
Overview
Background
Yunxia Zhu is an award-winning researcher and educator and has an international reputation in cross-cultural management and business negotiation. Yunxia’s PhD is from the Australian National University in the area of international business communication. She is a negotiation expert trained in Advanced Harvard negotiation programme and Oxford Programme on negotiation at Saïd Business School, University of Oxford. She has taught Undergraduate, MBA, Doctoral and Executive Development programs at universities in Australia and abroad. She was a visiting academic to Imperial College London, University of Michigan and Lund University Sweden.
Yunxia has been a recipient of numerous prestigious awards. She is the winner of 2015 UQ Teaching and Learning Fellowship, 2014 Australian National Teaching Citation Awards, UQ Vice Chancellor’s 2013 Internationalisation award, UQ 2013 Outstanding Teaching Citation award, 2011 Best Researcher Award and 2006 Best Publication by Association for Business Communication, and 2008 UQ Business School Research Excellence award, just to name a few.
As an active researcher, Yunxia has written two scholarly books and has published extensively in prestigious international journals (e.g., top-tier of A* or A journals ABDC ranking). She serves on a number of editorial boards for prestigious journals including Academy of Management Discovery, Academy of Management Learning and Education, Journal of World Business, Discourse and Communication, and Public Relations Review. She also serves as an intercultural expert for the prestigious Pragmatics & Beyond New Series (PBNS), John Benjamins.
Yunxia serves as the Vice President of Association for Business Communication in the Asia Pacific Region and is holding adjunct and honorary professorial positions with a number of major Chinese universities with the most recent being awarded by the Top 500 Chinese Enterprises Research Centre, Shanghai University of Finance and Economics. She has served on expert advisory board and panels for publicly listed companies, providing professional consulting and training in relation to internationalization and market development in the global business contexts.
Availability
- Associate Professor Yunxia Zhu is:
- Available for supervision
Fields of research
Research interests
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Cross-cultural and international management
Cross-cultural investigation of business relationship and networking patterns based on both universal and culture-specifics dimensions; examining of the interaction of culture and institutional dynamics of internationalization in Chinese and developed countries; developing Chinese management theories (e.g., based on Confucian wisdom and guanxi (networking) and applying to the global contexts.
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International Business Communication
Applying situated discourse and communication theory to international organisational settings including technological, corporate, and ideological sites especially during international organisational restructuring, joint ventures, etc. The spin-off of research findings from this research area is organisational learning and education for international business organisations and firms.
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Moral Emotions and Business Ethics in Global Contexts
Applying moral psychology and practical classical wisdom (e.g., from Aristotle and Confucius) to studying business ethics (e.g., ethical guanxi) in international organisations and responsible global leadership.
Works
Search Professor Yunxia Zhu’s works on UQ eSpace
1999
Book
Business communication in China
Yunxia Zhu (1999). Business communication in China. New York, NY, United States: Nova Science Publishers.
1997
Journal Article
An analysis of structural moves in Chinese sales letters
Zhu, Yunxia (1997). An analysis of structural moves in Chinese sales letters. Text, 17 (4), 543-566. doi: 10.1515/text.1.1997.17.4.543
Funding
Past funding
Supervision
Availability
- Associate Professor Yunxia Zhu is:
- Available for supervision
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Supervision history
Current supervision
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Doctor Philosophy
How do emerging-market multinational enterprises utilize local non-market activities to navigate institutional complexity across countries?
Principal Advisor
Other advisors: Dr Tao Bai
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Doctor Philosophy
Multinational enterprises' information disclosure: tailoring the information to audience based on different languages
Associate Advisor
Other advisors: Dr Tao Bai
Completed supervision
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2021
Doctor Philosophy
KNOWLEDGE TRANSLATION IN A DISTINCT SOCIO-CULTURAL CONTEXT: THE CASE OF CHINESE HIGH-SPEED-RAIL
Principal Advisor
Other advisors: Professor Peter Liesch, Dr Alexandra Kriz
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2021
Doctor Philosophy
Internationalization, Innovation and State Ownership in Emerging Market Enterprises
Principal Advisor
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2015
Doctor Philosophy
Through the lens of Activity Theory: understanding intercultural competence from the Persian-speaking business managers' perspectives in Australia
Principal Advisor
Other advisors: Emeritus Professor Peter Renshaw
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2017
Doctor Philosophy
Framing in Strategic Communications: The Construction of 'National Unity' through Public Service Announcements (PSAs) in Malaysia
Joint Principal Advisor
Other advisors: Dr Natalie Collie
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2016
Doctor Philosophy
Humour in customer engagement on Chinese social media - A rhetorical perspective
Joint Principal Advisor
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2013
Doctor Philosophy
An institutional approach to understanding public relations in Chinese cultural contexts: Field and institutional work
Joint Principal Advisor
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2019
Doctor Philosophy
Teacher attribute and student motivation: The exploration of specific attributes of English teachers teaching English as a foreign language in high schools of China
Associate Advisor
Other advisors: Professor Robyn Gillies
Media
Enquiries
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