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2020

Journal Article

Event market segmentation – a review update and research agenda

Tkaczynski, Aaron and Rundle-Thiele, Sharyn (2020). Event market segmentation – a review update and research agenda. Event Management, 24 (2-3) 5913, 277-295. doi: 10.3727/152599519x15506259855913

Event market segmentation – a review update and research agenda

2019

Journal Article

Repeat tourism, destination image and behavioural intentions: implications for sustainable development in South Africa

Van Dyk, Anja, Tkaczynski, Aaron and Slabbert, Elmarie (2019). Repeat tourism, destination image and behavioural intentions: implications for sustainable development in South Africa. Tourism Recreation Research, 44 (3), 1-7. doi: 10.1080/02508281.2019.1637610

Repeat tourism, destination image and behavioural intentions: implications for sustainable development in South Africa

2019

Journal Article

Identifying whale-watching tourist differences to maximize return on investment

Tkaczynski, Aaron and Rundle-Thiele, Sharyn (2019). Identifying whale-watching tourist differences to maximize return on investment. Journal of Vacation Marketing, 25 (3), 390-402. doi: 10.1177/1356766718814083

Identifying whale-watching tourist differences to maximize return on investment

2019

Journal Article

Is destination marketing missing the mark? A Fraser Coast segmentation analysis

Tkaczynski, Aaron and Rundle-Thiele, Sharyn (2019). Is destination marketing missing the mark? A Fraser Coast segmentation analysis. Journal of Destination Marketing and Management, 12, 12-14. doi: 10.1016/j.jdmm.2019.02.001

Is destination marketing missing the mark? A Fraser Coast segmentation analysis

2019

Journal Article

Target marketing of small-scale festival attendees: a scoping study

Tkaczynski, Aaron, Gill, Chelsea and Van Winkle, Christine M. (2019). Target marketing of small-scale festival attendees: a scoping study. Event Management, 23 (3), 483-490. doi: 10.3727/152599518x15403853721420

Target marketing of small-scale festival attendees: a scoping study

2019

Journal Article

Are religious consumers more ethical and less Machiavellian? A segmentation study of Millennials

Arli, Denni, Tkaczynski, Aaron and Anandya, Dudi (2019). Are religious consumers more ethical and less Machiavellian? A segmentation study of Millennials. International Journal of Consumer Studies, 43 (3), 263-276. doi: 10.1111/ijcs.12507

Are religious consumers more ethical and less Machiavellian? A segmentation study of Millennials

2018

Journal Article

Prospective tourists’ cognitive image prone to safety and security destination: the case of Sabah, Malaysia

Hasham, Nik Alif Amri, Ritchie, Brent W. and Tkaczynski, Aaron (2018). Prospective tourists’ cognitive image prone to safety and security destination: the case of Sabah, Malaysia. International Journal of Academic Research in Business and Social Sciences, 8 (16), 163-177. doi: 10.6007/IJARBSS/v8-i16/5126

Prospective tourists’ cognitive image prone to safety and security destination: the case of Sabah, Malaysia

2018

Journal Article

Australian migrants’ social cultural adaptation and consumption behavior toward food and alcohol

Arli, Denni, Kim, Jeawon, Rundle-Thiele, Sharyn and Tkaczynski, Aaron (2018). Australian migrants’ social cultural adaptation and consumption behavior toward food and alcohol. International Journal of Consumer Studies, 43 (1), 2-13. doi: 10.1111/ijcs.12439

Australian migrants’ social cultural adaptation and consumption behavior toward food and alcohol

2018

Journal Article

Religious tourism and spiritual leadership development: Christian leadership conferences

Tkaczynski, Aaron and Arli, Denni (2018). Religious tourism and spiritual leadership development: Christian leadership conferences. Journal of Hospitality and Tourism Management, 35 (June), 75-84. doi: 10.1016/j.jhtm.2018.03.004

Religious tourism and spiritual leadership development: Christian leadership conferences

2018

Journal Article

Differentiating Asian working holiday makers from traditional backpackers on the basis of accommodation preferences

Nagai, Hayato, Benckendorff, Pierre and Tkaczynski, Aaron (2018). Differentiating Asian working holiday makers from traditional backpackers on the basis of accommodation preferences. Journal of Hospitality and Tourism Management, 35, 66-74. doi: 10.1016/j.jhtm.2018.03.003

Differentiating Asian working holiday makers from traditional backpackers on the basis of accommodation preferences

2018

Journal Article

Exploring the motivations of Asian working holiday makers travelling to Australia

Nagai, Hayato, Benckendorff, Pierre and Tkaczynski, Aaron (2018). Exploring the motivations of Asian working holiday makers travelling to Australia. Tourism Studies, 18, 43-53.

Exploring the motivations of Asian working holiday makers travelling to Australia

2018

Journal Article

To segment or not? That is the question

Tkaczynski, Aaron, Rundle-Thiele, Sharyn R. and Prebensen, Nina Katrine (2018). To segment or not? That is the question. Journal of Vacation Marketing, 24 (1), 16-28. doi: 10.1177/1356766716679482

To segment or not? That is the question

2017

Journal Article

Australian students’ activity preferences, perceived physical risk and interest in vacationing in Japan

Tkaczynski, Aaron, Nagai, Hayato and Rundle-Thiele, Sharyn R. (2017). Australian students’ activity preferences, perceived physical risk and interest in vacationing in Japan. Journal of Vacation Marketing, 24 (4), 135676671773634-370. doi: 10.1177/1356766717736348

Australian students’ activity preferences, perceived physical risk and interest in vacationing in Japan

2017

Journal Article

Origin and money matter: the airline service quality expectations of international students

Lim, Sherwin Shenwei and Tkaczynski, Aaron (2017). Origin and money matter: the airline service quality expectations of international students. Journal of Hospitality and Tourism Management, 31, 244-252. doi: 10.1016/j.jhtm.2017.03.001

Origin and money matter: the airline service quality expectations of international students

2017

Journal Article

Take me to church: what ministries are of perceived value for attendees from a nonprofit marketing perspective?

Tkaczynski, Aaron (2017). Take me to church: what ministries are of perceived value for attendees from a nonprofit marketing perspective?. International Journal of Nonprofit and Voluntary Sector Marketing, 22 (3) e1581, e1581. doi: 10.1002/nvsm.1581

Take me to church: what ministries are of perceived value for attendees from a nonprofit marketing perspective?

2017

Journal Article

Indonesian healthy living intentions: Segmentation study insights

Arli, Denni , Dietrich, Timo , Tkaczynski, Aaron and Rundle-Thiele, Sharyn (2017). Indonesian healthy living intentions: Segmentation study insights. International Journal of Nonprofit and Voluntary Sector Marketing, 22 (2) e1574, 1-9. doi: 10.1002/nvsm.1574

Indonesian healthy living intentions: Segmentation study insights

2016

Journal Article

Learning to lead: segmentation of attendees to a Christian leadership conference

Tkaczynski, Aaron, Arli, Denni and Hussey, Ian (2016). Learning to lead: segmentation of attendees to a Christian leadership conference. International Journal of Nonprofit and Voluntary Sector Marketing, 22 (1) e1567, e1567. doi: 10.1002/nvsm.1567

Learning to lead: segmentation of attendees to a Christian leadership conference

2016

Journal Article

Word-of-mouth segments: online, offline, visual or verbal?

Ring, Amata, Tkaczynski, Aaron and Dolnicar, Sara (2016). Word-of-mouth segments: online, offline, visual or verbal?. Journal of Travel Research, 55 (4), 481-492. doi: 10.1177/0047287514563165

Word-of-mouth segments: online, offline, visual or verbal?

2015

Journal Article

No pain, no gain: insights into changing individual volitional behaviour

Arli, Denni, Kubacki, Krzysztof, Rundle-Thiele, Sharyn, Pekerti, Andre A. and Tkaczynski, Aaron (2015). No pain, no gain: insights into changing individual volitional behaviour. International Journal of Nonprofit and Voluntary Sector Marketing, 20 (2), 170-187. doi: 10.1002/nvsm.1524

No pain, no gain: insights into changing individual volitional behaviour

2015

Journal Article

A vacationer-driven approach to understand destination image: a Leximancer study

Tkaczynski, Aaron, Rundle-Thiele, Sharyn R. and Cretchley, Julia (2015). A vacationer-driven approach to understand destination image: a Leximancer study. Journal of Vacation Marketing, 21 (2), 151-162. doi: 10.1177/1356766714567796

A vacationer-driven approach to understand destination image: a Leximancer study