Josephine Previte

Dr Josephine Previte’s research examines how marketing, services and technology shape people’s everyday lives, wellbeing and participation in society. Her work brings together social marketing, transformative service research and social entrepreneurship to examine how people experience complex systems, and how organisations can respond with more inclusive, ethical and effective forms of change.

Current projects extend this agenda through research on disability-inclusive services, homelessness, mission-led social entrepreneurship and changing alcohol cultures, including shifts toward low- and no-alcohol consumption. Across these projects, her research focuses on how people navigate complex systems and how organisations can design more responsive, equitable and human-centred interventions. Applied research is central to this agenda, bringing marketing insight to behaviour change and service-system challenges.

Her methodological expertise spans qualitative and mixed-method research, with a strong interest in alternative and innovative methodologies. This includes expertise in using Q methodology, videography, digital and technology-enabled research approaches, and interpretive designs that reveal the complexity of people’s lives.

Across this work, Josephine is committed to research that generates practical insight, strengthens social change efforts, and brings meaningful benefits to people, organisations and society.