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2023 Conference Publication The effects of ad appeals on low-fit brand extension evaluations: a construal-level perspectiveSaeed, Muhammad Rashid, Lee, Richard, Lockshin, Larry, Bellman, Steve, Cohen, Justin and Yang, Song (2023). The effects of ad appeals on low-fit brand extension evaluations: a construal-level perspective. 2023 AMA Summer Academic Conference, San Francisco, CA United States, 4-6 August 2023. |
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2023 Conference Publication The effects and mechanism of discounting unit priceKhan, Huda, Saeed, Muhammad Rashid, Bellman, Steve and Lee, Richard (2023). The effects and mechanism of discounting unit price. 2023 AMA Summer Academic Conference, San Francisco, CA United States, 4-6 August 2023. |
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2022 Conference Publication The fundamentals of unit price discounting: experimental based studiesKhan, Huda, Saeed, Muhammad Rashid, Bellman, Steve and Lee, Richard (2022). The fundamentals of unit price discounting: experimental based studies. British Academy of Management, Manchester, United Kingdom, 31 August - 2 September 2022. |
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2021 Conference Publication The Effects of Social Influence on Children’s Food ChoiceKhan, Huda, Saeed, Muhammad Rashid, Lee, Richard and Khan, Zaheer (2021). The Effects of Social Influence on Children’s Food Choice. Australia and New Zealand Marketing Academy Conference, Melbourne, VIC Australia, 29 November – 1 December 2021. |
