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2026

Book

The influence of Western consumerism on Eastern culture: a consumer behaviour perspective

Lee, Richard, Duong, Quynh Anh, Khan, Huda, Saeed, Muhammad Rashid and Xu, Zhixing (2026). The influence of Western consumerism on Eastern culture: a consumer behaviour perspective. New York, United States: Routledge.

The influence of Western consumerism on Eastern culture: a consumer behaviour perspective