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Associate Professor Yunxia Zhu
Associate Professor

Yunxia Zhu

Email: 
Phone: 
+61 7 334 68142

Overview

Background

Yunxia Zhu is an award-winning researcher and educator and has an international reputation in cross-cultural management and business negotiation. Yunxia’s PhD is from the Australian National University in the area of international business communication. She is a negotiation expert trained in Advanced Harvard negotiation programme and Oxford Programme on negotiation at Saïd Business School, University of Oxford. She has taught Undergraduate, MBA, Doctoral and Executive Development programs at universities in Australia and abroad. She was a visiting academic to Imperial College London, University of Michigan and Lund University Sweden.

Yunxia has been a recipient of numerous prestigious awards. She is the winner of 2015 UQ Teaching and Learning Fellowship, 2014 Australian National Teaching Citation Awards, UQ Vice Chancellor’s 2013 Internationalisation award, UQ 2013 Outstanding Teaching Citation award, 2011 Best Researcher Award and 2006 Best Publication by Association for Business Communication, and 2008 UQ Business School Research Excellence award, just to name a few.

As an active researcher, Yunxia has written two scholarly books and has published extensively in prestigious international journals (e.g., top-tier of A* or A journals ABDC ranking). She serves on a number of editorial boards for prestigious journals including Academy of Management Discovery, Academy of Management Learning and Education, Journal of World Business, Discourse and Communication, and Public Relations Review. She also serves as an intercultural expert for the prestigious Pragmatics & Beyond New Series (PBNS), John Benjamins.

Yunxia serves as the Vice President of Association for Business Communication in the Asia Pacific Region and is holding adjunct and honorary professorial positions with a number of major Chinese universities with the most recent being awarded by the Top 500 Chinese Enterprises Research Centre, Shanghai University of Finance and Economics. She has served on expert advisory board and panels for publicly listed companies, providing professional consulting and training in relation to internationalization and market development in the global business contexts.

Availability

Associate Professor Yunxia Zhu is:
Available for supervision

Research interests

  • Cross-cultural and international management

    Cross-cultural investigation of business relationship and networking patterns based on both universal and culture-specifics dimensions; examining of the interaction of culture and institutional dynamics of internationalization in Chinese and developed countries; developing Chinese management theories (e.g., based on Confucian wisdom and guanxi (networking) and applying to the global contexts.

  • International Business Communication

    Applying situated discourse and communication theory to international organisational settings including technological, corporate, and ideological sites especially during international organisational restructuring, joint ventures, etc. The spin-off of research findings from this research area is organisational learning and education for international business organisations and firms.

  • Moral Emotions and Business Ethics in Global Contexts

    Applying moral psychology and practical classical wisdom (e.g., from Aristotle and Confucius) to studying business ethics (e.g., ethical guanxi) in international organisations and responsible global leadership.

Works

Search Professor Yunxia Zhu’s works on UQ eSpace

100 works between 1997 and 2023

1 - 20 of 100 works

2023

Journal Article

How export-oriented SMEs from emerging markets respond to the CSR-related code of conduct: a content analysis of auditing reports

Chen, Changdong, Zhu, Yunxia, Jiang, Ruochen and Zhu, Lifeng (2023). How export-oriented SMEs from emerging markets respond to the CSR-related code of conduct: a content analysis of auditing reports. International Journal of Emerging Markets, 18 (12), 6061-6080. doi: 10.1108/IJOEM-12-2021-1808

How export-oriented SMEs from emerging markets respond to the CSR-related code of conduct: a content analysis of auditing reports

2023

Journal Article

Imitation, performance feedback, and outward foreign direct investments by emerging market firms

Wang, Yong, Li, Kaige, Zhu, Yunxia and Chen, Jiawen (2023). Imitation, performance feedback, and outward foreign direct investments by emerging market firms. International Business Review, 32 (4) 102077, 1-13. doi: 10.1016/j.ibusrev.2022.102077

Imitation, performance feedback, and outward foreign direct investments by emerging market firms

2023

Journal Article

Post-entry internationalization speed, learning speed, and performance: a meta-analytic review and theory extension

Huang, Sheng, Ding, Zhenkuo, Lin, Xiaoman and Zhu, Yunxia (2023). Post-entry internationalization speed, learning speed, and performance: a meta-analytic review and theory extension. Global Strategy Journal, 13 (2), 483-516. doi: 10.1002/gsj.1452

Post-entry internationalization speed, learning speed, and performance: a meta-analytic review and theory extension

2023

Journal Article

A dynamic model of internationalization and innovation in emerging market enterprises: knowledge exploration, transformation, and exploitation

Shen, Suqin, Venaik, Sunil and Zhu, Yunxia (2023). A dynamic model of internationalization and innovation in emerging market enterprises: knowledge exploration, transformation, and exploitation. Management International Review, 63 (4), 561-601. doi: 10.1007/s11575-023-00509-1

A dynamic model of internationalization and innovation in emerging market enterprises: knowledge exploration, transformation, and exploitation

2023

Journal Article

Congruence in Communication and Customer Booking Decision: A Cognitive Heuristic Perspective

Wang, Hongli, Liang, Cuiqi, Zhu, Yunxia and Zhou, Mengnan (2023). Congruence in Communication and Customer Booking Decision: A Cognitive Heuristic Perspective. International Journal of Business Communication, 61 (3), 1-19. doi: 10.1177/23294884231157561

Congruence in Communication and Customer Booking Decision: A Cognitive Heuristic Perspective

2022

Journal Article

Internationalization speed and international performance among international new ventures: the moderating role of resource synchronization

Huang, Sheng, Zhu, Yunxia, Ding, Zhenkuo and Chen, Chenming (2022). Internationalization speed and international performance among international new ventures: the moderating role of resource synchronization. British Journal of Management, 34 (4), 2234-2262. doi: 10.1111/1467-8551.12697

Internationalization speed and international performance among international new ventures: the moderating role of resource synchronization

2022

Journal Article

Business ethics in China and Iceland—contrasts and convergence

Sigurjonsson, Throstur Olaf, Arnardottir, Audur Arna, Jiao, Hao, Zhu, Yunxia and Schwarzkopf, David (2022). Business ethics in China and Iceland—contrasts and convergence. Thunderbird International Business Review, 64 (1), 39-49. doi: 10.1002/tie.22238

Business ethics in China and Iceland—contrasts and convergence

2021

Journal Article

The determinants of international new venture performance: a review and future research agenda

Sheng, Huang, Yunxia, Zhu, Kun, Zhang and Zhenkuo, Ding (2021). The determinants of international new venture performance: a review and future research agenda. International Marketing Review, 38 (5), 1006-1046. doi: 10.1108/IMR-12-2019-0295

The determinants of international new venture performance: a review and future research agenda

2020

Conference Publication

A wave-type of real-time translation work: shifting the high-speed-rail scientific frontier in China

Zhang, Kun, Zhu, Yunxia, Liesch, Peter W., Kriz, Alexandra and Jiao, Hao (2020). A wave-type of real-time translation work: shifting the high-speed-rail scientific frontier in China. Academy of Management Annual Meeting, Online, 7 - 11 August 2020. Briarcliff Manor, NY United States: Academy of Management. doi: 10.5465/ambpp.2020.18350abstract

A wave-type of real-time translation work: shifting the high-speed-rail scientific frontier in China

2020

Journal Article

Social capital, guanxi and political influence in Chinese government relations

Hou, Jenny Zhengye and Zhu, Yunxia (2020). Social capital, guanxi and political influence in Chinese government relations. Public Relations Review, 46 (1) 101885, 101885. doi: 10.1016/j.pubrev.2020.101885

Social capital, guanxi and political influence in Chinese government relations

2020

Journal Article

Organizational unlearning and knowledge transfer in cross-border M&As: the mediating role of knowledge integration from a routine-based view

Xi, Yujuan, Wang, Xiangyang and Zhu, Yunxia (2020). Organizational unlearning and knowledge transfer in cross-border M&As: the mediating role of knowledge integration from a routine-based view. Journal of Knowledge Management, 24 (4), 841-860. doi: 10.1108/JKM-08-2019-0419

Organizational unlearning and knowledge transfer in cross-border M&As: the mediating role of knowledge integration from a routine-based view

2019

Journal Article

The construction of home feeling by Airbnb guests in the sharing economy: a semantics perspective

Zhu, Yunxia, Cheng, Mingming, Wang, Jie, Ma, Laikun and Jiang, Ruochen (2019). The construction of home feeling by Airbnb guests in the sharing economy: a semantics perspective. Annals of Tourism Research, 75, 308-321. doi: 10.1016/j.annals.2018.12.013

The construction of home feeling by Airbnb guests in the sharing economy: a semantics perspective

2019

Journal Article

A cross-cultural study of English and Chinese online platform reviews: a genre-based view

Zhu, Yunxia, Ma, Laikun and Jiang, Ruochen (2019). A cross-cultural study of English and Chinese online platform reviews: a genre-based view. Discourse and Communication, 13 (3), 342-365. doi: 10.1177/1750481319835642

A cross-cultural study of English and Chinese online platform reviews: a genre-based view

2017

Journal Article

The mediating role of moral elevation in cause-related marketing: a moral psychological perspective

Zheng, Ling, Zhu, Yunxia and Jiang, Ruochen (2017). The mediating role of moral elevation in cause-related marketing: a moral psychological perspective. Journal of Business Ethics, 156 (2), 1-16. doi: 10.1007/s10551-017-3614-3

The mediating role of moral elevation in cause-related marketing: a moral psychological perspective

2017

Journal Article

Developing management student cultural fluency for the real world: a situated cultural learning approach

Zhu, Yunxia, Okimoto, Tyler G., Roan, Amanda and Xu, Henry (2017). Developing management student cultural fluency for the real world: a situated cultural learning approach. Education and Training, 59 (4), 353-373. doi: 10.1108/ET-03-2016-0059

Developing management student cultural fluency for the real world: a situated cultural learning approach

2017

Conference Publication

Exploring the construction of 'national unity' in Malaysia: Framing analysis of texts and audiences

Ahmad Tajuddin, Siti Nor Amalina, Collie, Natalie and Zhu, Yunxia (2017). Exploring the construction of 'national unity' in Malaysia: Framing analysis of texts and audiences. International Conference on Communication and Media: An International Communication Association Regional Conference (i-COME’16), Kuala Lumpur, Malaysia, September 18-20, 2016. Les Ulis, France: EDP Sciences – Web of Conferences. doi: 10.1051/shsconf/20173300011

Exploring the construction of 'national unity' in Malaysia: Framing analysis of texts and audiences

2016

Journal Article

Practice-based wisdom theory for integrating institutional logics: a new model for social entrepreneurship learning and education

Zhu, Yunxia, Rooney, David and Phillips, Nelson (2016). Practice-based wisdom theory for integrating institutional logics: a new model for social entrepreneurship learning and education. Academy of Management Learning and Education, 15 (3), 607-625. doi: 10.5465/amle.2013.0263

Practice-based wisdom theory for integrating institutional logics: a new model for social entrepreneurship learning and education

2016

Journal Article

Top executive leaders’ compassionate actions: an integrative framework of compassion incorporating a confucian perspective

Wei, Hongguo, Zhu, Yunxia and Li, Shaobing (2016). Top executive leaders’ compassionate actions: an integrative framework of compassion incorporating a confucian perspective. Asia Pacific Journal of Management, 33 (3), 767-787. doi: 10.1007/s10490-016-9463-2

Top executive leaders’ compassionate actions: an integrative framework of compassion incorporating a confucian perspective

2016

Journal Article

Innovation-orientation, dynamic capabilities and evolution of the informal Shanzhai firms in China: a case study

Ren, Rongwei, Yu, Lei and Zhu, Yunxia (2016). Innovation-orientation, dynamic capabilities and evolution of the informal Shanzhai firms in China: a case study. Journal of Entrepreneurship in Emerging Economies, 8 (1), 45-59. doi: 10.1108/JEEE-01-2015-0003

Innovation-orientation, dynamic capabilities and evolution of the informal Shanzhai firms in China: a case study

2016

Conference Publication

Constructing “national unity”: A framing analysis of Malaysian government advertising

Ahmad Tajuddin, S., Collie, N. and Zhu, Y. (2016). Constructing “national unity”: A framing analysis of Malaysian government advertising. ICA 2016: Communicating with Power, Fukuoka Japan, 9 - 13 June 2016.

Constructing “national unity”: A framing analysis of Malaysian government advertising

Funding

Past funding

  • 2022
    Australia-Indonesia Business Resilience Hub: Tourism Thriving and Capability Building
    Commonwealth Department of Foreign Affairs & Trade
    Open grant
  • 2007 - 2008
    Sociocognitive Space for Cross-Cultural Business Communication: Written Genres between Australian/NZ and Chinese Organisations.
    UQ Early Career Researcher
    Open grant
  • 2006 - 2007
    Discursive Competence and Genre Knowledge for Managerial Communication: Towards an Intercultural Reflective Model
    UQ New Staff Research Start-Up Fund
    Open grant

Supervision

Availability

Associate Professor Yunxia Zhu is:
Available for supervision

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Supervision history

Current supervision

  • Doctor Philosophy

    Chinese expatriation in emerging markets countries: The country-of-origin theory perspective

    Principal Advisor

    Other advisors: Dr Tao Bai

  • Master Philosophy

    MNCs' information disclosure strategy toward the dual pressure from the host and home-country institutions

    Principal Advisor

    Other advisors: Dr Tao Bai

Completed supervision

Media

Enquiries

For media enquiries about Associate Professor Yunxia Zhu's areas of expertise, story ideas and help finding experts, contact our Media team:

communications@uq.edu.au