy

    Augmenting the service context: Exploring the effects of exoskeleton usage

    Associate Advisor

    Other advisors: Associate Professor Nicole Hartley

Completed supervision

Enquiries

Contact Dr Josephine Previte directly for media enquiries about:

  • Behaviour change campaigns
  • Consumer behaviour
  • Gendered consumption
  • Social marketing

Need help?

For help with finding experts, story ideas and media enquiries, contact our Media team:

communications@uq.edu.au