Overview
Background
Dr Josephine Previte’s research focuses on issues related to the use of qualitative and digital methodologies in marketing and health service research, gender and embodiment issues in social marketing practice and social technology influences on consumer behaviour.
She has worked on a broad range of social marketing projects including alcohol consumption, breastfeeding, breastscreening, blood donation and new technology use to deliver social marketing services. Her research interests in social marketing, technology and consumption contexts has led to publications in academic journals, book chapters and conference papers, and delivered findings to invited speaking engagements.
Availability
- Dr Josephine Previte is:
- Available for supervision
- Media expert
Fields of research
Qualifications
- Doctor of Philosophy, Queensland University of Technology
- Graduate Certificate in Learning and Teaching in Higher Education, The University of Queensland
Research interests
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Social Marketing
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Consumer Behaviour
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Qualitative Inquiry
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Digital Methodologies
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Health Service Research
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Consumption and culture
Works
Search Professor Josephine Previte’s works on UQ eSpace
2023
Conference Publication
Embracing brand vulnerability: systematic literature review and conceptualisation
France, Cassandra, Previte, Josephine, Weerawardena, Jay, Popkowski-Leszczyc, Peter, Brodie, Roderick and Lin, Jinling (2023). Embracing brand vulnerability: systematic literature review and conceptualisation. ANZMAC 2023: Marketing for good, Dunedin, New Zealand, 4 - 6 December 2023. Dunedin, New Zealand: University of Otago.
2023
Conference Publication
Mind the accessibility gap: explorations of the disabling marketplace
Previte, Josephine, Wang, Jie, Chen, Rocky, Zhao, Yimeng and Pini, Barbara (2023). Mind the accessibility gap: explorations of the disabling marketplace. ANZMAC 2023: Marketing for good, Dunedin, New Zealand, 4 - 6 December 2023. Dunedin, New Zealand: University of Otago.
2022
Conference Publication
Developing a resource-advantage theory for social change: Insights from The National Day of Action Against Bullying and Violence
Tarbit, James and Previte, Josephine (2022). Developing a resource-advantage theory for social change: Insights from The National Day of Action Against Bullying and Violence. International Social Marketing Conference, Gold Coast, QLD Australia, 8-9 February 2022.
2021
Journal Article
Adventurous femininities: the value of adventure for women travelers
Clarke, Jasmine Fay, Previte, Josephine and Chien, P. Monica (2021). Adventurous femininities: the value of adventure for women travelers. Journal of Vacation Marketing, 28 (2), 135676672110389-187. doi: 10.1177/13567667211038952
2021
Journal Article
Creating loyal prosocial transformative service consumers: a proposed model with direct and indirect effects
Mulcahy, Rory, Russell-Bennett, Rebekah and Previte, Jo (2021). Creating loyal prosocial transformative service consumers: a proposed model with direct and indirect effects. Australasian Marketing Journal, 29 (1), 41-53. doi: 10.1177/1839334921998518
2021
Book Chapter
Engaging dissensus: innovating social change
Fry, Marie-Louise, Brennan, Linda and Previte, Josephine (2021). Engaging dissensus: innovating social change. Stakeholder involvement in social marketing: challenges and approaches to engagement. (pp. 159-188) edited by Kathy Knox, Krzysztof Kubacki and Sharyn Rundle-Thiele. Abingdon, Oxon, United Kingdom: Routledge. doi: 10.4324/9780429055898-7
2020
Book Chapter
Collaborative systems thinking for social change
Previte, Josephine and Pomfret, Liam (2020). Collaborative systems thinking for social change. Macro-social marketing insights: systems thinking for wicked problems. (pp. 169-192) edited by Ann-Marie Kennedy. New York, NY USA: Routledge. doi: 10.4324/9780429452307-10
2020
Conference Publication
Brand Architecture Challenges in the Digital Age in the Context of a Broad Brand: An Abstract
Gonzalez, Claudia, Alpert, Frank and Previte, Josephine (2020). Brand Architecture Challenges in the Digital Age in the Context of a Broad Brand: An Abstract. Academy of Marketing Science Annual Conference: AMSAC 2019, Vancouver, Canada, 29-31 May 2019. Cham, Switzerland: Springer. doi: 10.1007/978-3-030-39165-2_251
2019
Journal Article
The role of emotional value for reading and giving eWOM in altruistic services
Previte, Josephine, Russell-Bennett, Rebekah, Mulcahy, Rory and Hartel, Charmine (2019). The role of emotional value for reading and giving eWOM in altruistic services. Journal of Business Research, 99, 157-166. doi: 10.1016/j.jbusres.2019.02.030
2018
Journal Article
Revealed: how alcohol is at the heart of local sport
Holly Thompson, Kelly, Sarah and Previte, Josephine (2018, 03 01). Revealed: how alcohol is at the heart of local sport Momentum: The business magazine of UQ Business School
2018
Journal Article
Challenging the planned behavior approach in social marketing: emotion and experience matter
Parkinson, Joy, Russell-Bennett, Rebekah and Previte, Josephine (2018). Challenging the planned behavior approach in social marketing: emotion and experience matter. European Journal of Marketing, 52 (3-4), 837-865. doi: 10.1108/EJM-05-2016-0309
2018
Conference Publication
Non-profit brand fragility: perspectives on challenges: an abstract
Weerawardena, Jay and Previte, Jo (2018). Non-profit brand fragility: perspectives on challenges: an abstract. 2017 Academy of Marketing Science (AMS) World Marketing Congress (WMC), Coronado, CA United States, 24-26 May 2017. Cham, Switzerland: Springer. doi: 10.1007/978-3-319-68750-6_50
2017
Journal Article
Examining alcohol management practices in community sports clubs: A systems approach
Thompson, Holly, Previte, Josephine A., Kelly, Sarah Jane and Kelly, Adrian (2017). Examining alcohol management practices in community sports clubs: A systems approach. Journal of Social Marketing, 7 (3), 250-267. doi: 10.1108/JSOCM-04-2017-0026
2017
Journal Article
Designing a medicalized wellness service: balancing hospitality and hospital features
Russell-Bennett, Rebekah, Glavas, Charmaine, Previte, Josephine, Hartel, Charmine E. J. and Smith, Geoff (2017). Designing a medicalized wellness service: balancing hospitality and hospital features. Service Industries Journal, 37 (9-10), 657-680. doi: 10.1080/02642069.2017.1354988
2017
Conference Publication
Social media and the privacy-hostile marketplace
Pomfret, Liam and Previte, Josephine (2017). Social media and the privacy-hostile marketplace. 42nd Annual Conference of the Macromarketing Society, Queenstown, New Zealand, 19-23 June. Dunedin, New Zealand: Macromarketing Society.
2017
Conference Publication
Social media and the privacy-hostile marketplace
Pomfret, Liam and Previte, Josephine (2017). Social media and the privacy-hostile marketplace. Macromarketing Conference 2017, Queenstown, New Zealand, 19 - 22 June. Auckland, New Zealand: Macromarketing Society.
2017
Journal Article
Social change design: disrupting the benchmark template
Fry, Marie-Louise, Previte, Josephine and Brennan, Linda (2017). Social change design: disrupting the benchmark template. Journal of Social Marketing, 7 (2), 119-134. doi: 10.1108/JSOCM-10-2016-0064
2017
Journal Article
Guest editorial
Previte, Josephine and Brennan, Linda (2017). Guest editorial. Journal of Social Marketing, 7 (3), 234-240. doi: 10.1108/JSOCM-05-2017-0034
2016
Journal Article
Understanding the midstream environment within a social change systems continuum
May, Cybele and Previte, Josephine (2016). Understanding the midstream environment within a social change systems continuum. Journal of Social Marketing, 6 (3), 258-276. doi: 10.1108/JSOCM-04-2015-0023
2016
Conference Publication
The actual and imagined customer experiences of blood donation: a customer value perspective
Russell-Bennett, Rebekah, Previte, Josephine, Hartel, Charmine, Smith, Geoff and Zainuddin, Nadia (2016). The actual and imagined customer experiences of blood donation: a customer value perspective. AMA Servsig, Maastricht, The Netherlands, 17-19 June 2016. Maastricht, The Netherlands: Maastricht University.
Funding
Past funding
Supervision
Availability
- Dr Josephine Previte is:
- Available for supervision
Before you email them, read our advice on how to contact a supervisor.
Supervision history
Current supervision
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Doctor Philosophy
Consumer sentiment towards pro-sociality: Examining consumer responsiveness to prosocial marketing and intentions to form prosocial behaviours
Principal Advisor
Other advisors: Dr Cassandra France
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Doctor Philosophy
An Investigation of the Social Affect of Consumer Sentiment: Implications for Nonprofit Marketing and Prosocial Behaviour Change
Principal Advisor
Other advisors: Dr Cassandra France
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Doctor Philosophy
Exoskeletons at your Service: Exploration of Service Actor Perspectives Toward Frontline Exoskeleton Usage
Associate Advisor
Other advisors: Associate Professor Nicole Hartley
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Doctor Philosophy
Disability-led Innovation and Assistive Technology: Redefining Accessibility in the Global Hospitality Industry
Associate Advisor
Other advisors: Dr Jie Wang
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Doctor Philosophy
Augmenting the service context: Exploring the effects of exoskeleton usage
Associate Advisor
Other advisors: Associate Professor Nicole Hartley
Completed supervision
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2022
Doctor Philosophy
How brand purpose is reshaping market-brand relationships: The case of Fast Moving Consumer Goods
Principal Advisor
Other advisors: Dr Alexandra Kriz
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2020
Doctor Philosophy
Battles in contested markets: The processes of legitimation in the 'legal high' market
Principal Advisor
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2018
Doctor Philosophy
Influences on consumer information sharing and privacy choices in online social networking
Principal Advisor
Other advisors: Dr Len Coote
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2016
Doctor Philosophy
The application of social marketing to issues in animal welfare
Principal Advisor
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2023
Doctor Philosophy
Un-packaging fresh food packaging: A social semiotic perspective
Associate Advisor
Other advisors: Dr Ken Tann
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2018
Doctor Philosophy
Embracing Brand Complexity: Conceptualising and Understanding the Broad Brand Concept
Associate Advisor
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2017
Doctor Philosophy
The role of market learning in social innovation and value creation in Australian social purpose organisations
Associate Advisor
Other advisors: Associate Professor Jay Weerawardena
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2013
Doctor Philosophy
Consumer Preference for Sustainability
Associate Advisor
Other advisors: Dr Len Coote
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2013
Doctor Philosophy
A consumer value theory of innovation in 3G mobile phones: a grounded theory approach
Associate Advisor
Media
Enquiries
Contact Dr Josephine Previte directly for media enquiries about:
- Behaviour change campaigns
- Consumer behaviour
- Gendered consumption
- Social marketing
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