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2020

Journal Article

Up close and personal: using high engagement techniques to study Chinese visitors' landscape perceptions

Ye, Isabella Qing, Hughes, Karen, Walters, Gabby and Mkono, Mucha (2020). Up close and personal: using high engagement techniques to study Chinese visitors' landscape perceptions. Tourism Management Perspectives, 33 100629, 1-9. doi: 10.1016/j.tmp.2019.100629

Up close and personal: using high engagement techniques to study Chinese visitors' landscape perceptions

2019

Journal Article

Trophy hunting: bans create opening for change

Nowak, Katarzyna, Lee, Phyllis C., Marino, Jorgelina, Mkono, Mucha, Mumby, Hannah, Dobson, Andrew, Harvey, Ross, Lindsay, Keith, Lusseau, David and Sillero-Zubiri, Claudio (2019). Trophy hunting: bans create opening for change. Science, 366 (6464), 434-435. doi: 10.1126/science.aaz4135

Trophy hunting: bans create opening for change

2019

Journal Article

Service-delivery success and failure under the sharing economy

Furunes, Trude and Mkono, Muchazondida (2019). Service-delivery success and failure under the sharing economy. International Journal of Contemporary Hospitality Management, 31 (8) IJCHM-06-2018-0532, 3352-3370. doi: 10.1108/IJCHM-06-2018-0532

Service-delivery success and failure under the sharing economy

2019

Journal Article

Neo-colonialism and greed: Africans’ views on trophy hunting in social media

Mkono, Mucha (2019). Neo-colonialism and greed: Africans’ views on trophy hunting in social media. Journal of Sustainable Tourism, 27 (5), 689-704. doi: 10.1080/09669582.2019.1604719

Neo-colonialism and greed: Africans’ views on trophy hunting in social media

2019

Journal Article

The future of animals in tourism recreation: social media as spaces of collective moral reflexivity

Mkono, Mucha and Holder, Afiya (2019). The future of animals in tourism recreation: social media as spaces of collective moral reflexivity. Tourism Management Perspectives, 29, 1-8. doi: 10.1016/j.tmp.2018.10.002

The future of animals in tourism recreation: social media as spaces of collective moral reflexivity

2018

Journal Article

Appropriating WhatsApp-mediated postgraduate supervision to negotiate “relational authenticity” in resource-constrained environments

Rambe, Patient and Mkono, Muchazondida (2018). Appropriating WhatsApp-mediated postgraduate supervision to negotiate “relational authenticity” in resource-constrained environments. British Journal of Educational Technology, 50 (2), 702-734. doi: 10.1111/bjet.12688

Appropriating WhatsApp-mediated postgraduate supervision to negotiate “relational authenticity” in resource-constrained environments

2018

Journal Article

The age of digital activism in tourism: evaluating the legacy and limitations of the Cecil anti-trophy hunting movement

Mkono, Muchazondida (2018). The age of digital activism in tourism: evaluating the legacy and limitations of the Cecil anti-trophy hunting movement. Journal of Sustainable Tourism, 26 (9), 1-17. doi: 10.1080/09669582.2018.1489399

The age of digital activism in tourism: evaluating the legacy and limitations of the Cecil anti-trophy hunting movement

2017

Journal Article

Not such smart tourism? The concept of e-lienation

Tribe, John and Mkono, Muchazondida (2017). Not such smart tourism? The concept of e-lienation. Annals of Tourism Research, 66, 105-115. doi: 10.1016/j.annals.2017.07.001

Not such smart tourism? The concept of e-lienation

2017

Journal Article

Netnography: redefined

Mkono, Muchazondida (2017). Netnography: redefined. Tourism Management, 59, 106-107. doi: 10.1016/j.tourman.2016.07.016

Netnography: redefined

2016

Journal Article

Sustainability and Indigenous tourism insights from social media: worldview differences, cultural friction and negotiation

Mkono, Muchazondida (2016). Sustainability and Indigenous tourism insights from social media: worldview differences, cultural friction and negotiation. Journal of Sustainable Tourism, 24 (8-9), 1315-1330. doi: 10.1080/09669582.2016.1177066

Sustainability and Indigenous tourism insights from social media: worldview differences, cultural friction and negotiation

2016

Journal Article

The reflexive tourist

Mkono, Muchazondida (2016). The reflexive tourist. Annals of Tourism Research, 57, 206-219. doi: 10.1016/j.annals.2016.01.004

The reflexive tourist

2016

Journal Article

Beyond reviewing: uncovering the multiple roles of tourism social media users

Mkono, Muchazondida and Tribe, John (2016). Beyond reviewing: uncovering the multiple roles of tourism social media users. Journal of Travel Research, 56 (3), 287-298. doi: 10.1177/0047287516636236

Beyond reviewing: uncovering the multiple roles of tourism social media users

2015

Journal Article

‘Troll alert!’: provocation and harassment in tourism and hospitality social media

Mkono, Muchazondida (2015). ‘Troll alert!’: provocation and harassment in tourism and hospitality social media. Current Issues in Tourism, 21 (7), 1-14. doi: 10.1080/13683500.2015.1106447

‘Troll alert!’: provocation and harassment in tourism and hospitality social media

2015

Journal Article

From netnography to autonetnography in tourism studies

Mkono, Muchazondida, Ruhanen, Lisa and Markwell, Kevin (2015). From netnography to autonetnography in tourism studies. Annals of Tourism Research, 52, 167-169. doi: 10.1016/j.annals.2015.03.002

From netnography to autonetnography in tourism studies

2014

Journal Article

The application of netnography in tourism studies

Mkono, Muchazondida and Markwell, Kevin (2014). The application of netnography in tourism studies. Annals of Tourism Research, 48, 289-291. doi: 10.1016/j.annals.2014.07.005

The application of netnography in tourism studies

2013

Journal Article

Existential authenticity in cultural restaurant experiences in Victoria Falls, Zimbabwe: a netnographic analysis

Mkono, Muchazondida (2013). Existential authenticity in cultural restaurant experiences in Victoria Falls, Zimbabwe: a netnographic analysis. International Journal of Culture, Tourism, and Hospitality Research, 7 (4), 353-363. doi: 10.1108/IJCTHR-03-2013-0010

Existential authenticity in cultural restaurant experiences in Victoria Falls, Zimbabwe: a netnographic analysis

2013

Journal Article

African and Western tourists: object authenticity quest?

Mkono, Muchazondida (2013). African and Western tourists: object authenticity quest?. Annals of Tourism Research, 41, 195-214. doi: 10.1016/j.annals.2013.01.002

African and Western tourists: object authenticity quest?

2013

Journal Article

Augmenting foodservice experiences through cultural eatertainment at tourist destinations

Mkono, Muchazondida (2013). Augmenting foodservice experiences through cultural eatertainment at tourist destinations. Journal of Foodservice Business Research, 16 (1), 40-51. doi: 10.1080/15378020.2013.761019

Augmenting foodservice experiences through cultural eatertainment at tourist destinations

2013

Journal Article

Hot and cool authentication: A netnographic illustration

Mkono, Muchazondida (2013). Hot and cool authentication: A netnographic illustration. Annals of Tourism Research, 41 (1), 215-218. doi: 10.1016/j.annals.2013.01.014

Hot and cool authentication: A netnographic illustration

2013

Journal Article

Using Net-Based Ethnography (Netnography) to Understand the Staging and Marketing of "Authentic African" Dining Experiences to Tourists at Victoria Falls

Mkono, Muchazondida (2013). Using Net-Based Ethnography (Netnography) to Understand the Staging and Marketing of "Authentic African" Dining Experiences to Tourists at Victoria Falls. Journal of Hospitality and Tourism Research, 37 (2), 184-198. doi: 10.1177/1096348011425502

Using Net-Based Ethnography (Netnography) to Understand the Staging and Marketing of "Authentic African" Dining Experiences to Tourists at Victoria Falls