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2018 Journal Article The effects of different, discrete positive emotions on electronic word-of-mouthSeptianto, Felix and Chiew, Tung Moi (2018). The effects of different, discrete positive emotions on electronic word-of-mouth. Journal of Retailing and Consumer Services, 44, 1-10. doi: 10.1016/j.jretconser.2018.05.006 |
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2018 Journal Article Those prices are HOT! How temperature-related visual cues anchor expectations of price and valueBarbera, Michael, Northey, Gavin, Septianto, Felix and Spanjaard, Daniela (2018). Those prices are HOT! How temperature-related visual cues anchor expectations of price and value. Journal of Retailing and Consumer Services, 44, 178-181. doi: 10.1016/j.jretconser.2018.06.012 |
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2017 Journal Article Work more and indulge more: exploring the self-licensing effect of hard work on likelihood to purchase hedonic productsSeptianto, Felix (2017). Work more and indulge more: exploring the self-licensing effect of hard work on likelihood to purchase hedonic products. Journal of Retailing and Consumer Services, 34, 235-239. doi: 10.1016/j.jretconser.2016.10.012 |
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2017 Journal Article Being moral and doing good to others: re-examining the role of emotion, judgment, and identity on prosocial behaviorSeptianto, Felix and Soegianto, Bambang (2017). Being moral and doing good to others: re-examining the role of emotion, judgment, and identity on prosocial behavior. Marketing Intelligence and Planning, 35 (2), 180-191. doi: 10.1108/mip-06-2016-0093 |
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2016 Journal Article The moderating role of construal level on the evaluation of emotional appeal vs. cognitive appeal advertisementsSeptianto, Felix and Pratiwi, Loren (2016). The moderating role of construal level on the evaluation of emotional appeal vs. cognitive appeal advertisements. Marketing Letters, 27 (1), 171-181. doi: 10.1007/s11002-014-9324-z |
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2016 Journal Article "Chopin" effect? An exploratory study on how musical tempo influence consumer choice of drink with different temperaturesSeptianto, Felix (2016). "Chopin" effect? An exploratory study on how musical tempo influence consumer choice of drink with different temperatures. Asia Pacific Journal of Marketing and Logistics, 28 (5), 765-779. doi: 10.1108/apjml-11-2015-0182 |
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2014 Journal Article Consumer locus of control as a moderator of the relationship between mood and consumers likelihood to purchaseSeptianto, Felix, Huang, Minghao and Jeong, Jaeseok (2014). Consumer locus of control as a moderator of the relationship between mood and consumers likelihood to purchase. Asia Marketing Journal, 16 (2), 59-75. doi: 10.53728/2765-6500.1540 |
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2013 Journal Article Anxiety, sadness, and emotion specificity: the role of music in consumer emotion and advertisement evaluationSeptianto, Felix (2013). Anxiety, sadness, and emotion specificity: the role of music in consumer emotion and advertisement evaluation. ASEAN Marketing Journal, 5 (2), 83-92. doi: 10.21002/amj.v5i2.3057 |
