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Associate Professor Yunxia Zhu
Associate Professor

Yunxia Zhu

Email: 
Phone: 
+61 7 334 68142

Overview

Background

Yunxia Zhu is an award-winning researcher and educator and has an international reputation in cross-cultural management and business negotiation. Yunxia’s PhD is from the Australian National University in the area of international business communication. She is a negotiation expert trained in Advanced Harvard negotiation programme and Oxford Programme on negotiation at Saïd Business School, University of Oxford. She has taught Undergraduate, MBA, Doctoral and Executive Development programs at universities in Australia and abroad. She was a visiting academic to Imperial College London, University of Michigan and Lund University Sweden.

Yunxia has been a recipient of numerous prestigious awards. She is the winner of 2015 UQ Teaching and Learning Fellowship, 2014 Australian National Teaching Citation Awards, UQ Vice Chancellor’s 2013 Internationalisation award, UQ 2013 Outstanding Teaching Citation award, 2011 Best Researcher Award and 2006 Best Publication by Association for Business Communication, and 2008 UQ Business School Research Excellence award, just to name a few.

As an active researcher, Yunxia has written two scholarly books and has published extensively in prestigious international journals (e.g., top-tier of A* or A journals ABDC ranking). She serves on a number of editorial boards for prestigious journals including Academy of Management Discovery, Academy of Management Learning and Education, Journal of World Business, Discourse and Communication, and Public Relations Review. She also serves as an intercultural expert for the prestigious Pragmatics & Beyond New Series (PBNS), John Benjamins.

Yunxia serves as the Vice President of Association for Business Communication in the Asia Pacific Region and is holding adjunct and honorary professorial positions with a number of major Chinese universities with the most recent being awarded by the Top 500 Chinese Enterprises Research Centre, Shanghai University of Finance and Economics. She has served on expert advisory board and panels for publicly listed companies, providing professional consulting and training in relation to internationalization and market development in the global business contexts.

Availability

Associate Professor Yunxia Zhu is:
Available for supervision

Research interests

  • Cross-cultural and international management

    Cross-cultural investigation of business relationship and networking patterns based on both universal and culture-specifics dimensions; examining of the interaction of culture and institutional dynamics of internationalization in Chinese and developed countries; developing Chinese management theories (e.g., based on Confucian wisdom and guanxi (networking) and applying to the global contexts.

  • International Business Communication

    Applying situated discourse and communication theory to international organisational settings including technological, corporate, and ideological sites especially during international organisational restructuring, joint ventures, etc. The spin-off of research findings from this research area is organisational learning and education for international business organisations and firms.

  • Moral Emotions and Business Ethics in Global Contexts

    Applying moral psychology and practical classical wisdom (e.g., from Aristotle and Confucius) to studying business ethics (e.g., ethical guanxi) in international organisations and responsible global leadership.

Works

Search Professor Yunxia Zhu’s works on UQ eSpace

102 works between 1997 and 2024

21 - 40 of 102 works

2016

Journal Article

Innovation-orientation, dynamic capabilities and evolution of the informal Shanzhai firms in China: a case study

Ren, Rongwei, Yu, Lei and Zhu, Yunxia (2016). Innovation-orientation, dynamic capabilities and evolution of the informal Shanzhai firms in China: a case study. Journal of Entrepreneurship in Emerging Economies, 8 (1), 45-59. doi: 10.1108/JEEE-01-2015-0003

Innovation-orientation, dynamic capabilities and evolution of the informal Shanzhai firms in China: a case study

2016

Conference Publication

Constructing “national unity”: A framing analysis of Malaysian government advertising

Ahmad Tajuddin, S., Collie, N. and Zhu, Y. (2016). Constructing “national unity”: A framing analysis of Malaysian government advertising. ICA 2016: Communicating with Power, Fukuoka Japan, 9 - 13 June 2016.

Constructing “national unity”: A framing analysis of Malaysian government advertising

2015

Journal Article

Violation and activation of gender expectations: Do Chinese managerial women face a narrow band of acceptable career guanxi strategies?

Zhu, Yunxia, Konrad, Alison M. and Jiao, Hao (2015). Violation and activation of gender expectations: Do Chinese managerial women face a narrow band of acceptable career guanxi strategies?. Asia Pacific Journal of Management, 33 (1), 53-86. doi: 10.1007/s10490-015-9435-y

Violation and activation of gender expectations: Do Chinese managerial women face a narrow band of acceptable career guanxi strategies?

2015

Journal Article

Research briefs talking strategy: does it make senior managers vulnerable?

Muir, Clive, Hao, Jiao and Zhu, Yunxia (2015). Research briefs talking strategy: does it make senior managers vulnerable?. Academy of Management Perspectives, 29 (2), 1-3. doi: 10.5465/amp.2015.0130

Research briefs talking strategy: does it make senior managers vulnerable?

2015

Book Chapter

The present and future of cross-cultural management education in China: towards an integrated etic-emic approach

Zhu, Yunxia and Wang, Zhaohui (2015). The present and future of cross-cultural management education in China: towards an integrated etic-emic approach. The Routledge companion to cross-cultural management. (pp. 218-226) edited by Nigel Holden, Snejina Michailova and Susanne Tietze. Abingdon, Oxon, United Kingdom: Routledge.

The present and future of cross-cultural management education in China: towards an integrated etic-emic approach

2015

Conference Publication

Intercultural communication contexts facing Chinese managers and their competence in MNCs

Xiong, Qi and Zhu, Yunxia (2015). Intercultural communication contexts facing Chinese managers and their competence in MNCs. 75th Annual Meeting of the Academy of Management, Vancouver, Canada, 7-11 August 2015. Briarcliff Manor, NY United States: Academy of Management. doi: 10.5465/ambpp.2015.16725abstract

Intercultural communication contexts facing Chinese managers and their competence in MNCs

2014

Journal Article

Deliberation, intuition, or both: what helps sales professionals adapt?

Jiao, Hao, Mcfarlin, Dean B. and Zhu, Yunxia (2014). Deliberation, intuition, or both: what helps sales professionals adapt?. Academy of Management Perspectives, 28 (4), 10-12. doi: 10.5465/amp.2015.0006

Deliberation, intuition, or both: what helps sales professionals adapt?

2014

Journal Article

Collaboration in geographically dispersed teams: what kind of "distance" matters most?

Jiao, Hao, Mcfarlin, Dean B. and Zhu, Yunxia (2014). Collaboration in geographically dispersed teams: what kind of "distance" matters most?. Academy of Management Perspectives, 28 (3), 7-9. doi: 10.5465/amp.2014.0131

Collaboration in geographically dispersed teams: what kind of "distance" matters most?

2014

Journal Article

Building entrepreneurs' innovativeness through knowledge management: the mediating effect of entrepreneurial alertness

Jiao, Hao, Cui, Yu, Zhu, Yunxia and Chen, Jin (2014). Building entrepreneurs' innovativeness through knowledge management: the mediating effect of entrepreneurial alertness. Technology Analysis and Strategic Management, 26 (5), 501-516. doi: 10.1080/09537325.2013.872774

Building entrepreneurs' innovativeness through knowledge management: the mediating effect of entrepreneurial alertness

2014

Book Chapter

A situated genre approach for business communication education in cross-cultural contexts

Zhu, Yunxia (2014). A situated genre approach for business communication education in cross-cultural contexts. Routledge Handbook of Language and Professional Communication. (pp. 26-39) edited by Vijay Bhatia and Stephen Bremner. Abingdon, Oxon, UK: Routledge. doi: 10.4324/9781315851686

A situated genre approach for business communication education in cross-cultural contexts

2014

Journal Article

Culture and inter-firm relationship management in China and Germany: an etic-emic perspective

Xu, Henry and Zhu, Yunxia (2014). Culture and inter-firm relationship management in China and Germany: an etic-emic perspective. International Journal of Enterprise Network Management, 6 (2), 84-102. doi: 10.1504/IJENM.2014.066811

Culture and inter-firm relationship management in China and Germany: an etic-emic perspective

2014

Conference Publication

Interculturality: a new approach to understanding culture in international business

Zhu, Yunxia and Bargiela-chiappini, Francesca (2014). Interculturality: a new approach to understanding culture in international business. The Power of Words: 74th Annual Meeting of the Academy of Management, Philadelphia, PA, United States, 1-5 August 2014. Academy of Management. doi: 10.5465/AMBPP.2014.14968abstract

Interculturality: a new approach to understanding culture in international business

2013

Journal Article

The role of Qing (positive emotions) and Li1 (rationality) in Chinese entrepreneurial decision making: a Confucian Ren-Yi wisdom perspective

Zhu, Yunxia (2013). The role of Qing (positive emotions) and Li1 (rationality) in Chinese entrepreneurial decision making: a Confucian Ren-Yi wisdom perspective. Journal of Business Ethics, Online First (4), 1-18. doi: 10.1007/s10551-013-1970-1

The role of Qing (positive emotions) and Li1 (rationality) in Chinese entrepreneurial decision making: a Confucian Ren-Yi wisdom perspective

2013

Journal Article

Balancing emic and etic: situated learning and ethnography of communication in cross-cultural management education

Zhu, Yunxia and Bargiela-Chiappini, Francesca (2013). Balancing emic and etic: situated learning and ethnography of communication in cross-cultural management education. Academy of Management Learning and Education, 12 (3), 380-395. doi: 10.5465/amle.2012.0221

Balancing emic and etic: situated learning and ethnography of communication in cross-cultural management education

2013

Journal Article

Can firms build an innovation-oriented culture in turbulent environments?

Jiao, Hao and Zhu, Yunxia (2013). Can firms build an innovation-oriented culture in turbulent environments?. Academy of Management Perspectives, 27 (3 (Online only)), 1-3. doi: 10.5465/amp.2013.0105

Can firms build an innovation-oriented culture in turbulent environments?

2013

Journal Article

Understanding public relations in China: multiple logics and identities

Hou, Zhengye, Zhu, Yunxia and Bromley, Michael (2013). Understanding public relations in China: multiple logics and identities. Journal of Business and Technical Communication, 27 (3), 308-328. doi: 10.1177/1050651913479926

Understanding public relations in China: multiple logics and identities

2013

Journal Article

Effective persuasion of international business sales letters: an emic-etic perspective

Zhu, Yunxia and Hildebrandt, Herbert W. (2013). Effective persuasion of international business sales letters: an emic-etic perspective. Management International Review, 53 (3), 391-418. doi: 10.1007/s11575-012-0154-z

Effective persuasion of international business sales letters: an emic-etic perspective

2013

Journal Article

Refining, reinforcing and reimagining universal and indigenous theory development in international management

Jack, Gavin, Zhu, Yunxia, Barney, Jay, Brannen, Mary Yoko, Prichard, Craig, Singh, Kulwant and Whetten, David (2013). Refining, reinforcing and reimagining universal and indigenous theory development in international management. Journal of Management Inquiry, 22 (2), 148-164. doi: 10.1177/1056492612458453

Refining, reinforcing and reimagining universal and indigenous theory development in international management

2013

Journal Article

Looking into the future: Hofstede long term orientation versus GLOBE future orientation

Venaik, Sunil, Zhu, Yunxia and Brewer, Paul (2013). Looking into the future: Hofstede long term orientation versus GLOBE future orientation. Cross-Cultural Management: An International Journal, 20 (3), 361-385. doi: 10.1108/CCM-02-2012-0014

Looking into the future: Hofstede long term orientation versus GLOBE future orientation

2013

Conference Publication

Enabling of sustainable supply chain management with lean thinking: a study on manufacturing firms in Kyoto protocol signatories

So, Stuart, Xu, Henry, Rooney, David and Zhu, Yunxia (2013). Enabling of sustainable supply chain management with lean thinking: a study on manufacturing firms in Kyoto protocol signatories. ANZAM Conference 2013: 27th Australian and New Zealand Academy of Management Conference, Hobart, Australia, 4-6 December 2013. Deakin, ACT, Australia: ANZAM.

Enabling of sustainable supply chain management with lean thinking: a study on manufacturing firms in Kyoto protocol signatories

Funding

Past funding

  • 2022
    Australia-Indonesia Business Resilience Hub: Tourism Thriving and Capability Building
    Commonwealth Department of Foreign Affairs & Trade
    Open grant
  • 2007 - 2008
    Sociocognitive Space for Cross-Cultural Business Communication: Written Genres between Australian/NZ and Chinese Organisations.
    UQ Early Career Researcher
    Open grant
  • 2006 - 2007
    Discursive Competence and Genre Knowledge for Managerial Communication: Towards an Intercultural Reflective Model
    UQ New Staff Research Start-Up Fund
    Open grant

Supervision

Availability

Associate Professor Yunxia Zhu is:
Available for supervision

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Supervision history

Current supervision

  • Doctor Philosophy

    How do emerging-market multinational enterprises utilize local non-market activities to navigate institutional complexity across countries?

    Principal Advisor

    Other advisors: Dr Tao Bai

  • Doctor Philosophy

    Multinational enterprises' information disclosure: tailoring the information to audience based on different languages

    Associate Advisor

    Other advisors: Dr Tao Bai

Completed supervision

Media

Enquiries

For media enquiries about Associate Professor Yunxia Zhu's areas of expertise, story ideas and help finding experts, contact our Media team:

communications@uq.edu.au