Overview
Background
Overview
Associate Professor Jay Weerawardena is a leading researcher in Strategic Marketing and social Impact Research. His core theoretical foundation is the role of dynamic capabilities in innovation-based competitive strategy. Jay has expanded his research into related areas of international marketing strategy and social sector research. In social sector research, he has extensively published in social entrepreneurship, social innovation, and social value creation. In addition to his impactful papers in reputed journals, Jay has won ARC Discovery grants, edited special issues, represented his core research expertise in editorial boards of reputed journals, delivered keynote and plenary presentations, led special topic sessions, and taken leadership roles in reputed international conferences.
Jay has co-edited several special issues of internally reputed journals which include the Journal of Business Research (ABDC A) (2021) on ‘business model innovation in social purpose organizations’, Industrial Marketing Management Journal (A*) on ‘capabilities, innovation and competitive advantage’ (2011), Journal of World Business (A*) (2007) on ‘accelerated internationalization of born global firms’ and the International Journal of Non-profit and Voluntary Sector Marketing on ‘non-profit competitive strategy’ (2008).
Jay has actively collaborated with internationally reputed scholars that had led to higher-ranked publications and competitive grant success. His current work involves examining the role of big data and marketing analytics role firm competitive strategy and how social purpose organizations balance social mission and commercial value in their effort to build financially viable social purpose organizations. While the former is fuelled by the exponential growth of the digital economy the latter has attracted the increased scholar attention due to its pivotal importance for the sustenance of social purpose organizations.
Jay serves in several editorial boards of reputed international journals including the Journal of Social Entrepreneurship of which he is an Associate Editor. He is a fellow of the Australian Marketing Institute (AMI) and a Certified Marketing Practitioner of the AMI.
Current service roles
Elected member of the UQ Academic Board and its Assessment Sub-Committee (ASC)
Co-lead, UQBS Research Hub on Social Impact and Social Enterprises
Current research interests
(1) Social entrepreneurship and social innovation-led dual value creation
(2) Non-profit brand vulnerability and building resilient non-profit brands
(3) Business model innovation in social purpose organizations
(3) Big data and marketing analytics capabilities in digital innovation and firm competitive strategy
(4) Value co-creation in digital services context
Availability
- Associate Professor Jay Weerawardena is:
- Available for supervision
- Media expert
Fields of research
Qualifications
- Bachelor of Economics, Institution to be confirmed
- Masters (Coursework) of Business Administration, Institution to be confirmed
- Doctor of Philosophy, The University of Queensland
Research interests
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Social entrepreneurship and social innovation-led dual value creation
With the highly challenging operating environment social purpose organizations (SPOs) are forced pursue a dual value creation (social value to target communities and economic value for the sustenance of the organization). My work in very stages have made a notable effect in advancing this field of research
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Building resilient non-profit brands, business model innovation in social purpose organizations
With a reputed team of researchers, namely, Prof Peter Popkowski, Dr Jo Previte and Dr Cassandra France at the UQBS and Professor Roderic Brodie at Auckland University I have been working on this timely topic. Our work aims to understand what factors cause brand vulnerability and developing brand vulnerability index that can be used by non-profit practitioners to determine if their brand is vulnerable to external risks.
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Dynamic capabilities and innovation-based competitive advantage
Dynamic capabilities theory has emerged as a better explanation of firm performance heterogeneity. My work contributed to advancing the field by conceptualizing and measuring dynamic capabilities that facilitate innovation-based competitive advantage
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Big data and marketing analytics driven innovation and competitive advantage
With the growing interest in understanding the role of big data in firm innovation and competitive advantage, I have extended my dynamic capability frameworks to examine what capabilities help big data driven innovation and firm competitive advantage.
Research impacts
Research Impacts
Scholarly impact
Jay’s research has had an exceptional scholarly impact which is demonstrated by,
(a) his current Google Scholar citations which stands at 13,550 (26-06-23) with a corresponding h-index of 34 and exceptionally high Hg Index of 53.
(b)In 2017, the Google Scholar awarding the Classic Paper status to his co-authored paper 'Weerawardena, J. & Sullivan Mort, G. (2006), Investigating Social Entrepreneurship: A Multidimensional Model. Journal of World Business. (ABDC Tier A*). Citations = 2172 (as at 20-01-2023).
(b) AMA Gerald E. Hills Best Paper on Entrepreneurial Marketing award Professor Gillian Sullivan Mort, Associate Professor Jay Weerawardena and Professor Peter Liesch were awarded the, for their 2012 European Journal of Marketing paper, titled “Advancing Entrepreneurial Marketing: Evidence from Born Global Firms,” for making ‘a significant impact on marketing entrepreneurship interface research’, based on the paper’s impact, citations, and quality. The award was acknowledged by the AMA Entrepreneurial Marketing Special Interest Group (EM SIG) at the 2022 Global Research Conference on Marketing and Entrepreneurship at Whistler, BC, Canada on August 2-4, 2022.
(c) longevity of his citations indicated by 90% of his research are cited (Scopus, March 2020)
(d) his work has widespread application across disciplines incl Engineering, Decision Sciences, Computer Science (Scopus, March 2019) (Form A- p.45).
(e) his work receiving international attention - USA and UK leading followed by Australia (Scopus, March 2019), and
(f) his theoretical frameworks/measures are used by other scholars in his field.
Industry Impact
Jay’s research has also made a notable impact to industry, indicated by:
(a) Current joint research project with Surf Life Saving Queensland (SLAQ) on brand vulnerability and building resilient non-profit brands. With Dr Jo Previte, Professor Peter Popkowski-Leszczyc and Professor Roderick Brodie, University of Auckland Business School.
(b) the Australian Business Foundation, Sydney (ABF), inviting his ARC (2004) Discovery Grant team for a further study to examine post-internationalization growth secrets of born global firms for the benefit of their member firms.
(b) (2007) invited by the leading non-profit Surf Life Saving Australia (SLSA) to undertake a branding strategy for them
(c) (1995), his study on SME strategic planning practices in Queensland for the State Government for policy development purposes. Currently Jay is a Certified Marketing Practitioner (CPM) of the Australian Marketing Institute (AMI) –a professional marketer recognised by his peers for his extensive experience and formal qualifications. CPM is the peak professional benchmark for marketers (AMI website).
Works
Search Professor Jay Weerawardena’s works on UQ eSpace
2012
Journal Article
Advancing entrepreneurial marketing: Evidence from born global firms
Sullivan Mort, Gillian, Weerawardena, Jay and Liesch, Peter (2012). Advancing entrepreneurial marketing: Evidence from born global firms. European Journal of Marketing, 46 (3/4), 542-561. doi: 10.1108/03090561211202602
2011
Journal Article
Towards a model of dynamic capabilities in innovation-based competitive strategy: Insights from project-oriented service firms
Salunke, Sandeep, Weerawardena, Jay and McColl-Kennedy, Janet R. (2011). Towards a model of dynamic capabilities in innovation-based competitive strategy: Insights from project-oriented service firms. Industrial Marketing Management, 40 (8), 1251-1263. doi: 10.1016/j.indmarman.2011.10.009
2010
Journal Article
Sustainability of nonprofit organizations: An empirical investigation
Weerawardena, Jay, McDonald, Robert E. and Mort, Gillian Sullivan (2010). Sustainability of nonprofit organizations: An empirical investigation. Journal of World Business, 45 (4), 346-356. doi: 10.1016/j.jwb.2009.08.004
2010
Journal Article
The effects of perceived industry competitive intensity and marketing-related capabilities: Drivers of superior brand performance
O'Cass, Aron and Weerawardena, Jay (2010). The effects of perceived industry competitive intensity and marketing-related capabilities: Drivers of superior brand performance. Industrial Marketing Management, 39 (4), 571-581. doi: 10.1016/j.indmarman.2009.04.002
2010
Conference Publication
Market development by high-tech firms: An examination of their encounters with the 'chasm' in reaching critical market segments
Pathak, Kavita, Weerawardena, Jay and Tombs, Alastair (2010). Market development by high-tech firms: An examination of their encounters with the 'chasm' in reaching critical market segments. Academy of Indian Marketing International Conference on "Emerging Markets in the New World Order- the Paradigm Shift"., New Delhi, India, 16 - 18 December 2010.
2010
Conference Publication
A sustainability typology for nonprofit organizations: Inherent challenges and normative strategies
McDonald, Robert E., Weerawardena, Jay, Madhavaram, Sreedhar and Sullivan Mort, Gillian (2010). A sustainability typology for nonprofit organizations: Inherent challenges and normative strategies. 2010 AMA Winter Educator's Conference, New Orleans, LA, United States, 19-22 February 2010. Chicago, IL, United States: American Marketing Association.
2010
Conference Publication
Examining critical incidents to identify antecedents to early internationalization in born global firms
Weerawardena, Jay, Sullivan Mort, Gillian and Liesch, Peter (2010). Examining critical incidents to identify antecedents to early internationalization in born global firms. 2010 Academy of International Business: International Business in Tough Times, Rio de Janeiro, Brazil, 25-29 June 2010. East Lansing, MI, U.S.A.: Academy of International Business.
2009
Conference Publication
Conceptualising and measuring service innovation in project-oriented service firms
Salunke, S., Weerawardena, J. and McColl-Kennedy, J. R. (2009). Conceptualising and measuring service innovation in project-oriented service firms. Australian and New Zealand Marketing Academy (ANZMAC) Conference 2009, Melbourne, Australia, 30 November - 2 December 2009. Melbourne, Australia: ANZMAC.
2009
Conference Publication
Examining the role of dynamic combinative capability and learning in service innovation-based performance in project-oriented service firms
Salunke, S., Weerawardena, J. and McColl-Kennedy, J. R. (2009). Examining the role of dynamic combinative capability and learning in service innovation-based performance in project-oriented service firms. Australian and New Zealand Marketing Academy (ANZMAC) Conference 2009, Melbourne, Australia, 30 November - 2 December 2009. Melbourne, Australia: ANZMAC.
2009
Journal Article
Examining the role of international entrepreneurship, innovation and international market performance in SME internationalisation
O'Cass, A. and Weerawardena, J. (2009). Examining the role of international entrepreneurship, innovation and international market performance in SME internationalisation. European Journal of Marketing, 43 (11/12), 1325-1348. doi: 10.1108/03090560910989911
2009
Book Chapter
Sri Lanka
Ranasinghe, Sudatta and Weerawardena, Jay (2009). Sri Lanka. Handbook of Research on Asian Entrepreneurship. (pp. 297-306) edited by Léo-Paul Dana, Mary Han, Vanessa Ratten and Isabell M. Welpe. Cheltenham, Glos, UK: Edward Elgar Publishing. doi: 10.4337/9781781952658.00039
2008
Book Chapter
Social entrepreneurship: Advancing research and maintaining relevance
Mort, G. and Weerawardena, J. (2008). Social entrepreneurship: Advancing research and maintaining relevance. The Routledge Companion to Nonprofit Marketing. (pp. 209-224) edited by Sargeant, A. and Wymer, W.. Abingdon, Oxon: Routledge. doi: 10.4324/9780203936023.ch12
2008
Conference Publication
Provider Service Logic: The generation and application of beneficiary-centric knowledge
Salunke, S., Weerawardena, J. and McColl-Kennedy, J. R. (2008). Provider Service Logic: The generation and application of beneficiary-centric knowledge. Australian and New Zealand Marketing Academy (ANZMAC 2008), Sydney, Australia, 1-3 December 2008. Sydney, Australia: ANZMAC.
2008
Journal Article
Guest editorial: Nonprofit competitive strategy
Weerawardena, J. and Mort, G. (2008). Guest editorial: Nonprofit competitive strategy. International Journal of Nonprofit and Voluntary Sector Marketing, 13 (2), 103-106. doi: 10.1002/nvsm.310
2008
Conference Publication
Strategising for international market entry in born global firms: An analysis of narratives using Leximancer
Sullivan Mort, G., Weerawardena, J. and Liesch, P. (2008). Strategising for international market entry in born global firms: An analysis of narratives using Leximancer. Australian and New Zealand Marketing Academy (ANZMAC 2008), Sydney, Australia, 1-3 December 2008. Sydney, Australia: ANZMAC.
2008
Book
International marketing
Cateora, Philip, Graham, John, Mort, Gillian Sullivan, D'Souza, Care, Taghian, Mehdi and Weerawardena, Jay (2008). International marketing. Macquarie Park, N.S.W.: McGraw-Hill.
2007
Journal Article
Introduction
Liesch, P. W., Weerawardena, J., Sullivan Mort, G., Knight, G. and Kastelle, T. (2007). Introduction. Journal of World Business, 42 (3), 232-235. doi: 10.1016/j.jwb.2007.04.002
2007
Edited Outputs
Journal of World Business
Journal of World Business. (2007). 42 (3)
2007
Journal Article
Conceptualizing accelerated internationalization in the born global firm: A dynamic capabilities perspective
Weerawardena, J., Sullivan Mort, Gillian, Liesch, P, W. and Knight, G. (2007). Conceptualizing accelerated internationalization in the born global firm: A dynamic capabilities perspective. Journal of World Business, 42 (3), 294-306. doi: 10.1016/j.jwb.2007.04.004
2007
Conference Publication
Brand personality and the nonprofit heritage brand: A case study of Surf Life Savers Australia
Sullivan Mort, G., Weerawardena, J. and Williamson, B. (2007). Brand personality and the nonprofit heritage brand: A case study of Surf Life Savers Australia. World Marketing Congress 2007, Verona, Italy, 11-14 July, 2007. Verona, Italy: The Academy of Marketing Science.
Funding
Past funding
Supervision
Availability
- Associate Professor Jay Weerawardena is:
- Available for supervision
Before you email them, read our advice on how to contact a supervisor.
Supervision history
Current supervision
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Doctor Philosophy
Building digital social enterprises in India
Principal Advisor
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Doctor Philosophy
A study on interactional value co-creation in a digital context
Principal Advisor
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Doctor Philosophy
Rational and Nonrational Factors in B2B High-Technology Purchasing: A Mixed-Methods Investigation
Principal Advisor
Other advisors: Dr Wen Mao
Completed supervision
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2024
Doctor Philosophy
Three Essays on the Role of Proactive Marketing Analytics in Innovation Based Competitive Advantage: Big Data Context
Principal Advisor
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2018
Doctor Philosophy
Crossing the Chasm: Market Development Strategies Adopted by High-Tech Start-up Firms to Reach Viable Market Segments
Principal Advisor
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2017
Doctor Philosophy
The role of market learning in social innovation and value creation in Australian social purpose organisations
Principal Advisor
Other advisors: Dr Josephine Previte
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2014
Doctor Philosophy
The Role of Human Resource Innovation in Firms' Competitive Advantage in Australian Manufacturing and Service Firms
Principal Advisor
Other advisors: Professor Martie-Louise Verreynne
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2010
Doctor Philosophy
Capability development, new service development and competitive strategy in project-oriented service firms
Principal Advisor
Other advisors: Professor Janet McColl-Kennedy
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2002
Master Philosophy
CONSUMER ACCEPTANCE AND ADOPTION OF THE WEB FOR PURCHASING: A MULTI-METHOD EXPLORATION
Associate Advisor
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2020
Doctor Philosophy
Social and Economic Value Creation through Innovation within a Business Model of Social Purpose Organisations
Joint Principal Advisor
Other advisors: Professor Martie-Louise Verreynne
Media
Enquiries
Contact Associate Professor Jay Weerawardena directly for media enquiries about:
- Business management
- Entrepreneurship
- Innovation-based competitive strategy - marketing
- International marketing
- Management - small business
- Marketing
- Organisational learning - marketing
- Service science - business
- Small business management
- Social entrepreneurship
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