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2024

Book Chapter

Emic and etic

Zhu, Yunxia (2024). Emic and etic. Elgar Encyclopedia of Cross-Cultural Management. (pp. 281-283) Edward Elgar Publishing. doi: 10.4337/9781803928180.ch72

Emic and etic

2023

Journal Article

How export-oriented SMEs from emerging markets respond to the CSR-related code of conduct: a content analysis of auditing reports

Chen, Changdong, Zhu, Yunxia, Jiang, Ruochen and Zhu, Lifeng (2023). How export-oriented SMEs from emerging markets respond to the CSR-related code of conduct: a content analysis of auditing reports. International Journal of Emerging Markets, 18 (12), 6061-6080. doi: 10.1108/IJOEM-12-2021-1808

How export-oriented SMEs from emerging markets respond to the CSR-related code of conduct: a content analysis of auditing reports

2023

Journal Article

Imitation, performance feedback, and outward foreign direct investments by emerging market firms

Wang, Yong, Li, Kaige, Zhu, Yunxia and Chen, Jiawen (2023). Imitation, performance feedback, and outward foreign direct investments by emerging market firms. International Business Review, 32 (4) 102077, 1-13. doi: 10.1016/j.ibusrev.2022.102077

Imitation, performance feedback, and outward foreign direct investments by emerging market firms

2023

Journal Article

Post-entry internationalization speed, learning speed, and performance: a meta-analytic review and theory extension

Huang, Sheng, Ding, Zhenkuo, Lin, Xiaoman and Zhu, Yunxia (2023). Post-entry internationalization speed, learning speed, and performance: a meta-analytic review and theory extension. Global Strategy Journal, 13 (2), 483-516. doi: 10.1002/gsj.1452

Post-entry internationalization speed, learning speed, and performance: a meta-analytic review and theory extension

2023

Journal Article

A dynamic model of internationalization and innovation in emerging market enterprises: knowledge exploration, transformation, and exploitation

Shen, Suqin, Venaik, Sunil and Zhu, Yunxia (2023). A dynamic model of internationalization and innovation in emerging market enterprises: knowledge exploration, transformation, and exploitation. Management International Review, 63 (4), 561-601. doi: 10.1007/s11575-023-00509-1

A dynamic model of internationalization and innovation in emerging market enterprises: knowledge exploration, transformation, and exploitation

2023

Journal Article

Congruence in Communication and Customer Booking Decision: A Cognitive Heuristic Perspective

Wang, Hongli, Liang, Cuiqi, Zhu, Yunxia and Zhou, Mengnan (2023). Congruence in Communication and Customer Booking Decision: A Cognitive Heuristic Perspective. International Journal of Business Communication, 61 (3), 1-19. doi: 10.1177/23294884231157561

Congruence in Communication and Customer Booking Decision: A Cognitive Heuristic Perspective

2022

Journal Article

Internationalization speed and international performance among international new ventures: the moderating role of resource synchronization

Huang, Sheng, Zhu, Yunxia, Ding, Zhenkuo and Chen, Chenming (2022). Internationalization speed and international performance among international new ventures: the moderating role of resource synchronization. British Journal of Management, 34 (4), 2234-2262. doi: 10.1111/1467-8551.12697

Internationalization speed and international performance among international new ventures: the moderating role of resource synchronization

2022

Journal Article

Business ethics in China and Iceland—contrasts and convergence

Sigurjonsson, Throstur Olaf, Arnardottir, Audur Arna, Jiao, Hao, Zhu, Yunxia and Schwarzkopf, David (2022). Business ethics in China and Iceland—contrasts and convergence. Thunderbird International Business Review, 64 (1), 39-49. doi: 10.1002/tie.22238

Business ethics in China and Iceland—contrasts and convergence

2021

Journal Article

The determinants of international new venture performance: a review and future research agenda

Sheng, Huang, Yunxia, Zhu, Kun, Zhang and Zhenkuo, Ding (2021). The determinants of international new venture performance: a review and future research agenda. International Marketing Review, 38 (5), 1006-1046. doi: 10.1108/IMR-12-2019-0295

The determinants of international new venture performance: a review and future research agenda

2021

Book Chapter

Using ethnography of communication in cross-cultural management and communication research

Zhu, Yunxia (2021). Using ethnography of communication in cross-cultural management and communication research. Handbook of Qualitative Research Methodologies in Workplace Contexts. (pp. 176-188) Cheltenham, United Kingdom: Edward Elgar Publishing. doi: 10.4337/9781789904345.00017

Using ethnography of communication in cross-cultural management and communication research

2020

Conference Publication

A wave-type of real-time translation work: shifting the high-speed-rail scientific frontier in China

Zhang, Kun, Zhu, Yunxia, Liesch, Peter W., Kriz, Alexandra and Jiao, Hao (2020). A wave-type of real-time translation work: shifting the high-speed-rail scientific frontier in China. Academy of Management Annual Meeting, Online, 7 - 11 August 2020. Briarcliff Manor, NY United States: Academy of Management. doi: 10.5465/ambpp.2020.18350abstract

A wave-type of real-time translation work: shifting the high-speed-rail scientific frontier in China

2020

Journal Article

Social capital, guanxi and political influence in Chinese government relations

Hou, Jenny Zhengye and Zhu, Yunxia (2020). Social capital, guanxi and political influence in Chinese government relations. Public Relations Review, 46 (1) 101885, 101885. doi: 10.1016/j.pubrev.2020.101885

Social capital, guanxi and political influence in Chinese government relations

2020

Journal Article

Organizational unlearning and knowledge transfer in cross-border M&As: the mediating role of knowledge integration from a routine-based view

Xi, Yujuan, Wang, Xiangyang and Zhu, Yunxia (2020). Organizational unlearning and knowledge transfer in cross-border M&As: the mediating role of knowledge integration from a routine-based view. Journal of Knowledge Management, 24 (4), 841-860. doi: 10.1108/JKM-08-2019-0419

Organizational unlearning and knowledge transfer in cross-border M&As: the mediating role of knowledge integration from a routine-based view

2019

Journal Article

The construction of home feeling by Airbnb guests in the sharing economy: a semantics perspective

Zhu, Yunxia, Cheng, Mingming, Wang, Jie, Ma, Laikun and Jiang, Ruochen (2019). The construction of home feeling by Airbnb guests in the sharing economy: a semantics perspective. Annals of Tourism Research, 75, 308-321. doi: 10.1016/j.annals.2018.12.013

The construction of home feeling by Airbnb guests in the sharing economy: a semantics perspective

2019

Journal Article

A cross-cultural study of English and Chinese online platform reviews: a genre-based view

Zhu, Yunxia, Ma, Laikun and Jiang, Ruochen (2019). A cross-cultural study of English and Chinese online platform reviews: a genre-based view. Discourse and Communication, 13 (3), 342-365. doi: 10.1177/1750481319835642

A cross-cultural study of English and Chinese online platform reviews: a genre-based view

2017

Journal Article

The mediating role of moral elevation in cause-related marketing: a moral psychological perspective

Zheng, Ling, Zhu, Yunxia and Jiang, Ruochen (2017). The mediating role of moral elevation in cause-related marketing: a moral psychological perspective. Journal of Business Ethics, 156 (2), 1-16. doi: 10.1007/s10551-017-3614-3

The mediating role of moral elevation in cause-related marketing: a moral psychological perspective

2017

Journal Article

Developing management student cultural fluency for the real world: a situated cultural learning approach

Zhu, Yunxia, Okimoto, Tyler G., Roan, Amanda and Xu, Henry (2017). Developing management student cultural fluency for the real world: a situated cultural learning approach. Education and Training, 59 (4), 353-373. doi: 10.1108/ET-03-2016-0059

Developing management student cultural fluency for the real world: a situated cultural learning approach

2017

Conference Publication

Exploring the construction of 'national unity' in Malaysia: Framing analysis of texts and audiences

Ahmad Tajuddin, Siti Nor Amalina, Collie, Natalie and Zhu, Yunxia (2017). Exploring the construction of 'national unity' in Malaysia: Framing analysis of texts and audiences. International Conference on Communication and Media: An International Communication Association Regional Conference (i-COME’16), Kuala Lumpur, Malaysia, September 18-20, 2016. Les Ulis, France: EDP Sciences – Web of Conferences. doi: 10.1051/shsconf/20173300011

Exploring the construction of 'national unity' in Malaysia: Framing analysis of texts and audiences

2016

Journal Article

Practice-based wisdom theory for integrating institutional logics: a new model for social entrepreneurship learning and education

Zhu, Yunxia, Rooney, David and Phillips, Nelson (2016). Practice-based wisdom theory for integrating institutional logics: a new model for social entrepreneurship learning and education. Academy of Management Learning and Education, 15 (3), 607-625. doi: 10.5465/amle.2013.0263

Practice-based wisdom theory for integrating institutional logics: a new model for social entrepreneurship learning and education

2016

Journal Article

Top executive leaders’ compassionate actions: an integrative framework of compassion incorporating a confucian perspective

Wei, Hongguo, Zhu, Yunxia and Li, Shaobing (2016). Top executive leaders’ compassionate actions: an integrative framework of compassion incorporating a confucian perspective. Asia Pacific Journal of Management, 33 (3), 767-787. doi: 10.1007/s10490-016-9463-2

Top executive leaders’ compassionate actions: an integrative framework of compassion incorporating a confucian perspective