Overview
Background
Overview
Associate Professor Jay Weerawardena is a leading researcher in Strategic Marketing and social Impact Research. His core theoretical foundation is the role of dynamic capabilities in innovation-based competitive strategy. Jay has expanded his research into related areas of international marketing strategy and social sector research. In social sector research, he has extensively published in social entrepreneurship, social innovation, and social value creation. In addition to his impactful papers in reputed journals, Jay has won ARC Discovery grants, edited special issues, represented his core research expertise in editorial boards of reputed journals, delivered keynote and plenary presentations, led special topic sessions, and taken leadership roles in reputed international conferences.
Jay has co-edited several special issues of internally reputed journals which include the Journal of Business Research (ABDC A) (2021) on ‘business model innovation in social purpose organizations’, Industrial Marketing Management Journal (A*) on ‘capabilities, innovation and competitive advantage’ (2011), Journal of World Business (A*) (2007) on ‘accelerated internationalization of born global firms’ and the International Journal of Non-profit and Voluntary Sector Marketing on ‘non-profit competitive strategy’ (2008).
Jay has actively collaborated with internationally reputed scholars that had led to higher-ranked publications and competitive grant success. His current work involves examining the role of big data and marketing analytics role firm competitive strategy and how social purpose organizations balance social mission and commercial value in their effort to build financially viable social purpose organizations. While the former is fuelled by the exponential growth of the digital economy the latter has attracted the increased scholar attention due to its pivotal importance for the sustenance of social purpose organizations.
Jay serves in several editorial boards of reputed international journals including the Journal of Social Entrepreneurship of which he is an Associate Editor. He is a fellow of the Australian Marketing Institute (AMI) and a Certified Marketing Practitioner of the AMI.
Current service roles
Elected member of the UQ Academic Board and its Assessment Sub-Committee (ASC)
Co-lead, UQBS Research Hub on Social Impact and Social Enterprises
Current research interests
(1) Social entrepreneurship and social innovation-led dual value creation
(2) Non-profit brand vulnerability and building resilient non-profit brands
(3) Business model innovation in social purpose organizations
(3) Big data and marketing analytics capabilities in digital innovation and firm competitive strategy
(4) Value co-creation in digital services context
Availability
- Associate Professor Jay Weerawardena is:
- Available for supervision
- Media expert
Fields of research
Qualifications
- Bachelor of Economics, Institution to be confirmed
- Masters (Coursework) of Business Administration, Institution to be confirmed
- Doctor of Philosophy, The University of Queensland
Research interests
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Dynamic capabilities and innovation-based competitive advantage
Dynamic capabilities theory has emerged as a better explanation of firm performance heterogeneity. My work contributed to advancing the field by conceptualizing and measuring dynamic capabilities that facilitate innovation-based competitive advantage
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Social entrepreneurship and social innovation-led dual value creation
With the highly challenging operating environment social purpose organizations (SPOs) are forced pursue a dual value creation (social value to target communities and economic value for the sustenance of the organization). My work in very stages have made a notable effect in advancing this field of research
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Building resilient non-profit brands, business model innovation in social purpose organizations
With a reputed team of researchers, namely, Prof Peter Popkowski, Dr Jo Previte and Dr Cassandra France at the UQBS and Professor Roderic Brodie at Auckland University I have been working on this timely topic. Our work aims to understand what factors cause brand vulnerability and developing brand vulnerability index that can be used by non-profit practitioners to determine if their brand is vulnerable to external risks.
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Big data and marketing analytics driven innovation and competitive advantage
With the growing interest in understanding the role of big data in firm innovation and competitive advantage, I have extended my dynamic capability frameworks to examine what capabilities help big data driven innovation and firm competitive advantage.
Research impacts
Research Impacts
Scholarly impact
Jay’s research has had an exceptional scholarly impact which is demonstrated by,
(a) his current Google Scholar citations which stands at 13,550 (26-06-23) with a corresponding h-index of 34 and exceptionally high Hg Index of 53.
(b)In 2017, the Google Scholar awarding the Classic Paper status to his co-authored paper 'Weerawardena, J. & Sullivan Mort, G. (2006), Investigating Social Entrepreneurship: A Multidimensional Model. Journal of World Business. (ABDC Tier A*). Citations = 2172 (as at 20-01-2023).
(b) AMA Gerald E. Hills Best Paper on Entrepreneurial Marketing award Professor Gillian Sullivan Mort, Associate Professor Jay Weerawardena and Professor Peter Liesch were awarded the, for their 2012 European Journal of Marketing paper, titled “Advancing Entrepreneurial Marketing: Evidence from Born Global Firms,” for making ‘a significant impact on marketing entrepreneurship interface research’, based on the paper’s impact, citations, and quality. The award was acknowledged by the AMA Entrepreneurial Marketing Special Interest Group (EM SIG) at the 2022 Global Research Conference on Marketing and Entrepreneurship at Whistler, BC, Canada on August 2-4, 2022.
(c) longevity of his citations indicated by 90% of his research are cited (Scopus, March 2020)
(d) his work has widespread application across disciplines incl Engineering, Decision Sciences, Computer Science (Scopus, March 2019) (Form A- p.45).
(e) his work receiving international attention - USA and UK leading followed by Australia (Scopus, March 2019), and
(f) his theoretical frameworks/measures are used by other scholars in his field.
Industry Impact
Jay’s research has also made a notable impact to industry, indicated by:
(a) Current joint research project with Surf Life Saving Queensland (SLAQ) on brand vulnerability and building resilient non-profit brands. With Dr Jo Previte, Professor Peter Popkowski-Leszczyc and Professor Roderick Brodie, University of Auckland Business School.
(b) the Australian Business Foundation, Sydney (ABF), inviting his ARC (2004) Discovery Grant team for a further study to examine post-internationalization growth secrets of born global firms for the benefit of their member firms.
(b) (2007) invited by the leading non-profit Surf Life Saving Australia (SLSA) to undertake a branding strategy for them
(c) (1995), his study on SME strategic planning practices in Queensland for the State Government for policy development purposes. Currently Jay is a Certified Marketing Practitioner (CPM) of the Australian Marketing Institute (AMI) –a professional marketer recognised by his peers for his extensive experience and formal qualifications. CPM is the peak professional benchmark for marketers (AMI website).
Works
Search Professor Jay Weerawardena’s works on UQ eSpace
2004
Journal Article
Exploring the characteristics of the market-driven firms and antecedents to sustained competitive advantage
Weerawardena, Jay and OCass, Aron (2004). Exploring the characteristics of the market-driven firms and antecedents to sustained competitive advantage. Industrial Marketing Management, 33 (5), 419-428. doi: 10.1016/j.indmarman.2003.07.002
2004
Conference Publication
Competitive strategy in social enterprises: Some preliminary findings and marketing implications
Sullivan Mort, G. and Weerawardena, J. (2004). Competitive strategy in social enterprises: Some preliminary findings and marketing implications. Inaugural Australasian Nonprofit Marketing Conference, Canberra, 23-24 September, 2004. Canberra: Australian National University.
2004
Conference Publication
Organisational innovation: a proposal for measurement
Weerawardena, Jay (2004). Organisational innovation: a proposal for measurement. ANZMAC 2004: Australian and New Zealand Marketing Academy Conference, Wellington, New Zealand, 29 November-1 December 2004. Wellington, New Zealand: ANZMAC.
2004
Conference Publication
Social entrepreneurship: A grounded approach to theory development
Weerawardena, J. and Sullivan Mort, G. (2004). Social entrepreneurship: A grounded approach to theory development. 33rd European Marketing Academy Conference (EMAC) Annual Conference 2004, Murcia, Spain, 18-21 May 2004. Murcia, Spain: Universidad de Murcia.
2003
Journal Article
Exploring the role of market learning capability in competitive strategy
Weerawardena, Jay (2003). Exploring the role of market learning capability in competitive strategy. European Journal of Marketing, 37 (3/4), 407-429. doi: 10.1108/03090560310459023
2003
Conference Publication
Dynamic learning capabilities and internationalisation of born global firms: A conceptual model and research proposition
Weerawardena, J., Sullivan Mort, G., Liesch, P. W. and Knight, G. A. (2003). Dynamic learning capabilities and internationalisation of born global firms: A conceptual model and research proposition. European International Business Academy Conference 2003, Copenhagen, Denmark, 11-13 December, 2003. Copenhagen, Denmark: Copenhagen Business School.
2003
Journal Article
Innovation in Queensland firms: implications for the smart State
Weerawardena, J. (2003). Innovation in Queensland firms: implications for the smart State. Queensland Review, 10 (1), 89-101.
2003
Conference Publication
Exploring the role of learning capabilities in innovation-based competitive strategy
Weerawardena, J. (2003). Exploring the role of learning capabilities in innovation-based competitive strategy. Organizational Learning and Knowledge Conference, Lancaster, UK, 30 May - 2 June, 2003. Lancaster, UK: Lancaster University Management School.
2003
Journal Article
The role of marketing capability in innovation-based competitive strategy
Weerawardena, J. (2003). The role of marketing capability in innovation-based competitive strategy. Journal of Strategic Marketing, 11 (1), 15-35. doi: 10.1080/0965254032000096766
2003
Journal Article
Social entrepreneurship: Towards conceptualisation
Sullivan Mort, G., Weerawardena, J. and Carnegie, K. (2003). Social entrepreneurship: Towards conceptualisation. International Journal of Nonprofit and Voluntary Sector Marketing, 8 (1), 76-88. doi: 10.1002/nvsm.202
2002
Conference Publication
Social entrepreneurship: Towards conceptualization and measurement
Sullivan Mort, G., Weerawardena, J. and Carnegie, K. (2002). Social entrepreneurship: Towards conceptualization and measurement. 2002 AMA Summer Marketing Educators Conference, San Diego, 3-6 August, 2002. Chicago, Illinois: American Marketing Association.
2002
Journal Article
New service development and competitive advantage: A conceptual model
Weerawardena, J. and McColl-Kennedy, J. R. (2002). New service development and competitive advantage: A conceptual model. Australasian Marketing Journal, 10 (1), 13-23.
2002
Conference Publication
Measuring organisational learning capability
Weerawardena, J. and Coote, L. V. (2002). Measuring organisational learning capability. 2002 Annual Meeting of the Academy of Management, Denver, Colorado, 9-14 August, 2002. Denver, Colorado: Academy of Management.
2002
Conference Publication
Market learning capability and sustained competitive advantage
Weerawardena, J. (2002). Market learning capability and sustained competitive advantage. ANZMAC, Melbourne, 2-4 December, 2002. Melbourne: Deakin University.
2001
Journal Article
An empirical investigation into entrepreneurship and organizational innovation-based competitive strategy
Weerawardena, Jay and Coote, Leonard (2001). An empirical investigation into entrepreneurship and organizational innovation-based competitive strategy. Journal of Research in Marketing and Entrepreneurship, 3 (1), 51-70. doi: 10.1108/14715200180001477
2001
Journal Article
Learning, innovation and competitive advantage in not-for-profit aged care marketing: a conceptual model and research propositions
Weerawardena, J. and Sullivan Mort, G. (2001). Learning, innovation and competitive advantage in not-for-profit aged care marketing: a conceptual model and research propositions. Journal of Nonprofit and Public Sector Marketing, 9 (3), 53-73. doi: 10.1300/J054v09n03_04
2001
Conference Publication
The role of marketing capability in innovation-based competitive strategy
Weerawardena, J. (2001). The role of marketing capability in innovation-based competitive strategy. AMA Summer Educators' Conference, Washinton, DC,USA, 11-14 August 2001. Chicago, Illinois, USA: American Marketing Association.
2001
Conference Publication
An investigation into functioning of strategic alliances in small freight forwarding firms
Ratten, V. and Weerawardena, J. (2001). An investigation into functioning of strategic alliances in small freight forwarding firms. Creating Innovative Growth Companies, Wellington,N.Z., 12-15th September,2001. Wellington, NZ: N.Z. Centre for SME research.
2000
Conference Publication
Small firm competitive strategy: A conceptual model and research propositions
Weerawardena, J. (2000). Small firm competitive strategy: A conceptual model and research propositions. ICSB World Coference 2000, Brisbane Convention Centre, Brisbane, 07-10 June, 2000. Brisbane: Orator Corp.
2000
Conference Publication
Organizational innovation and sustained competitive advantage: A conceptual model and research propositions
Weerawardena, J., Coote, L. V. and Henderson, K. V. (2000). Organizational innovation and sustained competitive advantage: A conceptual model and research propositions. Sixtieth Annual Meeting of the Academy of Management, Toronto, Canada, 04-09 August 2000. Toronto, Canada: Academy of Management.
Funding
Past funding
Supervision
Availability
- Associate Professor Jay Weerawardena is:
- Available for supervision
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Supervision history
Current supervision
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Doctor Philosophy
A study on interactional value co-creation in a digital context
Principal Advisor
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Doctor Philosophy
An empirical study on the relationships between customers' mindset, customers' effort, and the effect of product customisation
Principal Advisor
Other advisors: Dr Wen Mao
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Doctor Philosophy
Rational and Nonrational Factors in B2B High-Technology Purchasing: A Mixed-Methods Investigation
Principal Advisor
Other advisors: Dr Wen Mao
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Doctor Philosophy
Value co-creation: A cross-cultural comparison between managers and customers in a services context
Principal Advisor
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Doctor Philosophy
An empirical study on the relationships between customers' mindset, customers' effort, and the effect of product customisation
Principal Advisor
Other advisors: Dr Wen Mao
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Doctor Philosophy
Building digital social enterprises in India
Principal Advisor
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Doctor Philosophy
Building digital social enterprises in India
Principal Advisor
Completed supervision
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2024
Doctor Philosophy
Three Essays on the Role of Proactive Marketing Analytics in Innovation Based Competitive Advantage: Big Data Context
Principal Advisor
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2018
Doctor Philosophy
Crossing the Chasm: Market Development Strategies Adopted by High-Tech Start-up Firms to Reach Viable Market Segments
Principal Advisor
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2017
Doctor Philosophy
The role of market learning in social innovation and value creation in Australian social purpose organisations
Principal Advisor
Other advisors: Dr Josephine Previte
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2014
Doctor Philosophy
The Role of Human Resource Innovation in Firms' Competitive Advantage in Australian Manufacturing and Service Firms
Principal Advisor
Other advisors: Professor Martie-Louise Verreynne
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2010
Doctor Philosophy
Capability development, new service development and competitive strategy in project-oriented service firms
Principal Advisor
Other advisors: Professor Janet McColl-Kennedy
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2002
Master Philosophy
CONSUMER ACCEPTANCE AND ADOPTION OF THE WEB FOR PURCHASING: A MULTI-METHOD EXPLORATION
Associate Advisor
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2020
Doctor Philosophy
Social and Economic Value Creation through Innovation within a Business Model of Social Purpose Organisations
Joint Principal Advisor
Other advisors: Professor Martie-Louise Verreynne
Media
Enquiries
Contact Associate Professor Jay Weerawardena directly for media enquiries about:
- Business management
- Entrepreneurship
- Innovation-based competitive strategy - marketing
- International marketing
- Management - small business
- Marketing
- Organisational learning - marketing
- Service science - business
- Small business management
- Social entrepreneurship
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