Skip to menu Skip to content Skip to footer
Dr Lemi Baruh
Dr

Lemi Baruh

Email: 
Phone: 
+61 7 334 68241

Overview

Background

Lemi Baruh (Ph.D. University of Pennsylvania, Annenberg School for Communication, 2007) is a Senior Lecturer at the School of Communication and Arts at the University of Queensland. He is the co-founder of the Social Interaction and Media Lab at Koç University, Istanbul. His research spans various topics, including the effects of social media on interpersonal attraction, surveillance, online security, privacy in online environments, and the role of media in shaping public opinion. His recent work also investigates misinformation and conspiracy theories in the context of health communication, with a particular focus on the COVID-19 pandemic and the influence of news and social media on public perceptions and behaviors related to health.

Availability

Dr Lemi Baruh is:
Available for supervision
Media expert

Research interests

  • Privacy calculus

  • Comparative privacy research

  • Misinformation and media literacy

  • Social media affordances

Works

Search Professor Lemi Baruh’s works on UQ eSpace

69 works between 2004 and 2025

1 - 20 of 69 works

2025

Journal Article

The effect of thinking styles on belief in conspiracy theories in the context of Covid-19

Baruh, Lemi, Ustaoğlu, Batuhan, Cemalcilar, Zeynep and Kuru, Ozan (2025). The effect of thinking styles on belief in conspiracy theories in the context of Covid-19. SN Social Sciences, 5 (2) 9. doi: 10.1007/s43545-024-01032-2

The effect of thinking styles on belief in conspiracy theories in the context of Covid-19

2025

Journal Article

Authoritarians Do It Better? Belief in Misinformation in Turkey

Andi, Simge, Carkoglu, Ali, Baruh, Lemi and Bocskay, Zsofia (2025). Authoritarians Do It Better? Belief in Misinformation in Turkey. International Journal of Press-Politics. doi: 10.1177/19401612241307812

Authoritarians Do It Better? Belief in Misinformation in Turkey

2025

Journal Article

Comparative privacy research: Literature review, framework, and research agenda

Masur, Philipp K., Epstein, Dmitry, Quinn, Kelly, Wilhelm, Carsten, Baruh, Lemi and Lutz, Christoph (2025). Comparative privacy research: Literature review, framework, and research agenda. Information Society, 41 (2), 69-90. doi: 10.1080/01972243.2025.2451863

Comparative privacy research: Literature review, framework, and research agenda

2025

Journal Article

Let's Not Tempt Fate: The Influence of Future Time-Orientation, Fatalism, and Superstition on Willingness to Report Expectations about Future Health

Baruh, Lemi, Sen, Celia K. Naivar, Cemalcilar, Zeynep and Kumkale, G. Tarcan (2025). Let's Not Tempt Fate: The Influence of Future Time-Orientation, Fatalism, and Superstition on Willingness to Report Expectations about Future Health. Sage Open, 15 (1). doi: 10.1177/21582440241300482

Let's Not Tempt Fate: The Influence of Future Time-Orientation, Fatalism, and Superstition on Willingness to Report Expectations about Future Health

2025

Journal Article

Comparative privacy research: Literature review, framework, and research agenda

Masur, Philipp K., Epstein, Dmitry, Quinn, Kelly, Wilhelm, Carsten, Baruh, Lemi and Lutz, Christoph (2025). Comparative privacy research: Literature review, framework, and research agenda. Information Society, 41 (2), 1-22. doi: 10.1080/01972243.2025.2451863

Comparative privacy research: Literature review, framework, and research agenda

2024

Book Chapter

Difficult choices: choosing the candidate of the nation alliance in the 2023 Turkish presidential election

Baruh, Lemi and Çarkoğlu, Ali (2024). Difficult choices: choosing the candidate of the nation alliance in the 2023 Turkish presidential election. Continuity and Change in Turkish Politics. (pp. 84-106) London: Routledge. doi: 10.4324/9781003565390-6

Difficult choices: choosing the candidate of the nation alliance in the 2023 Turkish presidential election

2024

Journal Article

Role-based privacy cynicism and local privacy activism: how data stewards navigate privacy in higher education

Popescu, Mihaela, Baruh, Lemi and Sudhakar, Samuel (2024). Role-based privacy cynicism and local privacy activism: how data stewards navigate privacy in higher education. Big Data and Society, 11 (2). doi: 10.1177/20539517241240664

Role-based privacy cynicism and local privacy activism: how data stewards navigate privacy in higher education

2024

Journal Article

Difficult choices: choosing the candidate of the nation alliance in the 2023 Turkish presidential election

Baruh, Lemi and Çarkoğlu, Ali (2024). Difficult choices: choosing the candidate of the nation alliance in the 2023 Turkish presidential election. Southeast European and Black Sea Studies, 24 (2), 319-341. doi: 10.1080/14683857.2024.2324523

Difficult choices: choosing the candidate of the nation alliance in the 2023 Turkish presidential election

2023

Journal Article

“Oh no, they caught it!”: Vicarious experience of COVID-19, protection motivation and protective behaviors

Elazab, Khaled, Özden, Mehmet, Baruh, Lemi and Cemalcılar, Zeynep (2023). “Oh no, they caught it!”: Vicarious experience of COVID-19, protection motivation and protective behaviors. Journal of Health Psychology, 29 (6), 13591053231207166-521. doi: 10.1177/13591053231207166

“Oh no, they caught it!”: Vicarious experience of COVID-19, protection motivation and protective behaviors

2023

Book Chapter

One calculus to rule it all? The need for new analytical tools and comparative approaches to fine-tune the privacy calculus

Baruh, Lemi (2023). One calculus to rule it all? The need for new analytical tools and comparative approaches to fine-tune the privacy calculus. Data disclosure. (pp. 105-120) edited by Moritz Hennemann, Kai von Lewinski, Daniela Wawra and Thomas Widjaja. Berlin, Germany: De Gruyter. doi: 10.1515/9783111010601-007

One calculus to rule it all? The need for new analytical tools and comparative approaches to fine-tune the privacy calculus

2023

Journal Article

Socioeconomic status, crowding, COVID-19 perceptions, and protective behavior

Özden, Mehmet, Baruh, Lemi, Cemalcilar, Zeynep and Kuru, Ozan (2023). Socioeconomic status, crowding, COVID-19 perceptions, and protective behavior. Health Psychology Bulletin, 7 (1), 1-16. doi: 10.5334/hpb.40

Socioeconomic status, crowding, COVID-19 perceptions, and protective behavior

2023

Journal Article

Partisan bias in COVID-19 conspiracy theories: News reliance and the moderating role of trust in health authorities

Wu, Yuanyuan, Kuru, Ozan, Baruh, Lemi, Carkoglu, Ali, Cemalcilar, Zeynep and Yildirim, Kerem (2023). Partisan bias in COVID-19 conspiracy theories: News reliance and the moderating role of trust in health authorities. Health Communication, 39 (4), 1-20. doi: 10.1080/10410236.2023.2181678

Partisan bias in COVID-19 conspiracy theories: News reliance and the moderating role of trust in health authorities

2023

Journal Article

Reconsidering misinformation in WhatsApp Groups: informational and social predictors of risk perceptions and corrections

Kuru, Ozan, Campbell, Scott W., Bayer, Joseph B., Baruh, Lemi and Ling, Richard S. (2023). Reconsidering misinformation in WhatsApp Groups: informational and social predictors of risk perceptions and corrections. International Journal of Communication, 17, 2286-2308.

Reconsidering misinformation in WhatsApp Groups: informational and social predictors of risk perceptions and corrections

2022

Journal Article

How to speak 'sustainable fashion': four consumer personas and five criteria for sustainable fashion communication

Kaner, Gul and Baruh, Lemi (2022). How to speak 'sustainable fashion': four consumer personas and five criteria for sustainable fashion communication. International Journal of Fashion Design, Technology and Education, 15 (3), 385-393. doi: 10.1080/17543266.2022.2078891

How to speak 'sustainable fashion': four consumer personas and five criteria for sustainable fashion communication

2022

Book Chapter

Encountering and correcting misinformation on WhatsApp: The roles of user motivations and trust in messaging group members

Kuru, Ozan, Campbell, Scott W., Bayer, Joseph B., Baruh, Lemi and Ling, Richard (2022). Encountering and correcting misinformation on WhatsApp: The roles of user motivations and trust in messaging group members. Disinformation in the Global South. (pp. 88-107) edited by Herman Wasserman and Dani Madrid-Morales. Chichester, West Sussex, United Kingdom: Wiley. doi: 10.1002/9781119714491.ch7

Encountering and correcting misinformation on WhatsApp: The roles of user motivations and trust in messaging group members

2022

Journal Article

Explaining health misinformation belief through news, social, and alternative health media use: the moderating roles of need for cognition and faith in intuition

Wu, Yuanyuan, Kuru, Ozan, Campbell, Scott W. and Baruh, Lemi (2022). Explaining health misinformation belief through news, social, and alternative health media use: the moderating roles of need for cognition and faith in intuition. Health Communication, 38 (7), 1416-1429. doi: 10.1080/10410236.2021.2010891

Explaining health misinformation belief through news, social, and alternative health media use: the moderating roles of need for cognition and faith in intuition

2022

Journal Article

Getting the privacy calculus right: analyzing the relations between privacy concerns, expected benefits, and self-disclosure using response surface analysis

Kezer, Murat, Dienlin, Tobias and Baruh, Lemi (2022). Getting the privacy calculus right: analyzing the relations between privacy concerns, expected benefits, and self-disclosure using response surface analysis. Cyberpsychology, 16 (4) 1. doi: 10.5817/cp2022-4-1

Getting the privacy calculus right: analyzing the relations between privacy concerns, expected benefits, and self-disclosure using response surface analysis

2021

Journal Article

Biased perceptions against female scientists affect intentions to get vaccinated for COVID-19

Dogan, Isminaz, Baruh, Lemi, Cemalcilar, Zeynep, Kuru, Ozan, Yildirim, Kerem and Carkoglu, Ali (2021). Biased perceptions against female scientists affect intentions to get vaccinated for COVID-19. Public Understanding of Science, 31 (2) 09636625211060472, 239-251. doi: 10.1177/09636625211060472

Biased perceptions against female scientists affect intentions to get vaccinated for COVID-19

2021

Journal Article

Testing the BFI-2 in a non-WEIRD community sample

Cemalcilar, Zeynep, Baruh, Lemi, Kezer, Murat, Soto, Christopher J., Sumer, Nebi and John, Oliver P. (2021). Testing the BFI-2 in a non-WEIRD community sample. Personality and Individual Differences, 182 111087. doi: 10.1016/j.paid.2021.111087

Testing the BFI-2 in a non-WEIRD community sample

2021

Conference Publication

More or Less: amount of personal information displayed in social network site profiles and its impact on viewers’ intentions to socialize with the profile owner

Baruh, Lemi, Chisik, Yoram, Bisson, Christophe and Senova, Basak (2021). More or Less: amount of personal information displayed in social network site profiles and its impact on viewers’ intentions to socialize with the profile owner. Sixth International AAAI Conference on Weblogs and Social Media, Dublin, Ireland, 4-7 June 2012. Association for the Advancement of Artificial Intelligence (AAAI). doi: 10.1609/icwsm.v6i1.14298

More or Less: amount of personal information displayed in social network site profiles and its impact on viewers’ intentions to socialize with the profile owner

Supervision

Availability

Dr Lemi Baruh is:
Available for supervision

Before you email them, read our advice on how to contact a supervisor.

Supervision history

Current supervision

  • Doctor Philosophy

    Unmaking and Remaking of University-Led Community Service Towards Participatory Empowerment

    Associate Advisor

    Other advisors: Associate Professor Elske van de Fliert

  • Doctor Philosophy

    Exploring Omani Government¿s Communication Strategies in the Transition Towards Renewable Energy Business Models

    Associate Advisor

    Other advisors: Dr Jagadish Thaker

  • Doctor Philosophy

    The Influence of Algorithmic Digital Communication on Consumer Behavior: A Study of Social Identity and Engagement in Social Commerce

    Associate Advisor

    Other advisors: Dr Jagadish Thaker

  • Doctor Philosophy

    Effects of Media portrayals of Drag Performances on Public Perceptions of Gender Norms

    Associate Advisor

    Other advisors: Associate Professor Pradip Thomas

  • Doctor Philosophy

    The Influence of Algorithmic Digital Communication on Consumer Behavior: A Study of Social Identity and Engagement in Social Commerce

    Associate Advisor

    Other advisors: Dr Jagadish Thaker

  • Doctor Philosophy

    The Influence of Algorithmic Digital Communication on Consumer Behavior: A Study of Social Identity and Engagement in Social Commerce

    Associate Advisor

    Other advisors: Dr Jagadish Thaker

Media

Enquiries

Contact Dr Lemi Baruh directly for media enquiries about:

  • Media Psychology
  • Misinformation
  • Privacy
  • Social Media
  • Surveillance

Need help?

For help with finding experts, story ideas and media enquiries, contact our Media team:

communications@uq.edu.au