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2021 Conference Publication Consumers’ resistance to humanoid social robotsFiestas, J., Popkowski Leszczyc, P., Pontes, N. and Tuzovic, S. (2021). Consumers’ resistance to humanoid social robots. Australian and New Zealand Marketing Academy Conference (ANZMAC), Melbourne, VIC Australia, 29 November - 1 December 2021. ANZMAC. |
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2020 Conference Publication The role of emotions on consumer responses to preferential treatmentPontes, N. and Pontes, V. (2020). The role of emotions on consumer responses to preferential treatment. European Marketing Academy Conference (EMAC), Budapest, Hungary, 16 - 19 September 2020. EMAC. |
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2020 Conference Publication The interplay of team identification and perceived sponsor sincerity on the sponsorship articulation-fit relationshipPontes, N., Pontes, V., Jin, H. S. and Mahar, C. (2020). The interplay of team identification and perceived sponsor sincerity on the sponsorship articulation-fit relationship. European Marketing Academy Conference (EMAC), Budapest, Hungary, 16 - 19 September 2020. EMAC. |
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2020 Conference Publication Moral emotions and consumer responses to preferential treatmentPontes, V. and Pontes, N. (2020). Moral emotions and consumer responses to preferential treatment. Emerging Markets Conference Board (EMCB), Ljubljana, Slovenia, 2 - 3 June 2020. |
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2020 Conference Publication Which deal is more attractive for consumers: 50% off or ½ price?Sutrisno, R. and Pontes, N. (2020). Which deal is more attractive for consumers: 50% off or ½ price?. Emerging Markets Conference Board (EMCB), Ljubljana, Slovenia, 2 - 3 June 2020. |
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2017 Conference Publication The effect of competitive rivalry associations on brand extensionsPontes, N. and Pontes, V. (2017). The effect of competitive rivalry associations on brand extensions. Association for Consumer Research (ACR) North American Conference, San Diego, CA United States, 26-29 October 2017. |
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2017 Conference Publication The red derogation effectPontes, N. and Hoegg, J. (2017). The red derogation effect. Association for Consumer Research (ACR) North American Conference, San Diego, CA United States, 26-29 October 2017. |
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2017 Conference Publication Being good versus being the better: consumer responses to preferential treatmentPontes, V., Pontes, N. and Greer, D. (2017). Being good versus being the better: consumer responses to preferential treatment. Association for Consumer Research (ACR) North American Conference, San Diego, CA United States, 26-29 October 2017. |
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2015 Conference Publication Challenges in Participant Recruitment and Data Collection – A Multi-national PerspectiveTaylor, E., McAllister, A., Huddleston, P., Kerr, G., Richards, J. and Pontes, N. (2015). Challenges in Participant Recruitment and Data Collection – A Multi-national Perspective. American Academy of Advertising - Global Conference, Auckland, New Zealand, 9 - 12 July 2015. |
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2014 Conference Publication Enhancing perceived fit on competitive settingsPontes, V. and Pontes, N. (2014). Enhancing perceived fit on competitive settings. Australian and New Zealand Marketing Academy Conference (ANZMAC), Brisbane, QLD Australia, 1–3 December 2014. ANZMAC. |
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2014 Conference Publication Increasing attractiveness of high-end productsPontes, N. (2014). Increasing attractiveness of high-end products. CLAV – Congresso Latino-Americano de Varejo, São Paulo, Brazil, 23 - 24 October 2014. |
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2012 Conference Publication Diminishing effects of perceived fit on vertical line extensionsPontes, N., Palmeira, M. and Jevons, C. (2012). Diminishing effects of perceived fit on vertical line extensions. AMA Summer Educator’s Conference, Chicago, IL United States, 17-19 August 2012. Red Hook, NY United States: Curran Associates. |
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2012 Conference Publication Asymmetric price range effects on vertical brand extensionsPontes, N., Palmeira, M. and Jevons, C. (2012). Asymmetric price range effects on vertical brand extensions. AMA Winter Educator’s Conference, St. Petersburg, FL United States, 17-19 February 2012. Red Hook, NY United States: Curran Associates. |
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2011 Conference Publication Range effects on vertical brand extensionsPontes, N., Palmeira, M. and Jevons, C. (2011). Range effects on vertical brand extensions. Association for Consumer Research (Asia-Pacific), Beijing, China, 16-18 June 2011. |
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2010 Conference Publication Price effects on vertical brand extensionsPontes, N., Palmeira, M. and Jevons, C. (2010). Price effects on vertical brand extensions. 6th Thought Leaders International Conference in Brand Management, Lugano, Switzerland, 18-20 April 2010. |
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2009 Conference Publication Vertical brand extensibility: a conceptual frameworkPontes, Nicolas and Jevons, Colin (2009). Vertical brand extensibility: a conceptual framework. Australian and New Zealand Marketing Academy Conference (ANZMAC), Melbourne, VIC Australia, 30 November-2 December 2009. |
