Professor Barbara Masser
Professor

Barbara Masser

Email: 
Phone: 
+61 7 336 56373

Background

Barbara’s research uses social psychological theory to solve real social problems. Over 19 years she has collaborated with a range of industry partners (e.g., Australian Red Cross Lifeblood; state police agencies) to design and evaluate theory-based solutions to problems as diverse as how to minimise bias in investigating allegations of sexual assault to how to maximise blood donor appointment attendance. She has over 100 peer reviewed publications including many focused on gender, prejudice, discrimination, and SoHO donor recruitment and retention that have been published in Annals of Behavioral Medicine, Psychology of Women Quarterly, Journal of Personality and Social Psychology, Law & Human Behavior, Transfusion, Transfusion Medicine Reviews and and other journals.

Availability

Professor Barbara Masser is:
Available for supervision
Media expert

Fields of research

Clinical sciences Psychology

Qualifications

  • Bachelor (Honours) of Arts, University of Kent
  • Masters (Coursework) of Science, University of Kent
  • Doctor of Philosophy, University of Kent

Research interests

  • Donor recruitment, retention, and health

    We have a wide array of research taking places in donors of substances of human origin (SoHO - see https://research.psy.uq.edu.au/dorn/research/). if you are interested in why donors do what they do, how we can promote retention and how we can ensure our donors remain happy and healthy, then please get in contact so we can discuss your PhD options.

  • Perceptions and treatment of victims of sexual assault and intimate partner violence

    Sexual assault and intimate partner violence remain some of the most under-reported and under-prosecuted crimes. We have explored the role of schemas and stereotypes in influencing identification of these forms of violence and in decision-making about these crimes. If you are interested in stereotypes and schemas and are interested in how we can improve outcomes for victims and survivors of these crimes, then please get in touch so we can discuss PhD options.

Research impacts

Barbara is the current Australian Red Cross Lifeblood Joint Chair in Donor Research. In this role she works closely with the Donor Research team in Research & Development at Lifeblood to design and execute research that results in change to business-as-usual practice.

Search Professor Barbara Masser’s works on UQ eSpace

199 works between 1996 and 2025
All (199) Journal Article (149) Book Chapter (7) Conference Publication (28) Book (2) Other Outputs (13)

161 - 180 of 199 works

2009

Journal Article

Predicting blood donation intentions and behavior among Australian blood donors: Testing an extended theory of planned behavior model

Masser, Barbara M., White, Katherine. M., Hyde, Melissa K., Terry, Deborah. J. and Robinson, Natalie. G. (2009). Predicting blood donation intentions and behavior among Australian blood donors: Testing an extended theory of planned behavior model. Transfusion, 49 (2), 320-329. doi: 10.1111/j.1537-2995.2008.01981.x

Predicting blood donation intentions and behavior among Australian blood donors: Testing an extended theory of planned behavior model

2008

Journal Article

Predicting intentions to donate blood among nondonors in Australia: an extended theory of planned behavior

Robinson, Natalie G., Masser, Barbara M., White, Katherine M., Hyde, Melissa K. and Terry, Deborah J. (2008). Predicting intentions to donate blood among nondonors in Australia: an extended theory of planned behavior. Transfusion, 48 (12), 2559-2567. doi: 10.1111/j.1537-2995.2008.01904.x

Predicting intentions to donate blood among nondonors in Australia: an extended theory of planned behavior

2008

Conference Publication

Blood donation in Australia: Testing an extended theory of planned behaviour

Robinson, N. G., Masser, B., White, K. M., Terry, D. J., Cavalchini, D. and Grace, R. (2008). Blood donation in Australia: Testing an extended theory of planned behaviour. 37th Annual Meeting of Australasian Social Psychologists, Wellington, New Zealand, 27-30 March 2008. London: Taylor and Francis.

Blood donation in Australia: Testing an extended theory of planned behaviour

2008

Journal Article

Integrating social identity theory and the theory of planned behaviour to explain decisions to engage in sustainable agricultural practices

Fielding, Kelly, Terry, Deborah J., Masser, Barbara M. and Hogg, Michael A. (2008). Integrating social identity theory and the theory of planned behaviour to explain decisions to engage in sustainable agricultural practices. British Journal of Social Psychology, 47 (1), 23-48. doi: 10.1348/014466607X206792

Integrating social identity theory and the theory of planned behaviour to explain decisions to engage in sustainable agricultural practices

2008

Conference Publication

Attitudes towards gender equity initiatives: A group-based analysis

Duck, J. M., Masser, B. M. and Terry, D. J. (2008). Attitudes towards gender equity initiatives: A group-based analysis. 37th Annual Meeting of Australasian Social Psychologists, Wellington, New Zealand, 27-30 March, 2008. Basingstoke, U.K.: Taylor and Francis. doi: 10.1080/00049530802385533

Attitudes towards gender equity initiatives: A group-based analysis

2008

Journal Article

The Psychology of Blood Donation: Current Research and Future Directions

Masser, Barbara M., White, Katherine M., Hyde, Melissa K. and Terry, Deborah J. (2008). The Psychology of Blood Donation: Current Research and Future Directions. Transfusion Medicine Reviews, 22 (3), 215-233. doi: 10.1016/j.tmrv.2008.02.005

The Psychology of Blood Donation: Current Research and Future Directions

2008

Conference Publication

Just because you lead us, it doesn't mean we have to like you: The challenge of being an anti-normative leader

Fielding, K. S., Masser, B. and Xiang, N. (2008). Just because you lead us, it doesn't mean we have to like you: The challenge of being an anti-normative leader. 37th Annual Meeting of Australasian Social Psychologists, Wellingon, New Zealand, 27-30 March 2008. doi: 10.1080/00049530802385533

Just because you lead us, it doesn't mean we have to like you: The challenge of being an anti-normative leader

2008

Conference Publication

We like you but we don't want you: The impact of pregnancy in the workplace

Masser, B. M., Grass, K. and Nesic, M. (2008). We like you but we don't want you: The impact of pregnancy in the workplace. 37th Annual Meeting of Australasian Social Psychologists, Wellington, New Zealand, 27-30 March 2008. Taylor and Francis.

We like you but we don't want you: The impact of pregnancy in the workplace

2007

Journal Article

We like you, but we don't want you: the impact of pregnancy in the workplace

Masser, Barbara, Grass, Kirsten and Nesic, Michelle (2007). We like you, but we don't want you: the impact of pregnancy in the workplace. Sex Roles, 57 (9-10), 703-712. doi: 10.1007/s11199-007-9305-2

We like you, but we don't want you: the impact of pregnancy in the workplace

2006

Journal Article

With friends like these... The role of prejudice and situational norms on discriminatory helping behavior

Masser, Barbara and Moffat, Kieren B. (2006). With friends like these... The role of prejudice and situational norms on discriminatory helping behavior. Journal of Homosexuality, 51 (2), 121-138. doi: 10.1300/J082v51n02_07

With friends like these... The role of prejudice and situational norms on discriminatory helping behavior

2006

Conference Publication

Blood donation in Australia: The role of attitudes, norms, perceived behavioural control, and self-identity

Lai, S., Masser, B., White, K., Terry, D. and Cavalchini, D. (2006). Blood donation in Australia: The role of attitudes, norms, perceived behavioural control, and self-identity. The 35th Annual Meeting of the Society of Australasian Social PSychologists (SASP), Canberra, 20-23 April, 2006. London: Taylor and Francis. doi: 10.1080/00049530600940015

Blood donation in Australia: The role of attitudes, norms, perceived behavioural control, and self-identity

2006

Journal Article

Hostile sexism and rape proclivity amongst men

Masser, B, Viki, GT and Power, C (2006). Hostile sexism and rape proclivity amongst men. Sex Roles, 54 (7-8), 565-574. doi: 10.1007/s11199-006-9022-2

Hostile sexism and rape proclivity amongst men

2006

Conference Publication

Support for diversity initiatives in organisations: An intergroup perspective

Duck, J., Masser, B. and Terry, D. (2006). Support for diversity initiatives in organisations: An intergroup perspective. The 35th Annual Meeting of the Society of Australasian Social Psychologists (SASP), Canberra, 20-23 April, 2006. London: Taylor and Francis. doi: 10.1080/00049530600940015

Support for diversity initiatives in organisations: An intergroup perspective

2006

Conference Publication

Nice policies, what about the practice? Work-life balance amongst Australian academics

Nesic, M., Masser, B. and Terry, D. (2006). Nice policies, what about the practice? Work-life balance amongst Australian academics. The 35th Annual Meeting of the Society of Australasian Social Psychologists (SASP), Canberra, 20-23 April, 2006. London: Tayor and Francis. doi: 10.1080/00049530600940015

Nice policies, what about the practice? Work-life balance amongst Australian academics

2006

Journal Article

Demographic category membership and leadership in small groups: A social identity analysis

Hogg, MA, Fielding, KS, Johnson, D, Masser, B, Russell, E and Svensson, A (2006). Demographic category membership and leadership in small groups: A social identity analysis. Leadership Quarterly, 17 (4), 335-350. doi: 10.1016/j.leaqua.2006.04.007

Demographic category membership and leadership in small groups: A social identity analysis

2006

Journal Article

Anti-American sentiment and America's perceived intent to dominate: An 11-nation study

Glick, P., Fiske, S. T., Abrams, D., Dardenne, B., Ferreira, M. C., Gonzalez, R., Hachfeld, C., Huang, L. L., Hutchison, P., Kim, H. J., Manganelli, A. M., Masser, B. M., Mucchi-Faina, A., Okiebisu, S., Rouhana, N., Saiz, J. L., Sakalh-Urgurlu, N., Volpato, C., Yamamoto, M. and Yzerbyt, V. (2006). Anti-American sentiment and America's perceived intent to dominate: An 11-nation study. Basic and Applied Social Psychology, 28 (4), 363-373. doi: 10.1207/s15324834basp2804_10

Anti-American sentiment and America's perceived intent to dominate: An 11-nation study

2006

Conference Publication

Developing leadership aspirations

Golding, A., Duck, J. and Masser, B. (2006). Developing leadership aspirations. 35th Annual Meeting of the Society of Australasian Social Psychologists (SASP), Canberra, 20-23, April 2006. London: Taylor and Francis. doi: 10.1080/00049530600940015

Developing leadership aspirations

2006

Conference Publication

Applying Terror Management Theory to Death in Television News

Nielsen, Z., Duck, J. and Masser, B. (2006). Applying Terror Management Theory to Death in Television News. The 35th Annual Meeting of the Society of Australasia Social Psychologists (SASP), Canberra, 20-23 April, 2006. London: Taylor and Francis. doi: 10.1080/00049530600940015

Applying Terror Management Theory to Death in Television News

2005

Journal Article

Explaining landholders' decisions about riparian zone management: The role of behavioural, normative, and control beliefs

Fielding, K. S., Terry, D. J., Masser, B. M., Bordia, P. and Hogg, M. A. (2005). Explaining landholders' decisions about riparian zone management: The role of behavioural, normative, and control beliefs. Journal of Environmental Management, 77 (1), 12-21. doi: 10.1016/j.jenvman.2005.03.002

Explaining landholders' decisions about riparian zone management: The role of behavioural, normative, and control beliefs

2005

Conference Publication

Understanding reactions to diversity initiatives in organisations: An intergroup perspective

Masser, B. M., Duck, J. M. and Terry, D. J. (2005). Understanding reactions to diversity initiatives in organisations: An intergroup perspective. the 34th Annual Conference of the Society for Australasian Social Psychologists, James Cook University, Townsville QLD, 7-10 April 2005. Melbourne: Australian Journal of Psychology.

Understanding reactions to diversity initiatives in organisations: An intergroup perspective

Current funding

  • 2025
    Investigating the Role of Partners as Social Support for Human Milk Donors
    South Australian Health and Medical Research Institute Limited
    Open grant
  • 2024 - 2026
    The BRAVE Project - BReAking resistance, designing a short in-situ interVEntion to help non-donors overcome blood donation distress
    Australian Red Cross Lifeblood
    Open grant
  • 2024 - 2028
    Collaborative Research and Research Chair Agreement
    Australian Red Cross Lifeblood
    Open grant
  • 2024 - 2026
    Engaging the over 50s to ensure the sustainability of our blood supply
    ARC Linkage Projects
    Open grant
  • 2023 - 2028
    Optimising human milk nutrition to improve the long-term health of preterm infants (NHMRC Centres of Research Excellence led by The University of Adelaide)
    University of Adelaide
    Open grant
  • 2023 - 2028
    Infectious pathogens and associated risk factors in blood donors: protecting the blood supply while providing a window into the wider community (NHMRC Partnership Projects Grant led by UNSW)
    University of New South Wales
    Open grant
  • 2022 - 2026
    ARC Training Centre for Behavioural Insights for Technology Adoption (BITA) (ARC Industrial Transformation Training Centre Administered by QUT)
    Queensland University of Technology
    Open grant
  • 2022 - 2027
    Donor Health and Behaviour
    National Institute for Health Research UK
    Open grant

Past funding

  • 2022 - 2025
    Engaging ethnic minority and majority blood donors in donor recruitment
    ARC Linkage Projects
    Open grant
  • 2018 - 2023
    Protecting the blood supply against infectious disease by strengthening the evidence base that guides donor selection and screening policy (NHMRC Partnership Project administered by UNSW )
    University of New South Wales
    Open grant
  • 2018 - 2024
    Australian Red Cross Blood Service Chair in Donor Behaviour
    Australian Red Cross Blood Service
    Open grant
  • 2015 - 2019
    The emotional psychology of blood donors: understanding and using the affective key to donor return (ARC Linkage Project administered by the University of New South Wales)
    University of New South Wales
    Open grant
  • 2012 - 2015
    Overcoming the Impact of Situationally Induced Anxiety
    Australian Red Cross Blood Service
    Open grant
  • 2012 - 2014
    Rape victims on trial: Understanding police officers' and jurors' beliefs about sexual assault, victims, and perpetrators.
    ARC Discovery Projects
    Open grant
  • 2010 - 2015
    The initiation and maintenance of plasma and platelet donation in Australia: An analysis of the role of donor identity and commitment
    ARC Linkage Projects
    Open grant
  • 2010 - 2011
    Managing vasovagal reactions among young first-time blood donors
    Australian Red Cross Blood Service
    Open grant
  • 2009
    Understanding and diminishing the impact of stereotypes about female victims of sexual assault
    UQ External Support Enabling Grant
    Open grant
  • 2007 - 2009
    Understand the reactions of blood donors and recipients to an avian influenza pandemic
    Australian Red Cross Blood Service
    Open grant
  • 2004 - 2007
    Recruiting and retaining Australian blood donors: A social-psychological analysis of the role of attitudes, identity, and norms
    ARC Linkage Projects
    Open grant
  • 2004
    Predictors of new donor return rates to the Australian Red Cross Blood Service
    Australian Red Cross Blood Service
    Open grant
  • 2004 - 2005
    Recruiting and Retaining Blood Donors: A Social-Psychological Analysis
    UQ FirstLink Scheme
    Open grant
  • 2004 - 2006
    Understanding reactions to diversity initiatives in organizations: An intergroup perspective.
    ARC Discovery Projects
    Open grant
  • 2002 - 2004
    Detecting and eliminating 'backlash': A social identity perspective.
    UQ New Staff Research Start-Up Fund
    Open grant
  • 2001 - 2003
    Sustainable natural resource management in rural communities: a social-psychological analysis of relationships among attitudes, norms and practices
    ARC Collaborative Grant (SPIRT)
    Open grant
  • 2001
    When will the stereotypes of the prejudiced rebound and be expressed?
    UQ Early Career Researcher
    Open grant

Availability

Professor Barbara Masser is:
Available for supervision

Before you email them, read our advice on how to contact a supervisor.

Supervision history

Current supervision

  • Doctor Philosophy

    An Application of Psychological Ownership in Blood Donation

    Principal Advisor

    Other advisors: Professor Fiona Barlow, Dr Cassandra Chapman

  • Doctor Philosophy

    An Application of Psychological Ownership in Blood Donation

    Principal Advisor

    Other advisors: Professor Fiona Barlow, Dr Cassandra Chapman

  • Doctor Philosophy

    An examination of men's social reactions to disclosures of non-physical intimate partner violence

    Principal Advisor

    Other advisors: Professor Fiona Barlow, Associate Professor James Kirby

  • Doctor Philosophy

    The Role of Electronic Word of Mouth (eWOM) for Blood Donor Motivation and Recruitment among the ethnic majority and Chinese ethnic minority in Australia

    Principal Advisor

    Other advisors: Dr Faiza El-Higzi

  • Doctor Philosophy

    Investigating Perceptions of Gender Harassment in the Workplace

    Principal Advisor

    Other advisors: Professor Fiona Barlow

  • Doctor Philosophy

    Investigating Perceptions of Co-worker Gender Harassment in the Workplace

    Principal Advisor

    Other advisors: Professor Fiona Barlow

  • Doctor Philosophy

    An Application of Psychological Ownership in Blood Donation

    Principal Advisor

    Other advisors: Professor Fiona Barlow, Dr Cassandra Chapman

  • Doctor Philosophy

    Closed veins: understanding the experiences and psychosocial impact of permanent deferral in older donors

    Associate Advisor

    Other advisors: Associate Professor Theresa Scott

Completed supervision

Enquiries

Contact Professor Barbara Masser directly for media enquiries about:

  • Blood donor recruitment
  • Blood donors - psychology
  • Discrimination - psychology
  • Discrimination and psychology
  • Gender - social psychology
  • Gender equity
  • Homophobia
  • Prejudice and psychology
  • Psychology of blood donation
  • Sexism
  • Sexual harassment
  • Social psychology
  • Women and work

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