Professor Barbara Masser
Professor

Barbara Masser

Email: 
Phone: 
+61 7 336 56373

Background

Barbara’s research uses social psychological theory to solve real social problems. Over 19 years she has collaborated with a range of industry partners (e.g., Australian Red Cross Lifeblood; state police agencies) to design and evaluate theory-based solutions to problems as diverse as how to minimise bias in investigating allegations of sexual assault to how to maximise blood donor appointment attendance. She has over 100 peer reviewed publications including many focused on gender, prejudice, discrimination, and SoHO donor recruitment and retention that have been published in Annals of Behavioral Medicine, Psychology of Women Quarterly, Journal of Personality and Social Psychology, Law & Human Behavior, Transfusion, Transfusion Medicine Reviews and and other journals.

Availability

Professor Barbara Masser is:
Available for supervision
Media expert

Fields of research

Clinical sciences Psychology

Qualifications

  • Bachelor (Honours) of Arts, University of Kent
  • Masters (Coursework) of Science, University of Kent
  • Doctor of Philosophy, University of Kent

Research interests

  • Donor recruitment, retention, and health

    We have a wide array of research taking places in donors of substances of human origin (SoHO - see https://research.psy.uq.edu.au/dorn/research/). if you are interested in why donors do what they do, how we can promote retention and how we can ensure our donors remain happy and healthy, then please get in contact so we can discuss your PhD options.

  • Perceptions and treatment of victims of sexual assault and intimate partner violence

    Sexual assault and intimate partner violence remain some of the most under-reported and under-prosecuted crimes. We have explored the role of schemas and stereotypes in influencing identification of these forms of violence and in decision-making about these crimes. If you are interested in stereotypes and schemas and are interested in how we can improve outcomes for victims and survivors of these crimes, then please get in touch so we can discuss PhD options.

Research impacts

Barbara is the current Australian Red Cross Lifeblood Joint Chair in Donor Research. In this role she works closely with the Donor Research team in Research & Development at Lifeblood to design and execute research that results in change to business-as-usual practice.

Search Professor Barbara Masser’s works on UQ eSpace

199 works between 1996 and 2025
All (199) Journal Article (149) Book Chapter (7) Conference Publication (28) Book (2) Other Outputs (13)

181 - 199 of 199 works

2005

Journal Article

When chivalry backfires: Benevolent sexism and attitudes toward Myra Hindley

Viki, GT, Massey, K and Masser, B (2005). When chivalry backfires: Benevolent sexism and attitudes toward Myra Hindley. Legal And Criminological Psychology, 10 (1), 109-120. doi: 10.1348/135532504X15277

When chivalry backfires: Benevolent sexism and attitudes toward Myra Hindley

2004

Conference Publication

Reinforcing the glass ceiling: The consequences of hostile sexism for female managerial candidates

Masser, Barbara M. and Abrams, Dominic (2004). Reinforcing the glass ceiling: The consequences of hostile sexism for female managerial candidates. Dordrecht, The Netherlands: Kluwer Academic/Plenum. doi: 10.1007/s11199-004-5470-8

Reinforcing the glass ceiling: The consequences of hostile sexism for female managerial candidates

2004

Journal Article

Evaluating stranger and acquaintance rape: The role of benevolent sexism in perpetrator blame and recommended sentence length

Tendayi Viki, G., Abrams, D. and Masser, B. M. (2004). Evaluating stranger and acquaintance rape: The role of benevolent sexism in perpetrator blame and recommended sentence length. Law and Human Behavior, 28 (3), 295-303. doi: 10.1023/B:LAHU.0000029140.72880.69

Evaluating stranger and acquaintance rape: The role of benevolent sexism in perpetrator blame and recommended sentence length

2004

Journal Article

Bad but bold: Ambivalent attitudes toward men predict gender inequality in 16 nations

Glick, P., Lameiras, M., Fiske, S. T., Eckes, T., Masser, B., Volpato, C., Manganelli, A. M., Pek, J. C. X., Huang, L. L., Sakalli-Ugurlu, N., Rodriguez Castro, Y., D'Avila Pereira, M. L., Willemsen, T. M., Brunner, A. and Six-Materna, I. (2004). Bad but bold: Ambivalent attitudes toward men predict gender inequality in 16 nations. Journal of Personality and Social Psychology, 86 (5), 713-728. doi: 10.1037/0022-3514.86.5.713

Bad but bold: Ambivalent attitudes toward men predict gender inequality in 16 nations

2003

Journal Article

Evaluating stranger and acquaintance rape: The role of benevolent sexism in perpetrator blame and recommended sentence length

Masser, B. M., Tendayi Viki, G and Abrams, D. (2003). Evaluating stranger and acquaintance rape: The role of benevolent sexism in perpetrator blame and recommended sentence length. Australian Journal of Psychology: Combined Abstracts of 2003 Australian Psychology Conferences, 55 (Supplement), 52-52.

Evaluating stranger and acquaintance rape: The role of benevolent sexism in perpetrator blame and recommended sentence length

2003

Journal Article

"What do other people think?" - The role of prejudice and social norms in the expression of opinions against gay men

Masser, B. and Phillips, L. (2003). "What do other people think?" - The role of prejudice and social norms in the expression of opinions against gay men. Australian Journal of Psychology, 55 (3), 184-190. doi: 10.1080/0004953042000298652

"What do other people think?" - The role of prejudice and social norms in the expression of opinions against gay men

2003

Conference Publication

Explaining rural landholders' use of sustainable practices: The role of attitudes, norms, and the intergroup context

Fielding, K., Terry, D. J., Bordia, P., Hogg, M. A. and Masser, B. M. (2003). Explaining rural landholders' use of sustainable practices: The role of attitudes, norms, and the intergroup context. 38th APS Annual Conference : development through diversity, Perth W. A., 2003. Melbourne: APA.

Explaining rural landholders' use of sustainable practices: The role of attitudes, norms, and the intergroup context

2003

Book Chapter

Diversity in practice: Circumnavigating the negative effects of diversity in a Royal Australian Naval context

Moffat, K. B., Masser, B. M. and Terry, D. J. (2003). Diversity in practice: Circumnavigating the negative effects of diversity in a Royal Australian Naval context. Identity and Diversity in Organizations. (pp. 71-83) edited by F. Avallone, H.K. Sinangil and A. Caetano. Milan: Guerini Studio.

Diversity in practice: Circumnavigating the negative effects of diversity in a Royal Australian Naval context

2003

Journal Article

Perceptions of stranger and acquaintance rape: The role of benevolent and hostile sexism in victim blame and rape proclivity

Abrams, D., Tendayi Viki, G., Masser, B. M. and Bohner, G. (2003). Perceptions of stranger and acquaintance rape: The role of benevolent and hostile sexism in victim blame and rape proclivity. Journal of Personality and Social Psychology, 84 (1), 111-125. doi: 10.1037/0022-3514.84.1.111

Perceptions of stranger and acquaintance rape: The role of benevolent and hostile sexism in victim blame and rape proclivity

2002

Conference Publication

''If you're criticising them, then you're criticising me'': When motivated stereotype use generalises beyond the self

Masser, B. M. and Watson, A (2002). ''If you're criticising them, then you're criticising me'': When motivated stereotype use generalises beyond the self. 8th Annual Meeting of the Society of Australasian Social Psychologists, Adelaide, 25-28 April 2002. Australia: Australian Psychological Society.

''If you're criticising them, then you're criticising me'': When motivated stereotype use generalises beyond the self

2001

Journal Article

"They're scared of it": Intergroup determinants of attitudes toward children with HIV

Greenland, K, Masser, B and Prentice, T (2001). "They're scared of it": Intergroup determinants of attitudes toward children with HIV. Journal of Applied Social Psychology, 31 (10), 2127-2148. doi: 10.1111/j.1559-1816.2001.tb00166.x

"They're scared of it": Intergroup determinants of attitudes toward children with HIV

2001

Conference Publication

Norms, prejudice and perceived target sexuality as determinants of behavioural discrimination: Evidence of homophobia in a laboratory setting

Moffat, K. and Masser, B. M. (2001). Norms, prejudice and perceived target sexuality as determinants of behavioural discrimination: Evidence of homophobia in a laboratory setting. The Seventh Annual meeting of the Society of Australasian Social Psychologists, Melbourne, Victoria, 12-15 July, 2001. Basingstoke, U.K.: Taylor and Francis.

Norms, prejudice and perceived target sexuality as determinants of behavioural discrimination: Evidence of homophobia in a laboratory setting

2001

Conference Publication

Perceptions of stranger and acquaintance rape: The role of benevolent and hostile sexism in victim blame and rape proclivity

Masser, B. M., Viki, G. T. N. and Abrams, D. (2001). Perceptions of stranger and acquaintance rape: The role of benevolent and hostile sexism in victim blame and rape proclivity. The Seventh Annual meeting of the Society of Australasian Social Psychologists, Melbourne, Victoria, 12-15 July, 2001. Carlton South, Victoria: The Australian Psychological Society Ltd.

Perceptions of stranger and acquaintance rape: The role of benevolent and hostile sexism in victim blame and rape proclivity

2001

Journal Article

Life on the ocean wave: Testing some intergroup hypotheses in a naturalistic setting

Brown, Rupert, Maras, Pam, Masser, Barbara, Vivian, James and Hewstone, Miles (2001). Life on the ocean wave: Testing some intergroup hypotheses in a naturalistic setting. Group Processes and Intergroup Relations, 4 (2), 81-97. doi: 10.1177/1368430201004002001

Life on the ocean wave: Testing some intergroup hypotheses in a naturalistic setting

2000

Journal Article

Beyond prejudice as simple antipathy: Hostile and benevolent sexism across cultures

Glick, P., Fiske, S. T., MlaAdinic, A., Saiz, J. L., Abrams, D., Masser, B., Adetoun, B., Osagie, J. E., Akande, A., Alao, A., Brunner, A., Willemsen, T. M., Chipeta, K., Dardenne, B., Dijksterhuis, A., Wigboldus, D., Eckes, T., Six-Materna, I., Exposito, F., Moya, M., Foddy, M., Kim, H. J., Lameiras, M., Sotelo, M. J., Mucchi-Faina, A., Romani, M., Sakall, N., Udegbe, B., Yamamoto, M. ... Lopez, W. L. (2000). Beyond prejudice as simple antipathy: Hostile and benevolent sexism across cultures. Journal of Personality And Social Psychology, 79 (5), 763-775. doi: 10.1037/0022-3514.79.5.763

Beyond prejudice as simple antipathy: Hostile and benevolent sexism across cultures

2000

Conference Publication

What has prejudice got to do with it? Stereotype suppression and rebound

Masser, B. M. (2000). What has prejudice got to do with it? Stereotype suppression and rebound. 5th Annual Meeting of the Society of Australasian Social Psychologists, Fremantle, 27-30 April 2000. Melbourne: Australian Psychological Society.

What has prejudice got to do with it? Stereotype suppression and rebound

1999

Conference Publication

'Automatic' stereotype suppression? The influence of the situation on stereotype expression

Masser, B. M. and Abrams, D. (1999). 'Automatic' stereotype suppression? The influence of the situation on stereotype expression. 4th annual Meeting of the Society of Australasian Social Psyc, Hyatt Regency, Coolum, 8-11 April, 1999. Aust.: The Aust. Psychological Society.

'Automatic' stereotype suppression? The influence of the situation on stereotype expression

1999

Journal Article

Contemporary sexism - The relationships among hostility, benevolence, and neosexism

Masser, Barbara M. and Abrams, Dominic (1999). Contemporary sexism - The relationships among hostility, benevolence, and neosexism. Psychology of Women Quarterly, 23 (3), 503-517. doi: 10.1111/j.1471-6402.1999.tb00378.x

Contemporary sexism - The relationships among hostility, benevolence, and neosexism

1996

Journal Article

'When would you do it?' An investigation into the effects of retaliation, seriousness of malpractice and occupation on willingness to blow the whistle

Masser, Barbara and Brown, Rupert (1996). 'When would you do it?' An investigation into the effects of retaliation, seriousness of malpractice and occupation on willingness to blow the whistle. Journal of Community and Applied Social Psychology, 6 (2), 127-130. doi: 10.1002/(SICI)1099-1298(199605)6:23.0.CO;2-T

'When would you do it?' An investigation into the effects of retaliation, seriousness of malpractice and occupation on willingness to blow the whistle

Current funding

  • 2025
    Investigating the Role of Partners as Social Support for Human Milk Donors
    South Australian Health and Medical Research Institute Limited
    Open grant
  • 2024 - 2026
    The BRAVE Project - BReAking resistance, designing a short in-situ interVEntion to help non-donors overcome blood donation distress
    Australian Red Cross Lifeblood
    Open grant
  • 2024 - 2028
    Collaborative Research and Research Chair Agreement
    Australian Red Cross Lifeblood
    Open grant
  • 2024 - 2026
    Engaging the over 50s to ensure the sustainability of our blood supply
    ARC Linkage Projects
    Open grant
  • 2023 - 2028
    Optimising human milk nutrition to improve the long-term health of preterm infants (NHMRC Centres of Research Excellence led by The University of Adelaide)
    University of Adelaide
    Open grant
  • 2023 - 2028
    Infectious pathogens and associated risk factors in blood donors: protecting the blood supply while providing a window into the wider community (NHMRC Partnership Projects Grant led by UNSW)
    University of New South Wales
    Open grant
  • 2022 - 2026
    ARC Training Centre for Behavioural Insights for Technology Adoption (BITA) (ARC Industrial Transformation Training Centre Administered by QUT)
    Queensland University of Technology
    Open grant
  • 2022 - 2027
    Donor Health and Behaviour
    National Institute for Health Research UK
    Open grant

Past funding

  • 2022 - 2025
    Engaging ethnic minority and majority blood donors in donor recruitment
    ARC Linkage Projects
    Open grant
  • 2018 - 2023
    Protecting the blood supply against infectious disease by strengthening the evidence base that guides donor selection and screening policy (NHMRC Partnership Project administered by UNSW )
    University of New South Wales
    Open grant
  • 2018 - 2024
    Australian Red Cross Blood Service Chair in Donor Behaviour
    Australian Red Cross Blood Service
    Open grant
  • 2015 - 2019
    The emotional psychology of blood donors: understanding and using the affective key to donor return (ARC Linkage Project administered by the University of New South Wales)
    University of New South Wales
    Open grant
  • 2012 - 2015
    Overcoming the Impact of Situationally Induced Anxiety
    Australian Red Cross Blood Service
    Open grant
  • 2012 - 2014
    Rape victims on trial: Understanding police officers' and jurors' beliefs about sexual assault, victims, and perpetrators.
    ARC Discovery Projects
    Open grant
  • 2010 - 2015
    The initiation and maintenance of plasma and platelet donation in Australia: An analysis of the role of donor identity and commitment
    ARC Linkage Projects
    Open grant
  • 2010 - 2011
    Managing vasovagal reactions among young first-time blood donors
    Australian Red Cross Blood Service
    Open grant
  • 2009
    Understanding and diminishing the impact of stereotypes about female victims of sexual assault
    UQ External Support Enabling Grant
    Open grant
  • 2007 - 2009
    Understand the reactions of blood donors and recipients to an avian influenza pandemic
    Australian Red Cross Blood Service
    Open grant
  • 2004 - 2007
    Recruiting and retaining Australian blood donors: A social-psychological analysis of the role of attitudes, identity, and norms
    ARC Linkage Projects
    Open grant
  • 2004
    Predictors of new donor return rates to the Australian Red Cross Blood Service
    Australian Red Cross Blood Service
    Open grant
  • 2004 - 2005
    Recruiting and Retaining Blood Donors: A Social-Psychological Analysis
    UQ FirstLink Scheme
    Open grant
  • 2004 - 2006
    Understanding reactions to diversity initiatives in organizations: An intergroup perspective.
    ARC Discovery Projects
    Open grant
  • 2002 - 2004
    Detecting and eliminating 'backlash': A social identity perspective.
    UQ New Staff Research Start-Up Fund
    Open grant
  • 2001 - 2003
    Sustainable natural resource management in rural communities: a social-psychological analysis of relationships among attitudes, norms and practices
    ARC Collaborative Grant (SPIRT)
    Open grant
  • 2001
    When will the stereotypes of the prejudiced rebound and be expressed?
    UQ Early Career Researcher
    Open grant

Availability

Professor Barbara Masser is:
Available for supervision

Before you email them, read our advice on how to contact a supervisor.

Supervision history

Current supervision

  • Doctor Philosophy

    An Application of Psychological Ownership in Blood Donation

    Principal Advisor

    Other advisors: Professor Fiona Barlow, Dr Cassandra Chapman

  • Doctor Philosophy

    An Application of Psychological Ownership in Blood Donation

    Principal Advisor

    Other advisors: Professor Fiona Barlow, Dr Cassandra Chapman

  • Doctor Philosophy

    An examination of men's social reactions to disclosures of non-physical intimate partner violence

    Principal Advisor

    Other advisors: Professor Fiona Barlow, Associate Professor James Kirby

  • Doctor Philosophy

    The Role of Electronic Word of Mouth (eWOM) for Blood Donor Motivation and Recruitment among the ethnic majority and Chinese ethnic minority in Australia

    Principal Advisor

    Other advisors: Dr Faiza El-Higzi

  • Doctor Philosophy

    Investigating Perceptions of Gender Harassment in the Workplace

    Principal Advisor

    Other advisors: Professor Fiona Barlow

  • Doctor Philosophy

    Investigating Perceptions of Co-worker Gender Harassment in the Workplace

    Principal Advisor

    Other advisors: Professor Fiona Barlow

  • Doctor Philosophy

    An Application of Psychological Ownership in Blood Donation

    Principal Advisor

    Other advisors: Professor Fiona Barlow, Dr Cassandra Chapman

  • Doctor Philosophy

    Closed veins: understanding the experiences and psychosocial impact of permanent deferral in older donors

    Associate Advisor

    Other advisors: Associate Professor Theresa Scott

Completed supervision

Enquiries

Contact Professor Barbara Masser directly for media enquiries about:

  • Blood donor recruitment
  • Blood donors - psychology
  • Discrimination - psychology
  • Discrimination and psychology
  • Gender - social psychology
  • Gender equity
  • Homophobia
  • Prejudice and psychology
  • Psychology of blood donation
  • Sexism
  • Sexual harassment
  • Social psychology
  • Women and work

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