|
2022 Journal Article Art infusion and functional theories of attitudes toward luxury brands: the mediating role of feelings of self-inauthenticityQuach, Sara, Septianto, Felix, Thaichon, Park and Mao, Wen (2022). Art infusion and functional theories of attitudes toward luxury brands: the mediating role of feelings of self-inauthenticity. Journal of Business Research, 150, 538-552. doi: 10.1016/j.jbusres.2022.06.046 |
|
2022 Journal Article Effects of social media brand-related content on fashion products buying behaviour – a moderated mediation modelSchivinski, Bruno, Pontes, Nicolas, Czarnecka, Barbara, Mao, Wen, De Vita, Jennifer and Stavropoulos, Vasileios (2022). Effects of social media brand-related content on fashion products buying behaviour – a moderated mediation model. Journal of Product & Brand Management, 31 (7), 1047-1062. doi: 10.1108/jpbm-05-2021-3468 |
|
2021 Journal Article Optimism bias and perceived susceptibility to COVID-19 among Australian travellersMao, Wen, Chien, P. Monica and Kelly, Sarah J. (2021). Optimism bias and perceived susceptibility to COVID-19 among Australian travellers. Current Issues in Tourism, 25 (15), 2384-2387. doi: 10.1080/13683500.2021.2010672 |
|
2020 Journal Article Effect of frontline employee's hope and consumer failure during consumer-created emergenciesRanjan, Kumar Rakesh, Dash, Rupanwita, Sugathan, Praveen and Mao, Wen (2020). Effect of frontline employee's hope and consumer failure during consumer-created emergencies. Journal of Service Theory and Practice, 31 (1), 35-64. doi: 10.1108/jstp-01-2020-0007 |
|
2020 Journal Article Choice set size and consumer preference for an option with a “zero” attribute valueMao, Wen (2020). Choice set size and consumer preference for an option with a “zero” attribute value. Journal of Consumer Behaviour, 20 (3) 1889, 626-634. doi: 10.1002/cb.1889 |
|
2019 Journal Article The influence of arbitrary breakpoints on judgments of maximum outputPalmeira, Mauricio, Andrade, Eduardo, Sharifi, Shahin, Mao, Wen and Jacob, Jorge (2019). The influence of arbitrary breakpoints on judgments of maximum output. Journal of Consumer Psychology, 30 (2) jcpy.1150, 260-276. doi: 10.1002/jcpy.1150 |
|
2016 Journal Article Sometimes "fee" is better than "free": token promotional pricing and consumer reactions to price promotion offering product upgradesMao, Wen (2016). Sometimes "fee" is better than "free": token promotional pricing and consumer reactions to price promotion offering product upgrades. Journal of Retailing, 92 (2), 173-184. doi: 10.1016/j.jretai.2015.09.001 |
|
2016 Journal Article When one desires too much of a good thing: the compromise effect under maximizing tendenciesMao, Wen (2016). When one desires too much of a good thing: the compromise effect under maximizing tendencies. Journal of Consumer Psychology, 26 (1), 66-80. doi: 10.1016/j.jcps.2015.04.007 |
|
2012 Journal Article The attraction effect is more pronounced for consumers who rely on intuitive reasoningMao, Wen and Oppewal, Harmen (2012). The attraction effect is more pronounced for consumers who rely on intuitive reasoning. Marketing Letters, 23 (1), 339-351. doi: 10.1007/s11002-011-9157-y |
|
2010 Journal Article Did I choose the right university? How post-purchase information affects cognitive dissonance, satisfaction and perceived service qualityMao, Wen and Oppewal, Harmen (2010). Did I choose the right university? How post-purchase information affects cognitive dissonance, satisfaction and perceived service quality. Australasian Marketing Journal, 18 (1), 28-35. doi: 10.1016/j.ausmj.2009.10.002 |
