
Overview
Background
Len Coote holds the rank of Associate Professor in The University of Queensland Business School. His primary academic contribution is to the study of economic choices, which are ubiquitous in marketing (e.g., consider the decisions to install solar panels, purchase private health insurance, and use toll roads—to name just a few). Together with his academic collaborators, he developed a very general and flexible model for studying decision making and choice. The model integrates the mathematics of Daniel McFadden’s (UC Berkeley) conditional logistic regression and Karl Joreskog’s (Uppsala) linear structural relations models.
Len’s primary teaching interests are in quantitative marketing, which is a precursor to the new discipline of business analytics. In his opinion, today’s business school students need greater “data literacy” and business schools must place greater emphasis on equipping students to succeed in a world of artificial intelligence and big data. The methods of business analytics—data visualisation, machine learning, optimisation methods, predictive analytics, text mining, and web analytics—have much application to solving business and marketing problems. Len is passionate about bringing these methods to a new generation of business school students.
For the past 10 years, Len has performed several valued service roles at the University of Queensland. He served as Acting Dean of the UQ Business School for 1.5 years through to December, 2017. Before that he served as Deputy Dean of the Business School (1.5 years) and Head of the Marketing Discipline (7 years). As Acting Dean, Len was committed to understanding the needs of business and responding to those needs by introducing advanced and innovative programs. The introduction of the Bachelor of Advanced Business (Honours) program reflects this commitment.
Len is an active participant in community service roles. For example, he is the Vice-Chair of the Australian Consortium for Social and Political Research, Inc. ACSPRI is a non-profit consortium of Australian universities. Its mission is to improve the quality of research in the social and behavioural sciences and encourage Australian governments to take an evidence-based approach to policymaking. Before serving in the role of Vice-Chair, he was an instructor on ACSPRI’s summer and winter programs for circa 10 years (teaching courses on structural equations with latent variables).
Availability
- Dr Len Coote is:
- Available for supervision
- Media expert
Fields of research
Qualifications
- Bachelor (Honours), Queensland University of Technology
- Doctor of Philosophy, Queensland University of Technology
Works
Search Professor Len Coote’s works on UQ eSpace
2024
Journal Article
Conceptualising and measuring consumer perceptions of brand wastefulness
Gain, Alexandria M., Coote, Leonard V. and Bonfrer, André (2024). Conceptualising and measuring consumer perceptions of brand wastefulness. The Journal of Brand Management, 31 (6), 557-575. doi: 10.1057/s41262-024-00360-1
2023
Conference Publication
Willingness to pay for sustainable rice: A cross-country comparison.
Checco, Julia, Demont, Matty, Coote, Leonard, Permani, Risti, Berdejo-Espinola, Violeta, Schulze, Maureen, Mitchell, Jaquie and Abdul Aziz, Ammar (2023). Willingness to pay for sustainable rice: A cross-country comparison.. 6th International Rice Congress 2023, Manilla, Philippines, 16-19 October 2023.
2023
Other Outputs
Digital Service Transformation: Pathways to human and economic wellbeing: White paper
Andreassen, Tor W., Archibald, Gordon, Beekhuyzen, Jenine, Bongiovanni, Ivano, Brea, Edgar, Breidbach, Christoph, Burchill, Keith, Burgers, Henri, Cao, Selina, Coote, Len, Coram, Brendan, Cunningham, Claire, Feast, George, Field, Mitch, Ford, Jerad, Fouche, Leon, Gain, Alexandria, Gooding, Glen, Goyeneche Ramirez, David, Green, Teegan, Gschwind, Daniel, Hall, Thomas, Hartley, Nicole, Heinz, Daniel, Hine, Damian, Indulska, Marta, Kapernick, Brett, Kastelle, Tim, Ko, Ryan ... Zhang, Wenlu (2023). Digital Service Transformation: Pathways to human and economic wellbeing: White paper. Brisbane, QLD, Australia: The University of Queensland. doi: 10.14264/aed4918
2022
Conference Publication
The role of synthetic data in teaching and learning statistics
Bulmer, Michael and Coote, Leonard (2022). The role of synthetic data in teaching and learning statistics. 11th International Conference on Teaching Statistics, Rosario, Argentina, 11-16 September 2022. Rosario, Argentina: International Association for Statistical Education. doi: 10.52041/iase.icots11.t14i2
2022
Journal Article
Goal setting and health-related outcomes in chronic diseases: a systematic review and meta-analysis of the literature from 2000 to 2020
Tabaei-Aghdaei, Zahra, McColl-Kennedy, Janet R. and Coote, Leonard V. (2022). Goal setting and health-related outcomes in chronic diseases: a systematic review and meta-analysis of the literature from 2000 to 2020. Medical Care Research and Review, 80 (2), 1-20. doi: 10.1177/10775587221113228
2021
Journal Article
Hierarchy of customer goals: conceptual framework and new insights
Tabaei Aghdaei, Zahra, McColl-Kennedy, Janet R. and Coote, Leonard V. (2021). Hierarchy of customer goals: conceptual framework and new insights. Journal of Service Management, 32 (5), 673-701. doi: 10.1108/josm-03-2020-0087
2021
Journal Article
Separating generalizable from source-specific preference heterogeneity in the fusion of revealed and stated preferences
Coote, Leonard V., Swait, Joffre and Adamowicz, Wiktor (2021). Separating generalizable from source-specific preference heterogeneity in the fusion of revealed and stated preferences. Journal of Choice Modelling, 40 100302, 1-19. doi: 10.1016/j.jocm.2021.100302
2020
Journal Article
Tensions and trade-offs in multi-actor service ecosystems
McColl-Kennedy, Janet R., Cheung, Lilliemay and Coote, Leonard V. (2020). Tensions and trade-offs in multi-actor service ecosystems. Journal of Business Research, 121, 655-666. doi: 10.1016/j.jbusres.2020.06.055
2020
Journal Article
Beyond concern: socio-demographic and attitudinal influences on privacy and disclosure choices
Pomfret, Liam, Previte, Josephine and Coote, Len (2020). Beyond concern: socio-demographic and attitudinal influences on privacy and disclosure choices. Journal of Marketing Management, 36 (5-6), 1-31. doi: 10.1080/0267257x.2020.1715465
2018
Journal Article
Incentives and monitoring: impact on the financial and non-financial orientation of capital budgeting
Turner, Michael J. and Coote, Leonard V. (2018). Incentives and monitoring: impact on the financial and non-financial orientation of capital budgeting. Meditari Accountancy Research, 26 (1), 122-144. doi: 10.1108/MEDAR-02-2017-0117
2017
Journal Article
Consumer-citizens mobilizing social capital following a natural disaster: Effects on well-being
Cheung, Lilliemay, McColl-Kennedy, Janet and Coote, Leonard V. (2017). Consumer-citizens mobilizing social capital following a natural disaster: Effects on well-being. Journal of Services Marketing, 31 (4/5), 438-451. doi: 10.1108/JSM-05-2016-0192
2017
Journal Article
Discrete choice experiments: A research agenda for experimental accounting
Turner, Michael J. and Coote, Leonard V. (2017). Discrete choice experiments: A research agenda for experimental accounting. Meditari Accountancy Research, 25 (1), 158-182. doi: 10.1108/MEDAR-07-2016-0068
2017
Journal Article
Mellowing skeptical consumers: An examination of sponsorship-linked advertising
Kelly, Sarah, Coote, Len, Cornwell, T. Bettina and McAlister, Anna (2017). Mellowing skeptical consumers: An examination of sponsorship-linked advertising. International Journal of Sport Communication, 10 (1), 58-84. doi: 10.1123/ijsc.2016-0099
2016
Journal Article
Building a scale for dynamic learning capabilities: the role of resources, learning, competitive intent and routine patterning
Verreynne, Martie-Louise, Hine, Damian, Coote, Len and Parker, Rachel (2016). Building a scale for dynamic learning capabilities: the role of resources, learning, competitive intent and routine patterning. Journal of Business Research, 69 (10), 4287-4303. doi: 10.1016/j.jbusres.2016.04.003
2014
Journal Article
Latent variables as a proxy for inherent preferences: a test of antecedent volition
Magor, Thomas J. and Coote, Leonard V. (2014). Latent variables as a proxy for inherent preferences: a test of antecedent volition. Journal of Choice Modelling, 13, 24-36. doi: 10.1016/j.jocm.2015.01.002
2014
Conference Publication
Missing information in single and joint decision contexts: a structural choice formulation
Wallin, Ann and Coote, Len (2014). Missing information in single and joint decision contexts: a structural choice formulation. INFORMS Marketing Science 2014: The 36th ISMS Marketing Science Conference, Atlanta, GA, United States, 12-14 June, 2014.
2013
Journal Article
Organizational culture, innovation, and performance: a test of Schein's Model
Hogan, Suellen J. and Coote, Leonard V. (2013). Organizational culture, innovation, and performance: a test of Schein's Model. Journal of Business Research, 67 (8), 1609-1621. doi: 10.1016/j.jbusres.2013.09.007
2013
Conference Publication
Testing consumer decision strategies in comparative and non-comparative choice tasks: a structural choice modelling formulation of the evaluability thesis
Wallin, Ann C. and Coote, Len V. (2013). Testing consumer decision strategies in comparative and non-comparative choice tasks: a structural choice modelling formulation of the evaluability thesis. International Choice Modelling Conference, Sydney, NSW, Australia, 3-5 July 2013.
2013
Journal Article
Headquarters to subsidiary transfer effects on marketing strategy exploitation
Schleimer, Stephanie C., Coote, Leonard V. and Riege, Andreas (2013). Headquarters to subsidiary transfer effects on marketing strategy exploitation. Journal of Business Research, 67 (3), 307-315. doi: 10.1016/j.jbusres.2013.01.020
2012
Journal Article
Latent variables in discrete choice experiments
Rungie, Cam M., Coote, Leonard V. and Louviere, Jordan J. (2012). Latent variables in discrete choice experiments. Journal of Choice Modelling, 5 (3), 145-156. doi: 10.1016/j.jocm.2013.03.002
Funding
Past funding
Supervision
Availability
- Dr Len Coote is:
- Available for supervision
Before you email them, read our advice on how to contact a supervisor.
Supervision history
Current supervision
-
Doctor Philosophy
Artificial Intelligence Impacts on End Users Choices and Customer Experience in the Food and Beverage Sector
Associate Advisor
Other advisors: Professor Janet McColl-Kennedy
Completed supervision
-
2022
Doctor Philosophy
Product packaging, perceived wastefulness, and consumer choice
Principal Advisor
-
2018
Doctor Philosophy
Understanding the structure of preference heterogeneity in public transport and air travel using structural choice modelling
Principal Advisor
-
2017
Doctor Philosophy
Structural Choice Modelling of Discrete Choice Experiments: Evaluating Accuracy and Predictive Validity
Principal Advisor
-
2013
Doctor Philosophy
Consumer Preference for Sustainability
Principal Advisor
Other advisors: Dr Josephine Previte
-
2004
Doctor Philosophy
THE EFFECT OF SERVICE DELIVERY MODE ON CONSUMER SATISFACTION AND CONSUMER COMMITMENT.
Principal Advisor
Other advisors: Professor Janet McColl-Kennedy
-
2020
Doctor Philosophy
An Extension and Test of The Evaluability Hypothesis
Associate Advisor
Other advisors: Associate Professor Nicole Hartley
-
2020
Doctor Philosophy
Understanding healthcare customers' goals and behaviours
Associate Advisor
Other advisors: Professor Janet McColl-Kennedy
-
2019
Doctor Philosophy
Modelling Joint Decision-Making The Case of Australian Higher Education
Associate Advisor
-
2018
Doctor Philosophy
Influences on consumer information sharing and privacy choices in online social networking
Associate Advisor
Other advisors: Dr Josephine Previte
-
2016
Doctor Philosophy
Understanding consumer-citizen resource integration in social networks
Associate Advisor
Other advisors: Professor Janet McColl-Kennedy
-
2014
Doctor Philosophy
The Economic Valuation of Culture in Singapore: Case Studies of the Singapore Arts Festivals, National Museum and the Esplanade-Theatres on the Bay
Associate Advisor
Other advisors: Associate Professor Renuka Mahadevan
-
2009
Doctor Philosophy
Ambushers or sponsors? An examination of sponsorship linked advertising
Associate Advisor
-
2009
Doctor Philosophy
A Pluralistic Analysis of Housing Renovation Choices in Brisbane
Associate Advisor
Other advisors: Dr Peter Earl
-
2004
Doctor Philosophy
Organisational learning strategy to maximise innovation in senior executive teams
Associate Advisor
Media
Enquiries
Contact Dr Len Coote directly for media enquiries about:
- Applied statistics
- Business marketing
- Business modelling
- Business research methods
- Consumer - decision making
- Consumer choice
- Industrial marketing
- Marketing
- Modelling - consumer preferences
- Research - business
Need help?
For help with finding experts, story ideas and media enquiries, contact our Media team: