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2023 Conference Publication Willingness to pay for sustainable rice: A cross-country comparison.Checco, Julia, Demont, Matty, Coote, Leonard, Permani, Risti, Berdejo-Espinola, Violeta, Schulze, Maureen, Mitchell, Jaquie and Abdul Aziz, Ammar (2023). Willingness to pay for sustainable rice: A cross-country comparison.. 6th International Rice Congress 2023, Manilla, Philippines, 16-19 October 2023. |
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2022 Conference Publication The role of synthetic data in teaching and learning statisticsBulmer, Michael and Coote, Leonard (2022). The role of synthetic data in teaching and learning statistics. 11th International Conference on Teaching Statistics, Rosario, Argentina, 11-16 September 2022. Rosario, Argentina: International Association for Statistical Education. doi: 10.52041/iase.icots11.t14i2 |
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2014 Conference Publication Missing information in single and joint decision contexts: a structural choice formulationWallin, Ann and Coote, Len (2014). Missing information in single and joint decision contexts: a structural choice formulation. INFORMS Marketing Science 2014: The 36th ISMS Marketing Science Conference, Atlanta, GA, United States, 12-14 June, 2014. |
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2013 Conference Publication Testing consumer decision strategies in comparative and non-comparative choice tasks: a structural choice modelling formulation of the evaluability thesisWallin, Ann C. and Coote, Len V. (2013). Testing consumer decision strategies in comparative and non-comparative choice tasks: a structural choice modelling formulation of the evaluability thesis. International Choice Modelling Conference, Sydney, NSW, Australia, 3-5 July 2013. |
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2009 Conference Publication This brand is me: A social identity based measure of brand identificationTildesley, Amy E. and Coote, Leonard V. (2009). This brand is me: A social identity based measure of brand identification. 36th Annual Conference of the Association for Consumer Research, San Francisco, CA, United States, 23-26 October 2008. Duluth, MN, United States: Association for Consumer Research. |
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2009 Conference Publication Mellowing Skeptical Consumers: An Examination of Sponsorship Linked AdvertisingKelly, SJ, Cornwell, TB and Coote, LV (2009). Mellowing Skeptical Consumers: An Examination of Sponsorship Linked Advertising. 36th Annual Conference of the Association-for-Consumer-Research, San Francisco CA, OCT 23-26, 2008. |
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2009 Conference Publication The impact of ambush advertising on consumer memory for sponsor brandKelly, Sarah J., Cornwell, T. Bettina and Coote, Leonard V. (2009). The impact of ambush advertising on consumer memory for sponsor brand. 2009 AMA Winter Educators' Conference, Tampa, FL, 20-23 February 2009. Online Proceedings: American Marketing Association. |
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2008 Conference Publication Latent variable modeling of consumer brand preferences using best-worst experimentsCoote, Len and Cornwell, Bettina (2008). Latent variable modeling of consumer brand preferences using best-worst experiments. 2008 INFORMS Marketing Science Conference, Vancouver, Canada, 12-14 June 2008. |
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2007 Conference Publication Rigidity and interdependency effects of learning capabilitiesRutter, D., Weerawardena, J. and Coote, L. (2007). Rigidity and interdependency effects of learning capabilities. World Marketing Congress 2007, Verona, Italy, 11-14 July, 2007. Verona, Italy: The Academy of Marketing Science. |
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2007 Conference Publication Antecedents and consequences of identification in international expansionCoote, L. V. and Cornwell, T. B. (2007). Antecedents and consequences of identification in international expansion. European Marketing Academy Conference: Flexible marketing in an unpredictable world, Reykjavik, Iceland, 22-25 May, 2007. Reykjavik, Iceland: Reykjavik University. |
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2007 Conference Publication Consumer skepticism and thematically tied advertising responseKelly, Sarah J., Cornwell, T. Bettina and Coote, Leonard V. (2007). Consumer skepticism and thematically tied advertising response. 2007 AMA Winter Educators' Conferencee, San Diego, CA, United States, 16 - 19 February 2007. Chicago, IL, United States: American Marketing Association. |
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2007 Conference Publication High tech versus high touch: Consumer impressions of service delivery experiencesBeatson, A., Coote, L. V. and Drennan, J. (2007). High tech versus high touch: Consumer impressions of service delivery experiences. European Marketing Academy Conference: Flexible marketing in an unpredictable world, Reykjavik, Iceland, 22-25 May, 2007. Reykjavik, Iceland: Reykjavik University. |
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2007 Conference Publication Modeling the latent preference structure implied by discrete choice experimentsCoote, Len, Louviere, Jordan and Cam Rungie (2007). Modeling the latent preference structure implied by discrete choice experiments. XXIX INFORMS Marketing Science Conference, Singapore, 27-30 June 2007. Singapore: INFORMS. |
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2006 Conference Publication Examining the role of networking capability in small and medium firm internationalizationCoote, Len, Loxton, Rick and Weerawardena, Jay (2006). Examining the role of networking capability in small and medium firm internationalization. The 48th Annual Meeting of the Academy of International Business: "From the Silk Road to Global Networks: Harnessing the Power of People in International Business", Beijing, China, 23-26 June 2006. East Lansing, MI, U.S.A.: Academy of International Business. |
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2006 Conference Publication Modelling Hierarchical Conjoint Processes and Data from Integrated Experiments Using Latent VariablesCoote, Leonard V. and Louviere, Jordan J. (2006). Modelling Hierarchical Conjoint Processes and Data from Integrated Experiments Using Latent Variables. XXVIII INFORMS Marketing Science Conference, Pittsburgh, PA, United States, 16 - 19 June 2005. |
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2004 Conference Publication Employee identification with sponsorship programs: A conceptual framework of antecedents and outcomesCoote, L. V. and Cornwell, T.B. (2004). Employee identification with sponsorship programs: A conceptual framework of antecedents and outcomes. 2004 AMA Winter Educators' Conference, Scottsdale, Arizona, 6-9 February, 2004. Chicago, Il: American Marketing Association. |
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2004 Conference Publication The role of consumer-brand identification in building brand relationships: A conceptual frameworkStephen, A. T. and Coote, L. V. (2004). The role of consumer-brand identification in building brand relationships: A conceptual framework. 2004 AMA Summer Educators' Conference, Boston, Ma, 6-9 August, 2004. Chicago, IL: American Marketing Association. |
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2004 Conference Publication The market value of relational governance as a solution to agency problems: A conceptual frameworkStephen, A. T. and Coote, L. V. (2004). The market value of relational governance as a solution to agency problems: A conceptual framework. 2004 AMA Winter Educators' Conference, Scottsdale, Arizona, 6-9 February, 2004. Chicago, Il: American Marketing Association. |
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2004 Conference Publication Towards an understanding of creativity and innovation within professional services and marketingHogan, Suellen J. and Coote, Leonard V. (2004). Towards an understanding of creativity and innovation within professional services and marketing. ANZMAC 2004: Australian and New Zealand Marketing Academy Conference, Wellington, New Zealand, 29 November-1 December, 2004. Wellington, New Zealand: ANZMAC. |
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2004 Conference Publication Exploring biaxial agency relationships and their performance implications under relational governanceStephen, A. T. and Coote, L. V. (2004). Exploring biaxial agency relationships and their performance implications under relational governance. 2004 AMA Summer Educators' Conference, Boston, MA, 6-9 August, 2004. Chicago, IL: American Marketing Association. |
