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2024 Book Chapter Stop Asian American and Pacific Islander (AAPI) HateWang, Dimin, Chen, Ying, Wu, Xianmei and Nguyen, Mai (2024). Stop Asian American and Pacific Islander (AAPI) Hate. The Palgrave encyclopedia of social marketing. (pp. 1-13) edited by Gajendra Liyanaarachchi, Jovanie A. Tuguinay and Mai Nguyen. Cham, Switzerland: Springer International Publishing. doi: 10.1007/978-3-030-14449-4_181-1 |
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2024 Book Chapter Acceptance journeys: reducing antigay stigma and HIV risksHull, Shawnika J., Hollander, Gary, Davis, Catasha R., Tuguinay, Jovanie A. and Nguyen, Mai (2024). Acceptance journeys: reducing antigay stigma and HIV risks. The Palgrave encyclopedia of social marketing. (pp. 1-12) edited by Gajendra Liyanaarachchi, Jovanie A. Tuguinay and Mai Nguyen. Cham, Switzerland: Springer International Publishing. doi: 10.1007/978-3-030-14449-4_117-1 |
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2024 Book Chapter Fighting hunger in EthiopiaChen, Ying, Wang, Dimin, Nguyen, Mai and Yan, Hongmin (2024). Fighting hunger in Ethiopia. The Palgrave encyclopedia of social marketing. (pp. 1-9) edited by Gajendra Liyanaarachchi, Jovanie A. Tuguinay and Mai Nguyen. Cham, Switzerland: Springer International Publishing. doi: 10.1007/978-3-030-14449-4_183-1 |
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2024 Book Chapter Too good to go: an innovative app for surplus foodHo, Hoang Phuong and Nguyen, Mai (2024). Too good to go: an innovative app for surplus food. The Palgrave encyclopedia of social marketing. (pp. 1-9) edited by Gajendra Liyanaarachchi, Jovanie A. Tuguinay and Mai Nguyen. Cham, Switzerland: Springer International Publishing. doi: 10.1007/978-3-030-14449-4_182-1 |
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2023 Book Chapter Singapore’s commitment to combating corruptionShiri, Mahmoud and Nguyen, Mai (2023). Singapore’s commitment to combating corruption. The Palgrave encyclopedia of social marketing. (pp. 1-8) edited by Gajendra Liyanaarachchi, Jovanie A. Tuguinay and Mai Nguyen. Cham, Switzerland: Springer International Publishing. doi: 10.1007/978-3-030-14449-4_177-1 |
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2023 Book Chapter The Vietnam National Tobacco Harm Prevention and Control ProgramVu, Yen T., Nguyen, Lien P., Vuong, Hue and Nguyen, Mai (2023). The Vietnam National Tobacco Harm Prevention and Control Program. The Palgrave encyclopedia of social marketing. (pp. 1-12) edited by Gajendra Liyanaarachchi, Jovanie A. Tuguinay and Mai Nguyen. Cham, Switzerland: Springer International Publishing. doi: 10.1007/978-3-030-14449-4_175-1 |
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2023 Book Chapter Cycling in the City of VeloNarangoda, Kesan Virantha, Nguyen, Mai and Thaichon, Sara (2023). Cycling in the City of Velo. The Palgrave encyclopedia of social marketing. (pp. 1-8) edited by Chahid Fourali and Jeff French. Cham, Switzerland: Springer International Publishing. doi: 10.1007/978-3-030-14449-4_170-1 |
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2023 Book Chapter Privacy dashboard: managing consumer data vulnerability at MicrosoftLiyanaarachchi, Gajendra, Tuguinay, Jovanie A. and Nguyen, Mai (2023). Privacy dashboard: managing consumer data vulnerability at Microsoft. The Palgrave encyclopedia of social marketing. (pp. 1-7) edited by Gajendra Liyanaarachchi, Jovanie A. Tuguinay and Mai Nguyen. Cham, Switzerland: Springer International Publishing. doi: 10.1007/978-3-030-14449-4_121-1 |
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2023 Book Chapter Artificial intelligence (AI)-driven services: communication support, assistance for decision-making, and enhanced customer experience serviceNguyen, Mai, Chen, Ying, Nguyen, Thanh Huong, Habashi, Sara Shawky, Quach, Sara and Thaichon, Park (2023). Artificial intelligence (AI)-driven services: communication support, assistance for decision-making, and enhanced customer experience service. Artificial intelligence for marketing management. (pp. 76-95) edited by Park Thaichon and Sara Quach. Abingdon, Oxon, United Kingdom: Routledge. doi: 10.4324/9781003280392-8 |
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2023 Book Chapter DuPont STOP: a value-based safety training programNguyen, Anh and Nguyen, Mai (2023). DuPont STOP: a value-based safety training program. The Palgrave encyclopedia of social marketing. (pp. 1-10) edited by Gajendra Liyanaarachchi, Jovanie A. Tuguinay and Mai Nguyen. Cham, Switzerland: Springer International Publishing. doi: 10.1007/978-3-030-14449-4_186-1 |
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2023 Book Chapter Insecticide-treated nets on child survival in rural TanzaniaNguyen, Anh and Nguyen, Mai (2023). Insecticide-treated nets on child survival in rural Tanzania. The Palgrave encyclopedia of social marketing. (pp. 1-11) edited by Gajendra Liyanaarachchi, Jovanie A. Tuguinay and Mai Nguyen. Cham, Switzerland: Springer International Publishing. doi: 10.1007/978-3-030-14449-4_193-1 |
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2023 Book Chapter The leave it project: toward koala conservation through lessening dog-koala interactionsTuguinay, Jovanie A. and Nguyen, Mai (2023). The leave it project: toward koala conservation through lessening dog-koala interactions. The Palgrave encyclopedia of social marketing. (pp. 1-13) edited by Gajendra Liyanaarachchi, Jovanie A. Tuguinay and Mai Nguyen. Cham, Switzerland: Springer International Publishing. doi: 10.1007/978-3-030-14449-4_215-1 |
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2023 Book Chapter No one deserves a serve: putting an end to customer abuse and violence campaign in AustraliaYan, Hongmin, Nguyen, Mai and Chen, Ying (2023). No one deserves a serve: putting an end to customer abuse and violence campaign in Australia. The Palgrave encyclopedia of social marketing. (pp. 1-8) edited by Gajendra Liyanaarachchi, Jovanie A. Tuguinay and Mai Nguyen. Cham, Switzerland: Springer International Publishing. doi: 10.1007/978-3-030-14449-4_120-1 |
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2023 Book Chapter The Shoreline Project: supporting homeless street drinkersNguyen, Mai and Tuguinay, Jovanie A. (2023). The Shoreline Project: supporting homeless street drinkers. The Palgrave encyclopedia of social marketing. (pp. 1-13) edited by Gajendra Liyanaarachchi, Jovanie A. Tuguinay and Mai Nguyen. Cham, Switzerland: Springer International Publishing. doi: 10.1007/978-3-030-14449-4_218-1 |
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2022 Book Chapter The use of digital media and innovative ways to change social norms to address sexual harassment in EgyptShawky, Sara and Nguyen, Mai (2022). The use of digital media and innovative ways to change social norms to address sexual harassment in Egypt. The Palgrave encyclopedia of social marketing. (pp. 1-8) edited by Gajendra Liyanaarachchi, Jovanie A. Tuguinay and Mai Nguyen. Cham, Switzerland: Springer International Publishing. doi: 10.1007/978-3-030-14449-4_119-1 |
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2022 Book Chapter Freedom from fear to domestic violenceNguyen, Mai and Donovan, Robert J. (2022). Freedom from fear to domestic violence. The Palgrave encyclopedia of social marketing. (pp. 1-7) edited by Gajendra Liyanaarachchi, Jovanie A. Tuguinay and Mai Nguyen. Cham, Switzerland: Springer International Publishing. doi: 10.1007/978-3-030-14449-4_122-1 |
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2021 Book Chapter The development and current trends of digital marketing and relationship marketing researchLe, Dung, Nguyen, Tuyet-Mai, Quach, Sara, Thaichon, Park and Ratten, Vanessa (2021). The development and current trends of digital marketing and relationship marketing research. Developing digital marketing: relationship perspectives. (pp. 1-18) edited by Park Thaichon and Vanessa Ratten. Bingley, United Kingdom: Emerald Publishing. doi: 10.1108/978-1-80071-348-220211001 |
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2021 Book Chapter The current trends and future direction of digital and relationship marketing: a business perspectiveNguyen, Tuyet-Mai, Le, Dung, Quach, Sara, Thaichon, Park and Ratten, Vanessa (2021). The current trends and future direction of digital and relationship marketing: a business perspective. Developing digital marketing: relationship perspectives. (pp. 191-200) edited by Park Thaichon and Vanessa Ratten. Bingley, United Kingdom: Emerald Publishing. doi: 10.1108/978-1-80071-348-220211011 |
