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2020 Conference Publication Conceptualising a threshold concept in marketingFrance, Cassandra and Wallin, Ann (2020). Conceptualising a threshold concept in marketing. 21st Australia and New Zealand Marketing Conference, Winds of Change (ANZMAC 2019), Wellington, New Zealand, 2-4 December 2019. |
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2015 Conference Publication How Do Consumers Evaluate Overlapping Brands? The Role of Corporate versus Product Brand DominanceSpry, Amanda and Wallin, Ann (2015). How Do Consumers Evaluate Overlapping Brands? The Role of Corporate versus Product Brand Dominance. ANZMAC, Sydney, Australia, 30 November - 2 December 2015. |
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2014 Conference Publication Missing information in single and joint decision contexts: a structural choice formulationWallin, Ann and Coote, Len (2014). Missing information in single and joint decision contexts: a structural choice formulation. INFORMS Marketing Science 2014: The 36th ISMS Marketing Science Conference, Atlanta, GA, United States, 12-14 June, 2014. |
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2014 Conference Publication The impact of salient missing information in single and joint contextWallin, Ann and Coote, Leonard (2014). The impact of salient missing information in single and joint context. ANZMAC - Australian and New Zealand Marketing Academy Conference 2014, Brisbane, QLD, Australia, 1-3 December 2014. |
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2013 Conference Publication Testing consumer decision strategies in comparative and non-comparative choice tasks: a structural choice modelling formulation of the evaluability thesisWallin, Ann C. and Coote, Len V. (2013). Testing consumer decision strategies in comparative and non-comparative choice tasks: a structural choice modelling formulation of the evaluability thesis. International Choice Modelling Conference, Sydney, NSW, Australia, 3-5 July 2013. |
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2011 Conference Publication Endorsement: It's about how you identify with Kate and then how Kate fits with the brandPappu, Ravi, Cornwell, T. Bettina and Wallin, Ann (2011). Endorsement: It's about how you identify with Kate and then how Kate fits with the brand. Summer Marketing Educators' Conference 2011, San Francisco, CA, 5-7 August 2011. Chicago, IL: American Marketing Association. |
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2011 Conference Publication The role of customer identification in response to social partnerships: Combining celebrity endorsements and sponsorshiopPappu, Ravi, Cornwell, T. Bettina and Wallin, Ann (2011). The role of customer identification in response to social partnerships: Combining celebrity endorsements and sponsorshiop. Advertising and Consumer Psychology Conference, Eugene, USA, 6-7 May 2011. |
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2007 Conference Publication What do brands Signal?Wallin, Ann C. and Coote, Leonard V. (2007). What do brands Signal?. American Marketing Association Winter Educator's Conference 2007, San Diego CA, U.S.A., 21-23 February 2007. |
