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2024 Journal Article Construal level theory in advertising research: a systematic review and directions for future researchRashid Saeed, Muhammad, Khan, Huda, Lee, Richard, Lockshin, Larry, Bellman, Steven, Cohen, Justin and Yang, Song (2024). Construal level theory in advertising research: a systematic review and directions for future research. Journal of Business Research, 183 114870, 114870. doi: 10.1016/j.jbusres.2024.114870 |
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2025 Journal Article A systematic review of applications, manipulations and manipulation checks of construal level theory in advertisingSaeed, Muhammad Rashid, Khan, Hiba, Khan, Huda and Lee, Richard (2025). A systematic review of applications, manipulations and manipulation checks of construal level theory in advertising. Communication Theory. doi: 10.1093/ct/qtae026 |
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2024 Journal Article How teacher behaviour influences learning performance: The mediating role of student motivationKhan, Warda, Saeed, Muhammad Rashid, Khan, Huda and Lee, Richard (2024). How teacher behaviour influences learning performance: The mediating role of student motivation. Perspectives in Education, 42 (4), 39-53. doi: 10.38140/pie.v42i4.7193 |
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2024 Journal Article The effects and mechanism of discounting unit priceKhan, Huda, Saeed, Muhammad Rashid, Bellman, Steven and Lee, Richard (2024). The effects and mechanism of discounting unit price. European Journal of Marketing, 58 (8), 1-27. doi: 10.1108/ejm-12-2022-0878 |
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2024 Journal Article Sustainability-oriented corporate strategy: green image and innovation capabilitiesZameer, Hashim, Yasmeen, Humaira, Wang, Ying and Saeed, Muhammad Rashid (2024). Sustainability-oriented corporate strategy: green image and innovation capabilities. Management Decision, 62 (6), 1750-1774. doi: 10.1108/md-08-2023-1407 |
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2024 Journal Article How best to advertise low-fit brand extensions: a construal level theory perspectiveSaeed, Muhammad Rashid, Lee, Richard, Lockshin, Larry, Bellman, Steven, Yang, Song and Cohen, Justin (2024). How best to advertise low-fit brand extensions: a construal level theory perspective. Journal of Consumer Marketing, 41 (1), 94-109. doi: 10.1108/jcm-02-2023-5839 |
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2023 Conference Publication The effects and mechanism of discounting unit priceKhan, Huda, Saeed, Muhammad Rashid, Bellman, Steve and Lee, Richard (2023). The effects and mechanism of discounting unit price. 2023 AMA Summer Academic Conference, San Francisco, CA United States, 4-6 August 2023. |
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2023 Conference Publication The effects of ad appeals on low-fit brand extension evaluations: a construal-level perspectiveSaeed, Muhammad Rashid, Lee, Richard, Lockshin, Larry, Bellman, Steve, Cohen, Justin and Yang, Song (2023). The effects of ad appeals on low-fit brand extension evaluations: a construal-level perspective. 2023 AMA Summer Academic Conference, San Francisco, CA United States, 4-6 August 2023. |
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2022 Conference Publication The fundamentals of unit price discounting: experimental based studiesKhan, Huda, Saeed, Muhammad Rashid, Bellman, Steve and Lee, Richard (2022). The fundamentals of unit price discounting: experimental based studies. British Academy of Management, Manchester, United Kingdom, 31 August - 2 September 2022. |
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2021 Conference Publication The Effects of Social Influence on Children’s Food ChoiceKhan, Huda, Saeed, Muhammad Rashid, Lee, Richard and Khan, Zaheer (2021). The Effects of Social Influence on Children’s Food Choice. Australia and New Zealand Marketing Academy Conference, Melbourne, VIC Australia, 29 November – 1 December 2021. |
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2021 Journal Article Net-zero emission targets and the role of managerial environmental awareness, customer pressure, and regulatory control toward environmental performanceZameer, Hashim, Wang, Ying and Saeed, Muhammad Rashid (2021). Net-zero emission targets and the role of managerial environmental awareness, customer pressure, and regulatory control toward environmental performance. Business Strategy and the Environment, 30 (8), 4223-4236. doi: 10.1002/bse.2866 |
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2021 Journal Article The antecedents and consequences of brand personality: a systematic reviewSaeed, Muhammad Rashid, Burki, Umar, Ali, Raza, Dahlstrom, Robert and Zameer, Hashim (2021). The antecedents and consequences of brand personality: a systematic review. Euromed Journal of Business, 17 (4), 448-476. doi: 10.1108/emjb-12-2020-0136 |
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2018 Journal Article A game-theoretic strategic mechanism to control brand counterfeitingZameer, Hashim, Wang, Ying, Yasmeen, Humaira, Mofrad, Amirhossein Akhavan and Saeed, Rashid (2018). A game-theoretic strategic mechanism to control brand counterfeiting. Marketing Intelligence & Planning, 36 (5), 585-600. doi: 10.1108/mip-02-2018-0053 |
