Overview
Background
Yunxia Zhu is an award-winning researcher and educator and has an international reputation in cross-cultural management and business negotiation. Yunxia’s PhD is from the Australian National University in the area of international business communication. She is a negotiation expert trained in Advanced Harvard negotiation programme and Oxford Programme on negotiation at Saïd Business School, University of Oxford. She has taught Undergraduate, MBA, Doctoral and Executive Development programs at universities in Australia and abroad. She was a visiting academic to Imperial College London, University of Michigan and Lund University Sweden.
Yunxia has been a recipient of numerous prestigious awards. She is the winner of 2015 UQ Teaching and Learning Fellowship, 2014 Australian National Teaching Citation Awards, UQ Vice Chancellor’s 2013 Internationalisation award, UQ 2013 Outstanding Teaching Citation award, 2011 Best Researcher Award and 2006 Best Publication by Association for Business Communication, and 2008 UQ Business School Research Excellence award, just to name a few.
As an active researcher, Yunxia has written two scholarly books and has published extensively in prestigious international journals (e.g., top-tier of A* or A journals ABDC ranking). She serves on a number of editorial boards for prestigious journals including Academy of Management Discovery, Academy of Management Learning and Education, Journal of World Business, Discourse and Communication, and Public Relations Review. She also serves as an intercultural expert for the prestigious Pragmatics & Beyond New Series (PBNS), John Benjamins.
Yunxia serves as the Vice President of Association for Business Communication in the Asia Pacific Region and is holding adjunct and honorary professorial positions with a number of major Chinese universities with the most recent being awarded by the Top 500 Chinese Enterprises Research Centre, Shanghai University of Finance and Economics. She has served on expert advisory board and panels for publicly listed companies, providing professional consulting and training in relation to internationalization and market development in the global business contexts.
Availability
- Associate Professor Yunxia Zhu is:
- Available for supervision
Fields of research
Research interests
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Cross-cultural and international management
Cross-cultural investigation of business relationship and networking patterns based on both universal and culture-specifics dimensions; examining of the interaction of culture and institutional dynamics of internationalization in Chinese and developed countries; developing Chinese management theories (e.g., based on Confucian wisdom and guanxi (networking) and applying to the global contexts.
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International Business Communication
Applying situated discourse and communication theory to international organisational settings including technological, corporate, and ideological sites especially during international organisational restructuring, joint ventures, etc. The spin-off of research findings from this research area is organisational learning and education for international business organisations and firms.
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Moral Emotions and Business Ethics in Global Contexts
Applying moral psychology and practical classical wisdom (e.g., from Aristotle and Confucius) to studying business ethics (e.g., ethical guanxi) in international organisations and responsible global leadership.
Works
Search Professor Yunxia Zhu’s works on UQ eSpace
2013
Conference Publication
Social capital and institutional entrepreneurship in emerging fields: the empowering role of guanxi in establishing public relations (PR) as an institutional practice in China
Hou, Zhengye, Zhu, Yunxia and Phillips, Nelson (2013). Social capital and institutional entrepreneurship in emerging fields: the empowering role of guanxi in establishing public relations (PR) as an institutional practice in China. 27th Australian and New Zealand Academy of Management Conference (ANZAM), Hobart, Australia, 4-6 December 2013. Deakin, ACT, Australia: ANZAM.
2013
Journal Article
A cross-cultural analysis of English and Chinese business faxes: a genre perspective
Zhu, Yunxia (2013). A cross-cultural analysis of English and Chinese business faxes: a genre perspective. Iberica, 26 (26), 35-54.
2013
Conference Publication
Understanding cross-cultural encounters in initial business negotiation meetings: an emic-etic approach
Zhu, Yunxia and Fang, Tony (2013). Understanding cross-cultural encounters in initial business negotiation meetings: an emic-etic approach. ANZAM Conference 2013: 27th Australian and New Zealand Academy of Management Conference, Hobart, Australia, 4-6 December 2013. Deakin, ACT, Australia: ANZAM.
2012
Journal Article
An institutional perspective of public relations practices in the Chinese cultural contexts
Hou, Zhengye and Zhu, Yunxia (2012). An institutional perspective of public relations practices in the Chinese cultural contexts. Public Relations Review, 38 (5), 916-925. doi: 10.1016/j.pubrev.2012.05.002
2012
Journal Article
Legitimating a Chinese takeover of an Australian iconic firm: revisiting models of media discourse of legitimacy
Zhu, Yunxia and McKenna, Bernard (2012). Legitimating a Chinese takeover of an Australian iconic firm: revisiting models of media discourse of legitimacy. Discourse and Society, 23 (5), 525-552. doi: 10.1177/0957926512452971
2012
Conference Publication
Cultural challenges in Chinese/Australian mining mergers and acquisitions - a CEO's perspective
Liang, W., Zhu, Y. and Knights, P. (2012). Cultural challenges in Chinese/Australian mining mergers and acquisitions - a CEO's perspective. International Mine Management Conference 2012, Melbourne, Australia, 20-21 November 2012. Melbourne, Australia: AusIMM: Australasian Institute of Mining and Metallurgy.
2012
Conference Publication
Long term orientation vs future orientation: a critique of existing studies - Hofstede and GLOBE
Venaik, Sunil, Zhu, Yunxia and Brewer, Paul (2012). Long term orientation vs future orientation: a critique of existing studies - Hofstede and GLOBE. ANZAM 2012 Conference, Perth, Australia, 5-7 December 2012. Australia: Australian and New Zealand Academy of Management.
2012
Conference Publication
Understanding public relation practices in Chinese organisations: multiple logics and identities
Hou, Zhengye, Zhu, Yunxia and Bromley, Michael (2012). Understanding public relation practices in Chinese organisations: multiple logics and identities. ANZAM 2012 Conference, Perth, Australia, 5-7 December 2012. Australia: Australian and New Zealand Academy of Management.
2012
Journal Article
What resources do the Chinese firms need for their survival in South China?
Ren, Rongwei, Zhang, Wubao and Zhu, Yunxia (2012). What resources do the Chinese firms need for their survival in South China?. International Journal of Business and Globalisation, 8 (2), 207-225. doi: 10.1504/IJBG.2012.045396
2011
Journal Article
How does vivid language shape investor judgments?
Zhang, Allee M. and Zhu, Yunxia (2011). How does vivid language shape investor judgments?. Academy of Management Perspectives, 25 (3), 75-76. doi: 10.5465/AMP.2011.63886531
2011
Journal Article
Practical Confucian wisdom and entrepreneurship development and training
Zhu, Yunxia (2011). Practical Confucian wisdom and entrepreneurship development and training. Philosophy of Management, 10 (1), 95-111. doi: 10.5840/pom201110113
2011
Conference Publication
Long term orientation versus future orientation: What did Hofstede and globe really measure?
Venaik, Sunil, Zhu, Yunxia and Brewer, Paul A. (2011). Long term orientation versus future orientation: What did Hofstede and globe really measure?. 2011 European International Business Academy (EIBA) Conference, Bucharest, Romania, 8-10 December 2011. Bucharest, Romania: European International Business Academy (EIBA).
2011
Journal Article
Building intercultural alliances: a study of moves and strategies in initial business negotiation meetings
Zhu, Yunxia (2011). Building intercultural alliances: a study of moves and strategies in initial business negotiation meetings. Text and Talk, 31 (1), 101-125. doi: 10.1515/TEXT.2011.005
2011
Conference Publication
Time orientation in Hofstede and Globe: Long term orientation versus future orientation
Venaik, Sunil, Zhu, Yunxia and Brewer, Paul (2011). Time orientation in Hofstede and Globe: Long term orientation versus future orientation. 53rd Annual Meeting of the Academy of International Business, Nagoya, Japan, 24-28 June 2011. East lansing, MI, United States: Academy of International Business.
2011
Conference Publication
Comparing the use and meaning of long term orientation and future orientation in culture studies
Venaik, Sunil, Zhu, Yunxia and Brewer, Paul (2011). Comparing the use and meaning of long term orientation and future orientation in culture studies. ANZIBA 2011 Annual Conference, Melbourne, Australia, 28-30 April 2011. Mulgrave, VIC, Australia: Australian and New Zealand International Business Academy.
2010
Journal Article
Executive compensation: is there a gender gap?
Ren, Rongwei and Zhu, Yunxia (2010). Executive compensation: is there a gender gap?. Academy of Management Perspectives, 24 (4), 93-95. doi: 10.5465/amp.2010.55206390
2010
Journal Article
Does the relationship between job satisfaction and job performance depend on culture?
Zhu, Yunxia and Feng, Jianmin (2010). Does the relationship between job satisfaction and job performance depend on culture?. Academy of Management Perspectives, 24 (1), 86-87. doi: 10.5465/amp.2010.50304423
2010
Conference Publication
Resources, capabilities, liability of newness and corporate failure: An empirical study
Rongwei, Ren, Zhu, Yunxia and Zhang, John (2010). Resources, capabilities, liability of newness and corporate failure: An empirical study. 3rd Annnual Conference for the Academy of Innovation and Entrepreneurship (AIE2010), Beijing, China, 9-11 July 2010. Beijing, China: China WaterPower Press.
2009
Journal Article
Confucian ethics exhibited in the discourse of chinese business and marketing communication
Zhu, Y. (2009). Confucian ethics exhibited in the discourse of chinese business and marketing communication. Journal of Business Ethics, 88 (Supplement 3), 517-528. doi: 10.1007/s10551-009-0299-2
2009
Journal Article
Practitioners' views about the use of business email within organizational settings: Implications for developing student generic competence
Zhu, Y. and White, C. (2009). Practitioners' views about the use of business email within organizational settings: Implications for developing student generic competence. Business Communication Quarterly, 72 (3), 289-303. doi: 10.1177/1080569909336934
Funding
Past funding
Supervision
Availability
- Associate Professor Yunxia Zhu is:
- Available for supervision
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Supervision history
Current supervision
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Doctor Philosophy
How do emerging-market multinational enterprises utilize local non-market activities to navigate institutional complexity across countries?
Principal Advisor
Other advisors: Dr Tao Bai
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Doctor Philosophy
Multinational enterprises' information disclosure: tailoring the information to audience based on different languages
Associate Advisor
Other advisors: Dr Tao Bai
Completed supervision
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2021
Doctor Philosophy
KNOWLEDGE TRANSLATION IN A DISTINCT SOCIO-CULTURAL CONTEXT: THE CASE OF CHINESE HIGH-SPEED-RAIL
Principal Advisor
Other advisors: Professor Peter Liesch, Dr Alexandra Kriz
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2021
Doctor Philosophy
Internationalization, Innovation and State Ownership in Emerging Market Enterprises
Principal Advisor
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2015
Doctor Philosophy
Through the lens of Activity Theory: understanding intercultural competence from the Persian-speaking business managers' perspectives in Australia
Principal Advisor
Other advisors: Emeritus Professor Peter Renshaw
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2017
Doctor Philosophy
Framing in Strategic Communications: The Construction of 'National Unity' through Public Service Announcements (PSAs) in Malaysia
Joint Principal Advisor
Other advisors: Dr Natalie Collie
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2016
Doctor Philosophy
Humour in customer engagement on Chinese social media - A rhetorical perspective
Joint Principal Advisor
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2013
Doctor Philosophy
An institutional approach to understanding public relations in Chinese cultural contexts: Field and institutional work
Joint Principal Advisor
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2019
Doctor Philosophy
Teacher attribute and student motivation: The exploration of specific attributes of English teachers teaching English as a foreign language in high schools of China
Associate Advisor
Other advisors: Professor Robyn Gillies
Media
Enquiries
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