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2005

Book Chapter

Case Study 2: Consumer Fashion Brands

Coote, L. V. (2005). Case Study 2: Consumer Fashion Brands. Marketing Research. (pp. 601-605) edited by D. A. Aaker, V. Kumar, G.S. Day and M. Lawley. Australia: Wiley.

Case Study 2: Consumer Fashion Brands

2005

Book Chapter

Case Study 3: Supply Chain Management

Coote, L. V. (2005). Case Study 3: Supply Chain Management. Marketing Research. (pp. 606-615) edited by D. A. Aaker, V. Kumar, G.S. Day and M. Lawley. Australia: Wiley.

Case Study 3: Supply Chain Management