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Associate Professor Sunil Venaik
Associate Professor

Sunil Venaik

Email: 
Phone: 
+61 7 334 68023

Overview

Background

Sunil's research focuses on issues in international business for small and large firms.

Sunil Venaik's teaching and research interests include international business management, doing business in Asia, global marketing, marketing management, and market research. He is one of the top one percent of international business researchers worldwide in the last 50 years, based on his research publications in the Journal of International Business Studies (JIBS), and for which he was awarded a silver medal by JIBS. Sunil graduated from the Indian Institute of Technology Kharagpur, the Indian Institute of Management Ahmedabad, and the Australian Graduate School of Management in the University of New South Wales. He is ex-faculty of the Indian Institute of Management Ahmedabad, and was awarded Visiting Fellowships by the National University of Singapore, INSEAD Fontainebleau France, Stockholm Business School in Sweden, the Indian Institute of Management, Udaipur, and the Australian National University. Sunil has extensive experience in case based teaching and learning and has taught courses in the Undergraduate, MBA, Doctoral and Executive Development programs at universities in Australia, India and Singapore. Sunil has broad managerial experience in industry including as the CEO of a medium size enterprise and consulted with national and multinational firms. Sunil has presented papers at reputed international conferences and published widely in The Conversation and in scholarly journals including Journal of International Business Studies, Journal of World Business, Organization Science, Organization Studies, European Journal of Marketing, Management International Review, Journal of Business Research, International Business Review, International Marketing Reveiw, Cross Cultural Management, Management Learning, Australian Journal of Management, Australasian Marketing Journal, Australian Economic Papers, and Economic and Political Weekly.

Availability

Associate Professor Sunil Venaik is:
Available for supervision
Media expert

Qualifications

  • Bachelor (Honours) of Engineering, Indian Institute of Technolgy, Delhi
  • Masters (Coursework) of Business Administration, Ahmedabad University
  • Doctor of Philosophy, University of New South Wales

Research interests

  • MNC strategy and organization

  • National culture

  • FDI in emerging markets

Research impacts

Sunil's research has been cited over 3,050 times in scholarly journals that have wide-ranging academic, practice and policy impacts. One of his top research papers has had a large-scale global impact with over 1,060 citations, 43,000 plus downloads across 2,442 institutions in 160 countries, in academia, business and government, and in diverse disciplines ranging from agriculture and astronomy, to computing, engineering and economics, to health and medicine.

Works

Search Professor Sunil Venaik’s works on UQ eSpace

64 works between 1998 and 2024

21 - 40 of 64 works

2014

Journal Article

The ecological fallacy in national culture research

Brewer, Paul and Venaik, Sunil (2014). The ecological fallacy in national culture research. Organization Studies, 35 (7), 1063-1086. doi: 10.1177/0170840613517602

The ecological fallacy in national culture research

2013

Journal Article

Looking into the future: Hofstede long term orientation versus GLOBE future orientation

Venaik, Sunil, Zhu, Yunxia and Brewer, Paul (2013). Looking into the future: Hofstede long term orientation versus GLOBE future orientation. Cross-Cultural Management: An International Journal, 20 (3), 361-385. doi: 10.1108/CCM-02-2012-0014

Looking into the future: Hofstede long term orientation versus GLOBE future orientation

2013

Conference Publication

National culture dimensions are national, not individual

Brewer, Paul and Venaik, Sunil (2013). National culture dimensions are national, not individual. AIBSEAR 2013: Academy of International Business Southeast Asia Regional Conference, Bali, Indonesia, 5-7 December, 2013.

National culture dimensions are national, not individual

2013

Conference Publication

The (IR)Relevance of national culture dimensions in marketing

Venaik, Sunil and Brewer, Paul (2013). The (IR)Relevance of national culture dimensions in marketing. 5th IIMA Conference on Marketing in Emerging Economies, Ahmedabad, India, 9-11 January 2013. Vastrapur, Ahmedabad: Indian Institute of Management.

The (IR)Relevance of national culture dimensions in marketing

2013

Journal Article

Critical issues in the Hofstede and GLOBE national culture models

Venaik, Sunil and Brewer, Paul (2013). Critical issues in the Hofstede and GLOBE national culture models. International Marketing Review, 30 (5), 469-482. doi: 10.1108/IMR-03-2013-0058

Critical issues in the Hofstede and GLOBE national culture models

2013

Conference Publication

Marketing strategy in MNC subsidiaries: pure versus hybrid archetypes

Midgley, David and Venaik, Sunil (2013). Marketing strategy in MNC subsidiaries: pure versus hybrid archetypes. 55th Annual Meeting of the Academy of International Business, Istanbul, Turkey, 3-6 July 2013. East Lansing, MI, United States: AIB Executive Secretariat.

Marketing strategy in MNC subsidiaries: pure versus hybrid archetypes

2012

Conference Publication

Marketing management in MNC subsidiaries: An archetypal analysis

Midgley, David F. and Venaik, Sunil (2012). Marketing management in MNC subsidiaries: An archetypal analysis. AIB 2012 Annual Meeting, Washington DC, USA, 30 June - 3 July 2012. East Lansing, MI, United States: Academy of International Business.

Marketing management in MNC subsidiaries: An archetypal analysis

2012

Conference Publication

Long term orientation vs future orientation: a critique of existing studies - Hofstede and GLOBE

Venaik, Sunil, Zhu, Yunxia and Brewer, Paul (2012). Long term orientation vs future orientation: a critique of existing studies - Hofstede and GLOBE. ANZAM 2012 Conference, Perth, Australia, 5-7 December 2012. Australia: Australian and New Zealand Academy of Management.

Long term orientation vs future orientation: a critique of existing studies - Hofstede and GLOBE

2012

Journal Article

On the misuse of national culture dimensions

Brewer, Paul and Venaik, Sunil (2012). On the misuse of national culture dimensions. International Marketing Review, 29 (6), 673-683. doi: 10.1108/02651331211277991

On the misuse of national culture dimensions

2012

Conference Publication

The ecological fallacy in culture research

Brewer, Paul and Venaik, Sunil (2012). The ecological fallacy in culture research. ANZIBA Annual Conference 2012, Adelaide, SA, Australia, 12-14 April 2012. Adelaide, SA, Australia: ANZIBA.

The ecological fallacy in culture research

2012

Conference Publication

National culture versus individual culture: The importance of the ecological fallacy

Brewer, Paul and Venaik, Sunil (2012). National culture versus individual culture: The importance of the ecological fallacy. AIB 2012 Annual Meeting: Rethinking the Roles of Business, Government and NGOs in the Global Economy, Washington, DC, United States, 30 June - 3 July 2012. East Lansing, MI, United States: Academy of International Business.

National culture versus individual culture: The importance of the ecological fallacy

2011

Journal Article

Individualism-Collectivism in Hofstede and GLOBE

Brewer, Paul and Venaik, Sunil (2011). Individualism-Collectivism in Hofstede and GLOBE. Journal of International Business Studies, 42 (3), 436-445. doi: 10.1057/jibs.2010.62

Individualism-Collectivism in Hofstede and GLOBE

2011

Conference Publication

Long term orientation versus future orientation: What did Hofstede and globe really measure?

Venaik, Sunil, Zhu, Yunxia and Brewer, Paul A. (2011). Long term orientation versus future orientation: What did Hofstede and globe really measure?. 2011 European International Business Academy (EIBA) Conference, Bucharest, Romania, 8-10 December 2011. Bucharest, Romania: European International Business Academy (EIBA).

Long term orientation versus future orientation: What did Hofstede and globe really measure?

2011

Conference Publication

Comparing the use and meaning of long term orientation and future orientation in culture studies

Venaik, Sunil, Zhu, Yunxia and Brewer, Paul (2011). Comparing the use and meaning of long term orientation and future orientation in culture studies. ANZIBA 2011 Annual Conference, Melbourne, Australia, 28-30 April 2011. Mulgrave, VIC, Australia: Australian and New Zealand International Business Academy.

Comparing the use and meaning of long term orientation and future orientation in culture studies

2011

Conference Publication

Time orientation in Hofstede and Globe: Long term orientation versus future orientation

Venaik, Sunil, Zhu, Yunxia and Brewer, Paul (2011). Time orientation in Hofstede and Globe: Long term orientation versus future orientation. 53rd Annual Meeting of the Academy of International Business, Nagoya, Japan, 24-28 June 2011. East lansing, MI, United States: Academy of International Business.

Time orientation in Hofstede and Globe: Long term orientation versus future orientation

2010

Journal Article

GLOBE practices and values: A case of diminishing marginal utility?

Brewer, Paul and Venaik, Sunil (2010). GLOBE practices and values: A case of diminishing marginal utility?. Journal of International Business Studies, 41 (8), 1316-1324. doi: 10.1057/jibs.2010.23

GLOBE practices and values: A case of diminishing marginal utility?

2010

Journal Article

Avoiding uncertainty in Hofstede and GLOBE

Venaik, Sunil and Brewer, Paul (2010). Avoiding uncertainty in Hofstede and GLOBE. Journal of International Business Studies, 41 (8), 1294-1315. doi: 10.1057/jibs.2009.96

Avoiding uncertainty in Hofstede and GLOBE

2010

Conference Publication

Collectivism in the GLOBE culture study

Brewer, P. and Venaik, S. (2010). Collectivism in the GLOBE culture study. ANZIBA Annual Conference, Sydney, Australia, 15-17 April 2010. Sydney, NSW, Australia: Academy of International Business.

Collectivism in the GLOBE culture study

2010

Conference Publication

Individualism-collectivism in Hofstede and GLOBE

Venaik, Sunil and Brewer, Paul (2010). Individualism-collectivism in Hofstede and GLOBE. 2010 Academy of International Business: "International Business in Tough Times", Rio de Janeiro, Brazil, 25-29 June 2010. East Lansing, MI, USA: Academy of International Business.

Individualism-collectivism in Hofstede and GLOBE

2009

Conference Publication

The impact of foreign forms' knowledge creation in host countries: The case of India

Pradeep, K. R. and Venaik, S. (2009). The impact of foreign forms' knowledge creation in host countries: The case of India. 35th European International Business Academy Conference 2009, Valencia, Spain, 13-15 December, 2009. Valencia, Spain: University of Valencia.

The impact of foreign forms' knowledge creation in host countries: The case of India

Funding

Past funding

  • 2006 - 2008
    Transnational SME Networks: A New Model for SME Internationalization
    UQ Early Career Researcher
    Open grant
  • 2004 - 2005
    A Comparative Study Of International Marketing Practices Of MNCs In Developed And Developing Countries
    UQ New Staff Research Start-Up Fund
    Open grant

Supervision

Availability

Associate Professor Sunil Venaik is:
Available for supervision

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Supervision history

Current supervision

  • Doctor Philosophy

    Business Strategy and Policy Making: A Comparative Study of Business Models

    Principal Advisor

Completed supervision

Media

Enquiries

Contact Associate Professor Sunil Venaik directly for media enquiries about:

  • Australian marketing strategy
  • Business - Asia
  • Business - India
  • Business - international
  • Cross cultural management
  • Global marketing
  • India - business
  • International business management
  • International business strategy
  • International marketing
  • Management - international business
  • Market research
  • Market research - quantitative
  • Marketing
  • Partial Least Squares (PLS)
  • Social entrepreneurship
  • Structural equation modeling (SEM)

Need help?

For help with finding experts, story ideas and media enquiries, contact our Media team:

communications@uq.edu.au