Overview
Background
Dr Josephine Previte’s research focuses on issues related to the use of qualitative and digital methodologies in marketing and health service research, gender and embodiment issues in social marketing practice and social technology influences on consumer behaviour.
She has worked on a broad range of social marketing projects including alcohol consumption, breastfeeding, breastscreening, blood donation and new technology use to deliver social marketing services. Her research interests in social marketing, technology and consumption contexts has led to publications in academic journals, book chapters and conference papers, and delivered findings to invited speaking engagements.
Availability
- Dr Josephine Previte is:
- Available for supervision
- Media expert
Fields of research
Qualifications
- Doctor of Philosophy, Queensland University of Technology
- Graduate Certificate in Learning and Teaching in Higher Education, The University of Queensland
Research interests
-
Social Marketing
-
Consumer Behaviour
-
Qualitative Inquiry
-
Digital Methodologies
-
Health Service Research
-
Consumption and culture
Works
Search Professor Josephine Previte’s works on UQ eSpace
2016
Journal Article
Social capital stories behind young women's drinking practices
Godwin, Megan, Drennan, Judy and Previte, Josephine (2016). Social capital stories behind young women's drinking practices. Journal of Social Marketing, 6 (3), 294-314. doi: 10.1108/JSOCM-06-2015-0035
2016
Conference Publication
Understanding What Responsible Alcohol Management Means to Community Sport Club Management Committees
Thompson, H., Kelly, S., Previte, J. and Kelly, A. B. (2016). Understanding What Responsible Alcohol Management Means to Community Sport Club Management Committees. 7th International Conference on Sport in Society, Honolulu, HI, United States, 2-3 June 2016.
2016
Conference Publication
The role of other people in the emotional experience of an altruistic service
Russell-Bennett, R., Glavas, C., Hartel, C. E. J., Previte, J. and Smith, G. (2016). The role of other people in the emotional experience of an altruistic service. International Conference on Emotions and Organizational Life: EMONET X, Rome Italy, 4-5 July 2016.
2015
Journal Article
Who Is the Biggest Loser? Fat News Coverage Is a Barrier to Healthy Lifestyle Promotion
Previte, Josephine and Gurrieri, Lauren (2015). Who Is the Biggest Loser? Fat News Coverage Is a Barrier to Healthy Lifestyle Promotion. Health Marketing Quarterly, 32 (4), 330-349. doi: 10.1080/07359683.2015.1093881
2015
Journal Article
Strengthening social marketing research: Harnessing "insight" through ethnography
Brennan, Linda, Fry, Marie-Louise and Previte, Josephine (2015). Strengthening social marketing research: Harnessing "insight" through ethnography. Australasian Marketing Journal, 23 (4), 286-293. doi: 10.1016/j.ausmj.2015.10.003
2015
Journal Article
Designing a Mobile Social Tool that Moderates Drinking
Tjondronegoro, Dian, Drennan, Judy, Kavanagh, David J., Zhao, Elaine Jing, White, Angela M., Previte, Josephine, Connor, Jason P. and Fry, Marie-Louise (2015). Designing a Mobile Social Tool that Moderates Drinking. Ieee Pervasive Computing, 14 (3) 7140685, 62-69. doi: 10.1109/MPRV.2015.62
2014
Journal Article
Can a text message a week improve breastfeeding?
Gallegos, Danielle, Russell-Bennett, Rebekah, Previte, Josephine and Parkinson, Joy (2014). Can a text message a week improve breastfeeding?. Bmc Pregnancy and Childbirth, 14 (1) 374, 374.1-374.11. doi: 10.1186/s12884-014-0374-2
2014
Journal Article
Neoliberalism and managed health: fallacies, facades and inadvertent effects
Gurrieri, Lauren, Brace-Goan, Jan and Previte, Josephine (2014). Neoliberalism and managed health: fallacies, facades and inadvertent effects. Journal of Macromarketing, 34 (4), 532-538. doi: 10.1177/0276146714542953
2014
Journal Article
Alcohol consumption in young adults: the role of multisensory imagery
Connor, Jason P., Kavanagh, David J., Andrade, Jackie, May, Jon, Feeney, Gerald F. X., Gullo, Matthew J., White, Angela M., Fry, Marie-Louise, Drennan, Judy, Previte, Josephine and Tjondronegoro, Dian (2014). Alcohol consumption in young adults: the role of multisensory imagery. Addictive Behaviors, 39 (3), 721-724. doi: 10.1016/j.addbeh.2013.11.023
2014
Book Chapter
The need for Internal Social Marketing (ISM): Extending the people focus to service employees
Previte, Josephine and Russell-Bennett, Rebekah (2014). The need for Internal Social Marketing (ISM): Extending the people focus to service employees. Social marketing: From tunes to symphonies. (pp. 326-333) Abingdon, Oxon United Kingdom: Routledge.
2014
Book Chapter
MumBubConnect: Using SMS to engage new mothers
Russell-Bennett, Rebekah, Gallegos, Danielle, Previte, Josephine and Hamilton, Robyn (2014). MumBubConnect: Using SMS to engage new mothers. Social marketing: from tunes to symphonies. (pp. 334-343) edited by Gerard Hastings and Christine Domegan. London, United Kingdom: Routledge.
2014
Conference Publication
Privacy behaviours: protecting consumers from their friends and themselves
Pomfret, Liam and Previte, Josephine (2014). Privacy behaviours: protecting consumers from their friends and themselves. Australian and New Zealand Marketing Academy Conference (ANZMAC 2014), Brisbane, QLD, Australia, 1-3 December 2014. Brisbane, QLD, Australia: ANZMAC.
2014
Book Chapter
Case study: meso-macro-level theory - Drink Wise: investing in generational social change
Previte, Josephine, Brennan, Linda and Scott, John (2014). Case study: meso-macro-level theory - Drink Wise: investing in generational social change. Social marketing and behaviour change: models, theory and applications. (pp. 156-175) edited by Linda Brennan, Wayne Binney, Lukas Parker, Torgeir Aleti and Dang Nguyen. Cheltenham, United Kingdom: Edward Elgar Publishing. doi: 10.4337/9781782548157.00026
2014
Book Chapter
Case study: using social cognitive theory and social support coping theory to improve breastfeeding duration rates: MumBubConnect
Russell-Bennett, Rebekah, Gallegos, Danielle, Previte, Josephine and Hamilton, Robyn (2014). Case study: using social cognitive theory and social support coping theory to improve breastfeeding duration rates: MumBubConnect. Social marketing and behaviour change: models, theory and applications. (pp. 66-74) edited by Linda Brennan, Wayne Binney, Lukas Parker, Torgeir Aleti and Dang Nguyen. Cheltenham, United Kingdom: Edward Elgar Publishing. doi: 10.4337/9781782548157.00017
2013
Journal Article
Bourdieu, the boom and cashed-up bogans
Pini, Barbara and Previte, Josephine (2013). Bourdieu, the boom and cashed-up bogans. Journal of Sociology, 49 (2-3), 256-271. doi: 10.1177/1440783313481742
2013
Journal Article
Fresh ideas: services thinking for social marketing
Russell-Bennett, Rebekah, Woods, Matthew and Previte, Jo (2013). Fresh ideas: services thinking for social marketing. Journal of Social Marketing, 3 (3), 223-238. doi: 10.1108/JSOCM-02-2013-0017
2013
Journal Article
Gender, Class and Sexuality in Contemporary Australia: Representations of the Boganette
Pini, Barbara and Previte, Josephine (2013). Gender, Class and Sexuality in Contemporary Australia: Representations of the Boganette. Australian Feminist Studies, 28 (78), 348-363. doi: 10.1080/08164649.2013.857385
2013
Conference Publication
A services approach to social marketing
Russell-Bennet, Rebekah, Wood, Matthew and Previte, Josephine (2013). A services approach to social marketing. 16th Biennial World Marketing Congress, Melbourne, Australia, 17-19 July 2013. Ruston, LA, United States: Academy of Marketing Science.
2013
Book Chapter
A services approach to social marketing programs
Russell-Bennett, Rebekah, Previte, Josephine, Gallegos, Danielle, Hartel, Charmine E. J., Smith, Geoff and Hamilton, Robyn (2013). A services approach to social marketing programs. Contemporary issues in social marketing. (pp. 111-140) edited by Krzysztof Kubacki and Sharyn Rundle-Thiele. Newcastle upon Tyne, United Kingdom: Cambridge Scholars Publishing.
2012
Journal Article
Increasing loyalty to breastfeeding: investigating a product development strategy
Parkinson, Joy, Russell-Bennett, Rebekah and Previte, Josephine (2012). Increasing loyalty to breastfeeding: investigating a product development strategy. Health Marketing Quarterly, 29 (3), 223-238. doi: 10.1080/07359683.2012.705663
Funding
Past funding
Supervision
Availability
- Dr Josephine Previte is:
- Available for supervision
Before you email them, read our advice on how to contact a supervisor.
Supervision history
Current supervision
-
Doctor Philosophy
Consumer sentiment towards pro-sociality: Examining consumer responsiveness to prosocial marketing and intentions to form prosocial behaviours
Principal Advisor
Other advisors: Dr Cassandra France
-
Doctor Philosophy
An Investigation of the Social Affect of Consumer Sentiment: Implications for Nonprofit Marketing and Prosocial Behaviour Change
Principal Advisor
Other advisors: Dr Cassandra France
-
Doctor Philosophy
Augmenting the service context: Exploring the effects of exoskeleton usage
Associate Advisor
Other advisors: Associate Professor Nicole Hartley
-
Doctor Philosophy
Exoskeletons at your Service: Exploration of Service Actor Perspectives Toward Frontline Exoskeleton Usage
Associate Advisor
Other advisors: Associate Professor Nicole Hartley
-
Doctor Philosophy
Disability-led Innovation and Assistive Technology: Redefining Accessibility in the Global Hospitality Industry
Associate Advisor
Other advisors: Dr Jie Wang
Completed supervision
-
2022
Doctor Philosophy
How brand purpose is reshaping market-brand relationships: The case of Fast Moving Consumer Goods
Principal Advisor
Other advisors: Dr Alexandra Kriz
-
2020
Doctor Philosophy
Battles in contested markets: The processes of legitimation in the 'legal high' market
Principal Advisor
-
2018
Doctor Philosophy
Influences on consumer information sharing and privacy choices in online social networking
Principal Advisor
Other advisors: Dr Len Coote
-
2016
Doctor Philosophy
The application of social marketing to issues in animal welfare
Principal Advisor
-
2023
Doctor Philosophy
Un-packaging fresh food packaging: A social semiotic perspective
Associate Advisor
Other advisors: Dr Ken Tann
-
-
2018
Doctor Philosophy
Embracing Brand Complexity: Conceptualising and Understanding the Broad Brand Concept
Associate Advisor
-
2017
Doctor Philosophy
The role of market learning in social innovation and value creation in Australian social purpose organisations
Associate Advisor
Other advisors: Associate Professor Jay Weerawardena
-
2013
Doctor Philosophy
Consumer Preference for Sustainability
Associate Advisor
Other advisors: Dr Len Coote
-
2013
Doctor Philosophy
A consumer value theory of innovation in 3G mobile phones: a grounded theory approach
Associate Advisor
Media
Enquiries
Contact Dr Josephine Previte directly for media enquiries about:
- Behaviour change campaigns
- Consumer behaviour
- Gendered consumption
- Social marketing
Need help?
For help with finding experts, story ideas and media enquiries, contact our Media team: