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2024 Book Food AI: A game changer for Australia’s food and beverage sectorJanet R. McColl-Kennedy and Damian Hine eds. (2024). Food AI: A game changer for Australia’s food and beverage sector. Food AI White Paper, Brisbane, QLD, Australia: The University of Queensland, Australia's Food and Beverage Accelerator (FaBA). doi: 10.14264/f5f35d0 |
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2007 Book Service quality enhancement: Identification, development and evaluation of tools for small to medium tourism industriesButcher, K., Sparks, B., Pan, G. and McColl-Kennedy, J. R. (2007). Service quality enhancement: Identification, development and evaluation of tools for small to medium tourism industries. Griffith University: Cooperative Research Centre for Sustainable Tourism. |
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2003 Book Services marketing: A managerial approachJ. R. McColl-Kennedy ed. (2003). Services marketing: A managerial approach. Richmond, VIC Australia: John Wiley and Sons. |
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2000 Book Marketing: A strategic approachMcColl-Kennedy, J. R. and Kiel, G. C. (2000). Marketing: A strategic approach. Melbourne: Nelson Thomson Learning. |
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1999 Book Module 5: The Customer's Mind SetMcColl-Kennedy, J. R., Summers, J., Johnson, M. and Frazer, L. (1999). Module 5: The Customer's Mind Set. Brisbane: The Univ. of Qld. |
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1999 Book Marketing: A strategic approachMcColl-Kennedy, J. R. and Kiel, G. C. (1999). Marketing: A strategic approach. Melbourne, Victoria: Nelson ITP. |
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1999 Book Module 7: Customer Focused MarketingMcColl-Kennedy, J. R., Summers, J., Johnson, M. and Frazer, L. (1999). Module 7: Customer Focused Marketing. Brisbane: The Univ. of Qld. |
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1999 Book Module 4: Determinants of Customer Behaviour - The CustomerMcColl-Kennedy, J. R., Summers, J., Johnson, M. and Frazer, L. (1999). Module 4: Determinants of Customer Behaviour - The Customer. Brisbane: The University of Queensland. |
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1999 Book Module 3: Determinants of Customer Behaviour - The MarketMcColl-Kennedy, J. R., Summers, J., Johnson, M. and Frazer, L. (1999). Module 3: Determinants of Customer Behaviour - The Market. Brisbane: The University of Queensland. |
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1999 Book Module 2: The CustomerMcColl-Kennedy, J. R., Summers, J., Johnson, M. and Frazer, L. (1999). Module 2: The Customer. Brisbane: The University of Queensland. |
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1999 Book Module 1: Introduction to Customer BehaviourMcColl-Kennedy, J. R., Summers, J., Johnson, M. and Frazer, L. (1999). Module 1: Introduction to Customer Behaviour. Brisbane: The University of Queensland. |
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1999 Book Module 6: Customer Decision MakingMcColl-Kennedy, J. R., Summers, J., Johnson, M. and Frazer, L. (1999). Module 6: Customer Decision Making. Brisbane: The Univ. of Qld. |
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1994 Book Marketing: Concepts and strategies (2nd edition)McColl-Kennedy, J. R., Kiel, G.C., Lusch, R. F. and Lusch, V. N. (1994). Marketing: Concepts and strategies (2nd edition). Melbourne, Victoria: Nelson Thomson Learning. |
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1992 Book Marketing: Concepts and strategiesMcColl-Kennedy, J. R., Kiel, G. C., Lusch, R. F. and Lusch, V. N. (1992). Marketing: Concepts and strategies. Melbourne, Victoria: Nelson Thomson Learning. |
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1988 Book Living in the Australian cityDale, Pat and McColl-Kennedy, Janet R. (1988). Living in the Australian city. Melbourne: Longman Cheshire. |
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1985 Book Australian marketing planning practicesKiel, Geoffrey C., McVey, Phillip and McColl-Kennedy, Janet R. (1985). Australian marketing planning practices. St Lucia: Department of Management, The University of Queensland. |
