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2012 Journal Article Role of quality management capabilities in developing market-based organisational learning capabilities: case study evidence from four Indian business process outsourcing firmsMalik, Ashish, Sinha, Ashish and Blumenfeld, Stephen (2012). Role of quality management capabilities in developing market-based organisational learning capabilities: case study evidence from four Indian business process outsourcing firms. Industrial Marketing Management, 41 (4), 639-648. doi: 10.1016/j.indmarman.2011.06.037 |
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2012 Journal Article Retail revenue optimization: the past, the present and the futureSinha, Ashish and Sahgal, Anna (2012). Retail revenue optimization: the past, the present and the future. Journal of Revenue and Pricing Management, 11 (3), 319-321. doi: 10.1057/rpm.2012.15 |
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2012 Journal Article Special issue on pricing and revenue management models in marketingSinha, Ashish and Gazley, Aaron (2012). Special issue on pricing and revenue management models in marketing. Journal of Revenue and Pricing Management, 11 (3), 251-252. doi: 10.1057/rpm.2012.16 |
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2011 Journal Article Different determinants at different times: B2B adoption of a radical innovationVowles, Nicole, Thirkell, Peter and Sinha, Ashish (2011). Different determinants at different times: B2B adoption of a radical innovation. Journal of Business Research, 64 (11), 1162-1168. doi: 10.1016/j.jbusres.2011.06.016 |
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2011 Journal Article Understanding preferences for motion picturesGazley, Aaron, Clark, Gemma and Sinha, Ashish (2011). Understanding preferences for motion pictures. Journal of Business Research, 64 (8), 854-861. doi: 10.1016/j.jbusres.2010.09.012 |
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2008 Journal Article Measuring customer based brand equity using hierarchical Bayes methodologySinha, Ashish, Gazley, Aaron and Ashill, Nicholas J. (2008). Measuring customer based brand equity using hierarchical Bayes methodology. Australasian Marketing Journal, 16 (1), 3-19. doi: 10.1016/S1441-3582(08)70001-6 |
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2005 Journal Article A methodology for incorporating prior information into choice modelsPopkowski Leszczyc, Peter T. L. and Sinha, Ashish (2005). A methodology for incorporating prior information into choice models. Journal of Retailing and Consumer Services, 12 (2), 113-123. doi: 10.1016/j.jretconser.2004.05.001 |
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2005 Journal Article A method to incorporate managerial intuition into models of consumer choiceSinha, Ashish and Popkowski Leszczyc, Peter (2005). A method to incorporate managerial intuition into models of consumer choice. Journal of Retailing and Consumer Services, 12 (2), 113-123. |
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2004 Journal Article An exploratory study into the impact of components of brand equity and country of origin effects on purchase intentionAshill, Nicholas J. and Sinha, Ashish (2004). An exploratory study into the impact of components of brand equity and country of origin effects on purchase intention. Journal of Asia-Pacific Business, 5 (3), 27-43. doi: 10.1300/J098v05n03_03 |
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2000 Journal Article Consumer store choice dynamics: an analysis of the competitive market structure for grocery storesLeszczyc, P.T.L.P., Sinha, A. and Timmermans, H.J.P. (2000). Consumer store choice dynamics: an analysis of the competitive market structure for grocery stores. Journal of Retailing, 76 (3), 323-345. doi: 10.1016/S0022-4359(00)00033-6 |
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2000 Journal Article Understanding supermarket competition using choice mapsSinha, Ashish (2000). Understanding supermarket competition using choice maps. Marketing Letters, 11 (1), 21-35. doi: 10.1023/A:1008190508803 |
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1995 Journal Article The TQM impact: a study of quality managers' perceptionsLarson, Paul D. and Sinha, Ashish (1995). The TQM impact: a study of quality managers' perceptions. Quality Management Journal, 2 (3), 53-66. doi: 10.1080/10686967.1995.11918691 |
