
Overview
Background
Yunxia Zhu is an award-winning researcher and educator and has an international reputation in cross-cultural management and business negotiation. Yunxia’s PhD is from the Australian National University in the area of international business communication. She is a negotiation expert trained in Advanced Harvard negotiation programme and Oxford Programme on negotiation at Saïd Business School, University of Oxford. She has taught Undergraduate, MBA, Doctoral and Executive Development programs at universities in Australia and abroad. She was a visiting academic to Imperial College London, University of Michigan and Lund University Sweden.
Yunxia has been a recipient of numerous prestigious awards. She is the winner of 2015 UQ Teaching and Learning Fellowship, 2014 Australian National Teaching Citation Awards, UQ Vice Chancellor’s 2013 Internationalisation award, UQ 2013 Outstanding Teaching Citation award, 2011 Best Researcher Award and 2006 Best Publication by Association for Business Communication, and 2008 UQ Business School Research Excellence award, just to name a few.
As an active researcher, Yunxia has written two scholarly books and has published extensively in prestigious international journals (e.g., top-tier of A* or A journals ABDC ranking). She serves on a number of editorial boards for prestigious journals including Academy of Management Discovery, Academy of Management Learning and Education, Journal of World Business, Discourse and Communication, and Public Relations Review. She also serves as an intercultural expert for the prestigious Pragmatics & Beyond New Series (PBNS), John Benjamins.
Yunxia serves as the Vice President of Association for Business Communication in the Asia Pacific Region and is holding adjunct and honorary professorial positions with a number of major Chinese universities with the most recent being awarded by the Top 500 Chinese Enterprises Research Centre, Shanghai University of Finance and Economics. She has served on expert advisory board and panels for publicly listed companies, providing professional consulting and training in relation to internationalization and market development in the global business contexts.
Availability
- Associate Professor Yunxia Zhu is:
- Available for supervision
Fields of research
Research interests
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Cross-cultural and international management
Cross-cultural investigation of business relationship and networking patterns based on both universal and culture-specifics dimensions; examining of the interaction of culture and institutional dynamics of internationalization in Chinese and developed countries; developing Chinese management theories (e.g., based on Confucian wisdom and guanxi (networking) and applying to the global contexts.
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International Business Communication
Applying situated discourse and communication theory to international organisational settings including technological, corporate, and ideological sites especially during international organisational restructuring, joint ventures, etc. The spin-off of research findings from this research area is organisational learning and education for international business organisations and firms.
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Moral Emotions and Business Ethics in Global Contexts
Applying moral psychology and practical classical wisdom (e.g., from Aristotle and Confucius) to studying business ethics (e.g., ethical guanxi) in international organisations and responsible global leadership.
Works
Search Professor Yunxia Zhu’s works on UQ eSpace
2016
Journal Article
Innovation-orientation, dynamic capabilities and evolution of the informal Shanzhai firms in China: a case study
Ren, Rongwei, Yu, Lei and Zhu, Yunxia (2016). Innovation-orientation, dynamic capabilities and evolution of the informal Shanzhai firms in China: a case study. Journal of Entrepreneurship in Emerging Economies, 8 (1), 45-59. doi: 10.1108/JEEE-01-2015-0003
2016
Conference Publication
Constructing “national unity”: A framing analysis of Malaysian government advertising
Ahmad Tajuddin, S., Collie, N. and Zhu, Y. (2016). Constructing “national unity”: A framing analysis of Malaysian government advertising. ICA 2016: Communicating with Power, Fukuoka Japan, 9 - 13 June 2016.
2015
Journal Article
Violation and activation of gender expectations: Do Chinese managerial women face a narrow band of acceptable career guanxi strategies?
Zhu, Yunxia, Konrad, Alison M. and Jiao, Hao (2015). Violation and activation of gender expectations: Do Chinese managerial women face a narrow band of acceptable career guanxi strategies?. Asia Pacific Journal of Management, 33 (1), 53-86. doi: 10.1007/s10490-015-9435-y
2015
Journal Article
Research briefs talking strategy: does it make senior managers vulnerable?
Muir, Clive, Hao, Jiao and Zhu, Yunxia (2015). Research briefs talking strategy: does it make senior managers vulnerable?. Academy of Management Perspectives, 29 (2), 1-3. doi: 10.5465/amp.2015.0130
2015
Book Chapter
The present and future of cross-cultural management education in China: towards an integrated etic-emic approach
Zhu, Yunxia and Wang, Zhaohui (2015). The present and future of cross-cultural management education in China: towards an integrated etic-emic approach. The Routledge companion to cross-cultural management. (pp. 218-226) edited by Nigel Holden, Snejina Michailova and Susanne Tietze. Abingdon, Oxon, United Kingdom: Routledge.
2015
Conference Publication
Intercultural communication contexts facing Chinese managers and their competence in MNCs
Xiong, Qi and Zhu, Yunxia (2015). Intercultural communication contexts facing Chinese managers and their competence in MNCs. 75th Annual Meeting of the Academy of Management, Vancouver, Canada, 7-11 August 2015. Briarcliff Manor, NY United States: Academy of Management. doi: 10.5465/ambpp.2015.16725abstract
2014
Journal Article
Deliberation, intuition, or both: what helps sales professionals adapt?
Jiao, Hao, Mcfarlin, Dean B. and Zhu, Yunxia (2014). Deliberation, intuition, or both: what helps sales professionals adapt?. Academy of Management Perspectives, 28 (4), 10-12. doi: 10.5465/amp.2015.0006
2014
Journal Article
Collaboration in geographically dispersed teams: what kind of "distance" matters most?
Jiao, Hao, Mcfarlin, Dean B. and Zhu, Yunxia (2014). Collaboration in geographically dispersed teams: what kind of "distance" matters most?. Academy of Management Perspectives, 28 (3), 7-9. doi: 10.5465/amp.2014.0131
2014
Journal Article
Building entrepreneurs' innovativeness through knowledge management: the mediating effect of entrepreneurial alertness
Jiao, Hao, Cui, Yu, Zhu, Yunxia and Chen, Jin (2014). Building entrepreneurs' innovativeness through knowledge management: the mediating effect of entrepreneurial alertness. Technology Analysis and Strategic Management, 26 (5), 501-516. doi: 10.1080/09537325.2013.872774
2014
Book Chapter
A situated genre approach for business communication education in cross-cultural contexts
Zhu, Yunxia (2014). A situated genre approach for business communication education in cross-cultural contexts. Routledge Handbook of Language and Professional Communication. (pp. 26-39) edited by Vijay Bhatia and Stephen Bremner. Abingdon, Oxon, UK: Routledge. doi: 10.4324/9781315851686
2014
Journal Article
Culture and inter-firm relationship management in China and Germany: an etic-emic perspective
Xu, Henry and Zhu, Yunxia (2014). Culture and inter-firm relationship management in China and Germany: an etic-emic perspective. International Journal of Enterprise Network Management, 6 (2), 84-102. doi: 10.1504/IJENM.2014.066811
2014
Conference Publication
Interculturality: a new approach to understanding culture in international business
Zhu, Yunxia and Bargiela-chiappini, Francesca (2014). Interculturality: a new approach to understanding culture in international business. The Power of Words: 74th Annual Meeting of the Academy of Management, Philadelphia, PA, United States, 1-5 August 2014. Academy of Management. doi: 10.5465/AMBPP.2014.14968abstract
2013
Journal Article
The role of Qing (positive emotions) and Li1 (rationality) in Chinese entrepreneurial decision making: a Confucian Ren-Yi wisdom perspective
Zhu, Yunxia (2013). The role of Qing (positive emotions) and Li1 (rationality) in Chinese entrepreneurial decision making: a Confucian Ren-Yi wisdom perspective. Journal of Business Ethics, Online First (4), 1-18. doi: 10.1007/s10551-013-1970-1
2013
Journal Article
Balancing emic and etic: situated learning and ethnography of communication in cross-cultural management education
Zhu, Yunxia and Bargiela-Chiappini, Francesca (2013). Balancing emic and etic: situated learning and ethnography of communication in cross-cultural management education. Academy of Management Learning and Education, 12 (3), 380-395. doi: 10.5465/amle.2012.0221
2013
Journal Article
Can firms build an innovation-oriented culture in turbulent environments?
Jiao, Hao and Zhu, Yunxia (2013). Can firms build an innovation-oriented culture in turbulent environments?. Academy of Management Perspectives, 27 (3 (Online only)), 1-3. doi: 10.5465/amp.2013.0105
2013
Journal Article
Understanding public relations in China: multiple logics and identities
Hou, Zhengye, Zhu, Yunxia and Bromley, Michael (2013). Understanding public relations in China: multiple logics and identities. Journal of Business and Technical Communication, 27 (3), 308-328. doi: 10.1177/1050651913479926
2013
Journal Article
Effective persuasion of international business sales letters: an emic-etic perspective
Zhu, Yunxia and Hildebrandt, Herbert W. (2013). Effective persuasion of international business sales letters: an emic-etic perspective. Management International Review, 53 (3), 391-418. doi: 10.1007/s11575-012-0154-z
2013
Journal Article
Refining, reinforcing and reimagining universal and indigenous theory development in international management
Jack, Gavin, Zhu, Yunxia, Barney, Jay, Brannen, Mary Yoko, Prichard, Craig, Singh, Kulwant and Whetten, David (2013). Refining, reinforcing and reimagining universal and indigenous theory development in international management. Journal of Management Inquiry, 22 (2), 148-164. doi: 10.1177/1056492612458453
2013
Journal Article
Looking into the future: Hofstede long term orientation versus GLOBE future orientation
Venaik, Sunil, Zhu, Yunxia and Brewer, Paul (2013). Looking into the future: Hofstede long term orientation versus GLOBE future orientation. Cross-Cultural Management: An International Journal, 20 (3), 361-385. doi: 10.1108/CCM-02-2012-0014
2013
Conference Publication
Enabling of sustainable supply chain management with lean thinking: a study on manufacturing firms in Kyoto protocol signatories
So, Stuart, Xu, Henry, Rooney, David and Zhu, Yunxia (2013). Enabling of sustainable supply chain management with lean thinking: a study on manufacturing firms in Kyoto protocol signatories. ANZAM Conference 2013: 27th Australian and New Zealand Academy of Management Conference, Hobart, Australia, 4-6 December 2013. Deakin, ACT, Australia: ANZAM.
Funding
Past funding
Supervision
Availability
- Associate Professor Yunxia Zhu is:
- Available for supervision
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Supervision history
Current supervision
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Doctor Philosophy
How do emerging-market multinational enterprises utilize local non-market activities to navigate institutional complexity across countries?
Principal Advisor
Other advisors: Dr Tao Bai
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Doctor Philosophy
Multinational enterprises' information disclosure: tailoring the information to audience based on different languages
Associate Advisor
Other advisors: Dr Tao Bai
Completed supervision
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2021
Doctor Philosophy
KNOWLEDGE TRANSLATION IN A DISTINCT SOCIO-CULTURAL CONTEXT: THE CASE OF CHINESE HIGH-SPEED-RAIL
Principal Advisor
Other advisors: Professor Peter Liesch, Dr Alexandra Kriz
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2021
Doctor Philosophy
Internationalization, Innovation and State Ownership in Emerging Market Enterprises
Principal Advisor
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2015
Doctor Philosophy
Through the lens of Activity Theory: understanding intercultural competence from the Persian-speaking business managers' perspectives in Australia
Principal Advisor
Other advisors: Emeritus Professor Peter Renshaw
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2017
Doctor Philosophy
Framing in Strategic Communications: The Construction of 'National Unity' through Public Service Announcements (PSAs) in Malaysia
Joint Principal Advisor
Other advisors: Dr Natalie Collie
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2016
Doctor Philosophy
Humour in customer engagement on Chinese social media - A rhetorical perspective
Joint Principal Advisor
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2013
Doctor Philosophy
An institutional approach to understanding public relations in Chinese cultural contexts: Field and institutional work
Joint Principal Advisor
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2019
Doctor Philosophy
Teacher attribute and student motivation: The exploration of specific attributes of English teachers teaching English as a foreign language in high schools of China
Associate Advisor
Other advisors: Professor Robyn Gillies
Media
Enquiries
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