Making a sustainable tourist (2020-2025)

This Fellowship will develop and validate a new theory that explains, predicts, and elicits pro-environmental conduct in pleasure-focused settings like tourism. It is significant in challenging the assumption of conventional theories about universal drivers of human behaviour, asserting instead that increased pleasure or changed infrastructure are needed to boost pro-environmental actions in hedonic contexts. The outcome and benefits will be in effective, evidenced-based social interventions that reduce the huge environmental burden of tourism and other pleasure-focused industries. Such interventions are urgently needed to manage the impacts arising from the extraordinary growth in sectors critical to the Australian economy.