
Overview
Background
Dr Josephine Previte’s research focuses on issues related to the use of qualitative and digital methodologies in marketing and health service research, gender and embodiment issues in social marketing practice and social technology influences on consumer behaviour.
She has worked on a broad range of social marketing projects including alcohol consumption, breastfeeding, breastscreening, blood donation and new technology use to deliver social marketing services. Her research interests in social marketing, technology and consumption contexts has led to publications in academic journals, book chapters and conference papers, and delivered findings to invited speaking engagements.
Availability
- Dr Josephine Previte is:
- Available for supervision
- Media expert
Fields of research
Qualifications
- Doctor of Philosophy, Queensland University of Technology
- Graduate Certificate in Learning and Teaching in Higher Education, The University of Queensland
Research interests
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Social Marketing
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Consumer Behaviour
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Qualitative Inquiry
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Digital Methodologies
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Health Service Research
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Consumption and culture
Works
Search Professor Josephine Previte’s works on UQ eSpace
Featured
2023
Journal Article
Enabling a service thinking mindset: practices for the global service ecosystem
Alkire, Linda, Russell-Bennett, Rebekah, Previte, Josephine and Fisk, Raymond P. (2023). Enabling a service thinking mindset: practices for the global service ecosystem. Journal of Service Management, 34 (3), 580-602. doi: 10.1108/josm-02-2022-0070
Featured
2022
Journal Article
Exoskeletons at your service: a multi-disciplinary structured literature review
Tarbit, James, Hartley, Nicole and Previte, Josephine (2022). Exoskeletons at your service: a multi-disciplinary structured literature review. Journal of Services Marketing, 37 (3), 313-339. doi: 10.1108/jsm-02-2022-0045
Featured
2022
Journal Article
Commentary: the moral limits of service markets – just because we can, should we?
Raciti, Maria, Badejo, Foluké Abigail, Previte, Josephine and Schuetz, Michael (2022). Commentary: the moral limits of service markets – just because we can, should we?. Journal of Services Marketing, 36 (2), 89-96. doi: 10.1108/JSM-06-2021-0212
Featured
2021
Journal Article
Coronavirus crisis and health care: learning from a service ecosystem perspective
Brodie, Roderick J., Ranjan, Kumar Rakesh, Verreynne, Martie-louise, Jiang, Yawei and Previte, Josephine (2021). Coronavirus crisis and health care: learning from a service ecosystem perspective. Journal of Service Theory and Practice, 31 (2), 225-246. doi: 10.1108/jstp-07-2020-0178
Featured
2020
Journal Article
Hidden in plain sight: building visibility for critical gender perspectives exploring markets, marketing and society
Gurrieri, Lauren, Previte, Josephine and Prothero, Andrea (2020). Hidden in plain sight: building visibility for critical gender perspectives exploring markets, marketing and society. Journal of Macromarketing, 40 (4), 437-444. doi: 10.1177/0276146720952530
Featured
2020
Journal Article
Beyond concern: socio-demographic and attitudinal influences on privacy and disclosure choices
Pomfret, Liam, Previte, Josephine and Coote, Len (2020). Beyond concern: socio-demographic and attitudinal influences on privacy and disclosure choices. Journal of Marketing Management, 36 (5-6), 1-31. doi: 10.1080/0267257x.2020.1715465
Featured
2019
Journal Article
A continuum of transformative service exchange: insights for service and social marketers
Previte, Josephine and Robertson, Nichola (2019). A continuum of transformative service exchange: insights for service and social marketers. Journal of Services Marketing, 33 (6), 671-686. doi: 10.1108/JSM-10-2018-0280
Featured
2019
Book
Consumer behaviour: buying, having, being
Solomon, Michael, Russell-Bennett, Rebekah and Previte, Josephine (2019). Consumer behaviour: buying, having, being. 4th ed. Melbourne, VIC Australia: Pearson Australia.
Featured
2018
Journal Article
Design for service inclusion: creating inclusive service systems by 2050
Fisk, Raymond P., Dean, Alison M., Alkire (née Nasr), Linda, Joubert, Alison, Previte, Josephine, Robertson, Nichola and Rosenbaum, Mark Scott (2018). Design for service inclusion: creating inclusive service systems by 2050. Journal of Service Management, 29 (5), 834-858. doi: 10.1108/JOSM-05-2018-0121
Featured
2016
Journal Article
Social marketing’s consumer myopia: applying a behavioural ecological model to address wicked problems
Brennan, Linda, Previte, Josephine and Fry, Marie-Louise (2016). Social marketing’s consumer myopia: applying a behavioural ecological model to address wicked problems. Journal of Social Marketing, 6 (3), 219-239. doi: 10.1108/JSOCM-12-2015-0079
Featured
2015
Journal Article
Friends or foes: group influence effects on moderate drinking behaviors
Previte, Josephine, Fry, Marie-Louise, Drennan, Judy and Hasan, Syed Fazal E. (2015). Friends or foes: group influence effects on moderate drinking behaviors. Journal of Business Research, 68 (10), 2146-2154. doi: 10.1016/j.jbusres.2015.03.014
Featured
2014
Journal Article
Shaping safe drinking cultures: evoking positive emotion to promote moderate-drinking behaviour
Previte, Josephine, Russell-Bennett, Rebekah and Parkinson, Joy (2014). Shaping safe drinking cultures: evoking positive emotion to promote moderate-drinking behaviour. International Journal of Consumer Studies, 39 (1), 12-24. doi: 10.1111/ijcs.12146
Featured
2014
Journal Article
The role of desire in understanding intentions to drink responsibly: an application of the Model of Goal-Directed Behaviour
Fry, Marie-Louise, Drennan, Judy, Previte, Josephine, White, Angela and Tjondronegoro, Dian (2014). The role of desire in understanding intentions to drink responsibly: an application of the Model of Goal-Directed Behaviour. Journal of Marketing Management, 30 (5-6), 551-570. doi: 10.1080/0267257X.2013.875931
Featured
2013
Journal Article
Women's bodies as sites of control: inadvertent stigma and exclusion in social marketing
Gurrieri, Lauren, Previte, Josephine and Brace-Govan, Jan (2013). Women's bodies as sites of control: inadvertent stigma and exclusion in social marketing. Journal of Macromarketing, 33 (2), 128-143. doi: 10.1177/0276146712469971
Featured
2013
Journal Article
The value of health and wellbeing: an empirical model of value creation in social marketing
Zainuddin, Nadia, Russell-Bennett, Rebekah and Previte, Josephine (2013). The value of health and wellbeing: an empirical model of value creation in social marketing. European Journal of Marketing, 47 (9), 1504-1524. doi: 10.1108/EJM-10-2011-0564
Featured
2007
Journal Article
Q Methodology and Rural Research
Previte, Josephine, Pini, Barbara and Haslam-McKenzie, Fiona (2007). Q Methodology and Rural Research. Sociologia Ruralis, 47 (2), 135-147. doi: 10.1111/j.1467-9523.2007.00433.x
2024
Conference Publication
Prosocial helping behaviors for effective use of social media
Baumann, Annika, Matook, Sabine, Previte, Josephine and Krasnova, Hanna (2024). Prosocial helping behaviors for effective use of social media. ECIS 2024: People first: constructing digital futures together, Paphos, Cyprus, 13 - 19 June 2024. Atlanta, GA, United States: Association for Information Systems.
2024
Conference Publication
Embracing brand vulnerability: systematic literature review and conceptualisation
France, Cassandra, Previte, Josephine, Weerawardena, Jay, Popkowski Leszczyc, Peter, Brodie, Roderick and Lin, Jinling (2024). Embracing brand vulnerability: systematic literature review and conceptualisation. Australian and New Zealand Marketing Academy Conference, Dunedin, New Zealand, 1 - 3 December 2023.
2023
Journal Article
Examining the role of market learning in innovation-based dual performance in social purpose organizations (SPOs)
Jayawardhana, Kumudu, Weerawardena, Jay and Previte, Josephine (2023). Examining the role of market learning in innovation-based dual performance in social purpose organizations (SPOs). Journal of Strategic Marketing, 32 (4), 491-515. doi: 10.1080/0965254X.2023.2251496
2023
Book
Consumer behaviour: buying, having, being
Solomon, Michael, Russell-Bennett, Rebekah, Previte, Josephine and Payne, Ryan (2023). Consumer behaviour: buying, having, being. 5th ed. Melbourne, VIC Australia: Pearson Australia.
Funding
Past funding
Supervision
Availability
- Dr Josephine Previte is:
- Available for supervision
Before you email them, read our advice on how to contact a supervisor.
Supervision history
Current supervision
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Doctor Philosophy
An Investigation of the Social Affect of Consumer Sentiment: Implications for Nonprofit Marketing and Prosocial Behaviour Change
Principal Advisor
Other advisors: Dr Cassandra France
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Doctor Philosophy
Consumer sentiment towards pro-sociality: Examining consumer responsiveness to prosocial marketing and intentions to form prosocial behaviours
Principal Advisor
Other advisors: Dr Cassandra France
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Doctor Philosophy
Augmenting the service context: Exploring the effects of exoskeleton usage
Associate Advisor
Other advisors: Associate Professor Nicole Hartley
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Doctor Philosophy
Exoskeletons at your Service: Exploration of Service Actor Perspectives Toward Frontline Exoskeleton Usage
Associate Advisor
Other advisors: Associate Professor Nicole Hartley
Completed supervision
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2022
Doctor Philosophy
How brand purpose is reshaping market-brand relationships: The case of Fast Moving Consumer Goods
Principal Advisor
Other advisors: Dr Alexandra Kriz
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2020
Doctor Philosophy
Battles in contested markets: The processes of legitimation in the 'legal high' market
Principal Advisor
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2018
Doctor Philosophy
Influences on consumer information sharing and privacy choices in online social networking
Principal Advisor
Other advisors: Dr Len Coote
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2016
Doctor Philosophy
The application of social marketing to issues in animal welfare
Principal Advisor
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2023
Doctor Philosophy
Un-packaging fresh food packaging: A social semiotic perspective
Associate Advisor
Other advisors: Dr Ken Tann
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2018
Doctor Philosophy
Embracing Brand Complexity: Conceptualising and Understanding the Broad Brand Concept
Associate Advisor
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2017
Doctor Philosophy
The role of market learning in social innovation and value creation in Australian social purpose organisations
Associate Advisor
Other advisors: Associate Professor Jay Weerawardena
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2013
Doctor Philosophy
Consumer Preference for Sustainability
Associate Advisor
Other advisors: Dr Len Coote
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2013
Doctor Philosophy
A consumer value theory of innovation in 3G mobile phones: a grounded theory approach
Associate Advisor
Media
Enquiries
Contact Dr Josephine Previte directly for media enquiries about:
- Behaviour change campaigns
- Consumer behaviour
- Gendered consumption
- Social marketing
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