Sara and her research group, the Low Harm Hedonism Initiative, develop theories of environmentally significant human behaviour and leverage them to design practical measures that trigger pro-environmental behaviour without undermining consumer satisfaction. These new behavoiur change interventions are then tested in real-world contexts, so their effectiveness on actual behaviour change with environmental consequences can be established. Sara’s research is driven by scholarly curiosity and the desire to create meaningful change. Sara is a dedicated supervisor and mentor of early career researchers.
