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2025 Journal Article Rainbows and laughter: how humor boosts e‐Word‐of‐Mouth for LGBT+ brands on social mediaO'Rourke, Anne‐Maree, Belli, Alex, Mathmann, Frank and Septianto, Felix (2025). Rainbows and laughter: how humor boosts e‐Word‐of‐Mouth for LGBT+ brands on social media. Psychology & Marketing, 42 (2), 395-411. doi: 10.1002/mar.22131 |
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2025 Journal Article Social dynamics of luxury customization: The unique impact of name personalizationO'Rourke, Anne‐Maree, Lin, Joanna, Sung, Billy and Septianto, Felix (2025). Social dynamics of luxury customization: The unique impact of name personalization. Psychology and Marketing, 42 (2), 493-513. doi: 10.1002/mar.22136 |
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2025 Journal Article Innovation from inclusivity: the effect of team diversity on clean meat acceptanceJin, Frances Seowon, Arango, Luis, O’Rourke, Anne-Maree and Septianto, Felix (2025). Innovation from inclusivity: the effect of team diversity on clean meat acceptance. Australasian Marketing Journal, 33 (1), 11-21. doi: 10.1177/14413582241235414 |
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2024 Journal Article Brand purpose: a literature review and BEING implementation frameworkFrance, Cassandra, Gonzalez-Arcos, Claudia Fernanda, O’Rourke, Anne-Maree, Spry, Amanda and Bruce, Bronwyn (2024). Brand purpose: a literature review and BEING implementation framework. Journal of Product and Brand Management, ahead-of-print (ahead-of-print), 929-945. doi: 10.1108/jpbm-08-2023-4663 |
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2022 Journal Article Mitigating implicit racial bias in tipping: when direct and indirect experience mattersO'Rourke, Anne-Maree, Belli, Alex and Mathmann, Frank (2022). Mitigating implicit racial bias in tipping: when direct and indirect experience matters. Journal of Consumer Marketing, 40 (5), 609-621. doi: 10.1108/jcm-03-2021-4556 |
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2022 Journal Article Is brand differentiation necessary for success? The role of purchase goal and confidence in the brand’s positionO’Rourke, Anne-Maree, Carrillat, François A. and Wang, Paul Z. (2022). Is brand differentiation necessary for success? The role of purchase goal and confidence in the brand’s position. Journal of Marketing Management, 38 (3-4), 1-29. doi: 10.1080/0267257X.2021.1966076 |
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2021 Journal Article 40 years of loyalty programs: how effective are they? Generalizations from a meta-analysisBelli, Alex, O’Rourke, Anne-Maree, Carrillat, François A., Pupovac, Ljubomir, Melnyk, Valentyna and Napolova, Ekaterina (2021). 40 years of loyalty programs: how effective are they? Generalizations from a meta-analysis. Journal of the Academy of Marketing Science, 50 (1), 147-173. doi: 10.1007/s11747-021-00804-z |
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2019 Journal Article Celebrity endorsement in the world of luxury fashion - when controversy can be beneficialCarrillat, Francois A., O'Rourke, Anne-Maree and Plourde, Catherine (2019). Celebrity endorsement in the world of luxury fashion - when controversy can be beneficial. Journal of Marketing Management, 35 (13-14), 1193-1213. doi: 10.1080/0267257x.2019.1634632 |
