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2024 Book Chapter Emic and eticZhu, Yunxia (2024). Emic and etic. Elgar Encyclopedia of Cross-Cultural Management. (pp. 281-283) Edward Elgar Publishing. doi: 10.4337/9781803928180.ch72 |
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2021 Book Chapter Using ethnography of communication in cross-cultural management and communication researchZhu, Yunxia (2021). Using ethnography of communication in cross-cultural management and communication research. Handbook of Qualitative Research Methodologies in Workplace Contexts. (pp. 176-188) Cheltenham, United Kingdom: Edward Elgar Publishing. doi: 10.4337/9781789904345.00017 |
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2015 Book Chapter The present and future of cross-cultural management education in China: towards an integrated etic-emic approachZhu, Yunxia and Wang, Zhaohui (2015). The present and future of cross-cultural management education in China: towards an integrated etic-emic approach. The Routledge companion to cross-cultural management. (pp. 218-226) edited by Nigel Holden, Snejina Michailova and Susanne Tietze. Abingdon, Oxon, United Kingdom: Routledge. |
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2014 Book Chapter A situated genre approach for business communication education in cross-cultural contextsZhu, Yunxia (2014). A situated genre approach for business communication education in cross-cultural contexts. Routledge Handbook of Language and Professional Communication. (pp. 26-39) edited by Vijay Bhatia and Stephen Bremner. Abingdon, Oxon, UK: Routledge. doi: 10.4324/9781315851686 |
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2009 Book Chapter Localised perspectives: ChinaZhu, Yunxia and Li, Lan (2009). Localised perspectives: China. The handbook of business discourse. (pp. 345-355) edited by Francesca Bargiela-Chiappini. Edinburgh U.K.: Edinburgh University Press. |
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2007 Book Chapter Exploring the relationship between culture, communication and entrepreneurship in New ZealandYunxia, Zhu (2007). Exploring the relationship between culture, communication and entrepreneurship in New Zealand. Handbook of research on ethnic minority entrepreneurship: A co-evolutionary view on resource management. (pp. 720-728) edited by Leo Paul Dana. Cheltenham, UK: Edward Elgar. |
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2006 Book Chapter Cross cultural genre study: A dual perspectiveZhu, Y. (2006). Cross cultural genre study: A dual perspective. Intercultural and International Business Communication: Theory, Research and Teaching. (pp. 181-195) edited by J. C. Palmer-Silveira, M. F. Ruiz-Garrido and I. Fortanet-Gomez. Bern: Peter Lang. |
