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Associate Professor Yunxia Zhu
Associate Professor

Yunxia Zhu

Email: 
Phone: 
+61 7 334 68142

Overview

Background

Yunxia Zhu is an award-winning researcher and educator and has an international reputation in cross-cultural management and business negotiation. Yunxia’s PhD is from the Australian National University in the area of international business communication. She is a negotiation expert trained in Advanced Harvard negotiation programme and Oxford Programme on negotiation at Saïd Business School, University of Oxford. She has taught Undergraduate, MBA, Doctoral and Executive Development programs at universities in Australia and abroad. She was a visiting academic to Imperial College London, University of Michigan and Lund University Sweden.

Yunxia has been a recipient of numerous prestigious awards. She is the winner of 2015 UQ Teaching and Learning Fellowship, 2014 Australian National Teaching Citation Awards, UQ Vice Chancellor’s 2013 Internationalisation award, UQ 2013 Outstanding Teaching Citation award, 2011 Best Researcher Award and 2006 Best Publication by Association for Business Communication, and 2008 UQ Business School Research Excellence award, just to name a few.

As an active researcher, Yunxia has written two scholarly books and has published extensively in prestigious international journals (e.g., top-tier of A* or A journals ABDC ranking). She serves on a number of editorial boards for prestigious journals including Academy of Management Discovery, Academy of Management Learning and Education, Journal of World Business, Discourse and Communication, and Public Relations Review. She also serves as an intercultural expert for the prestigious Pragmatics & Beyond New Series (PBNS), John Benjamins.

Yunxia serves as the Vice President of Association for Business Communication in the Asia Pacific Region and is holding adjunct and honorary professorial positions with a number of major Chinese universities with the most recent being awarded by the Top 500 Chinese Enterprises Research Centre, Shanghai University of Finance and Economics. She has served on expert advisory board and panels for publicly listed companies, providing professional consulting and training in relation to internationalization and market development in the global business contexts.

Availability

Associate Professor Yunxia Zhu is:
Available for supervision

Research interests

  • Cross-cultural and international management

    Cross-cultural investigation of business relationship and networking patterns based on both universal and culture-specifics dimensions; examining of the interaction of culture and institutional dynamics of internationalization in Chinese and developed countries; developing Chinese management theories (e.g., based on Confucian wisdom and guanxi (networking) and applying to the global contexts.

  • International Business Communication

    Applying situated discourse and communication theory to international organisational settings including technological, corporate, and ideological sites especially during international organisational restructuring, joint ventures, etc. The spin-off of research findings from this research area is organisational learning and education for international business organisations and firms.

  • Moral Emotions and Business Ethics in Global Contexts

    Applying moral psychology and practical classical wisdom (e.g., from Aristotle and Confucius) to studying business ethics (e.g., ethical guanxi) in international organisations and responsible global leadership.

Works

Search Professor Yunxia Zhu’s works on UQ eSpace

102 works between 1997 and 2024

101 - 102 of 102 works

1999

Book

Business communication in China

Yunxia Zhu (1999). Business communication in China. New York, NY, United States: Nova Science Publishers.

Business communication in China

1997

Journal Article

An analysis of structural moves in Chinese sales letters

Zhu, Yunxia (1997). An analysis of structural moves in Chinese sales letters. Text, 17 (4), 543-566. doi: 10.1515/text.1.1997.17.4.543

An analysis of structural moves in Chinese sales letters

Funding

Past funding

  • 2022
    Australia-Indonesia Business Resilience Hub: Tourism Thriving and Capability Building
    Commonwealth Department of Foreign Affairs & Trade
    Open grant
  • 2007 - 2008
    Sociocognitive Space for Cross-Cultural Business Communication: Written Genres between Australian/NZ and Chinese Organisations.
    UQ Early Career Researcher
    Open grant
  • 2006 - 2007
    Discursive Competence and Genre Knowledge for Managerial Communication: Towards an Intercultural Reflective Model
    UQ New Staff Research Start-Up Fund
    Open grant

Supervision

Availability

Associate Professor Yunxia Zhu is:
Available for supervision

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Supervision history

Current supervision

  • Doctor Philosophy

    How do emerging-market multinational enterprises utilize local non-market activities to navigate institutional complexity across countries?

    Principal Advisor

    Other advisors: Dr Tao Bai

  • Doctor Philosophy

    Multinational enterprises' information disclosure: tailoring the information to audience based on different languages

    Associate Advisor

    Other advisors: Dr Tao Bai

Completed supervision

Media

Enquiries

For media enquiries about Associate Professor Yunxia Zhu's areas of expertise, story ideas and help finding experts, contact our Media team:

communications@uq.edu.au