Dynamic relations between values and consumer behaviour: age and life-stage (ARC Linkage Project administered by the University of Western Australia) (2016-2020)
Abstract
This project aims to understand the complex relations between people¿s life goals and their consumption behaviour; exploring age, life-stage and cohort effects. The intended outcomes of the Project include a state-ofthe- art interactive values-based website, basic knowledge about Australian values, values change and valuerelated behaviour, and business insight into value-based marketing.
