Overview
Background
Ann is a Senior Lecturer within the Marketing Discipline in the UQ Business School. Previously a Senior Project Manager at a global market research firm, Ann has worked with clients in a range of industries, including Financial Services, Automotive and Aged Care.
Ann writes on a variety of topics: consumer decision making; brand signalling and portfolio strategy; and marketing education. Her interdisciplinary research has been published in leading journals such as Decision and Journal of Travel Research, and presented globally at ISMS Marketing Science and International Choice Modelling conferences.
Ann is a passionate educator in the area of research methods and statistics. She motivates students by placing their learning in context, as well as drawing links between what they learn as business students and what they will do as business graduates. As an education-focused academic, Ann has expertise in curriculum development, student learning outcomes, pedagogy, and engaging with students as partners in learning.
Availability
- Dr Ann Wallin is:
- Not available for supervision
Qualifications
- Bachelor, The University of Queensland
- Bachelor (Honours), The University of Queensland
- Doctor of Philosophy, The University of Queensland
Research interests
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Consumer decision making; Discrete choice experiments; Structural choice modelling; Survey research
Works
Search Professor Ann Wallin’s works on UQ eSpace
2024
Other Outputs
Survey data
Kikuchi, Rei, Wallin, Ann and Magor, Thomas (2024). Survey data. The University of Queensland. (Dataset) doi: 10.48610/3e01b3d
2023
Journal Article
Common methodological issues in quantitative management education research and recommendations for authors
Hamdani, Maria Riaz, Wallin, Ann, Ashkanasy, Neal M. and Fenton-O’Creevy, Mark (2023). Common methodological issues in quantitative management education research and recommendations for authors. Journal of Management Education, 47 (6), 572-588. doi: 10.1177/10525629231186158
2023
Journal Article
We usually give like this: social norms describe typical charitable causes supported by group members
Chapman, Cassandra M., Dixon, Lucas, Wallin, Ann, Young, Tarli, Masser, Barbara M. and Louis, Winnifred R. (2023). We usually give like this: social norms describe typical charitable causes supported by group members. Nonprofit and Voluntary Sector Quarterly, 53 (1), 089976402311604-53. doi: 10.1177/08997640231160467
2022
Journal Article
Cruising through a pandemic: or not?
Walters, Gabby, Magor, Thomas, Kelly, Sarah and Wallin, Ann (2022). Cruising through a pandemic: or not?. Annals of Tourism Research, 97 103499, 1-13. doi: 10.1016/j.annals.2022.103499
2020
Other Outputs
An extension and test of the evaluabilty hypothesis
Wallin, Ann (2020). An extension and test of the evaluabilty hypothesis. PhD Thesis, School of Business , The University of Queensland. doi: 10.14264/uql.2020.852
2020
Other Outputs
An Extension and Test of the Evaluability Hypothesis
Wallin, Ann (2020). An Extension and Test of the Evaluability Hypothesis. PhD Thesis, School of Business, The University of Queensland.
2020
Conference Publication
Conceptualising a threshold concept in marketing
France, Cassandra and Wallin, Ann (2020). Conceptualising a threshold concept in marketing. 21st Australia and New Zealand Marketing Conference, Winds of Change (ANZMAC 2019), Wellington, New Zealand, 2-4 December 2019.
2019
Other Outputs
An Extension and Test of The Evaluability Hypothesis
Wallin, Ann (2019). An Extension and Test of The Evaluability Hypothesis. PhD Thesis, University of Queensland Business School, The University of Queensland.
2018
Journal Article
The Threat of Terrorism and Tourist Choice Behavior
Walters, Gabrielle, Wallin, Ann and Hartley, Nicole (2018). The Threat of Terrorism and Tourist Choice Behavior. Journal of Travel Research, 58 (3), 004728751875550-382. doi: 10.1177/0047287518755503
2017
Journal Article
Not just noise: a goal pursuit interpretation of stochastic choice
Wallin, Ann, Swait, Joffre and Marley, A. A. J. (2017). Not just noise: a goal pursuit interpretation of stochastic choice. Decision, 5 (4), 253-271. doi: 10.1037/dec0000077
2017
Journal Article
Motivating postgrad research students to pitch their ideas: what have we learned from 'pitching research' competitions at UQ?
Faff, Robert W., Babakhani, Nazila, Carrick, Robin, Chen, Angel, Dallest, Kathy, Daunt, Lisa, Escobar, Marisol, Foley, Gabe, Gill, Chelsea, Khong, Bo Xuan, Liu, Mengxi (Maggie), Mahmud, Siti, McCullough, Jon, Ndugwa, Zina, Nguyen, Bao, O'Brien, Shari, Orole, Felix, Qureshi, Asma, Rad, Hossein, Rekker, Saphira, Shahzad, Syed, Smith, Marita, Tran, Tran Le, Tunny, William and Wallin, Ann (2017). Motivating postgrad research students to pitch their ideas: what have we learned from 'pitching research' competitions at UQ?. SSRN Electronic Journal. doi: 10.2139/ssrn.2899942
2016
Journal Article
The role of corporate versus product brand dominance in brand overlap: a pitch
Wallin, Ann and Spry, Amanda (2016). The role of corporate versus product brand dominance in brand overlap: a pitch. Accounting and Management Information Systems, 15 (2), 434-439.
2016
Journal Article
Fantasy pitching II: Star Wars vs. Pokemon vs. R&D vs. Uber
Faff, Robert W., Wallin, Ann, Brosnan, Mark, Carrillo, Naiara, Groen, Martin, Listiani, Nurlia, Maxwell, Victor, Orole, Felix, Pham, Ahn, Simons, Matt, Tsoi, Jemaine, Wong, Charlane, Nirma, Yossa and Zhaunerchyk, Kate (2016). Fantasy pitching II: Star Wars vs. Pokemon vs. R&D vs. Uber. SSRN Electronic Journal. doi: 10.2139/ssrn.2827425
2015
Conference Publication
How Do Consumers Evaluate Overlapping Brands? The Role of Corporate versus Product Brand Dominance
Spry, Amanda and Wallin, Ann (2015). How Do Consumers Evaluate Overlapping Brands? The Role of Corporate versus Product Brand Dominance. ANZMAC, Sydney, Australia, 30 November - 2 December 2015.
2014
Conference Publication
Missing information in single and joint decision contexts: a structural choice formulation
Wallin, Ann and Coote, Len (2014). Missing information in single and joint decision contexts: a structural choice formulation. INFORMS Marketing Science 2014: The 36th ISMS Marketing Science Conference, Atlanta, GA, United States, 12-14 June, 2014.
2014
Conference Publication
The impact of salient missing information in single and joint context
Wallin, Ann and Coote, Leonard (2014). The impact of salient missing information in single and joint context. ANZMAC - Australian and New Zealand Marketing Academy Conference 2014, Brisbane, QLD, Australia, 1-3 December 2014.
2013
Conference Publication
Testing consumer decision strategies in comparative and non-comparative choice tasks: a structural choice modelling formulation of the evaluability thesis
Wallin, Ann C. and Coote, Len V. (2013). Testing consumer decision strategies in comparative and non-comparative choice tasks: a structural choice modelling formulation of the evaluability thesis. International Choice Modelling Conference, Sydney, NSW, Australia, 3-5 July 2013.
2011
Conference Publication
Endorsement: It's about how you identify with Kate and then how Kate fits with the brand
Pappu, Ravi, Cornwell, T. Bettina and Wallin, Ann (2011). Endorsement: It's about how you identify with Kate and then how Kate fits with the brand. Summer Marketing Educators' Conference 2011, San Francisco, CA, 5-7 August 2011. Chicago, IL: American Marketing Association.
2011
Conference Publication
The role of customer identification in response to social partnerships: Combining celebrity endorsements and sponsorshiop
Pappu, Ravi, Cornwell, T. Bettina and Wallin, Ann (2011). The role of customer identification in response to social partnerships: Combining celebrity endorsements and sponsorshiop. Advertising and Consumer Psychology Conference, Eugene, USA, 6-7 May 2011.
2007
Conference Publication
What do brands Signal?
Wallin, Ann C. and Coote, Leonard V. (2007). What do brands Signal?. American Marketing Association Winter Educator's Conference 2007, San Diego CA, U.S.A., 21-23 February 2007.
Funding
Past funding
Supervision
Availability
- Dr Ann Wallin is:
- Not available for supervision
Supervision history
Current supervision
-
Doctor Philosophy
The Effect of Social Media Complaint Management on Collective Brand Perceptions and Behavioural Intentions
Associate Advisor
Other advisors: Dr Mark Brown, Associate Professor Nicole Hartley
Completed supervision
-
2023
Doctor Philosophy
Food for thought: The role of taste marketing in service settings
Associate Advisor
Other advisors: Associate Professor Nicole Hartley
Media
Enquiries
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