Skip to menu Skip to content Skip to footer

2025

Journal Article

Gratitude in health messages: The moderating role of anthropomorphism

Khan, Saira, Pontes, Vivian, Seo, Yuri and Septianto, Felix (2025). Gratitude in health messages: The moderating role of anthropomorphism. Journal of Advertising Research, ahead-of-print (ahead-of-print), 1-19. doi: 10.1080/00218499.2025.2464283

Gratitude in health messages: The moderating role of anthropomorphism

2025

Journal Article

The impact of assortment size and population density on product evaluation

Pham, Thuy, Mathmann, Frank, Septianto, Felix and Chylinski, Mathew (2025). The impact of assortment size and population density on product evaluation. Journal of Retailing. doi: 10.1016/j.jretai.2025.02.004

The impact of assortment size and population density on product evaluation

2025

Journal Article

The Moderating Role of Intrinsic and Quest Religiosity on the Effectiveness of Religious Appeals in Promoting Cultured Meat

Arli, Denni, Arango, Luis and Septianto, Felix (2025). The Moderating Role of Intrinsic and Quest Religiosity on the Effectiveness of Religious Appeals in Promoting Cultured Meat. Journal of Business Ethics e1578, 1-18. doi: 10.1007/s10551-025-05954-6

The Moderating Role of Intrinsic and Quest Religiosity on the Effectiveness of Religious Appeals in Promoting Cultured Meat

2025

Journal Article

Effective Awe-Inspiring Visual Content Strategy for Social Media Engagement with Ethical Fashion Brands: The Mediating Role of Deontological Ethical Beliefs

Pu, Weilin, Wang, Yilu, Ibello, Giuseppe Daniele, Chakraborty, Rishav, Yang, Mojun, Chan, Ka Wing, Chowdhury, Rafi, Septianto, Felix and Kwon, Junbum (2025). Effective Awe-Inspiring Visual Content Strategy for Social Media Engagement with Ethical Fashion Brands: The Mediating Role of Deontological Ethical Beliefs. Journal of Business Ethics, 196 (4), 753-771. doi: 10.1007/s10551-024-05872-z

Effective Awe-Inspiring Visual Content Strategy for Social Media Engagement with Ethical Fashion Brands: The Mediating Role of Deontological Ethical Beliefs

2025

Journal Article

Rainbows and laughter: how humor boosts e‐Word‐of‐Mouth for LGBT+ brands on social media

O'Rourke, Anne‐Maree, Belli, Alex, Mathmann, Frank and Septianto, Felix (2025). Rainbows and laughter: how humor boosts e‐Word‐of‐Mouth for LGBT+ brands on social media. Psychology & Marketing, 42 (2), 395-411. doi: 10.1002/mar.22131

Rainbows and laughter: how humor boosts e‐Word‐of‐Mouth for LGBT+ brands on social media

2025

Journal Article

Social dynamics of luxury customization: The unique impact of name personalization

O'Rourke, Anne‐Maree, Lin, Joanna, Sung, Billy and Septianto, Felix (2025). Social dynamics of luxury customization: The unique impact of name personalization. Psychology and Marketing, 42 (2), 493-513. doi: 10.1002/mar.22136

Social dynamics of luxury customization: The unique impact of name personalization

2025

Journal Article

Bridging role conflict and active lurking: the role of transformational leadership in B2B online communities

Nguyen, Mai, Septianto, Felix, Das, Gopal and Malik, Ashish (2025). Bridging role conflict and active lurking: the role of transformational leadership in B2B online communities. Journal of Knowledge Management, 29 (3), 814-836. doi: 10.1108/jkm-03-2024-0327

Bridging role conflict and active lurking: the role of transformational leadership in B2B online communities

2025

Journal Article

Innovation from inclusivity: the effect of team diversity on clean meat acceptance

Jin, Frances Seowon, Arango, Luis, O’Rourke, Anne-Maree and Septianto, Felix (2025). Innovation from inclusivity: the effect of team diversity on clean meat acceptance. Australasian Marketing Journal, 33 (1), 11-21. doi: 10.1177/14413582241235414

Innovation from inclusivity: the effect of team diversity on clean meat acceptance

2024

Journal Article

The role of conventional meat unnaturalness in cultured meat acceptance: a test of holistic mindset

Arango, Luis, Septianto, Felix and Pontes, Nicolas (2024). The role of conventional meat unnaturalness in cultured meat acceptance: a test of holistic mindset. Appetite, 203 107656, 1-10. doi: 10.1016/j.appet.2024.107656

The role of conventional meat unnaturalness in cultured meat acceptance: a test of holistic mindset

2024

Journal Article

Age matters: the effect of regret and loss aversion on cultured meat acceptance

Duong, Chien, Sung, Billy and Septianto, Felix (2024). Age matters: the effect of regret and loss aversion on cultured meat acceptance. Appetite, 201 107614, 1-10. doi: 10.1016/j.appet.2024.107614

Age matters: the effect of regret and loss aversion on cultured meat acceptance

2024

Journal Article

Confidence is good? too much, not so much: exploring the effects on crowdfunding success

Moy, Naomi, Chan, Ho Fai, Septianto, Felix, Mathmann, Frank and Torgler, Benno (2024). Confidence is good? too much, not so much: exploring the effects on crowdfunding success. Journal of Business Research, 182 114711, 114711. doi: 10.1016/j.jbusres.2024.114711

Confidence is good? too much, not so much: exploring the effects on crowdfunding success

2024

Journal Article

The effects of team diversity on promoting sustainable luxury products

Quach, Sara, Septianto, Felix, Thaichon, Park and Sung, Billy (2024). The effects of team diversity on promoting sustainable luxury products. Asia Pacific Journal of Marketing and Logistics, 36 (9), 2082-2103. doi: 10.1108/APJML-12-2022-1064

The effects of team diversity on promoting sustainable luxury products

2024

Journal Article

How visual angle influences product recommendations in response to two-sided messages

Winahjoe, Sari, Paramita, Widya, Jin, Frances Seowon, Chiew, Tung Moi, Japutra, Arnold and Septianto, Felix (2024). How visual angle influences product recommendations in response to two-sided messages. Marketing Intelligence & Planning, 42 (6), 1010-1027. doi: 10.1108/mip-08-2023-0391

How visual angle influences product recommendations in response to two-sided messages

2024

Journal Article

Are emotions essential for consumer ethical decision-making: a Necessary Condition Analysis

Escadas, Marco, Jalali, Marjan S., Septianto, Felix and Farhangmehr, Minoo (2024). Are emotions essential for consumer ethical decision-making: a Necessary Condition Analysis. Business Ethics, the Environment and Responsibility, 33 (3), 468-485. doi: 10.1111/beer.12619

Are emotions essential for consumer ethical decision-making: a Necessary Condition Analysis

2024

Journal Article

To share or not to share: when is influencer self‐disclosure perceived as appropriate?

Leite, Fernanda Polli, Pontes, Nicolas and Septianto, Felix (2024). To share or not to share: when is influencer self‐disclosure perceived as appropriate?. Journal of Consumer Behaviour, 23 (5), 2585-2598. doi: 10.1002/cb.2361

To share or not to share: when is influencer self‐disclosure perceived as appropriate?

2024

Journal Article

'Meat' the Influencers: Crafting Authentic Endorsements that Drive Willingness to Buy Cultured Meat

Leite, Fernanda Polli, Septianto, Felix and Pontes, Nicolas (2024). 'Meat' the Influencers: Crafting Authentic Endorsements that Drive Willingness to Buy Cultured Meat. Appetite, 199 107401, 1-14. doi: 10.1016/j.appet.2024.107401

'Meat' the Influencers: Crafting Authentic Endorsements that Drive Willingness to Buy Cultured Meat

2024

Journal Article

Cultivating curiosity: consumer responses to ethical and product benefits in cultured foods

Arango, Luis, Conroy, Denise M., Errmann, Amy and Septianto, Felix (2024). Cultivating curiosity: consumer responses to ethical and product benefits in cultured foods. Appetite, 196 107282, 1-9. doi: 10.1016/j.appet.2024.107282

Cultivating curiosity: consumer responses to ethical and product benefits in cultured foods

2024

Journal Article

How profanity in influences perceived authenticity and perceived helpfulness of online reviews: The moderating role of review subjectivity

Lie, David Sugianto, Sung, Billy, Stankovic, Michelle and Septianto, Felix (2024). How profanity in influences perceived authenticity and perceived helpfulness of online reviews: The moderating role of review subjectivity. Decision Support Systems, 178 114144, 1-11. doi: 10.1016/j.dss.2023.114144

How profanity in influences perceived authenticity and perceived helpfulness of online reviews: The moderating role of review subjectivity

2024

Journal Article

How micro- (vs. mega-) influencers generate word of mouth in the digital economy age: The moderating role of mindset

Li, Wenting, Zhao, Fang, Le, Ji Min, Park, Jiwoon, Septianto, Felix and Seo, Yuri (2024). How micro- (vs. mega-) influencers generate word of mouth in the digital economy age: The moderating role of mindset. Journal of Business Research, 171 114387, 1-15. doi: 10.1016/j.jbusres.2023.114387

How micro- (vs. mega-) influencers generate word of mouth in the digital economy age: The moderating role of mindset

2024

Journal Article

The impact of scarcity cues on purchase likelihood of art-infused products

Gupta, Mansi, Das, Gopal, Septianto, Felix and Hagtvedt, Henrik (2024). The impact of scarcity cues on purchase likelihood of art-infused products. Journal of the Academy of Marketing Science, 52 (2), 470-488. doi: 10.1007/s11747-023-00945-3

The impact of scarcity cues on purchase likelihood of art-infused products