Overview
Background
Overview
Associate Professor Jay Weerawardena is a leading researcher in Strategic Marketing and social Impact Research. His core theoretical foundation is the role of dynamic capabilities in innovation-based competitive strategy. Jay has expanded his research into related areas of international marketing strategy and social sector research. In social sector research, he has extensively published in social entrepreneurship, social innovation, and social value creation. In addition to his impactful papers in reputed journals, Jay has won ARC Discovery grants, edited special issues, represented his core research expertise in editorial boards of reputed journals, delivered keynote and plenary presentations, led special topic sessions, and taken leadership roles in reputed international conferences.
Jay has co-edited several special issues of internally reputed journals which include the Journal of Business Research (ABDC A) (2021) on ‘business model innovation in social purpose organizations’, Industrial Marketing Management Journal (A*) on ‘capabilities, innovation and competitive advantage’ (2011), Journal of World Business (A*) (2007) on ‘accelerated internationalization of born global firms’ and the International Journal of Non-profit and Voluntary Sector Marketing on ‘non-profit competitive strategy’ (2008).
Jay has actively collaborated with internationally reputed scholars that had led to higher-ranked publications and competitive grant success. His current work involves examining the role of big data and marketing analytics role firm competitive strategy and how social purpose organizations balance social mission and commercial value in their effort to build financially viable social purpose organizations. While the former is fuelled by the exponential growth of the digital economy the latter has attracted the increased scholar attention due to its pivotal importance for the sustenance of social purpose organizations.
Jay serves in several editorial boards of reputed international journals including the Journal of Social Entrepreneurship of which he is an Associate Editor. He is a fellow of the Australian Marketing Institute (AMI) and a Certified Marketing Practitioner of the AMI.
Current service roles
Elected member of the UQ Academic Board and its Assessment Sub-Committee (ASC)
Co-lead, UQBS Research Hub on Social Impact and Social Enterprises
Current research interests
(1) Social entrepreneurship and social innovation-led dual value creation
(2) Non-profit brand vulnerability and building resilient non-profit brands
(3) Business model innovation in social purpose organizations
(3) Big data and marketing analytics capabilities in digital innovation and firm competitive strategy
(4) Value co-creation in digital services context
Availability
- Associate Professor Jay Weerawardena is:
- Available for supervision
- Media expert
Fields of research
Qualifications
- Bachelor of Economics, Institution to be confirmed
- Masters (Coursework) of Business Administration, Institution to be confirmed
- Doctor of Philosophy, The University of Queensland
Research interests
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Dynamic capabilities and innovation-based competitive advantage
Dynamic capabilities theory has emerged as a better explanation of firm performance heterogeneity. My work contributed to advancing the field by conceptualizing and measuring dynamic capabilities that facilitate innovation-based competitive advantage
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Social entrepreneurship and social innovation-led dual value creation
With the highly challenging operating environment social purpose organizations (SPOs) are forced pursue a dual value creation (social value to target communities and economic value for the sustenance of the organization). My work in very stages have made a notable effect in advancing this field of research
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Building resilient non-profit brands, business model innovation in social purpose organizations
With a reputed team of researchers, namely, Prof Peter Popkowski, Dr Jo Previte and Dr Cassandra France at the UQBS and Professor Roderic Brodie at Auckland University I have been working on this timely topic. Our work aims to understand what factors cause brand vulnerability and developing brand vulnerability index that can be used by non-profit practitioners to determine if their brand is vulnerable to external risks.
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Big data and marketing analytics driven innovation and competitive advantage
With the growing interest in understanding the role of big data in firm innovation and competitive advantage, I have extended my dynamic capability frameworks to examine what capabilities help big data driven innovation and firm competitive advantage.
Research impacts
Research Impacts
Scholarly impact
Jay’s research has had an exceptional scholarly impact which is demonstrated by,
(a) his current Google Scholar citations which stands at 13,550 (26-06-23) with a corresponding h-index of 34 and exceptionally high Hg Index of 53.
(b)In 2017, the Google Scholar awarding the Classic Paper status to his co-authored paper 'Weerawardena, J. & Sullivan Mort, G. (2006), Investigating Social Entrepreneurship: A Multidimensional Model. Journal of World Business. (ABDC Tier A*). Citations = 2172 (as at 20-01-2023).
(b) AMA Gerald E. Hills Best Paper on Entrepreneurial Marketing award Professor Gillian Sullivan Mort, Associate Professor Jay Weerawardena and Professor Peter Liesch were awarded the, for their 2012 European Journal of Marketing paper, titled “Advancing Entrepreneurial Marketing: Evidence from Born Global Firms,” for making ‘a significant impact on marketing entrepreneurship interface research’, based on the paper’s impact, citations, and quality. The award was acknowledged by the AMA Entrepreneurial Marketing Special Interest Group (EM SIG) at the 2022 Global Research Conference on Marketing and Entrepreneurship at Whistler, BC, Canada on August 2-4, 2022.
(c) longevity of his citations indicated by 90% of his research are cited (Scopus, March 2020)
(d) his work has widespread application across disciplines incl Engineering, Decision Sciences, Computer Science (Scopus, March 2019) (Form A- p.45).
(e) his work receiving international attention - USA and UK leading followed by Australia (Scopus, March 2019), and
(f) his theoretical frameworks/measures are used by other scholars in his field.
Industry Impact
Jay’s research has also made a notable impact to industry, indicated by:
(a) Current joint research project with Surf Life Saving Queensland (SLAQ) on brand vulnerability and building resilient non-profit brands. With Dr Jo Previte, Professor Peter Popkowski-Leszczyc and Professor Roderick Brodie, University of Auckland Business School.
(b) the Australian Business Foundation, Sydney (ABF), inviting his ARC (2004) Discovery Grant team for a further study to examine post-internationalization growth secrets of born global firms for the benefit of their member firms.
(b) (2007) invited by the leading non-profit Surf Life Saving Australia (SLSA) to undertake a branding strategy for them
(c) (1995), his study on SME strategic planning practices in Queensland for the State Government for policy development purposes. Currently Jay is a Certified Marketing Practitioner (CPM) of the Australian Marketing Institute (AMI) –a professional marketer recognised by his peers for his extensive experience and formal qualifications. CPM is the peak professional benchmark for marketers (AMI website).
Works
Search Professor Jay Weerawardena’s works on UQ eSpace
2007
Conference Publication
The role of leadership in innovation and competitiveness of export firms: A Sri Lankan perspective
Ranasinghe, S. and Weerawardena, J. (2007). The role of leadership in innovation and competitiveness of export firms: A Sri Lankan perspective. The 8th International Research Conference on Quality, Innovation and Knowledge Management, New Delhi, India, 12-14 February, 2007. Monash University, Victoria: Department of Management, Monash University.
2007
Book Chapter
Social entrepreneurship: Advancing research and maintaining relevance
Mort, Gillian and Weerawardena, Jay (2007). Social entrepreneurship: Advancing research and maintaining relevance. The Routledge Companion to Nonprofit Marketing. (pp. 220-236) Taylor and Francis. doi: 10.4324/9780203936023-20
2007
Conference Publication
Brand personality and the nonprofit heritage brand: A case study of Surf Life Savers Australia
Sullivan Mort, G., Weerawardena, J. and Williamson, B. (2007). Brand personality and the nonprofit heritage brand: A case study of Surf Life Savers Australia. World Marketing Congress 2007, Verona, Italy, 11-14 July, 2007. Verona, Italy: The Academy of Marketing Science.
2007
Journal Article
Branding in the non-profit context: The case of Surf Life Saving Australia
Sullivan Mort, G., Weerawardena, J. and Williamson, B. OAM (2007). Branding in the non-profit context: The case of Surf Life Saving Australia. Australasian Marketing Journal, 15 (2), 108-119. doi: 10.1016/S1441-3582(07)70047-2
2007
Conference Publication
Conceptualizing the new service development based competitive strategy in project oriented service firms
Salunke, S., Weerawardena, J. and McColl-Kennedy, J. R. (2007). Conceptualizing the new service development based competitive strategy in project oriented service firms. World Marketing Congress 2007, Verona, Italy, 11-14 July, 2007. Verona, Italy: The Academy of Marketing Science.
2007
Conference Publication
The role of HR innovations in competitive strategy
Weerawardena, J. (2007). The role of HR innovations in competitive strategy. National HR Conference - 2007, Institute of Personnel Management, Sri Lanka Inc., Colombo, Sri Lanka, 19-20 June, 2007. Colombo, Sri Lanka: Institute of Personnel Management Sri Lanka Inc.
2007
Conference Publication
Rigidity and interdependency effects of learning capabilities
Rutter, D., Weerawardena, J. and Coote, L. (2007). Rigidity and interdependency effects of learning capabilities. World Marketing Congress 2007, Verona, Italy, 11-14 July, 2007. Verona, Italy: The Academy of Marketing Science.
2007
Journal Article
Gendered perceptions of experiential value in using web-based retail channels
Andrews, L., Kiel, G., Drennan, J., Boyle, M. V. and Weerawardena, J. (2007). Gendered perceptions of experiential value in using web-based retail channels. European Journal of Marketing, 41 (5-6), 640-658. doi: 10.1108/03090560710737660
2007
Other Outputs
Born to be Global: A closer look at the international venturing of Australian born global firms
Liesch, P. W., Steen, M., Middleton, S. and Weerawardena, J. (2007). Born to be Global: A closer look at the international venturing of Australian born global firms. Sydney: Australian Business Foundation.
2006
Journal Article
Networking capability and international entrepreneurship
Mort, Gillian Sullivan and Weerawardena, Jay (2006). Networking capability and international entrepreneurship. International Marketing Review, 23 (5), 549-572. doi: 10.1108/02651330610703445
2006
Journal Article
Investigating social entrepreneurship: A multidimensional model
Weerawardena, Jay and Sullivan Mort, Gillian (2006). Investigating social entrepreneurship: A multidimensional model. Journal of World Business, 41 (1), 21-35. doi: 10.1016/j.jwb.2005.09.001
2006
Conference Publication
Conceptualising the service firm competitive strategy in hypercompetitive environments
Salunke, S. S., Weerawardena, J. and McColl-Kennedy, J. R. (2006). Conceptualising the service firm competitive strategy in hypercompetitive environments. Australian and New Zealand Marketing Academy Conference (ANZMAC 2006) : Advancing Theory, Maintaining Relevance, Brisbane, Australia, 4-6 December, 2006. Brisbane, Australia: Queensland University of Technology.
2006
Journal Article
Networking capability and international entrepreneurship: How networks function in Australian born global firms
Sullivan Mort, G. and Weerawardena, J. (2006). Networking capability and international entrepreneurship: How networks function in Australian born global firms. International Marketing Review, 23 (5), 549-572. doi: 10.1108/0265133061703445
2006
Journal Article
Does industry matter? Examining the role of industry structure and organizational learning in innovation and brand performance
Weerawardena, J., O'Cass, A. and Julian, C. (2006). Does industry matter? Examining the role of industry structure and organizational learning in innovation and brand performance. Journal of Business Research, 59 (1), 37-45. doi: 10.1016/j.jbusres.2005.02.004
2006
Conference Publication
Examining the role of networking capability in small and medium firm internationalization
Coote, Len, Loxton, Rick and Weerawardena, Jay (2006). Examining the role of networking capability in small and medium firm internationalization. The 48th Annual Meeting of the Academy of International Business: "From the Silk Road to Global Networks: Harnessing the Power of People in International Business", Beijing, China, 23-26 June 2006. East Lansing, MI, U.S.A.: Academy of International Business.
2006
Conference Publication
Conceptualising the role of dynamic learning capabilities sevice firm competitive strategy
Salunke, S., Weerawardena, J. and McColl-Kennedy, J. (2006). Conceptualising the role of dynamic learning capabilities sevice firm competitive strategy. 15th Annual AMA Frontiers in Service Conference, Brisbane, June 29 - July 2 2006.
2005
Conference Publication
Environmental dynamics, learning and innovation in social enterprises: Some preliminary findings
Weerawardena, J. and Sullivan Mort, G. (2005). Environmental dynamics, learning and innovation in social enterprises: Some preliminary findings. The 12th Biennial World Marketing Congress, Muenster, Germany, 6-9 July 2005. Ruston, LA, U.S.A.: Academy of Marketing Science.
2005
Conference Publication
Predicting the course of small business internationalisation: An entrepreneurial marketing perspective
Gunaratne, Asoka and Weerawardena, Jay (2005). Predicting the course of small business internationalisation: An entrepreneurial marketing perspective. Australia and New Zealand Marketing Academy Conference (ANZMAC, 2005), Fremantle, WA, Australia, 5-7 December 2005. Perth, Australia: University of Western Australia.
2005
Conference Publication
Networking capability and 'born global' exporters
Sullivan Mort, Gillian, Weerawardena, Jay and Ang, Choon Meng (2005). Networking capability and 'born global' exporters. Australia and New Zealand Marketing Academy Conference (ANZMAC, 2005), Fremantle, WA, Australia, 5-7 December 2005. Perth, Australia: University of Western Australia.
2004
Conference Publication
Competitive strategy in social enterprises: Some preliminary findings and marketing implications
Sullivan Mort, G. and Weerawardena, J. (2004). Competitive strategy in social enterprises: Some preliminary findings and marketing implications. Inaugural Australasian Nonprofit Marketing Conference, Canberra, 23-24 September, 2004. Canberra: Australian National University.
Funding
Past funding
Supervision
Availability
- Associate Professor Jay Weerawardena is:
- Available for supervision
Before you email them, read our advice on how to contact a supervisor.
Supervision history
Current supervision
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Doctor Philosophy
A study on interactional value co-creation in a digital context
Principal Advisor
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Doctor Philosophy
An empirical study on the relationships between customers' mindset, customers' effort, and the effect of product customisation
Principal Advisor
Other advisors: Dr Wen Mao
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Doctor Philosophy
Rational and Nonrational Factors in B2B High-Technology Purchasing: A Mixed-Methods Investigation
Principal Advisor
Other advisors: Dr Wen Mao
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Doctor Philosophy
Value co-creation: A cross-cultural comparison between managers and customers in a services context
Principal Advisor
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Doctor Philosophy
An empirical study on the relationships between customers' mindset, customers' effort, and the effect of product customisation
Principal Advisor
Other advisors: Dr Wen Mao
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Doctor Philosophy
Building digital social enterprises in India
Principal Advisor
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Doctor Philosophy
Building digital social enterprises in India
Principal Advisor
Completed supervision
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2024
Doctor Philosophy
Three Essays on the Role of Proactive Marketing Analytics in Innovation Based Competitive Advantage: Big Data Context
Principal Advisor
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2018
Doctor Philosophy
Crossing the Chasm: Market Development Strategies Adopted by High-Tech Start-up Firms to Reach Viable Market Segments
Principal Advisor
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2017
Doctor Philosophy
The role of market learning in social innovation and value creation in Australian social purpose organisations
Principal Advisor
Other advisors: Dr Josephine Previte
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2014
Doctor Philosophy
The Role of Human Resource Innovation in Firms' Competitive Advantage in Australian Manufacturing and Service Firms
Principal Advisor
Other advisors: Professor Martie-Louise Verreynne
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2010
Doctor Philosophy
Capability development, new service development and competitive strategy in project-oriented service firms
Principal Advisor
Other advisors: Professor Janet McColl-Kennedy
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2002
Master Philosophy
CONSUMER ACCEPTANCE AND ADOPTION OF THE WEB FOR PURCHASING: A MULTI-METHOD EXPLORATION
Associate Advisor
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2020
Doctor Philosophy
Social and Economic Value Creation through Innovation within a Business Model of Social Purpose Organisations
Joint Principal Advisor
Other advisors: Professor Martie-Louise Verreynne
Media
Enquiries
Contact Associate Professor Jay Weerawardena directly for media enquiries about:
- Business management
- Entrepreneurship
- Innovation-based competitive strategy - marketing
- International marketing
- Management - small business
- Marketing
- Organisational learning - marketing
- Service science - business
- Small business management
- Social entrepreneurship
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