Overview
Background
Dr Josephine Previte’s research focuses on issues related to the use of qualitative and digital methodologies in marketing and health service research, gender and embodiment issues in social marketing practice and social technology influences on consumer behaviour.
She has worked on a broad range of social marketing projects including alcohol consumption, breastfeeding, breastscreening, blood donation and new technology use to deliver social marketing services. Her research interests in social marketing, technology and consumption contexts has led to publications in academic journals, book chapters and conference papers, and delivered findings to invited speaking engagements.
Availability
- Dr Josephine Previte is:
- Available for supervision
- Media expert
Fields of research
Qualifications
- Doctor of Philosophy, Queensland University of Technology
- Graduate Certificate in Learning and Teaching in Higher Education, The University of Queensland
Research interests
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Social Marketing
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Consumer Behaviour
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Qualitative Inquiry
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Digital Methodologies
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Health Service Research
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Consumption and culture
Works
Search Professor Josephine Previte’s works on UQ eSpace
2006
Conference Publication
Exploring m-consumers transitioning between vulnerability and responsibility: An m-gambling consumption study
Drennan, J., Previte, J. and Sullivan-Mort, G. (2006). Exploring m-consumers transitioning between vulnerability and responsibility: An m-gambling consumption study. Controversies in Social Marketing: the Way Forward, Newcastle, August, 2006.
2005
Conference Publication
Confronting the challenges in social marketing theory and practice
Previte, Josephine and Dann, Susan (2005). Confronting the challenges in social marketing theory and practice. Australia and New Zealand Marketing Academy Conference (ANZMAC, 2005), Fremantle, WA, Australia, 5-7 December 2005. Perth, Australia: University of Western Australia.
2004
Book Chapter
Politics and identity in cyberspace: A case study of Australian Women in Agriculture online
Pini, Barbara, Brown, Kerry and Previte, Josephine (2004). Politics and identity in cyberspace: A case study of Australian Women in Agriculture online. Cyberprotest: New Media, Citizens and Social Movements. (pp. 225-238) Routledge Taylor & Francis Group. doi: 10.4324/9780203644225
2004
Book Chapter
Austin Power's SMS Message
Previte, J. A. and Bennett, R. (2004). Austin Power's SMS Message. Marketing : creating and delivering value. (pp. 107-110) edited by G. Pascale, R. L. McGuiggan, W. D. Perreault and E. J. McCarthy. Sydney, Australia: McGraw-Hill.
2004
Conference Publication
Videoconferenced Focus Groups: Feminist Methodological Reflections
Pini, B. and Previte, J. (2004). Videoconferenced Focus Groups: Feminist Methodological Reflections. Qualitative Research in IT & IT Qualitative Research, Brisbane, QLD, 24-26 November 2004.
2004
Conference Publication
New directions in social marketing: exploring the role of social entrepreneurs and the application of a meso-marketing paradigm
Previte, J. A., Bennett, R. and Drennan, J. C. (2004). New directions in social marketing: exploring the role of social entrepreneurs and the application of a meso-marketing paradigm. Inaugural Australasian Nonprofit Marketing Conference, Canberra, 23-24 September, 2004. Canberra: Australian National University.
2004
Book Chapter
Politics and identity in cyberspace: A case study of Australian women in agriculture online
Pini, B., Brown, K. and Previte, J. A. (2004). Politics and identity in cyberspace: A case study of Australian women in agriculture online. Cyberprotest: New Media, Citizens and Social Movements. (pp. 259-275) edited by W. van de Donk, B.D. Loader, P.G. Nixon and D. Rucht. London: Routledge.
2004
Journal Article
Politics and identity in cyberscape: A case study of Australian women in agriculture online
Pini, B., Brown, K. and Previte, J. A. (2004). Politics and identity in cyberscape: A case study of Australian women in agriculture online. Information, Communication & Society, 7 (2), 167-184.
2004
Conference Publication
New entries to the third sector: Contemporary Australian farm women's groups
Pini, B. and Previte, J. (2004). New entries to the third sector: Contemporary Australian farm women's groups. 2004 Australia New Zealand Third Sector Research Conference, Brisbane, Australia, 24-26 November 2004.
2004
Book Chapter
Monaro - a retro revival
Bennett, R. and Previte, J. A. (2004). Monaro - a retro revival. Marketing : creating and delivering value. (pp. 548-551) edited by G. Pascale, R. L. McGuiggan, W. D. Perreault and E. J. McCarthy. Sydney, Australia: McGraw-Hill.
2003
Conference Publication
Building a sense of online rural community: Exploring the complex interactions between technological characteristics and social influences
Previte, J., Pini, B. and Hearn, G. (2003). Building a sense of online rural community: Exploring the complex interactions between technological characteristics and social influences. Australian & New Zealand Communication Association Conference (ANZCA03), Brisbane, QLD, 9-11 July 2003.
1999
Journal Article
Internet advertising: An assessment of consumer attitudes
Previte, Josephine (1999). Internet advertising: An assessment of consumer attitudes. Prometheus (United Kingdom), 17 (2), 199-209. doi: 10.1080/08109029908629550
Funding
Past funding
Supervision
Availability
- Dr Josephine Previte is:
- Available for supervision
Before you email them, read our advice on how to contact a supervisor.
Supervision history
Current supervision
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Doctor Philosophy
Consumer sentiment towards pro-sociality: Examining consumer responsiveness to prosocial marketing and intentions to form prosocial behaviours
Principal Advisor
Other advisors: Dr Cassandra France
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Doctor Philosophy
An Investigation of the Social Affect of Consumer Sentiment: Implications for Nonprofit Marketing and Prosocial Behaviour Change
Principal Advisor
Other advisors: Dr Cassandra France
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Doctor Philosophy
Disability-led Innovation and Assistive Technology: Redefining Accessibility in the Global Hospitality Industry
Associate Advisor
Other advisors: Dr Jie Wang
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Doctor Philosophy
Exoskeletons at your Service: Exploration of Service Actor Perspectives Toward Frontline Exoskeleton Usage
Associate Advisor
Other advisors: Associate Professor Nicole Hartley
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Doctor Philosophy
Augmenting the service context: Exploring the effects of exoskeleton usage
Associate Advisor
Other advisors: Associate Professor Nicole Hartley
Completed supervision
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2022
Doctor Philosophy
How brand purpose is reshaping market-brand relationships: The case of Fast Moving Consumer Goods
Principal Advisor
Other advisors: Dr Alexandra Kriz
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2020
Doctor Philosophy
Battles in contested markets: The processes of legitimation in the 'legal high' market
Principal Advisor
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2018
Doctor Philosophy
Influences on consumer information sharing and privacy choices in online social networking
Principal Advisor
Other advisors: Dr Len Coote
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2016
Doctor Philosophy
The application of social marketing to issues in animal welfare
Principal Advisor
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2023
Doctor Philosophy
Un-packaging fresh food packaging: A social semiotic perspective
Associate Advisor
Other advisors: Dr Ken Tann
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2018
Doctor Philosophy
Embracing Brand Complexity: Conceptualising and Understanding the Broad Brand Concept
Associate Advisor
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2017
Doctor Philosophy
The role of market learning in social innovation and value creation in Australian social purpose organisations
Associate Advisor
Other advisors: Associate Professor Jay Weerawardena
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2013
Doctor Philosophy
Consumer Preference for Sustainability
Associate Advisor
Other advisors: Dr Len Coote
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2013
Doctor Philosophy
A consumer value theory of innovation in 3G mobile phones: a grounded theory approach
Associate Advisor
Media
Enquiries
Contact Dr Josephine Previte directly for media enquiries about:
- Behaviour change campaigns
- Consumer behaviour
- Gendered consumption
- Social marketing
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