Overview
Background
Overview
Associate Professor Jay Weerawardena is a leading researcher in Strategic Marketing and social Impact Research. His core theoretical foundation is the role of dynamic capabilities in innovation-based competitive strategy. Jay has expanded his research into related areas of international marketing strategy and social sector research. In social sector research, he has extensively published in social entrepreneurship, social innovation, and social value creation. In addition to his impactful papers in reputed journals, Jay has won ARC Discovery grants, edited special issues, represented his core research expertise in editorial boards of reputed journals, delivered keynote and plenary presentations, led special topic sessions, and taken leadership roles in reputed international conferences.
Jay has co-edited several special issues of internally reputed journals which include the Journal of Business Research (ABDC A) (2021) on ‘business model innovation in social purpose organizations’, Industrial Marketing Management Journal (A*) on ‘capabilities, innovation and competitive advantage’ (2011), Journal of World Business (A*) (2007) on ‘accelerated internationalization of born global firms’ and the International Journal of Non-profit and Voluntary Sector Marketing on ‘non-profit competitive strategy’ (2008).
Jay has actively collaborated with internationally reputed scholars that had led to higher-ranked publications and competitive grant success. His current work involves examining the role of big data and marketing analytics role firm competitive strategy and how social purpose organizations balance social mission and commercial value in their effort to build financially viable social purpose organizations. While the former is fuelled by the exponential growth of the digital economy the latter has attracted the increased scholar attention due to its pivotal importance for the sustenance of social purpose organizations.
Jay serves in several editorial boards of reputed international journals including the Journal of Social Entrepreneurship of which he is an Associate Editor. He is a fellow of the Australian Marketing Institute (AMI) and a Certified Marketing Practitioner of the AMI.
Current service roles
Elected member of the UQ Academic Board and its Assessment Sub-Committee (ASC)
Co-lead, UQBS Research Hub on Social Impact and Social Enterprises
Current research interests
(1) Social entrepreneurship and social innovation-led dual value creation
(2) Non-profit brand vulnerability and building resilient non-profit brands
(3) Business model innovation in social purpose organizations
(3) Big data and marketing analytics capabilities in digital innovation and firm competitive strategy
(4) Value co-creation in digital services context
Availability
- Associate Professor Jay Weerawardena is:
- Available for supervision
- Media expert
Fields of research
Qualifications
- Bachelor of Economics, Institution to be confirmed
- Masters (Coursework) of Business Administration, Institution to be confirmed
- Doctor of Philosophy, The University of Queensland
Research interests
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Social entrepreneurship and social innovation-led dual value creation
With the highly challenging operating environment social purpose organizations (SPOs) are forced pursue a dual value creation (social value to target communities and economic value for the sustenance of the organization). My work in very stages have made a notable effect in advancing this field of research
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Building resilient non-profit brands, business model innovation in social purpose organizations
With a reputed team of researchers, namely, Prof Peter Popkowski, Dr Jo Previte and Dr Cassandra France at the UQBS and Professor Roderic Brodie at Auckland University I have been working on this timely topic. Our work aims to understand what factors cause brand vulnerability and developing brand vulnerability index that can be used by non-profit practitioners to determine if their brand is vulnerable to external risks.
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Dynamic capabilities and innovation-based competitive advantage
Dynamic capabilities theory has emerged as a better explanation of firm performance heterogeneity. My work contributed to advancing the field by conceptualizing and measuring dynamic capabilities that facilitate innovation-based competitive advantage
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Big data and marketing analytics driven innovation and competitive advantage
With the growing interest in understanding the role of big data in firm innovation and competitive advantage, I have extended my dynamic capability frameworks to examine what capabilities help big data driven innovation and firm competitive advantage.
Research impacts
Research Impacts
Scholarly impact
Jay’s research has had an exceptional scholarly impact which is demonstrated by,
(a) his current Google Scholar citations which stands at 13,550 (26-06-23) with a corresponding h-index of 34 and exceptionally high Hg Index of 53.
(b)In 2017, the Google Scholar awarding the Classic Paper status to his co-authored paper 'Weerawardena, J. & Sullivan Mort, G. (2006), Investigating Social Entrepreneurship: A Multidimensional Model. Journal of World Business. (ABDC Tier A*). Citations = 2172 (as at 20-01-2023).
(b) AMA Gerald E. Hills Best Paper on Entrepreneurial Marketing award Professor Gillian Sullivan Mort, Associate Professor Jay Weerawardena and Professor Peter Liesch were awarded the, for their 2012 European Journal of Marketing paper, titled “Advancing Entrepreneurial Marketing: Evidence from Born Global Firms,” for making ‘a significant impact on marketing entrepreneurship interface research’, based on the paper’s impact, citations, and quality. The award was acknowledged by the AMA Entrepreneurial Marketing Special Interest Group (EM SIG) at the 2022 Global Research Conference on Marketing and Entrepreneurship at Whistler, BC, Canada on August 2-4, 2022.
(c) longevity of his citations indicated by 90% of his research are cited (Scopus, March 2020)
(d) his work has widespread application across disciplines incl Engineering, Decision Sciences, Computer Science (Scopus, March 2019) (Form A- p.45).
(e) his work receiving international attention - USA and UK leading followed by Australia (Scopus, March 2019), and
(f) his theoretical frameworks/measures are used by other scholars in his field.
Industry Impact
Jay’s research has also made a notable impact to industry, indicated by:
(a) Current joint research project with Surf Life Saving Queensland (SLAQ) on brand vulnerability and building resilient non-profit brands. With Dr Jo Previte, Professor Peter Popkowski-Leszczyc and Professor Roderick Brodie, University of Auckland Business School.
(b) the Australian Business Foundation, Sydney (ABF), inviting his ARC (2004) Discovery Grant team for a further study to examine post-internationalization growth secrets of born global firms for the benefit of their member firms.
(b) (2007) invited by the leading non-profit Surf Life Saving Australia (SLSA) to undertake a branding strategy for them
(c) (1995), his study on SME strategic planning practices in Queensland for the State Government for policy development purposes. Currently Jay is a Certified Marketing Practitioner (CPM) of the Australian Marketing Institute (AMI) –a professional marketer recognised by his peers for his extensive experience and formal qualifications. CPM is the peak professional benchmark for marketers (AMI website).
Works
Search Professor Jay Weerawardena’s works on UQ eSpace
2018
Journal Article
Conceptualizing and operationalizing the social entrepreneurship construct
Dwivedi, Abhishek and Weerawardena, Jay (2018). Conceptualizing and operationalizing the social entrepreneurship construct. Journal of Business Research, 86, 32-40. doi: 10.1016/j.jbusres.2018.01.053
2018
Journal Article
Learning capabilities, human resource management innovation and competitive advantage
Amarakoon, Upamali, Weerawardena, Jay and Verreynne, Martie-Louise (2018). Learning capabilities, human resource management innovation and competitive advantage. The International Journal of Human Resource Management, 29 (10), 1736-1766. doi: 10.1080/09585192.2016.1209228
2018
Book Chapter
Non-profit marketing strategy
Weerawardena, Jay (2018). Non-profit marketing strategy. Transformational leadership and not for profits and social enterprises. (pp. 142-163) edited by Ken Wiltshire, Aastha Malhotra and Micheal Axelsen. Abingdon, Oxfordshire, United Kingdom: Taylor and Francis. doi: 10.4324/9781315468570-12
2018
Conference Publication
Non-profit brand fragility: perspectives on challenges: an abstract
Weerawardena, Jay and Previte, Jo (2018). Non-profit brand fragility: perspectives on challenges: an abstract. 2017 Academy of Marketing Science (AMS) World Marketing Congress (WMC), Coronado, CA United States, 24-26 May 2017. Cham, Switzerland: Springer. doi: 10.1007/978-3-319-68750-6_50
2017
Journal Article
Capabilities development and deployment activities in born global B-to-B firms for early entry into international markets
Weerawardena, Jay, Sullivan Mort, Gillian and Liesch, Peter W. (2017). Capabilities development and deployment activities in born global B-to-B firms for early entry into international markets. Industrial Marketing Management, 78, 122-136. doi: 10.1016/j.indmarman.2017.06.004
2017
Conference Publication
Resolving the Market Learning-Firm Competitive Advantage Debate, an Empirical Investigation: An Abstract
Weerawardena, Jay and Salunke, Sandeep (2017). Resolving the Market Learning-Firm Competitive Advantage Debate, an Empirical Investigation: An Abstract. 2016 Academy of Marketing Science (AMS) World Marketing Congress, Orlando, FL United States, 18-21 May 2016. Cham, Switzerland: Springer. doi: 10.1007/978-3-319-47331-4_133
2016
Journal Article
Establishing measures and drivers of consumer brand engagement behaviours
Dwivedi, Abhishek, Wilkie, Dean, Johnson, Lester and Weerawardena, Jay (2016). Establishing measures and drivers of consumer brand engagement behaviours. Journal of Brand Management, 23 (5), 41-69. doi: 10.1057/s41262-016-0001-9
2015
Journal Article
From “virtuous” to “pragmatic” pursuit of social mission: A sustainability-based typology of nonprofit organizations and corresponding strategies
McDonald, Robert E., Weerawardena, Jay., Madhavaram, Sreedhar. and Sullivan Mort, Gillian. (2015). From “virtuous” to “pragmatic” pursuit of social mission: A sustainability-based typology of nonprofit organizations and corresponding strategies. Management Research Review, 38 (9), 970-991. doi: 10.1108/MRR-11-2013-0262
2015
Book Chapter
Social Entrepreneurship and Value Creation in Not-For-Profit Organizations
Mort, Gillian Sullivan, Weerawardena, Jay, Sargeant, Adrian and Bennett, Roger (2015). Social Entrepreneurship and Value Creation in Not-For-Profit Organizations. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. (pp. 372-376) Cham: Springer Nature. doi: 10.1007/978-3-319-18687-0_140
2014
Journal Article
The role of the market sub-system and the socio-technical sub-system in innovation and firm performance: a dynamic capabilities approach
Weerawardena, Jay, Mort, Gillian Sullivan, Salunke, Sandeep, Knight, Gary and Liesch, Peter W. (2014). The role of the market sub-system and the socio-technical sub-system in innovation and firm performance: a dynamic capabilities approach. Journal of the Academy of Marketing Science, 43 (2), 221-239. doi: 10.1007/s11747-014-0382-9
2013
Journal Article
Competitive advantage through HR innovation
Amarakoon, Upamali, Weerawardena, Jay and Verreynne, Martie-Louise (2013). Competitive advantage through HR innovation. The European Business Review, 70-72.
2013
Journal Article
Competing through service innovation: the role of bricolage and entrepreneurship in project-oriented firms
Salunke, Sandeep, Weerawardena, Jay and McColl-Kennedy, Janet R. (2013). Competing through service innovation: the role of bricolage and entrepreneurship in project-oriented firms. Journal of Business Research, 66 (8), 1085-1097. doi: 10.1016/j.jbusres.2012.03.005
2013
Conference Publication
HR innovation and competitive advantage: Towards an integrated framework
Amarakoon, Upamali, Weerawardena, Jay and Verreynne, Martie-Louise (2013). HR innovation and competitive advantage: Towards an integrated framework. SMA 2013: Southern Management Association Annual Meeting, New Orleans, LA, USA, 5-9 November, 2013. Southern Management Association.
2013
Conference Publication
Theorising about the role of HR innovation in the competitive advantage of firms
Amarakoon, Upamali, Weerawardena, Jay and Verreynne, Martie-Louise (2013). Theorising about the role of HR innovation in the competitive advantage of firms. Australian Centre for Entrepreneurship Research Exchange Conference 2013, Brisbane, Australia, 6 - 8 February 2013. Brisbane, Australia: Australian Centre for Entrepreneurship Research Exchange.
2013
Conference Publication
HR innovation for competitive advantage: insights from Australia
Amarakoon, Upamali, Weerawardena, Jay and Verreynne, Martie-Louise (2013). HR innovation for competitive advantage: insights from Australia. HRM&PD2013: 3rd Human Resource Management and Professional Development in the Digital Age, Singapore, 22-23 July, 2013. Singapore, Singapore: GSTF: Global Science and Technology Forum. doi: 10.5176/2251-2349_HRMPD13.09
2012
Journal Article
Competitive strategy in socially entrepreneurial nonprofit organizations: innovation and differentiation
Weerawardena, Jay and Sullivan Mort, Gillian (2012). Competitive strategy in socially entrepreneurial nonprofit organizations: innovation and differentiation. Journal of Public Policy and Marketing, 31 (1), 91-101. doi: 10.1509/jppm.11.034
2012
Conference Publication
Capability presence in the newly internationalizing firm
Weerawardena, Jay, Sullivan Mort, Gillian, Liesch, Peter W., Knight, Gary and Salunke, Sandeep (2012). Capability presence in the newly internationalizing firm. AIB 2012 Annual Meeting, Washington, DC, United States, 30 June - 3 July 2012. East Lansing, MI, United States: Academy of International Business.
2012
Journal Article
Advancing entrepreneurial marketing: Evidence from born global firms
Sullivan Mort, Gillian, Weerawardena, Jay and Liesch, Peter (2012). Advancing entrepreneurial marketing: Evidence from born global firms. European Journal of Marketing, 46 (3/4), 542-561. doi: 10.1108/03090561211202602
2012
Conference Publication
Life beyond the valley of death: Market development for surviving the chasm in case of high-tech start-ups
Pathak, Kavita, Weerawardena, Jay and Tombs, Alastair (2012). Life beyond the valley of death: Market development for surviving the chasm in case of high-tech start-ups. IIML International Conference in Marketing: "Shaping the Future of Research in Marketing in Emerging Economies: Looking Ahead", Lucknow, India, 12- 14 January 2012.
2012
Conference Publication
The newly internationalizing firm and its capabilities
Weerawardena, Jay, Liesch, Peter W., Sullivan Mort, Gillian, Knight, Gary and Salunke, Sandeep (2012). The newly internationalizing firm and its capabilities. Australian and New Zealand International Business Academy Annual Conference (ANZIBA, 2012), Adelaide, Australia, 12-14 April 2012. ANZIBA.
Funding
Past funding
Supervision
Availability
- Associate Professor Jay Weerawardena is:
- Available for supervision
Before you email them, read our advice on how to contact a supervisor.
Supervision history
Current supervision
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Doctor Philosophy
Building digital social enterprises in India
Principal Advisor
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Doctor Philosophy
A study on interactional value co-creation in a digital context
Principal Advisor
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Doctor Philosophy
Rational and Nonrational Factors in B2B High-Technology Purchasing: A Mixed-Methods Investigation
Principal Advisor
Other advisors: Dr Wen Mao
Completed supervision
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2024
Doctor Philosophy
Three Essays on the Role of Proactive Marketing Analytics in Innovation Based Competitive Advantage: Big Data Context
Principal Advisor
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2018
Doctor Philosophy
Crossing the Chasm: Market Development Strategies Adopted by High-Tech Start-up Firms to Reach Viable Market Segments
Principal Advisor
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2017
Doctor Philosophy
The role of market learning in social innovation and value creation in Australian social purpose organisations
Principal Advisor
Other advisors: Dr Josephine Previte
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2014
Doctor Philosophy
The Role of Human Resource Innovation in Firms' Competitive Advantage in Australian Manufacturing and Service Firms
Principal Advisor
Other advisors: Professor Martie-Louise Verreynne
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2010
Doctor Philosophy
Capability development, new service development and competitive strategy in project-oriented service firms
Principal Advisor
Other advisors: Professor Janet McColl-Kennedy
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2002
Master Philosophy
CONSUMER ACCEPTANCE AND ADOPTION OF THE WEB FOR PURCHASING: A MULTI-METHOD EXPLORATION
Associate Advisor
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2020
Doctor Philosophy
Social and Economic Value Creation through Innovation within a Business Model of Social Purpose Organisations
Joint Principal Advisor
Other advisors: Professor Martie-Louise Verreynne
Media
Enquiries
Contact Associate Professor Jay Weerawardena directly for media enquiries about:
- Business management
- Entrepreneurship
- Innovation-based competitive strategy - marketing
- International marketing
- Management - small business
- Marketing
- Organisational learning - marketing
- Service science - business
- Small business management
- Social entrepreneurship
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