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Associate Professor Yunxia Zhu
Associate Professor

Yunxia Zhu

Email: 
Phone: 
+61 7 334 68142

Overview

Background

Yunxia Zhu is an award-winning researcher and educator and has an international reputation in cross-cultural management and business negotiation. Yunxia’s PhD is from the Australian National University in the area of international business communication. She is a negotiation expert trained in Advanced Harvard negotiation programme and Oxford Programme on negotiation at Saïd Business School, University of Oxford. She has taught Undergraduate, MBA, Doctoral and Executive Development programs at universities in Australia and abroad. She was a visiting academic to Imperial College London, University of Michigan and Lund University Sweden.

Yunxia has been a recipient of numerous prestigious awards. She is the winner of 2015 UQ Teaching and Learning Fellowship, 2014 Australian National Teaching Citation Awards, UQ Vice Chancellor’s 2013 Internationalisation award, UQ 2013 Outstanding Teaching Citation award, 2011 Best Researcher Award and 2006 Best Publication by Association for Business Communication, and 2008 UQ Business School Research Excellence award, just to name a few.

As an active researcher, Yunxia has written two scholarly books and has published extensively in prestigious international journals (e.g., top-tier of A* or A journals ABDC ranking). She serves on a number of editorial boards for prestigious journals including Academy of Management Discovery, Academy of Management Learning and Education, Journal of World Business, Discourse and Communication, and Public Relations Review. She also serves as an intercultural expert for the prestigious Pragmatics & Beyond New Series (PBNS), John Benjamins.

Yunxia serves as the Vice President of Association for Business Communication in the Asia Pacific Region and is holding adjunct and honorary professorial positions with a number of major Chinese universities with the most recent being awarded by the Top 500 Chinese Enterprises Research Centre, Shanghai University of Finance and Economics. She has served on expert advisory board and panels for publicly listed companies, providing professional consulting and training in relation to internationalization and market development in the global business contexts.

Availability

Associate Professor Yunxia Zhu is:
Available for supervision

Research interests

  • Cross-cultural and international management

    Cross-cultural investigation of business relationship and networking patterns based on both universal and culture-specifics dimensions; examining of the interaction of culture and institutional dynamics of internationalization in Chinese and developed countries; developing Chinese management theories (e.g., based on Confucian wisdom and guanxi (networking) and applying to the global contexts.

  • International Business Communication

    Applying situated discourse and communication theory to international organisational settings including technological, corporate, and ideological sites especially during international organisational restructuring, joint ventures, etc. The spin-off of research findings from this research area is organisational learning and education for international business organisations and firms.

  • Moral Emotions and Business Ethics in Global Contexts

    Applying moral psychology and practical classical wisdom (e.g., from Aristotle and Confucius) to studying business ethics (e.g., ethical guanxi) in international organisations and responsible global leadership.

Works

Search Professor Yunxia Zhu’s works on UQ eSpace

102 works between 1997 and 2024

81 - 100 of 102 works

2007

Journal Article

Negotiating with Chinese: Success of initial meetings is the key

Zhu, Yunxia, McKenna, Bernard and Sun, Zhu (2007). Negotiating with Chinese: Success of initial meetings is the key. Cross Cultural Management: An International Journal, 14 (4), 354-364. doi: 10.1108/13527600710830368

Negotiating with Chinese: Success of initial meetings is the key

2007

Conference Publication

Towards a Conceptual Model of Cross-Cultural Competence for Business Communication

Zhu, Y. and McKenna, B. (2007). Towards a Conceptual Model of Cross-Cultural Competence for Business Communication. 19th Biennial Conference of the World Communication Association: Communication in the 21st Century: Exploring Roots; Expanding Visions, Queensland University of Technology, Brisbane, 27-31 July 2007. Brisbane: World Communication Association.

Towards a Conceptual Model of Cross-Cultural Competence for Business Communication

2007

Journal Article

Culture, contexts, and communication in multicultural Australia and New Zealand: An introduction

Zhu, Y. and Hildebrandt, H. (2007). Culture, contexts, and communication in multicultural Australia and New Zealand: An introduction. Journal of Asian Pacific Communication, 17 (1), 1-9. doi: 10.1075/japc.17.1.02zhu

Culture, contexts, and communication in multicultural Australia and New Zealand: An introduction

2006

Journal Article

Understanding sociocognitive space of written discourse: Implications for teaching business writing to Chinese students

Zhu, Yunxia (2006). Understanding sociocognitive space of written discourse: Implications for teaching business writing to Chinese students. I R A L. International Review of Applied Linguistics in Language Teaching, 44 (3), 265-285. doi: 10.1515/IRAL.2006.012

Understanding sociocognitive space of written discourse: Implications for teaching business writing to Chinese students

2006

Journal Article

A cross cultural study of communication strategies for building business relationships

Zhu, Y., Nel, P. and Bhat, R. (2006). A cross cultural study of communication strategies for building business relationships. International Journal of Cross Cultural Management, 6 (3), 319-341. doi: 10.1177/1470595806070638

A cross cultural study of communication strategies for building business relationships

2006

Book Chapter

Cross cultural genre study: A dual perspective

Zhu, Y. (2006). Cross cultural genre study: A dual perspective. Intercultural and International Business Communication: Theory, Research and Teaching. (pp. 181-195) edited by J. C. Palmer-Silveira, M. F. Ruiz-Garrido and I. Fortanet-Gomez. Bern: Peter Lang.

Cross cultural genre study: A dual perspective

2006

Journal Article

Book Review: Intercultural Conversations, by Winnie Cheng, Amsterdam and Philadelphia: John Benjamins, 2003. 274 pages. Hardbound ISBN 90 272 4360 9

Zhu, Y. (2006). Book Review: Intercultural Conversations, by Winnie Cheng, Amsterdam and Philadelphia: John Benjamins, 2003. 274 pages. Hardbound ISBN 90 272 4360 9. Journal of Asian Pacific Communication, 16 (1), 154-158.

Book Review: Intercultural Conversations, by Winnie Cheng, Amsterdam and Philadelphia: John Benjamins, 2003. 274 pages. Hardbound ISBN 90 272 4360 9

2005

Journal Article

Patterns of feelings in face-to-face negotiation: a Sino-Dutch pilot study

Ulijn, Jan, Françoise Rutkowski, Anne, Kumar, Rajesh and Zhu, Yunxia (2005). Patterns of feelings in face-to-face negotiation: a Sino-Dutch pilot study. Cross Cultural Management: An International Journal, 12 (3), 103-118. doi: 10.1108/13527600510798097

Patterns of feelings in face-to-face negotiation: a Sino-Dutch pilot study

2005

Journal Article

Introductory essay: new horizons in cross cultural management

Zhu, Yunxia and Ulijn, Jan (2005). Introductory essay: new horizons in cross cultural management. Cross Cultural Management: An International Journal, 12 (3), 4-13. doi: 10.1108/13527600510798042

Introductory essay: new horizons in cross cultural management

2005

Journal Article

A Collaborative Online Project between New Zealand and New York

Zhu, Yunxia, Gareis, Elisabeth, O’Keefe Bazzoni, Jana and Rolland, Deborah (2005). A Collaborative Online Project between New Zealand and New York. Business Communication Quarterly, 68 (1), 81-96. doi: 10.1177/1080569904273715

A Collaborative Online Project between New Zealand and New York

2005

Journal Article

Building business relationships: a preliminary study of business executives’ views

Zhu, Yunxia, Bhat, Ravi and Nel, Pieter (2005). Building business relationships: a preliminary study of business executives’ views. Cross Cultural Management, 121 (3), 63-84. doi: 10.1108/13527600510798079

Building business relationships: a preliminary study of business executives’ views

2005

Book

Written Communication Across Cultures: A Sociocognitive Perspective on Business Genres

Zhu, Yunxia (2005). Written Communication Across Cultures: A Sociocognitive Perspective on Business Genres. Amsterdam; Philadelphia: John Benjamins. doi: 10.1075/pbns.141

Written Communication Across Cultures: A Sociocognitive Perspective on Business Genres

2004

Journal Article

Intercultural training for organizations: The synergistic approach

Zhu, Yunxia (2004). Intercultural training for organizations: The synergistic approach. Development and Learning in Organizations: An International Journal, 18 (1), 9-11. doi: 10.1108/14777280410510373

Intercultural training for organizations: The synergistic approach

2003

Journal Article

Book Reviews : Managerial Communication: Bridging Theory and Practice : Charles E. Beck. Upper Saddle River, NJ: Prentice Hall, 1999. 500 pages

Zhu, Yunxia (2003). Book Reviews : Managerial Communication: Bridging Theory and Practice : Charles E. Beck. Upper Saddle River, NJ: Prentice Hall, 1999. 500 pages. Business Communication Quarterly, 66 (4), 125-128. doi: 10.1177/108056990306600414

Book Reviews : Managerial Communication: Bridging Theory and Practice : Charles E. Beck. Upper Saddle River, NJ: Prentice Hall, 1999. 500 pages

2003

Journal Article

Five perspectives on intercultural business communication

Bargiela-Chiappini, Francesca, Bülow-Møller, Anne Marie, Nickerson, Catherine, Poncini, Gina and Zhu, Yunxia (2003). Five perspectives on intercultural business communication. Business Communication Quarterly, 66 (3), 73-96. doi: 10.1177/108056990306600308

Five perspectives on intercultural business communication

2002

Journal Article

Book Reviews : Interpreting Cultural Differences: The Chal lenge of Intercultural Communication Margaret McLaren. Dereham: Peter Francis Publish ers, 1998. 212 pages

Yunxia Zhu, (2002). Book Reviews : Interpreting Cultural Differences: The Chal lenge of Intercultural Communication Margaret McLaren. Dereham: Peter Francis Publish ers, 1998. 212 pages. Business Communication Quarterly, 65 (4), 130-134. doi: 10.1177/108056990206500412

Book Reviews : Interpreting Cultural Differences: The Chal lenge of Intercultural Communication Margaret McLaren. Dereham: Peter Francis Publish ers, 1998. 212 pages

2001

Journal Article

In this issue: Using a knowledge-based approach to develop student intercultural competence in industry

Valentine, Deborah and Zhu, Yunxia (2001). In this issue: Using a knowledge-based approach to develop student intercultural competence in industry. Business Communication Quarterly, 64 (3), 102-109. doi: 10.1177/108056990106400311

In this issue: Using a knowledge-based approach to develop student intercultural competence in industry

2000

Journal Article

Building knowledge structures in teaching cross-cultural sales genres

Yunxia, Zhu (2000). Building knowledge structures in teaching cross-cultural sales genres. Business Communication Quarterly, 63 (4), 49-68. doi: 10.1177/108056990006300405

Building knowledge structures in teaching cross-cultural sales genres

2000

Journal Article

Rhetorical moves in Chinese sales genres, 1949 to the present

Zhu, Yunxia (2000). Rhetorical moves in Chinese sales genres, 1949 to the present. Journal of Business Communication, 37 (2), 156-172. doi: 10.1177/002194360003700202

Rhetorical moves in Chinese sales genres, 1949 to the present

2000

Journal Article

Comparing English and Chinese persuasive strategies in Trade Fair invitations: A sociocognitive approach

Zhu, Yunxia (2000). Comparing English and Chinese persuasive strategies in Trade Fair invitations: A sociocognitive approach. Document Design, 2 (1), 2-7.

Comparing English and Chinese persuasive strategies in Trade Fair invitations: A sociocognitive approach

Funding

Past funding

  • 2022
    Australia-Indonesia Business Resilience Hub: Tourism Thriving and Capability Building
    Commonwealth Department of Foreign Affairs & Trade
    Open grant
  • 2007 - 2008
    Sociocognitive Space for Cross-Cultural Business Communication: Written Genres between Australian/NZ and Chinese Organisations.
    UQ Early Career Researcher
    Open grant
  • 2006 - 2007
    Discursive Competence and Genre Knowledge for Managerial Communication: Towards an Intercultural Reflective Model
    UQ New Staff Research Start-Up Fund
    Open grant

Supervision

Availability

Associate Professor Yunxia Zhu is:
Available for supervision

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Supervision history

Current supervision

  • Doctor Philosophy

    How do emerging-market multinational enterprises utilize local non-market activities to navigate institutional complexity across countries?

    Principal Advisor

    Other advisors: Dr Tao Bai

  • Doctor Philosophy

    Multinational enterprises' information disclosure: tailoring the information to audience based on different languages

    Associate Advisor

    Other advisors: Dr Tao Bai

Completed supervision

Media

Enquiries

For media enquiries about Associate Professor Yunxia Zhu's areas of expertise, story ideas and help finding experts, contact our Media team:

communications@uq.edu.au