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A Process-Based Framework for Open Innovation with Social Media Data (ARC Discovery Project administered by the University of Melbourne) (2023-2026)

Abstract

This project aims to improve the capacity of Australian businesses to derive value from social media data for innovation in an efficient manner, which is central to improving Australia¿s global competitiveness. This will be achieved by developing an open innovation process-based framework for social media, which utilises advanced analytics to unlock the value of social media data and provides the analytics tools required at each stage of the innovation process. The resulting outputs will allow local businesses to transform social media data into actionable insights for each of the three stages of the open innovation process through machine learning and social network analysis algorithms

Experts

Professor Marta Indulska

Director of Research of UQ Business
School of Business
Faculty of Business, Economics and Law
Director of Research
School of Business
Faculty of Business, Economics and Law
Marta Indulska
Marta Indulska