
Overview
Background
Sunil's research focuses on issues in international business for small and large firms.
Sunil Venaik's teaching and research interests include international business management, doing business in Asia, global marketing, marketing management, and market research. He is one of the top one percent of international business researchers worldwide in the last 50 years, based on his research publications in the Journal of International Business Studies (JIBS), and for which he was awarded a silver medal by JIBS. Sunil graduated from the Indian Institute of Technology Kharagpur, the Indian Institute of Management Ahmedabad, and the Australian Graduate School of Management in the University of New South Wales. He is ex-faculty of the Indian Institute of Management Ahmedabad, and was awarded Visiting Fellowships by the National University of Singapore, INSEAD Fontainebleau France, Stockholm Business School in Sweden, the Indian Institute of Management, Udaipur, and the Australian National University. Sunil has extensive experience in case based teaching and learning and has taught courses in the Undergraduate, MBA, Doctoral and Executive Development programs at universities in Australia, India and Singapore. Sunil has broad managerial experience in industry including as the CEO of a medium size enterprise and consulted with national and multinational firms. Sunil has presented papers at reputed international conferences and published widely in The Conversation and in scholarly journals including Journal of International Business Studies, Journal of World Business, Organization Science, Organization Studies, European Journal of Marketing, Management International Review, Journal of Business Research, International Business Review, International Marketing Reveiw, Cross Cultural Management, Management Learning, Australian Journal of Management, Australasian Marketing Journal, Australian Economic Papers, and Economic and Political Weekly.
Availability
- Associate Professor Sunil Venaik is:
- Available for supervision
- Media expert
Fields of research
Qualifications
- Bachelor (Honours) of Engineering, Indian Institute of Technolgy, Delhi
- Masters (Coursework) of Business Administration, Ahmedabad University
- Doctor of Philosophy, University of New South Wales
Research interests
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MNC strategy and organization
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National culture
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FDI in emerging markets
Research impacts
Sunil's research has been cited over 3,050 times in scholarly journals that have wide-ranging academic, practice and policy impacts. One of his top research papers has had a large-scale global impact with over 1,060 citations, 43,000 plus downloads across 2,442 institutions in 160 countries, in academia, business and government, and in diverse disciplines ranging from agriculture and astronomy, to computing, engineering and economics, to health and medicine.
Works
Search Professor Sunil Venaik’s works on UQ eSpace
2015
Journal Article
The common threads of national cultures
Venaik, Sunil and Brewer, Paul (2015). The common threads of national cultures. Australasian Marketing Journal, 23 (1), 75-85. doi: 10.1016/j.ausmj.2014.12.001
2014
Journal Article
Old-age income insecurity in Singapore: a problem of non-inclusive development
Mukhopadhaya, Pundarik and Venaik, Sunil (2014). Old-age income insecurity in Singapore: a problem of non-inclusive development. Australian Economic Papers, 53 (3), 184-206. doi: 10.1111/1467-8454.12035
2014
Journal Article
The ecological fallacy in national culture research
Brewer, Paul and Venaik, Sunil (2014). The ecological fallacy in national culture research. Organization Studies, 35 (7), 1063-1086. doi: 10.1177/0170840613517602
2013
Conference Publication
National culture dimensions are national, not individual
Brewer, Paul and Venaik, Sunil (2013). National culture dimensions are national, not individual. AIBSEAR 2013: Academy of International Business Southeast Asia Regional Conference, Bali, Indonesia, 5-7 December, 2013.
2013
Conference Publication
The (IR)Relevance of national culture dimensions in marketing
Venaik, Sunil and Brewer, Paul (2013). The (IR)Relevance of national culture dimensions in marketing. 5th IIMA Conference on Marketing in Emerging Economies, Ahmedabad, India, 9-11 January 2013. Vastrapur, Ahmedabad: Indian Institute of Management.
2013
Journal Article
Critical issues in the Hofstede and GLOBE national culture models
Venaik, Sunil and Brewer, Paul (2013). Critical issues in the Hofstede and GLOBE national culture models. International Marketing Review, 30 (5), 469-482. doi: 10.1108/IMR-03-2013-0058
2013
Conference Publication
Marketing strategy in MNC subsidiaries: pure versus hybrid archetypes
Midgley, David and Venaik, Sunil (2013). Marketing strategy in MNC subsidiaries: pure versus hybrid archetypes. 55th Annual Meeting of the Academy of International Business, Istanbul, Turkey, 3-6 July 2013. East Lansing, MI, United States: AIB Executive Secretariat.
2013
Journal Article
Looking into the future: Hofstede long term orientation versus GLOBE future orientation
Venaik, Sunil, Zhu, Yunxia and Brewer, Paul (2013). Looking into the future: Hofstede long term orientation versus GLOBE future orientation. Cross-Cultural Management: An International Journal, 20 (3), 361-385. doi: 10.1108/CCM-02-2012-0014
2012
Conference Publication
Long term orientation vs future orientation: a critique of existing studies - Hofstede and GLOBE
Venaik, Sunil, Zhu, Yunxia and Brewer, Paul (2012). Long term orientation vs future orientation: a critique of existing studies - Hofstede and GLOBE. ANZAM 2012 Conference, Perth, Australia, 5-7 December 2012. Australia: Australian and New Zealand Academy of Management.
2012
Journal Article
On the misuse of national culture dimensions
Brewer, Paul and Venaik, Sunil (2012). On the misuse of national culture dimensions. International Marketing Review, 29 (6), 673-683. doi: 10.1108/02651331211277991
2012
Conference Publication
The ecological fallacy in culture research
Brewer, Paul and Venaik, Sunil (2012). The ecological fallacy in culture research. ANZIBA Annual Conference 2012, Adelaide, SA, Australia, 12-14 April 2012. Adelaide, SA, Australia: ANZIBA.
2012
Conference Publication
National culture versus individual culture: The importance of the ecological fallacy
Brewer, Paul and Venaik, Sunil (2012). National culture versus individual culture: The importance of the ecological fallacy. AIB 2012 Annual Meeting: Rethinking the Roles of Business, Government and NGOs in the Global Economy, Washington, DC, United States, 30 June - 3 July 2012. East Lansing, MI, United States: Academy of International Business.
2012
Conference Publication
Marketing management in MNC subsidiaries: An archetypal analysis
Midgley, David F. and Venaik, Sunil (2012). Marketing management in MNC subsidiaries: An archetypal analysis. AIB 2012 Annual Meeting, Washington DC, USA, 30 June - 3 July 2012. East Lansing, MI, United States: Academy of International Business.
2011
Journal Article
Individualism-Collectivism in Hofstede and GLOBE
Brewer, Paul and Venaik, Sunil (2011). Individualism-Collectivism in Hofstede and GLOBE. Journal of International Business Studies, 42 (3), 436-445. doi: 10.1057/jibs.2010.62
2011
Conference Publication
Long term orientation versus future orientation: What did Hofstede and globe really measure?
Venaik, Sunil, Zhu, Yunxia and Brewer, Paul A. (2011). Long term orientation versus future orientation: What did Hofstede and globe really measure?. 2011 European International Business Academy (EIBA) Conference, Bucharest, Romania, 8-10 December 2011. Bucharest, Romania: European International Business Academy (EIBA).
2011
Conference Publication
Comparing the use and meaning of long term orientation and future orientation in culture studies
Venaik, Sunil, Zhu, Yunxia and Brewer, Paul (2011). Comparing the use and meaning of long term orientation and future orientation in culture studies. ANZIBA 2011 Annual Conference, Melbourne, Australia, 28-30 April 2011. Mulgrave, VIC, Australia: Australian and New Zealand International Business Academy.
2011
Conference Publication
Time orientation in Hofstede and Globe: Long term orientation versus future orientation
Venaik, Sunil, Zhu, Yunxia and Brewer, Paul (2011). Time orientation in Hofstede and Globe: Long term orientation versus future orientation. 53rd Annual Meeting of the Academy of International Business, Nagoya, Japan, 24-28 June 2011. East lansing, MI, United States: Academy of International Business.
2010
Journal Article
Avoiding uncertainty in Hofstede and GLOBE
Venaik, Sunil and Brewer, Paul (2010). Avoiding uncertainty in Hofstede and GLOBE. Journal of International Business Studies, 41 (8), 1294-1315. doi: 10.1057/jibs.2009.96
2010
Journal Article
GLOBE practices and values: A case of diminishing marginal utility?
Brewer, Paul and Venaik, Sunil (2010). GLOBE practices and values: A case of diminishing marginal utility?. Journal of International Business Studies, 41 (8), 1316-1324. doi: 10.1057/jibs.2010.23
2010
Conference Publication
Individualism-collectivism in Hofstede and GLOBE
Venaik, Sunil and Brewer, Paul (2010). Individualism-collectivism in Hofstede and GLOBE. 2010 Academy of International Business: "International Business in Tough Times", Rio de Janeiro, Brazil, 25-29 June 2010. East Lansing, MI, USA: Academy of International Business.
Funding
Past funding
Supervision
Availability
- Associate Professor Sunil Venaik is:
- Available for supervision
Before you email them, read our advice on how to contact a supervisor.
Supervision history
Completed supervision
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2017
Doctor Philosophy
International Channel Choice of Industrial Exporting Firms
Associate Advisor
Other advisors: Professor Peter Liesch
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2021
Doctor Philosophy
Internationalization, Innovation and State Ownership in Emerging Market Enterprises
Joint Principal Advisor
Other advisors: Associate Professor Yunxia Zhu
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2012
Doctor Philosophy
The International Corporate Political Activities of Multinational Enterprises: Relationship with Strategy, Structure and Performance
Joint Principal Advisor
Media
Enquiries
Contact Associate Professor Sunil Venaik directly for media enquiries about:
- Australian marketing strategy
- Business - Asia
- Business - India
- Business - international
- Cross cultural management
- Global marketing
- India - business
- International business management
- International business strategy
- International marketing
- Management - international business
- Market research
- Market research - quantitative
- Marketing
- Partial Least Squares (PLS)
- Social entrepreneurship
- Structural equation modeling (SEM)
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