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The Role Of Word-Of -Mouth Communication Processes in Internet Based Product Diffusion: Marketing Potentialities and Limitations (2004-2005)

Experts

Dr Len Coote

Discipline Convener (Marketing) of UQ Business School
School of Business
Faculty of Business, Economics and Law
Associate Professor
School of Business
Faculty of Business, Economics and Law
Len Coote
Len Coote