Overview
Background
Wen is a lecturer in the marking discipline. His research interest centres on behavioural decision making, consumer psychology, and individual differences.
Availability
- Dr Wen Mao is:
- Available for supervision
Qualifications
- Doctor of Philosophy, Monash University
Works
Search Professor Wen Mao’s works on UQ eSpace
2022
Journal Article
Art infusion and functional theories of attitudes toward luxury brands: the mediating role of feelings of self-inauthenticity
Quach, Sara, Septianto, Felix, Thaichon, Park and Mao, Wen (2022). Art infusion and functional theories of attitudes toward luxury brands: the mediating role of feelings of self-inauthenticity. Journal of Business Research, 150, 538-552. doi: 10.1016/j.jbusres.2022.06.046
2022
Journal Article
Effects of social media brand-related content on fashion products buying behaviour – a moderated mediation model
Schivinski, Bruno, Pontes, Nicolas, Czarnecka, Barbara, Mao, Wen, De Vita, Jennifer and Stavropoulos, Vasileios (2022). Effects of social media brand-related content on fashion products buying behaviour – a moderated mediation model. Journal of Product & Brand Management, 31 (7), 1047-1062. doi: 10.1108/jpbm-05-2021-3468
2022
Conference Publication
The effectiveness of donation promises in charity auctions as a cause-related marketing strategy: an abstract
Wallin, Ann, Gonzalez-Arcos, Claudia, Mao, Wen, Popkowski Leszczyc, Peter T. L. and Wong, Leo (2022). The effectiveness of donation promises in charity auctions as a cause-related marketing strategy: an abstract. 2021 AMS Virtual Annual Conference and World Marketing Congress, Virtual, 1-4 June 2021. Cham, Switzerland: Springer Nature. doi: 10.1007/978-3-030-95346-1_178
2021
Journal Article
Optimism bias and perceived susceptibility to COVID-19 among Australian travellers
Mao, Wen, Chien, P. Monica and Kelly, Sarah J. (2021). Optimism bias and perceived susceptibility to COVID-19 among Australian travellers. Current Issues in Tourism, 25 (15), 2384-2387. doi: 10.1080/13683500.2021.2010672
2020
Journal Article
Effect of frontline employee's hope and consumer failure during consumer-created emergencies
Ranjan, Kumar Rakesh, Dash, Rupanwita, Sugathan, Praveen and Mao, Wen (2020). Effect of frontline employee's hope and consumer failure during consumer-created emergencies. Journal of Service Theory and Practice, 31 (1), 35-64. doi: 10.1108/jstp-01-2020-0007
2020
Journal Article
Choice set size and consumer preference for an option with a “zero” attribute value
Mao, Wen (2020). Choice set size and consumer preference for an option with a “zero” attribute value. Journal of Consumer Behaviour, 20 (3) 1889, 626-634. doi: 10.1002/cb.1889
2019
Journal Article
The influence of arbitrary breakpoints on judgments of maximum output
Palmeira, Mauricio, Andrade, Eduardo, Sharifi, Shahin, Mao, Wen and Jacob, Jorge (2019). The influence of arbitrary breakpoints on judgments of maximum output. Journal of Consumer Psychology, 30 (2) jcpy.1150, 260-276. doi: 10.1002/jcpy.1150
2016
Journal Article
Sometimes "fee" is better than "free": token promotional pricing and consumer reactions to price promotion offering product upgrades
Mao, Wen (2016). Sometimes "fee" is better than "free": token promotional pricing and consumer reactions to price promotion offering product upgrades. Journal of Retailing, 92 (2), 173-184. doi: 10.1016/j.jretai.2015.09.001
2016
Journal Article
When one desires too much of a good thing: the compromise effect under maximizing tendencies
Mao, Wen (2016). When one desires too much of a good thing: the compromise effect under maximizing tendencies. Journal of Consumer Psychology, 26 (1), 66-80. doi: 10.1016/j.jcps.2015.04.007
2012
Journal Article
The attraction effect is more pronounced for consumers who rely on intuitive reasoning
Mao, Wen and Oppewal, Harmen (2012). The attraction effect is more pronounced for consumers who rely on intuitive reasoning. Marketing Letters, 23 (1), 339-351. doi: 10.1007/s11002-011-9157-y
2010
Journal Article
Did I choose the right university? How post-purchase information affects cognitive dissonance, satisfaction and perceived service quality
Mao, Wen and Oppewal, Harmen (2010). Did I choose the right university? How post-purchase information affects cognitive dissonance, satisfaction and perceived service quality. Australasian Marketing Journal, 18 (1), 28-35. doi: 10.1016/j.ausmj.2009.10.002
Supervision
Availability
- Dr Wen Mao is:
- Available for supervision
Before you email them, read our advice on how to contact a supervisor.
Supervision history
Current supervision
-
Doctor Philosophy
An empirical study on the relationships between customers' mindset, customers' effort, and the effect of product customisation
Associate Advisor
Other advisors: Associate Professor Jay Weerawardena
-
Doctor Philosophy
An empirical study on the relationships between customers' mindset, customers' effort, and the effect of product customisation
Associate Advisor
Other advisors: Associate Professor Jay Weerawardena
Media
Enquiries
For media enquiries about Dr Wen Mao's areas of expertise, story ideas and help finding experts, contact our Media team: