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2022 Journal Article The effect of marketing department power on investor responses to announcements of AI-embedded new product innovationsPadigar, Manjunath, Pupovac, Ljubomir, Sinha, Ashish and Srivastava, Rajendra (2022). The effect of marketing department power on investor responses to announcements of AI-embedded new product innovations. Journal of the Academy of Marketing Science, 50 (6), 1277-1298. doi: 10.1007/s11747-022-00873-8 |
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2022 Journal Article Digital transformation as disruptive strategy: using data and AI to unlock growth, build resilience and create shareholder valueSinha, Ashish, Pedada, Kiran, Purkayastha, Anish, Srivastava, Rajendra and Balani, Sandeep (2022). Digital transformation as disruptive strategy: using data and AI to unlock growth, build resilience and create shareholder value. California Management Review. |
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2016 Journal Article When it pays to wait: Optimizing release timing decisions for secondary channels in the film industryAhmed, Sumaiya and Sinha, Ashish (2016). When it pays to wait: Optimizing release timing decisions for secondary channels in the film industry. Journal of Marketing, 80 (4), 20-38. doi: 10.1509/jm.15.0484 |
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2013 Journal Article Category optimizer: a dynamic-assortment, new-product-introduction, mix-optimization, and demand-planning systemSinha, Ashish, Sahgal, Anna and Mathur, Sharat K. (2013). Category optimizer: a dynamic-assortment, new-product-introduction, mix-optimization, and demand-planning system. Marketing Science, 32 (2), 221-228. doi: 10.1287/mksc.1120.0746 |
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2008 Journal Article A dynamic choice map approach to modeling attribute-level varied behavior among stockkeeping unitsInman, J. Jeffrey, Park, Joonwook and Sinha, Ashish (2008). A dynamic choice map approach to modeling attribute-level varied behavior among stockkeeping units. Journal of Marketing Research, 45 (1), 94-103. doi: 10.1509/jmkr.45.1.094 |
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2005 Journal Article Attribute drivers: a factor analytic choice map approach for understanding choices among SKUsSinha, Ashish, Inman, J. Jeffrey, Wang, Yantao and Park, Joonwook (2005). Attribute drivers: a factor analytic choice map approach for understanding choices among SKUs. Marketing Science, 24 (3), 351-366. doi: 10.1287/mksc.1050.0159 |
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2004 Journal Article The effect of multi-purpose shopping on pricing and location strategy for grocery storesPopkowski Leszczyc, Peter T. L. , Sinha, Ashish and Sahgal, Anna (2004). The effect of multi-purpose shopping on pricing and location strategy for grocery stores. Journal of Retailing, 80 (2), 85-99. doi: 10.1016/j.jretai.2004.04.006 |
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2025 Journal Article Media sentiments and firm’s sales growth: the moderating role of offering characteristicsMisra, Shekhar, Pedada, Kiran, Ben, Lee, Agnihotri, Raj and Sinha, Ashish (2025). Media sentiments and firm’s sales growth: the moderating role of offering characteristics. European Journal of Marketing, 59 (3), 669-688. doi: 10.1108/EJM-02-2023-0079 |
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2024 Journal Article Impact of ESG distinctiveness in alliances on shareholder valueIurkov, Viacheslav, Koval, Mariia, Misra, Shekhar, Pedada, Kiran and Sinha, Ashish (2024). Impact of ESG distinctiveness in alliances on shareholder value. Journal of Business Research, 171 114395. doi: 10.1016/j.jbusres.2023.114395 |
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2022 Journal Article A theory of marketing’s contribution to customers’ perceived valueMisra, Shekhar, Pedada, Kiran and Sinha, Ashish (2022). A theory of marketing’s contribution to customers’ perceived value. Journal of Creating Value, 8 (2), 219-240. doi: 10.1177/23949643221118152 |
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2022 Journal Article Is Social Ecommerce the future of online shoppingSinha, Ashish, Bagri, Prakash, Pedada, Kiran and Srivastava, Rajendra (2022). Is Social Ecommerce the future of online shopping. Management and Business Review, 2 (4), 65-70. |
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2022 Journal Article Re-imagining marketing scholarship in the era of the UN Sustainable Development GoalsVoola, Ranjit, Carlson, Jamie, Azmat, Fara, Viet Ngo, Liem, Porter, Kylie and Sinha, Ashish (2022). Re-imagining marketing scholarship in the era of the UN Sustainable Development Goals. Australasian Marketing Journal, 30 (2), 97-106. doi: 10.1177/14413582221085387 |
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2022 Journal Article Harnessing artificial intelligence and disruptive technologies to benefit societySinha, Ashish, Purkayastha, Anish and Srivastava, Rajendra (2022). Harnessing artificial intelligence and disruptive technologies to benefit society. California Management Review, 64 (2). |
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2022 Journal Article Different approaches of bibliometric analysis for data analytics applications in non-profit organisationsAlsolbi, Idrees, Wu, Mengjia, Zhang, Yi, Joshi, Sudhanshu, Sharma, Manu, Tafavogh, Siamak, Sinha, Ashish and Prasad, Mukesh (2022). Different approaches of bibliometric analysis for data analytics applications in non-profit organisations. Journal of Smart Environments and Green Computing, 2 (3), 90-104. doi: 10.20517/jsegc.2022.09 |
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2021 Journal Article Developed market partner's relative control and the termination likelihood of an international joint venture in an emerging marketPedada, Kiran, Padigar, Manjunath, Sinha, Ashish and Dass, Mayukh (2021). Developed market partner's relative control and the termination likelihood of an international joint venture in an emerging market. Journal of Business Research, 135, 295-303. doi: 10.1016/j.jbusres.2021.06.043 |
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2019 Journal Article Signaling effects and the role of culture: movies in international auxiliary channelsSinha, Ashish, Gu, Haodong, Kim, Namwoon and Emile, Renu (2019). Signaling effects and the role of culture: movies in international auxiliary channels. European Journal of Marketing, 53 (10), 2146-2172. doi: 10.1108/ejm-09-2017-0587 |
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2019 Journal Article Effective sense-and-respond strategies: Mediating roles of exploratory and exploitative innovationNgo, Liem Viet, Bucic, Tania, Sinha, Ashish and Lu, Vinh Nhat (2019). Effective sense-and-respond strategies: Mediating roles of exploratory and exploitative innovation. Journal of Business Research, 94, 154-161. doi: 10.1016/j.jbusres.2017.10.050 |
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2017 Journal Article Improving the effectiveness of market-oriented organisation: Empirical evidence from an emerging economyBucic, Tania, Ngo, Liem Viet and Sinha, Ashish (2017). Improving the effectiveness of market-oriented organisation: Empirical evidence from an emerging economy. Australian Journal of Management, 42 (2), 308-327. doi: 10.1177/0312896215611189 |
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2016 Journal Article A meta-analysis of extremeness aversionNeumann, Nico, Böckenholt, Ulf and Sinha, Ashish (2016). A meta-analysis of extremeness aversion. Journal of Consumer Psychology, 26 (2), 193-212. doi: 10.1016/j.jcps.2015.05.005 |
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2016 Journal Article Toward a theory of marketing law transgressionsGazley, Aaron, Sinha, Ashish and Rod, Michel (2016). Toward a theory of marketing law transgressions. Journal of Business Research, 69 (2), 476-483. doi: 10.1016/j.jbusres.2015.05.004 |
