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2025 Journal Article Rainbows and laughter: how humor boosts e‐Word‐of‐Mouth for LGBT+ brands on social mediaO'Rourke, Anne‐Maree, Belli, Alex, Mathmann, Frank and Septianto, Felix (2025). Rainbows and laughter: how humor boosts e‐Word‐of‐Mouth for LGBT+ brands on social media. Psychology & Marketing, 42 (2), 395-411. doi: 10.1002/mar.22131 |
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2025 Journal Article Social dynamics of luxury customization: The unique impact of name personalizationO'Rourke, Anne‐Maree, Lin, Joanna, Sung, Billy and Septianto, Felix (2025). Social dynamics of luxury customization: The unique impact of name personalization. Psychology and Marketing, 42 (2), 493-513. doi: 10.1002/mar.22136 |
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2025 Journal Article Innovation from inclusivity: the effect of team diversity on clean meat acceptanceJin, Frances Seowon, Arango, Luis, O’Rourke, Anne-Maree and Septianto, Felix (2025). Innovation from inclusivity: the effect of team diversity on clean meat acceptance. Australasian Marketing Journal, 33 (1), 11-21. doi: 10.1177/14413582241235414 |
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2024 Journal Article Brand purpose: a literature review and BEING implementation frameworkFrance, Cassandra, Gonzalez-Arcos, Claudia Fernanda, O’Rourke, Anne-Maree, Spry, Amanda and Bruce, Bronwyn (2024). Brand purpose: a literature review and BEING implementation framework. Journal of Product and Brand Management, ahead-of-print (ahead-of-print), 929-945. doi: 10.1108/jpbm-08-2023-4663 |
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2023 Other Outputs Digital Service Transformation: Pathways to human and economic wellbeing: White paperAndreassen, Tor W., Archibald, Gordon, Beekhuyzen, Jenine, Bongiovanni, Ivano, Brea, Edgar, Breidbach, Christoph, Burchill, Keith, Burgers, Henri, Cao, Selina, Coote, Len, Coram, Brendan, Cunningham, Claire, Feast, George, Field, Mitch, Ford, Jerad, Fouche, Leon, Gain, Alexandria, Gooding, Glen, Goyeneche Ramirez, David, Green, Teegan, Gschwind, Daniel, Hall, Thomas, Hartley, Nicole, Heinz, Daniel, Hine, Damian, Indulska, Marta, Kapernick, Brett, Kastelle, Tim, Ko, Ryan ... Zhang, Wenlu (2023). Digital Service Transformation: Pathways to human and economic wellbeing: White paper. Brisbane, QLD, Australia: The University of Queensland. doi: 10.14264/aed4918 |
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2022 Journal Article Mitigating implicit racial bias in tipping: when direct and indirect experience mattersO'Rourke, Anne-Maree, Belli, Alex and Mathmann, Frank (2022). Mitigating implicit racial bias in tipping: when direct and indirect experience matters. Journal of Consumer Marketing, 40 (5), 609-621. doi: 10.1108/jcm-03-2021-4556 |
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2022 Journal Article Is brand differentiation necessary for success? The role of purchase goal and confidence in the brand’s positionO’Rourke, Anne-Maree, Carrillat, François A. and Wang, Paul Z. (2022). Is brand differentiation necessary for success? The role of purchase goal and confidence in the brand’s position. Journal of Marketing Management, 38 (3-4), 1-29. doi: 10.1080/0267257X.2021.1966076 |
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2022 Journal Article 40 years of loyalty programs: how effective are they? Generalizations from a meta-analysisBelli, Alex, O’Rourke, Anne-Maree, Carrillat, François A., Pupovac, Ljubomir, Melnyk, Valentyna and Napolova, Ekaterina (2022). 40 years of loyalty programs: how effective are they? Generalizations from a meta-analysis. Journal of the Academy of Marketing Science, 50 (1), 147-173. doi: 10.1007/s11747-021-00804-z |
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2019 Journal Article Celebrity endorsement in the world of luxury fashion - when controversy can be beneficialCarrillat, Francois A., O'Rourke, Anne-Maree and Plourde, Catherine (2019). Celebrity endorsement in the world of luxury fashion - when controversy can be beneficial. Journal of Marketing Management, 35 (13-14), 1193-1213. doi: 10.1080/0267257x.2019.1634632 |
