Overview
Background
Dr Josephine Previte’s research focuses on issues related to the use of qualitative and digital methodologies in marketing and health service research, gender and embodiment issues in social marketing practice and social technology influences on consumer behaviour.
She has worked on a broad range of social marketing projects including alcohol consumption, breastfeeding, breastscreening, blood donation and new technology use to deliver social marketing services. Her research interests in social marketing, technology and consumption contexts has led to publications in academic journals, book chapters and conference papers, and delivered findings to invited speaking engagements.
Availability
- Dr Josephine Previte is:
- Available for supervision
- Media expert
Fields of research
Qualifications
- Doctor of Philosophy, Queensland University of Technology
- Graduate Certificate in Learning and Teaching in Higher Education, The University of Queensland
Research interests
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Social Marketing
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Consumer Behaviour
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Qualitative Inquiry
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Digital Methodologies
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Health Service Research
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Consumption and culture
Works
Search Professor Josephine Previte’s works on UQ eSpace
2012
Journal Article
Mum or bub? Which influences breastfeeding loyalty
Parkinson, Joy, Russell-Bennett, Rebekah and Previte, Josephine (2012). Mum or bub? Which influences breastfeeding loyalty. Australasian Marketing Journal, 20 (1), 16-23. doi: 10.1016/j.ausmj.2011.10.010
2012
Book
Consumer Behaviour: buying, having, being
Solomon, Michael R., Russell-Bennett, Rebekah and Previte, Josephine (2012). Consumer Behaviour: buying, having, being. 3rd ed. Frenchs Forst, NSW: Pearson Australia.
2012
Conference Publication
If I didn't want people to know, I wouldn't put it on Facebook: how privacy is changing in the age of social networking
Pomfret, Liam and Previte, Josephine (2012). If I didn't want people to know, I wouldn't put it on Facebook: how privacy is changing in the age of social networking. Australian and New Zealand Marketing Academy Conference (ANZMAC 2012), Adelaide, SA, Australia, 3 - 5 December 2012. Ehrenberg-Bass Institute for Marketing Science: Ehrenberg-Bass Institute for Marketing Science, Edith Cowan University.
2012
Book Chapter
Overcoming barriers through new technology: support via text messaging
Russell-Bennett, Rebekah, Gallegos, Danielle and Previte, Josephine (2012). Overcoming barriers through new technology: support via text messaging. The 10th step and beyond: Mother support for breastfeeding. (pp. 183-193) edited by Virginia Thorley and Melissa Vickers. Amarillo, TX, United States: Hale Publishing.
2011
Journal Article
An innovative approach to reducing risks associated with infant feeding: The use of technology
Gallegos, Danielle, Russell-Bennett, Rebekah and Previte, Joesphine (2011). An innovative approach to reducing risks associated with infant feeding: The use of technology. Journal of Nonprofit and Public Sector Marketing, 23 (4), 327-347. doi: 10.1080/10495142.2011.623504
2011
Journal Article
A social marketing approach to value creation in a well-women's health service
Zainuddin, Nadia, Previte, Josephine and Russell-Bennett, Rebekah (2011). A social marketing approach to value creation in a well-women's health service. Journal of Marketing Management, 27 (3/4), 361-385. doi: 10.1080/0267257X.2011.547081
2010
Book
Consumer behaviour: buying, having, being
Solomon, Michael, Russell-Bennett, Rebekah and Previte, Josephine (2010). Consumer behaviour: buying, having, being. 2nd ed. Melbourne, VIC Australia: Pearson Australia.
2009
Journal Article
Conceptualising value creation for social change management
Russell-Bennett, R., Previte, J. and Zainuddin, N. (2009). Conceptualising value creation for social change management. Australasian Marketing Journal, 17 (4), 211-218. doi: 10.1016/j.ausmj.2009.06.002
2009
Conference Publication
A qualitative investigation of sources of value in social marketing from the lens of a public health service
Zainuddin, N., Previte, J. and Russell-Bennett, R. (2009). A qualitative investigation of sources of value in social marketing from the lens of a public health service. Australian and New Zealand Marketing Academy (ANZMAC) Conference 2009, Melbourne, Australia, 30 November - 2 December 2009. Melbourne, Australia: ANZMAC.
2009
Conference Publication
Talking policy: RTD taxation versus social marketing outcomes
Previte, J. and Fry, M. (2009). Talking policy: RTD taxation versus social marketing outcomes. Australian and New Zealand Marketing Academy (ANZMAC) Conference 2009, Melbourne, Australia, 30 November - 2 December 2009. Australia: ANZMAC.
2008
Conference Publication
Describing value in a social marketing service: What is it and how is it influenced?
Zainuddin, Nadia, Russell-Bennett, Rebekah and Previte, Josephine A. (2008). Describing value in a social marketing service: What is it and how is it influenced?. 2008 INSM Conference: Partnerships, Proof and Practice, Wollongong, New South Wales, Australia, 15-16 July, 2008.
2008
Conference Publication
How is value created? A process model for value creation in government social marketing services
Zainuddin, Nadia, Russell-Bennett, Rebekah and Previte, Josephine A. (2008). How is value created? A process model for value creation in government social marketing services. World Social Marketing Conference, Brighton, UK, 29-30 September 2008. Brisbane, Australia: QUT.
2008
Conference Publication
Get off our roads Magoo: Are elderly drivers entitled to drive on our roads?
Larkin, I., Previte, J. and Luck, E. (2008). Get off our roads Magoo: Are elderly drivers entitled to drive on our roads?. Australian and New Zealand Marketing Academy (ANZMAC 2008), Sydney, Australia, 1-3 December 2008. Sydney, Australia: ANZMAC.
2007
Journal Article
Stakeholders, natural resource management and Australian rural local governments: A Q methodological study
Pini, Barbara, Previte, Josephine and Haslam-McKenzie, Fiona (2007). Stakeholders, natural resource management and Australian rural local governments: A Q methodological study. Local Government Studies, 33 (3), 427-449. doi: 10.1080/03003930701289638
2007
Conference Publication
Is Government Branding 'Just Wall Paper' or Does it Enhance Product Acceptance: Conceptualising Brand Influence in Social Marketing
Sibbick, Joseph, Previte, Jo. and Russell-Bennett, Rebekah (2007). Is Government Branding 'Just Wall Paper' or Does it Enhance Product Acceptance: Conceptualising Brand Influence in Social Marketing. 2007 International Nonprofit and Social Marketing (INSM) Conference, Brisbane, QLD, 27-28 September 2007.
2007
Journal Article
The prototypal social entrepreneur: A case study about social and economic leveraging of virtual community in regional Australia
Drennan, Judy and Previte, Josephine (2007). The prototypal social entrepreneur: A case study about social and economic leveraging of virtual community in regional Australia. International Journal of Internet and Enterprise Management, 5 (2), 136-157. doi: 10.1504/IJIEM.2007.014086
2007
Conference Publication
Conceptualising a relational approach to value creation in a government service: Implications for social marketing
Zainuddin, Nadia, Russell-Bennett, Rebekah and Previte, Jo (2007). Conceptualising a relational approach to value creation in a government service: Implications for social marketing. 2007 International Nonprofit and Social Marketing Conference, Brisbane, QLD, 27-28 September 2007.
2006
Journal Article
Privacy, risk perception, and expert online behavior: An exploratory study of household end users
Drennan, J. C., Sullivan Mort, G. and Previte, J. A. (2006). Privacy, risk perception, and expert online behavior: An exploratory study of household end users. Journal of Organizational and End User Computing, 18 (1), 1-22. doi: 10.4018/joeuc.2006010101
2006
Conference Publication
Exploring m-consumers transitioning between vulnerability and responsibility: An m-gambling consumption study
Drennan, J., Previte, J. and Sullivan-Mort, G. (2006). Exploring m-consumers transitioning between vulnerability and responsibility: An m-gambling consumption study. Controversies in Social Marketing: the Way Forward, Newcastle, August, 2006.
2006
Conference Publication
M-technology, Consumption and Gambling: A conceptualisation of consumer vulnerability in an m-gambling marketspace (Competitive paper)
Previte, Josephine, Drennan, Judy and Sullivan Mort, Gillian (2006). M-technology, Consumption and Gambling: A conceptualisation of consumer vulnerability in an m-gambling marketspace (Competitive paper). 2006 Macromarketing Conference, Queenstown, New Zealand, 6-8 June 2006. Dunedin, New Zealand: Marketing Department, University of Otago.
Funding
Past funding
Supervision
Availability
- Dr Josephine Previte is:
- Available for supervision
Before you email them, read our advice on how to contact a supervisor.
Supervision history
Current supervision
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Doctor Philosophy
Consumer sentiment towards pro-sociality: Examining consumer responsiveness to prosocial marketing and intentions to form prosocial behaviours
Principal Advisor
Other advisors: Dr Cassandra France
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Doctor Philosophy
Exoskeletons at your Service: Exploration of Service Actor Perspectives Toward Frontline Exoskeleton Usage
Associate Advisor
Other advisors: Associate Professor Nicole Hartley
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Doctor Philosophy
Augmenting the service context: Exploring the effects of exoskeleton usage
Associate Advisor
Other advisors: Associate Professor Nicole Hartley
Completed supervision
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2022
Doctor Philosophy
How brand purpose is reshaping market-brand relationships: The case of Fast Moving Consumer Goods
Principal Advisor
Other advisors: Dr Alexandra Kriz
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2020
Doctor Philosophy
Battles in contested markets: The processes of legitimation in the 'legal high' market
Principal Advisor
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2018
Doctor Philosophy
Influences on consumer information sharing and privacy choices in online social networking
Principal Advisor
Other advisors: Dr Len Coote
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2016
Doctor Philosophy
The application of social marketing to issues in animal welfare
Principal Advisor
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2023
Doctor Philosophy
Un-packaging fresh food packaging: A social semiotic perspective
Associate Advisor
Other advisors: Dr Ken Tann
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2018
Doctor Philosophy
Embracing Brand Complexity: Conceptualising and Understanding the Broad Brand Concept
Associate Advisor
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2017
Doctor Philosophy
The role of market learning in social innovation and value creation in Australian social purpose organisations
Associate Advisor
Other advisors: Associate Professor Jay Weerawardena
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2013
Doctor Philosophy
Consumer Preference for Sustainability
Associate Advisor
Other advisors: Dr Len Coote
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2013
Doctor Philosophy
A consumer value theory of innovation in 3G mobile phones: a grounded theory approach
Associate Advisor
Media
Enquiries
Contact Dr Josephine Previte directly for media enquiries about:
- Behaviour change campaigns
- Consumer behaviour
- Gendered consumption
- Social marketing
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