I am a Saltwater woman and a descendant of Matora (Awabakal) and Bungaree (Garigal/Darug), with family ties through Diana Mudgee to the Wiradyuri Nation. I am an Associate Professor in the UQ Business School and Director of the Indigenous Business Hub, and serve as Associate PRME Director – Indigenous Engagement for the UQ Business School.
I have more than 40 years of experience across academia, government, industry and community, with professional and academic work spanning Indigenous employment, Indigenous business, equity and inclusion, organisational change, industrial relations and Indigenous economic participation. My work brings together academic research, professional practice, community relationships and policy engagement, with a focus on creating practical and sustainable pathways for Aboriginal and Torres Strait Islander peoples, organisations and businesses.
My research centres on Indigenous employment, Indigenous business, Indigenous leadership and organisational transformation. My scholarship examines how colonial structures, institutional practices and workplace systems shape the experiences and opportunities of Aboriginal and Torres Strait Islander peoples. Drawing on Indigenous standpoint theory, Indigenous methodologies, Indigenous feminist perspectives and decolonial approaches, my research develops relational and culturally grounded approaches to employment, leadership, business and organisational change.
My research program spans industrial relations, human resource management, business education, leadership, Indigenous governance and economic participation. A consistent feature of my work is the connection between research, policy and practice. My research has informed policy processes and has been cited in Ministerial papers and Bills introduced into Parliament. I have also contributed to national policy and advisory processes concerning Indigenous employment, higher education, Indigenous entrepreneurship, workforce participation and organisational change.
As Director of the Indigenous Business Hub, I connect research, education, industry and community. The Hub supports research and engagement with Aboriginal and Torres Strait Islander businesses, organisations, governments and communities, and provides pathways for Indigenous knowledge, business expertise and community priorities to inform business education and research at UQ.
I established the International Journal of Indigenous Business through the Indigenous Business Hub and serve as Editor-in-Chief. The journal provides an international scholarly platform for Indigenous business research and centres Indigenous voices, Indigenous knowledges and priorities across business, enterprise, governance, policy, education and leadership.
I completed my Doctor of Philosophy (Business) at the University of Newcastle in 2016. My doctoral thesis, Private-sector employment programs for Aboriginal and Torres Strait Islander peoples: Comparative case studies, examined approaches to Indigenous employment in the private sector. I was the first Aboriginal person to be awarded a PhD in Business from the University of Newcastle.
I completed my Honours thesis in 2006, examining mentoring as a human resource strategy to address labour market disadvantage for Indigenous Australians through a qualitative study of mentoring outcomes for Indigenous trainees at the University of Newcastle.
My work is grounded in reciprocity, relational accountability and Indigenous self-determination. Across academic, community, industry and policy settings, I seek to create opportunities through which knowledge, relationships and resources can move in both directions — strengthening UQ while contributing to outcomes for Aboriginal and Torres Strait Islander communities, businesses, organisations and students.
Dr Josephine Previte’s research examines how marketing, services and technology shape people’s everyday lives, wellbeing and participation in society. Her work brings together social marketing, transformative service research and social entrepreneurship to examine how people experience complex systems, and how organisations can respond with more inclusive, ethical and effective forms of change.
Current projects extend this agenda through research on disability-inclusive services, homelessness, mission-led social entrepreneurship and changing alcohol cultures, including shifts toward low- and no-alcohol consumption. Across these projects, her research focuses on how people navigate complex systems and how organisations can design more responsive, equitable and human-centred interventions. Applied research is central to this agenda, bringing marketing insight to behaviour change and service-system challenges.
Her methodological expertise spans qualitative and mixed-method research, with a strong interest in alternative and innovative methodologies. This includes expertise in using Q methodology, videography, digital and technology-enabled research approaches, and interpretive designs that reveal the complexity of people’s lives.
Across this work, Josephine is committed to research that generates practical insight, strengthens social change efforts, and brings meaningful benefits to people, organisations and society.
Faculty of Engineering, Architecture and Information Technology
Affiliate of Queensland Digital Health Centre
Queensland Digital Health Centre
Faculty of Health, Medicine and Behavioural Sciences
Affiliate of Centre for the Business and Economics of Health
Centre for the Business and Economics of Health
Faculty of Business, Economics and Law
Industry Associate Professor
School of Business
Faculty of Business, Economics and Law
Industry Fellow
School of Business
Faculty of Business, Economics and Law
Availability:
Not available for supervision
Media expert
Natalie is a self-confessed pracademic. Her entire career has been in the pursuit of helping organisations get value from their technology investments. She started hacking code before it was fashionable, and climbed the slippery pole of technical and project leadership. She is now an Associate Professor of Practice at UQBS, conducting industry research and executive education on all things digital, data and AI governance and serves as a board member of UnitingCare Queensland and Queensland Treasury Corporation. Previously, Natalie was a partner in Deloitte’s Risk Advisory practice, was seconded as Chief Delivery Officer role for eHealth Queensland, and has been an inaugural member of several digital committees, including the National AI Centre Thinktank on Responsible AI.