2005 Book Chapter Case Study 2: Consumer Fashion BrandsCoote, L. V. (2005). Case Study 2: Consumer Fashion Brands. Marketing Research. (pp. 601-605) edited by D. A. Aaker, V. Kumar, G.S. Day and M. Lawley. Australia: Wiley. |
2005 Book Chapter Case Study 3: Supply Chain ManagementCoote, L. V. (2005). Case Study 3: Supply Chain Management. Marketing Research. (pp. 606-615) edited by D. A. Aaker, V. Kumar, G.S. Day and M. Lawley. Australia: Wiley. |