Professor Barbara Masser
Professor

Barbara Masser

Email: 
Phone: 
+61 7 336 56373

Background

Barbara’s research uses social psychological theory to solve real social problems. Over 19 years she has collaborated with a range of industry partners (e.g., Australian Red Cross Lifeblood; state police agencies) to design and evaluate theory-based solutions to problems as diverse as how to minimise bias in investigating allegations of sexual assault to how to maximise blood donor appointment attendance. She has over 100 peer reviewed publications including many focused on gender, prejudice, discrimination, and SoHO donor recruitment and retention that have been published in Annals of Behavioral Medicine, Psychology of Women Quarterly, Journal of Personality and Social Psychology, Law & Human Behavior, Transfusion, Transfusion Medicine Reviews and and other journals.

Availability

Professor Barbara Masser is:
Available for supervision
Media expert

Fields of research

Clinical sciences Psychology

Qualifications

  • Bachelor (Honours) of Arts, University of Kent
  • Masters (Coursework) of Science, University of Kent
  • Doctor of Philosophy, University of Kent

Research interests

  • Donor recruitment, retention, and health

    We have a wide array of research taking places in donors of substances of human origin (SoHO - see https://research.psy.uq.edu.au/dorn/research/). if you are interested in why donors do what they do, how we can promote retention and how we can ensure our donors remain happy and healthy, then please get in contact so we can discuss your PhD options.

  • Perceptions and treatment of victims of sexual assault and intimate partner violence

    Sexual assault and intimate partner violence remain some of the most under-reported and under-prosecuted crimes. We have explored the role of schemas and stereotypes in influencing identification of these forms of violence and in decision-making about these crimes. If you are interested in stereotypes and schemas and are interested in how we can improve outcomes for victims and survivors of these crimes, then please get in touch so we can discuss PhD options.

Research impacts

Barbara is the current Australian Red Cross Lifeblood Joint Chair in Donor Research. In this role she works closely with the Donor Research team in Research & Development at Lifeblood to design and execute research that results in change to business-as-usual practice.

Search Professor Barbara Masser’s works on UQ eSpace

199 works between 1996 and 2025
All (199) Journal Article (149) Book Chapter (7) Conference Publication (28) Book (2) Other Outputs (13)

141 - 160 of 199 works

2013

Journal Article

Looking shifty but telling the truth: the effect of witness demeanour on mock jurors' perceptions

McKimmie, Blake M., Masser, Barbara M. and Bongiorno, Renata (2013). Looking shifty but telling the truth: the effect of witness demeanour on mock jurors' perceptions. Psychiatry, Psychology and Law, Published online (2), 1-14. doi: 10.1080/13218719.2013.815600

Looking shifty but telling the truth: the effect of witness demeanour on mock jurors' perceptions

2013

Journal Article

Beliefs underlying the intention to donate again among first-time blood donors who experience a mild adverse event

Masser, Barbara M., White, Katherine M. and Terry, Deborah J. (2013). Beliefs underlying the intention to donate again among first-time blood donors who experience a mild adverse event. Transfusion and Apheresis Science, 49 (2), 278-284. doi: 10.1016/j.transci.2013.06.008

Beliefs underlying the intention to donate again among first-time blood donors who experience a mild adverse event

2013

Journal Article

Perceived deterrents to being a plasmapheresis donor in a voluntary, nonremunerated environment

Bagot, Kathleen L., Bove, Liliana L., Masser, Barbara M., Bednall, Timothy C. and Buzza, Mark (2013). Perceived deterrents to being a plasmapheresis donor in a voluntary, nonremunerated environment. Transfusion, 53 (5), 1108-1119. doi: 10.1111/j.1537-2995.2012.03891.x

Perceived deterrents to being a plasmapheresis donor in a voluntary, nonremunerated environment

2013

Conference Publication

How can 'Blood' collection agencies facilitate first time plasmapaheresis donation?

Masser, B., Bagot, K. L., White, M. and Bove, L. L. (2013). How can 'Blood' collection agencies facilitate first time plasmapaheresis donation?. 23rd Regional Congress of the International Society of Blood Transfusion, Amsterdam, The Netherlands, 2-5 June 2013. Chichester, West Sussex, United Kingdom: Wiley-Blackwell. doi: 10.1111/vox.12048

How can 'Blood' collection agencies facilitate first time plasmapaheresis donation?

2013

Conference Publication

Face-to-face or over the phone: the means for successful conversion conversations to plasmapheresis

Bagot, K. L., Bove, L., Masser, B. and White, K. M. (2013). Face-to-face or over the phone: the means for successful conversion conversations to plasmapheresis. 23rd Regional Congress of the International Society of Blood Transfusion, Amsterdam, The Netherlands, 2-5 June 2013. Chichester, West Sussex, United Kingdom: Wiley-Blackwell. doi: 10.1111/vox.12048

Face-to-face or over the phone: the means for successful conversion conversations to plasmapheresis

2012

Journal Article

Principles and popularity: The interplay of moral norms and descriptive norms in the context of volunteerism

Smith, Megan K. and Masser, Barbara M. (2012). Principles and popularity: The interplay of moral norms and descriptive norms in the context of volunteerism. British Journal of Social Psychology, 51 (4), 762-771. doi: 10.1111/j.2044-8309.2012.02095.x

Principles and popularity: The interplay of moral norms and descriptive norms in the context of volunteerism

2012

Journal Article

Experienced donors, adverse events, and retention

Masser, Barbara (2012). Experienced donors, adverse events, and retention. Transfusion, 52 (9), 1844-1848. doi: 10.1111/j.1537-2995.2012.03829.x

Experienced donors, adverse events, and retention

2012

Journal Article

Right here, right now: The impact of the blood donation context on anxiety, attitudes, subjective norms, self-efficacy and intention to donate blood

Clowes, Rebekah and Masser, Barbara M. (2012). Right here, right now: The impact of the blood donation context on anxiety, attitudes, subjective norms, self-efficacy and intention to donate blood. Transfusion, 52 (7), 1560-1565. doi: 10.1111/j.1537-2995.2011.03486.x

Right here, right now: The impact of the blood donation context on anxiety, attitudes, subjective norms, self-efficacy and intention to donate blood

2012

Journal Article

Predicting the retention of first-time donors using an extended Theory of Planned Behavior

Masser, Barbara M., Bednall, Timothy C., White, Katherine M. and Terry, Deborah (2012). Predicting the retention of first-time donors using an extended Theory of Planned Behavior. Transfusion, 52 (6), 1303-1310. doi: 10.1111/j.1537-2995.2011.03479.x

Predicting the retention of first-time donors using an extended Theory of Planned Behavior

2012

Journal Article

Beliefs underlying blood donors' intentions to donate during two phases of an avian influenza outbreak

Masser, Barbara M., White, Katherine M., Hamilton, Kyra and McKimmie, Blake M. (2012). Beliefs underlying blood donors' intentions to donate during two phases of an avian influenza outbreak. Transfusion and Apheresis Science, 46 (1), 47-52. doi: 10.1016/j.transci.2011.11.001

Beliefs underlying blood donors' intentions to donate during two phases of an avian influenza outbreak

2012

Conference Publication

Barriers to the initial conversion and continuation of plasma donation

Bagot, K.L., Masser, B., Bove, L. and Bednall, T.C. (2012). Barriers to the initial conversion and continuation of plasma donation. 32nd International Congress of the International Society of Blood Transfusion in joint cooperation with the 10th Congress of AMMTAC, Cancun, Mexico, 7-12 July 2012. Oxford, United Kingdom: Wiley-Blackwell Publishing. doi: 10.1111/j.1423-0410.2012.01615_2.x

Barriers to the initial conversion and continuation of plasma donation

2011

Journal Article

Understanding the plasmapheresis donor in a voluntary, nonremunerated environment

Bove, Liliana L., Bednall, Tim, Masser, Barbara and Buzza, Mark (2011). Understanding the plasmapheresis donor in a voluntary, nonremunerated environment. Transfusion, 51 (11), 2411-2424. doi: 10.1111/j.1537-2995.2011.03168.x

Understanding the plasmapheresis donor in a voluntary, nonremunerated environment

2011

Journal Article

An examination of the predictors of blood donors' intentions to donate during two phases of an avian influenza outbreak

Masser, Barbara M, White, Katherine M., Hamilton, Kyra and McKimmie, Blake M. (2011). An examination of the predictors of blood donors' intentions to donate during two phases of an avian influenza outbreak. Transfusion, 51 (3), 548-557. doi: 10.1111/j.1537-2995.2010.02887.x

An examination of the predictors of blood donors' intentions to donate during two phases of an avian influenza outbreak

2010

Journal Article

An evaluation of a donation coping brochure with Australian non-donors

Masser, Barbara and France, Christopher R. (2010). An evaluation of a donation coping brochure with Australian non-donors. Transfusion and Apheresis Science, 43 (3), 291-297. doi: 10.1016/j.transci.2010.09.017

An evaluation of a donation coping brochure with Australian non-donors

2010

Book

Not so private lives: National findings on the relationships and well-being of same-sex attracted Australians(version 1.1).

Dane, Sharon K., Masser, Barbara M., MacDonald, Geoff and Duck, Julie M. (2010). Not so private lives: National findings on the relationships and well-being of same-sex attracted Australians(version 1.1).. The University of Queensland, Australia:

Not so private lives: National findings on the relationships and well-being of same-sex attracted Australians(version 1.1).

2010

Journal Article

Bad woman, bad victim? Disentangling the effects of victim stereotypicality, gender stereotypicality and benevolent sexism on acquaintance rape victim blame

Masser, Barbara, Lee, Kate and McKimmie, Blake M. (2010). Bad woman, bad victim? Disentangling the effects of victim stereotypicality, gender stereotypicality and benevolent sexism on acquaintance rape victim blame. Sex Roles, 62 (7-8), 494-504. doi: 10.1007/s11199-009-9648-y

Bad woman, bad victim? Disentangling the effects of victim stereotypicality, gender stereotypicality and benevolent sexism on acquaintance rape victim blame

2010

Journal Article

Judgments of sexual assault: the impact of complainant emotional demeanor, gender and victim stereotypes

Schuller, Regina A., McKimmie, Blake M., Masser, Barbara M. and Klippenstine, Marc A. (2010). Judgments of sexual assault: the impact of complainant emotional demeanor, gender and victim stereotypes. New Criminal Law Review, 13 (4), 759-780. doi: 10.1525/nclr.2010.13.4.759

Judgments of sexual assault: the impact of complainant emotional demeanor, gender and victim stereotypes

2010

Conference Publication

Evaluating the impact of a web-based goal setting activity on non-donors' intentions to donate and preparatory behavior

Masser, B, White, K. and Terry, D. J. (2010). Evaluating the impact of a web-based goal setting activity on non-donors' intentions to donate and preparatory behavior. AABB Annual Meeting 2010, Baltimore MD, 9-12 October 2010. Oxford, U.K.: Blackwell Publishing. doi: 10.1111/j.1537-2995.2010.02833_1.x

Evaluating the impact of a web-based goal setting activity on non-donors' intentions to donate and preparatory behavior

2010

Book Chapter

The effect of gender in the courtroom

McKimmie, B. M. and Masser, B. M. (2010). The effect of gender in the courtroom. Forensic psychology: Concepts, debates and practice. (pp. 95-122) edited by Joanna R. Adler and Jacqueline M. Gray. Abingdon, U.K.: Willan. doi: 10.4324/9780203833308

The effect of gender in the courtroom

2009

Book

Understanding the reactions of blood donors and recipients to an avian influenza pandemic (2007-2009)

Hamilton, K., Masser, B. M., White, K. M., McKimmie, B. M., Terry, D. J. and Cavalchini, D. (2009). Understanding the reactions of blood donors and recipients to an avian influenza pandemic (2007-2009). Not available: Australian Red Cross Blood Service.

Understanding the reactions of blood donors and recipients to an avian influenza pandemic (2007-2009)

Current funding

  • 2025
    Investigating the Role of Partners as Social Support for Human Milk Donors
    South Australian Health and Medical Research Institute Limited
    Open grant
  • 2024 - 2026
    The BRAVE Project - BReAking resistance, designing a short in-situ interVEntion to help non-donors overcome blood donation distress
    Australian Red Cross Lifeblood
    Open grant
  • 2024 - 2028
    Collaborative Research and Research Chair Agreement
    Australian Red Cross Lifeblood
    Open grant
  • 2024 - 2026
    Engaging the over 50s to ensure the sustainability of our blood supply
    ARC Linkage Projects
    Open grant
  • 2023 - 2028
    Optimising human milk nutrition to improve the long-term health of preterm infants (NHMRC Centres of Research Excellence led by The University of Adelaide)
    University of Adelaide
    Open grant
  • 2023 - 2028
    Infectious pathogens and associated risk factors in blood donors: protecting the blood supply while providing a window into the wider community (NHMRC Partnership Projects Grant led by UNSW)
    University of New South Wales
    Open grant
  • 2022 - 2026
    ARC Training Centre for Behavioural Insights for Technology Adoption (BITA) (ARC Industrial Transformation Training Centre Administered by QUT)
    Queensland University of Technology
    Open grant
  • 2022 - 2027
    Donor Health and Behaviour
    National Institute for Health Research UK
    Open grant

Past funding

  • 2022 - 2025
    Engaging ethnic minority and majority blood donors in donor recruitment
    ARC Linkage Projects
    Open grant
  • 2018 - 2023
    Protecting the blood supply against infectious disease by strengthening the evidence base that guides donor selection and screening policy (NHMRC Partnership Project administered by UNSW )
    University of New South Wales
    Open grant
  • 2018 - 2024
    Australian Red Cross Blood Service Chair in Donor Behaviour
    Australian Red Cross Blood Service
    Open grant
  • 2015 - 2019
    The emotional psychology of blood donors: understanding and using the affective key to donor return (ARC Linkage Project administered by the University of New South Wales)
    University of New South Wales
    Open grant
  • 2012 - 2015
    Overcoming the Impact of Situationally Induced Anxiety
    Australian Red Cross Blood Service
    Open grant
  • 2012 - 2014
    Rape victims on trial: Understanding police officers' and jurors' beliefs about sexual assault, victims, and perpetrators.
    ARC Discovery Projects
    Open grant
  • 2010 - 2015
    The initiation and maintenance of plasma and platelet donation in Australia: An analysis of the role of donor identity and commitment
    ARC Linkage Projects
    Open grant
  • 2010 - 2011
    Managing vasovagal reactions among young first-time blood donors
    Australian Red Cross Blood Service
    Open grant
  • 2009
    Understanding and diminishing the impact of stereotypes about female victims of sexual assault
    UQ External Support Enabling Grant
    Open grant
  • 2007 - 2009
    Understand the reactions of blood donors and recipients to an avian influenza pandemic
    Australian Red Cross Blood Service
    Open grant
  • 2004 - 2007
    Recruiting and retaining Australian blood donors: A social-psychological analysis of the role of attitudes, identity, and norms
    ARC Linkage Projects
    Open grant
  • 2004
    Predictors of new donor return rates to the Australian Red Cross Blood Service
    Australian Red Cross Blood Service
    Open grant
  • 2004 - 2005
    Recruiting and Retaining Blood Donors: A Social-Psychological Analysis
    UQ FirstLink Scheme
    Open grant
  • 2004 - 2006
    Understanding reactions to diversity initiatives in organizations: An intergroup perspective.
    ARC Discovery Projects
    Open grant
  • 2002 - 2004
    Detecting and eliminating 'backlash': A social identity perspective.
    UQ New Staff Research Start-Up Fund
    Open grant
  • 2001 - 2003
    Sustainable natural resource management in rural communities: a social-psychological analysis of relationships among attitudes, norms and practices
    ARC Collaborative Grant (SPIRT)
    Open grant
  • 2001
    When will the stereotypes of the prejudiced rebound and be expressed?
    UQ Early Career Researcher
    Open grant

Availability

Professor Barbara Masser is:
Available for supervision

Before you email them, read our advice on how to contact a supervisor.

Supervision history

Current supervision

  • Doctor Philosophy

    An Application of Psychological Ownership in Blood Donation

    Principal Advisor

    Other advisors: Professor Fiona Barlow, Dr Cassandra Chapman

  • Doctor Philosophy

    An Application of Psychological Ownership in Blood Donation

    Principal Advisor

    Other advisors: Professor Fiona Barlow, Dr Cassandra Chapman

  • Doctor Philosophy

    An Application of Psychological Ownership in Blood Donation

    Principal Advisor

    Other advisors: Professor Fiona Barlow, Dr Cassandra Chapman

  • Doctor Philosophy

    An examination of men's social reactions to disclosures of non-physical intimate partner violence

    Principal Advisor

    Other advisors: Professor Fiona Barlow, Associate Professor James Kirby

  • Doctor Philosophy

    The Role of Electronic Word of Mouth (eWOM) for Blood Donor Motivation and Recruitment among the ethnic majority and Chinese ethnic minority in Australia

    Principal Advisor

    Other advisors: Dr Faiza El-Higzi

  • Doctor Philosophy

    Investigating Perceptions of Gender Harassment in the Workplace

    Principal Advisor

    Other advisors: Professor Fiona Barlow

  • Doctor Philosophy

    Investigating Perceptions of Co-worker Gender Harassment in the Workplace

    Principal Advisor

    Other advisors: Professor Fiona Barlow

  • Doctor Philosophy

    Closed veins: understanding the experiences and psychosocial impact of permanent deferral in older donors

    Associate Advisor

    Other advisors: Associate Professor Theresa Scott

Completed supervision

Enquiries

Contact Professor Barbara Masser directly for media enquiries about:

  • Blood donor recruitment
  • Blood donors - psychology
  • Discrimination - psychology
  • Discrimination and psychology
  • Gender - social psychology
  • Gender equity
  • Homophobia
  • Prejudice and psychology
  • Psychology of blood donation
  • Sexism
  • Sexual harassment
  • Social psychology
  • Women and work

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