Overview
Background
Lemi Baruh (Ph.D. University of Pennsylvania, Annenberg School for Communication, 2007) is a Senior Lecturer at the School of Communication and Arts at the University of Queensland. He is the co-founder of the Social Interaction and Media Lab at Koç University, Istanbul. His research spans various topics, including the effects of social media on interpersonal attraction, surveillance, online security, privacy in online environments, and the role of media in shaping public opinion. His recent work also investigates misinformation and conspiracy theories in the context of health communication, with a particular focus on the COVID-19 pandemic and the influence of news and social media on public perceptions and behaviors related to health.
Availability
- Dr Lemi Baruh is:
- Available for supervision
- Media expert
Fields of research
Research interests
-
Privacy calculus
-
Comparative privacy research
-
Misinformation and media literacy
-
Social media affordances
Works
Search Professor Lemi Baruh’s works on UQ eSpace
2025
Journal Article
The effect of thinking styles on belief in conspiracy theories in the context of Covid-19
Baruh, Lemi, Ustaoğlu, Batuhan, Cemalcilar, Zeynep and Kuru, Ozan (2025). The effect of thinking styles on belief in conspiracy theories in the context of Covid-19. SN Social Sciences, 5 (2) 9. doi: 10.1007/s43545-024-01032-2
2025
Journal Article
Authoritarians Do It Better? Belief in Misinformation in Turkey
Andi, Simge, Carkoglu, Ali, Baruh, Lemi and Bocskay, Zsofia (2025). Authoritarians Do It Better? Belief in Misinformation in Turkey. International Journal of Press-Politics. doi: 10.1177/19401612241307812
2025
Journal Article
Let's Not Tempt Fate: The Influence of Future Time-Orientation, Fatalism, and Superstition on Willingness to Report Expectations about Future Health
Baruh, Lemi, Sen, Celia K. Naivar, Cemalcilar, Zeynep and Kumkale, G. Tarcan (2025). Let's Not Tempt Fate: The Influence of Future Time-Orientation, Fatalism, and Superstition on Willingness to Report Expectations about Future Health. Sage Open, 15 (1). doi: 10.1177/21582440241300482
2025
Journal Article
Comparative privacy research: Literature review, framework, and research agenda
Masur, Philipp K., Epstein, Dmitry, Quinn, Kelly, Wilhelm, Carsten, Baruh, Lemi and Lutz, Christoph (2025). Comparative privacy research: Literature review, framework, and research agenda. Information Society, 41 (2), 1-22. doi: 10.1080/01972243.2025.2451863
2024
Book Chapter
Difficult choices: choosing the candidate of the nation alliance in the 2023 Turkish presidential election
Baruh, Lemi and Çarkoğlu, Ali (2024). Difficult choices: choosing the candidate of the nation alliance in the 2023 Turkish presidential election. Continuity and Change in Turkish Politics. (pp. 84-106) London: Routledge. doi: 10.4324/9781003565390-6
2024
Journal Article
Role-based privacy cynicism and local privacy activism: how data stewards navigate privacy in higher education
Popescu, Mihaela, Baruh, Lemi and Sudhakar, Samuel (2024). Role-based privacy cynicism and local privacy activism: how data stewards navigate privacy in higher education. Big Data and Society, 11 (2). doi: 10.1177/20539517241240664
2024
Journal Article
Difficult choices: choosing the candidate of the nation alliance in the 2023 Turkish presidential election
Baruh, Lemi and Çarkoğlu, Ali (2024). Difficult choices: choosing the candidate of the nation alliance in the 2023 Turkish presidential election. Southeast European and Black Sea Studies, 24 (2), 319-341. doi: 10.1080/14683857.2024.2324523
2023
Journal Article
“Oh no, they caught it!”: Vicarious experience of COVID-19, protection motivation and protective behaviors
Elazab, Khaled, Özden, Mehmet, Baruh, Lemi and Cemalcılar, Zeynep (2023). “Oh no, they caught it!”: Vicarious experience of COVID-19, protection motivation and protective behaviors. Journal of Health Psychology, 29 (6), 13591053231207166-521. doi: 10.1177/13591053231207166
2023
Book Chapter
One calculus to rule it all? The need for new analytical tools and comparative approaches to fine-tune the privacy calculus
Baruh, Lemi (2023). One calculus to rule it all? The need for new analytical tools and comparative approaches to fine-tune the privacy calculus. Data disclosure. (pp. 105-120) edited by Moritz Hennemann, Kai von Lewinski, Daniela Wawra and Thomas Widjaja. Berlin, Germany: De Gruyter. doi: 10.1515/9783111010601-007
2023
Journal Article
Socioeconomic status, crowding, COVID-19 perceptions, and protective behavior
Özden, Mehmet, Baruh, Lemi, Cemalcilar, Zeynep and Kuru, Ozan (2023). Socioeconomic status, crowding, COVID-19 perceptions, and protective behavior. Health Psychology Bulletin, 7 (1), 1-16. doi: 10.5334/hpb.40
2023
Journal Article
Partisan bias in COVID-19 conspiracy theories: News reliance and the moderating role of trust in health authorities
Wu, Yuanyuan, Kuru, Ozan, Baruh, Lemi, Carkoglu, Ali, Cemalcilar, Zeynep and Yildirim, Kerem (2023). Partisan bias in COVID-19 conspiracy theories: News reliance and the moderating role of trust in health authorities. Health Communication, 39 (4), 1-20. doi: 10.1080/10410236.2023.2181678
2023
Journal Article
Reconsidering misinformation in WhatsApp Groups: informational and social predictors of risk perceptions and corrections
Kuru, Ozan, Campbell, Scott W., Bayer, Joseph B., Baruh, Lemi and Ling, Richard S. (2023). Reconsidering misinformation in WhatsApp Groups: informational and social predictors of risk perceptions and corrections. International Journal of Communication, 17, 2286-2308.
2022
Journal Article
How to speak 'sustainable fashion': four consumer personas and five criteria for sustainable fashion communication
Kaner, Gul and Baruh, Lemi (2022). How to speak 'sustainable fashion': four consumer personas and five criteria for sustainable fashion communication. International Journal of Fashion Design, Technology and Education, 15 (3), 385-393. doi: 10.1080/17543266.2022.2078891
2022
Book Chapter
Encountering and correcting misinformation on WhatsApp: The roles of user motivations and trust in messaging group members
Kuru, Ozan, Campbell, Scott W., Bayer, Joseph B., Baruh, Lemi and Ling, Richard (2022). Encountering and correcting misinformation on WhatsApp: The roles of user motivations and trust in messaging group members. Disinformation in the Global South. (pp. 88-107) edited by Herman Wasserman and Dani Madrid-Morales. Chichester, West Sussex, United Kingdom: Wiley. doi: 10.1002/9781119714491.ch7
2022
Journal Article
Explaining health misinformation belief through news, social, and alternative health media use: the moderating roles of need for cognition and faith in intuition
Wu, Yuanyuan, Kuru, Ozan, Campbell, Scott W. and Baruh, Lemi (2022). Explaining health misinformation belief through news, social, and alternative health media use: the moderating roles of need for cognition and faith in intuition. Health Communication, 38 (7), 1416-1429. doi: 10.1080/10410236.2021.2010891
2022
Journal Article
Getting the privacy calculus right: analyzing the relations between privacy concerns, expected benefits, and self-disclosure using response surface analysis
Kezer, Murat, Dienlin, Tobias and Baruh, Lemi (2022). Getting the privacy calculus right: analyzing the relations between privacy concerns, expected benefits, and self-disclosure using response surface analysis. Cyberpsychology, 16 (4) 1. doi: 10.5817/cp2022-4-1
2021
Journal Article
Biased perceptions against female scientists affect intentions to get vaccinated for COVID-19
Dogan, Isminaz, Baruh, Lemi, Cemalcilar, Zeynep, Kuru, Ozan, Yildirim, Kerem and Carkoglu, Ali (2021). Biased perceptions against female scientists affect intentions to get vaccinated for COVID-19. Public Understanding of Science, 31 (2) 09636625211060472, 239-251. doi: 10.1177/09636625211060472
2021
Journal Article
Testing the BFI-2 in a non-WEIRD community sample
Cemalcilar, Zeynep, Baruh, Lemi, Kezer, Murat, Soto, Christopher J., Sumer, Nebi and John, Oliver P. (2021). Testing the BFI-2 in a non-WEIRD community sample. Personality and Individual Differences, 182 111087. doi: 10.1016/j.paid.2021.111087
2021
Conference Publication
More or Less: amount of personal information displayed in social network site profiles and its impact on viewers’ intentions to socialize with the profile owner
Baruh, Lemi, Chisik, Yoram, Bisson, Christophe and Senova, Basak (2021). More or Less: amount of personal information displayed in social network site profiles and its impact on viewers’ intentions to socialize with the profile owner. Sixth International AAAI Conference on Weblogs and Social Media, Dublin, Ireland, 4-7 June 2012. Association for the Advancement of Artificial Intelligence (AAAI). doi: 10.1609/icwsm.v6i1.14298
2021
Journal Article
Dynamics of campaign reporting and press-party parallelism: rise of competitive authoritarianism and the media system in Turkey
Yildirim, Kerem, Baruh, Lemi and Carkoglu, Ali (2021). Dynamics of campaign reporting and press-party parallelism: rise of competitive authoritarianism and the media system in Turkey. Political Communication, 38 (3), 326-349. doi: 10.1080/10584609.2020.1765913
Supervision
Availability
- Dr Lemi Baruh is:
- Available for supervision
Before you email them, read our advice on how to contact a supervisor.
Supervision history
Current supervision
-
Doctor Philosophy
The Influence of Algorithmic Digital Communication on Consumer Behavior: A Study of Social Identity and Engagement in Social Commerce
Associate Advisor
Other advisors: Dr Jagadish Thaker
-
Doctor Philosophy
The Influence of Algorithmic Digital Communication on Consumer Behavior: A Study of Social Identity and Engagement in Social Commerce
Associate Advisor
Other advisors: Dr Jagadish Thaker
-
Doctor Philosophy
Effects of Media portrayals of Drag Performances on Public Perceptions of Gender Norms
Associate Advisor
Other advisors: Associate Professor Pradip Thomas
-
Doctor Philosophy
Exploring Omani Government¿s Communication Strategies in the Transition Towards Renewable Energy Business Models
Associate Advisor
Other advisors: Dr Jagadish Thaker
Media
Enquiries
Contact Dr Lemi Baruh directly for media enquiries about:
- Media Psychology
- Misinformation
- Privacy
- Social Media
- Surveillance
Need help?
For help with finding experts, story ideas and media enquiries, contact our Media team: