Associate Professor Yunxia Zhu
Associate Professor

Yunxia Zhu

Email: 
Phone: 
+61 7 334 68142

Background

Yunxia Zhu is an award-winning researcher and educator and has an international reputation in cross-cultural management and business negotiation. Yunxia’s PhD is from the Australian National University in the area of international business communication. She is a negotiation expert trained in Advanced Harvard negotiation programme and Oxford Programme on negotiation at Saïd Business School, University of Oxford. She has taught Undergraduate, MBA, Doctoral and Executive Development programs at universities in Australia and abroad. She was a visiting academic to Imperial College London, University of Michigan and Lund University Sweden.

Yunxia has been a recipient of numerous prestigious awards. She is the winner of 2015 UQ Teaching and Learning Fellowship, 2014 Australian National Teaching Citation Awards, UQ Vice Chancellor’s 2013 Internationalisation award, UQ 2013 Outstanding Teaching Citation award, 2011 Best Researcher Award and 2006 Best Publication by Association for Business Communication, and 2008 UQ Business School Research Excellence award, just to name a few.

As an active researcher, Yunxia has written two scholarly books and has published extensively in prestigious international journals (e.g., top-tier of A* or A journals ABDC ranking). She serves on a number of editorial boards for prestigious journals including Academy of Management Discovery, Academy of Management Learning and Education, Journal of World Business, Discourse and Communication, and Public Relations Review. She also serves as an intercultural expert for the prestigious Pragmatics & Beyond New Series (PBNS), John Benjamins.

Yunxia serves as the Vice President of Association for Business Communication in the Asia Pacific Region and is holding adjunct and honorary professorial positions with a number of major Chinese universities with the most recent being awarded by the Top 500 Chinese Enterprises Research Centre, Shanghai University of Finance and Economics. She has served on expert advisory board and panels for publicly listed companies, providing professional consulting and training in relation to internationalization and market development in the global business contexts.

Availability

Associate Professor Yunxia Zhu is:
Available for supervision

Fields of research

Commerce, Management, Tourism and Services Communication and media studies

Research interests

  • Cross-cultural and international management

    Cross-cultural investigation of business relationship and networking patterns based on both universal and culture-specifics dimensions; examining of the interaction of culture and institutional dynamics of internationalization in Chinese and developed countries; developing Chinese management theories (e.g., based on Confucian wisdom and guanxi (networking) and applying to the global contexts.

  • International Business Communication

    Applying situated discourse and communication theory to international organisational settings including technological, corporate, and ideological sites especially during international organisational restructuring, joint ventures, etc. The spin-off of research findings from this research area is organisational learning and education for international business organisations and firms.

  • Moral Emotions and Business Ethics in Global Contexts

    Applying moral psychology and practical classical wisdom (e.g., from Aristotle and Confucius) to studying business ethics (e.g., ethical guanxi) in international organisations and responsible global leadership.

Search Professor Yunxia Zhu’s works on UQ eSpace

100 works between 1997 and 2023
All (100) Journal Article (73) Book Chapter (5) Conference Publication (20) Book (2)

41 - 60 of 100 works

2013

Journal Article

A cross-cultural analysis of English and Chinese business faxes: a genre perspective

Zhu, Yunxia (2013). A cross-cultural analysis of English and Chinese business faxes: a genre perspective. Iberica, 26 (26), 35-54.

A cross-cultural analysis of English and Chinese business faxes: a genre perspective

2012

Journal Article

An institutional perspective of public relations practices in the Chinese cultural contexts

Hou, Zhengye and Zhu, Yunxia (2012). An institutional perspective of public relations practices in the Chinese cultural contexts. Public Relations Review, 38 (5), 916-925. doi: 10.1016/j.pubrev.2012.05.002

An institutional perspective of public relations practices in the Chinese cultural contexts

2012

Journal Article

Legitimating a Chinese takeover of an Australian iconic firm: revisiting models of media discourse of legitimacy

Zhu, Yunxia and McKenna, Bernard (2012). Legitimating a Chinese takeover of an Australian iconic firm: revisiting models of media discourse of legitimacy. Discourse and Society, 23 (5), 525-552. doi: 10.1177/0957926512452971

Legitimating a Chinese takeover of an Australian iconic firm: revisiting models of media discourse of legitimacy

2012

Conference Publication

Understanding public relation practices in Chinese organisations: multiple logics and identities

Hou, Zhengye, Zhu, Yunxia and Bromley, Michael (2012). Understanding public relation practices in Chinese organisations: multiple logics and identities. ANZAM 2012 Conference, Perth, Australia, 5-7 December 2012. Australia: Australian and New Zealand Academy of Management.

Understanding public relation practices in Chinese organisations: multiple logics and identities

2012

Journal Article

What resources do the Chinese firms need for their survival in South China?

Ren, Rongwei, Zhang, Wubao and Zhu, Yunxia (2012). What resources do the Chinese firms need for their survival in South China?. International Journal of Business and Globalisation, 8 (2), 207-225. doi: 10.1504/IJBG.2012.045396

What resources do the Chinese firms need for their survival in South China?

2012

Conference Publication

Cultural challenges in Chinese/Australian mining mergers and acquisitions - a CEO's perspective

Liang, W., Zhu, Y. and Knights, P. (2012). Cultural challenges in Chinese/Australian mining mergers and acquisitions - a CEO's perspective. International Mine Management Conference 2012, Melbourne, Australia, 20-21 November 2012. Melbourne, Australia: AusIMM: Australasian Institute of Mining and Metallurgy.

Cultural challenges in Chinese/Australian mining mergers and acquisitions - a CEO's perspective

2012

Conference Publication

Long term orientation vs future orientation: a critique of existing studies - Hofstede and GLOBE

Venaik, Sunil, Zhu, Yunxia and Brewer, Paul (2012). Long term orientation vs future orientation: a critique of existing studies - Hofstede and GLOBE. ANZAM 2012 Conference, Perth, Australia, 5-7 December 2012. Australia: Australian and New Zealand Academy of Management.

Long term orientation vs future orientation: a critique of existing studies - Hofstede and GLOBE

2011

Journal Article

How does vivid language shape investor judgments?

Zhang, Allee M. and Zhu, Yunxia (2011). How does vivid language shape investor judgments?. Academy of Management Perspectives, 25 (3), 75-76. doi: 10.5465/AMP.2011.63886531

How does vivid language shape investor judgments?

2011

Conference Publication

Comparing the use and meaning of long term orientation and future orientation in culture studies

Venaik, Sunil, Zhu, Yunxia and Brewer, Paul (2011). Comparing the use and meaning of long term orientation and future orientation in culture studies. ANZIBA 2011 Annual Conference, Melbourne, Australia, 28-30 April 2011. Mulgrave, VIC, Australia: Australian and New Zealand International Business Academy.

Comparing the use and meaning of long term orientation and future orientation in culture studies

2011

Journal Article

Practical Confucian wisdom and entrepreneurship development and training

Zhu, Yunxia (2011). Practical Confucian wisdom and entrepreneurship development and training. Philosophy of Management, 10 (1), 95-111. doi: 10.5840/pom201110113

Practical Confucian wisdom and entrepreneurship development and training

2011

Conference Publication

Long term orientation versus future orientation: What did Hofstede and globe really measure?

Venaik, Sunil, Zhu, Yunxia and Brewer, Paul A. (2011). Long term orientation versus future orientation: What did Hofstede and globe really measure?. 2011 European International Business Academy (EIBA) Conference, Bucharest, Romania, 8-10 December 2011. Bucharest, Romania: European International Business Academy (EIBA).

Long term orientation versus future orientation: What did Hofstede and globe really measure?

2011

Journal Article

Building intercultural alliances: a study of moves and strategies in initial business negotiation meetings

Zhu, Yunxia (2011). Building intercultural alliances: a study of moves and strategies in initial business negotiation meetings. Text and Talk, 31 (1), 101-125. doi: 10.1515/TEXT.2011.005

Building intercultural alliances: a study of moves and strategies in initial business negotiation meetings

2011

Conference Publication

Time orientation in Hofstede and Globe: Long term orientation versus future orientation

Venaik, Sunil, Zhu, Yunxia and Brewer, Paul (2011). Time orientation in Hofstede and Globe: Long term orientation versus future orientation. 53rd Annual Meeting of the Academy of International Business, Nagoya, Japan, 24-28 June 2011. East lansing, MI, United States: Academy of International Business.

Time orientation in Hofstede and Globe: Long term orientation versus future orientation

2010

Journal Article

Executive compensation: is there a gender gap?

Ren, Rongwei and Zhu, Yunxia (2010). Executive compensation: is there a gender gap?. Academy of Management Perspectives, 24 (4), 93-95. doi: 10.5465/amp.2010.55206390

Executive compensation: is there a gender gap?

2010

Journal Article

Does the relationship between job satisfaction and job performance depend on culture?

Zhu, Yunxia and Feng, Jianmin (2010). Does the relationship between job satisfaction and job performance depend on culture?. Academy of Management Perspectives, 24 (1), 86-87. doi: 10.5465/amp.2010.50304423

Does the relationship between job satisfaction and job performance depend on culture?

2010

Conference Publication

Resources, capabilities, liability of newness and corporate failure: An empirical study

Rongwei, Ren, Zhu, Yunxia and Zhang, John (2010). Resources, capabilities, liability of newness and corporate failure: An empirical study. 3rd Annnual Conference for the Academy of Innovation and Entrepreneurship (AIE2010), Beijing, China, 9-11 July 2010. Beijing, China: China WaterPower Press.

Resources, capabilities, liability of newness and corporate failure: An empirical study

2009

Journal Article

Confucian ethics exhibited in the discourse of chinese business and marketing communication

Zhu, Y. (2009). Confucian ethics exhibited in the discourse of chinese business and marketing communication. Journal of Business Ethics, 88 (Supplement 3), 517-528. doi: 10.1007/s10551-009-0299-2

Confucian ethics exhibited in the discourse of chinese business and marketing communication

2009

Journal Article

Practitioners' views about the use of business email within organizational settings: Implications for developing student generic competence

Zhu, Y. and White, C. (2009). Practitioners' views about the use of business email within organizational settings: Implications for developing student generic competence. Business Communication Quarterly, 72 (3), 289-303. doi: 10.1177/1080569909336934

Practitioners' views about the use of business email within organizational settings: Implications for developing student generic competence

2009

Journal Article

Managing business relationships in New Zealand and China: A semantic perspective

Zhu, Y. (2009). Managing business relationships in New Zealand and China: A semantic perspective. Management International Review, 49 (2), 225-248. doi: 10.1007/s11575-008-0137-2

Managing business relationships in New Zealand and China: A semantic perspective

2009

Journal Article

Enterprise networking web sites and organizational communication in Australia

Zhang, A. M., Zhu, Y. and Hildebrandt, H. (2009). Enterprise networking web sites and organizational communication in Australia. Business Communication Quarterly, 72 (1), 114-119. doi: 10.1177/1080569908330381

Enterprise networking web sites and organizational communication in Australia

Past funding

  • 2022
    Australia-Indonesia Business Resilience Hub: Tourism Thriving and Capability Building
    Commonwealth Department of Foreign Affairs & Trade
    Open grant
  • 2007 - 2008
    Sociocognitive Space for Cross-Cultural Business Communication: Written Genres between Australian/NZ and Chinese Organisations.
    UQ Early Career Researcher
    Open grant
  • 2006 - 2007
    Discursive Competence and Genre Knowledge for Managerial Communication: Towards an Intercultural Reflective Model
    UQ New Staff Research Start-Up Fund
    Open grant

Availability

Associate Professor Yunxia Zhu is:
Available for supervision

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Supervision history

Current supervision

  • Master Philosophy

    MNCs' information disclosure strategy toward the dual pressure from the host and home-country institutions

    Principal Advisor

    Other advisors: Dr Tao Bai

  • Doctor Philosophy

    Chinese expatriation in emerging markets countries: The country-of-origin theory perspective

    Principal Advisor

    Other advisors: Dr Tao Bai

Completed supervision

Enquiries

For media enquiries about Associate Professor Yunxia Zhu's areas of expertise, story ideas and help finding experts, contact our Media team:

communications@uq.edu.au