Overview
Background
Mai Nguyen is a Lecturer in Marketing at the University of Queensland. She also holds an honorary academic position at Thuongmai University, Vietnam. Her research interest is sustainable behaviour change, online knowledge sharing, and artificial intelligence.
Mai Nguyen has published more than 30 journal articles in Journal of Business Research, British Journal of Management, Journal of Knowledge Management, Journal of Retailing and Consumer Services, International Marketing Review, Journal of Consumer Behavior, Journal of Consumer Marketing, Knowledge Management and Practice, Transactions on Engineering Management, and Tourism Geographies, among others.
Her contribution has been recoginsed with multiple awards for teaching, research and industry engagement, including: Outstanding Research Award (2021), Excellence in Industry Engagement Award (2021), Outstanding Leadership Award (2021), Outstanding Paper Award in the 5th International Conference on Hospitality and Tourism (2020), Outstanding Master Thesis Award (2012).
Find her at:
Google scholar: https://scholar.google.com/citations?user=R-G2tX0AAAAJ&hl=en&oi=ao
LinkedIn: https://www.linkedin.com/in/tuyetmainguyen/
ResearchGate: https://www.researchgate.net/profile/Mai-Nguyen-313
Twitter: https://twitter.com/Mai__Nguyen
Availability
- Dr Mai Nguyen is:
- Available for supervision
Qualifications
- Doctor of Philosophy, Griffith University
Works
Search Professor Mai Nguyen’s works on UQ eSpace
2025
Journal Article
The roles of Psychological distance and digital blockchain technology in mitigating consumer reluctance toward alternative proteins
Yuan, Yanzhe, Nguyen, Mai, Zhang, Yunen and Cheah, Isaac (2025). The roles of Psychological distance and digital blockchain technology in mitigating consumer reluctance toward alternative proteins. Appetite, 211 108008, 108008-211. doi: 10.1016/j.appet.2025.108008
2025
Journal Article
Consumer alternative protein choice in climate change: Temporal landmarks, self-transcendence, and mindset abstraction
Zhang, Yunen, Nguyen, Mai and Bu, Yi (2025). Consumer alternative protein choice in climate change: Temporal landmarks, self-transcendence, and mindset abstraction. Appetite, 210 107974, 107974-210. doi: 10.1016/j.appet.2025.107974
2025
Journal Article
Generative AI in the workplace: how employee experiences influence work outcomes?
Nguyen, Mai, Trinh, Nhung, Mehrotra, Ankit and Basahel, Sarah (2025). Generative AI in the workplace: how employee experiences influence work outcomes?. Journal of Enterprise Information Management, ahead-of-print (ahead-of-print). doi: 10.1108/JEIM-11-2024-0637
2025
Journal Article
Buddhist-inspired Societal and Individual Well-being as a New Frontier in Research Priorities
Ngo, Liem Viet, Mehmet, Michael and Nguyen, Mai (2025). Buddhist-inspired Societal and Individual Well-being as a New Frontier in Research Priorities. Australasian Marketing Journal, 33 (2), 97-99. doi: 10.1177/14413582251336917
2025
Journal Article
Unveiling financial inclusion dynamics: Fintech's resonance in Association of Southeast Asian Nations (ASEAN)
Ha, Dao, Nguyen, Mai, Nguyen, Kim and Sensoy, Ahmet (2025). Unveiling financial inclusion dynamics: Fintech's resonance in Association of Southeast Asian Nations (ASEAN). International Journal of Finance and Economics, 30 (2), 1348-1371. doi: 10.1002/ijfe.2963
2025
Journal Article
Artificial intelligence and circular supply chains: framework for applications and deployment from the triple bottom line model perspective
Meena, Rahul, Sahoo, Saumyaranjan, Malik, Ashish, Kumar, Satish and Nguyen, Mai (2025). Artificial intelligence and circular supply chains: framework for applications and deployment from the triple bottom line model perspective. Annals of Operations Research. doi: 10.1007/s10479-025-06510-1
2025
Journal Article
Nexus between generative AI engagement, quality and expectation formation: an application of expectation–confirmation theory
Nguyen, Mai, Mehrotra, Ankit, Malik, Ashish and Pandey, Rudresh (2025). Nexus between generative AI engagement, quality and expectation formation: an application of expectation–confirmation theory. Journal of Enterprise Information Management, 38 (3), 798-820. doi: 10.1108/jeim-08-2024-0452
2025
Journal Article
Towards a Roadmap for Entrepreneurs’ Career Achievement: The Role of Harmonious Passion, Entrepreneurial Persistence and Time-Based Resources
Minh, Doan Duc, Ngo, Liem Viet, Nguyen, Mai, Duc, La Anh and Nguyen, Thi Nguyet Que (2025). Towards a Roadmap for Entrepreneurs’ Career Achievement: The Role of Harmonious Passion, Entrepreneurial Persistence and Time-Based Resources. Australasian Marketing Journal. doi: 10.1177/14413582251322551
2025
Journal Article
Artificial intelligence (AI) in the world of work: bibliometric insights and mapping opportunities and challenges
Malik, Ashish, Lirio, Pamela, Budhwar, Pawan, Nguyen, Mai and Fauzi, Muhammad Ashraf (2025). Artificial intelligence (AI) in the world of work: bibliometric insights and mapping opportunities and challenges. Personnel Review, 54 (3), 781-799. doi: 10.1108/pr-12-2024-1061
2025
Journal Article
This is MY Earth: Hybrid meat’s impact on psychological ownership
Casper Ferm, Lars-Erik and Nguyen, Mai (2025). This is MY Earth: Hybrid meat’s impact on psychological ownership. Appetite, 206 107827, 1-9. doi: 10.1016/j.appet.2024.107827
2025
Journal Article
Bridging role conflict and active lurking: the role of transformational leadership in B2B online communities
Nguyen, Mai, Septianto, Felix, Das, Gopal and Malik, Ashish (2025). Bridging role conflict and active lurking: the role of transformational leadership in B2B online communities. Journal of Knowledge Management, 29 (3), 814-836. doi: 10.1108/jkm-03-2024-0327
2025
Journal Article
Unleashing cultural diversity knowledge for improved knowledge sharing and integration: an in-depth qualitative analysis
Latif, Yasir, Harrison, Neil, Chu, Hye-Eun, Malik, Ashish and Nguyen, Mai (2025). Unleashing cultural diversity knowledge for improved knowledge sharing and integration: an in-depth qualitative analysis. Journal of Knowledge Management, 29 (1), 1-24. doi: 10.1108/jkm-08-2023-0755
2024
Journal Article
How do you choose your meal when you dine out? A mixed methods study in consumer food-choice strategies in the restaurant context
Greene, Danyelle, Nguyen, Mai and Dolnicar, Sara (2024). How do you choose your meal when you dine out? A mixed methods study in consumer food-choice strategies in the restaurant context. Appetite, 203 107683, 1-12. doi: 10.1016/j.appet.2024.107683
2024
Journal Article
High involvement work system and organizational and employee resilience: impact of digitalisation in crisis situations
Nguyen, Mai, Malik, Ashish, Sharma, Piyush, Kingshott, Russel and Gugnani, Ritika (2024). High involvement work system and organizational and employee resilience: impact of digitalisation in crisis situations. Technological Forecasting and Social Change, 205 123510, 123510. doi: 10.1016/j.techfore.2024.123510
2024
Journal Article
Leveraging high-performance HRM practices and knowledge sharing for managing technological and social change in emerging market healthcare providers
Malik, Ashish, Nguyen, Mai, Budhwar, Pawan, Chowdhury, Soumyadeb and Gugnani, Ritika (2024). Leveraging high-performance HRM practices and knowledge sharing for managing technological and social change in emerging market healthcare providers. Technological Forecasting and Social Change, 205 123463. doi: 10.1016/j.techfore.2024.123463
2024
Journal Article
Strategic responses to uncertainty shocks and consequences: a study of sustainability-oriented exporters in an emerging country
Nguyen, Hoang, Nguyen, Mai Thi Tuyet, Binh, Do, Nguyen, Lam Duc Xuan and Phung, Hung Manh (2024). Strategic responses to uncertainty shocks and consequences: a study of sustainability-oriented exporters in an emerging country. Benchmarking: An International Journal. doi: 10.1108/bij-08-2023-0588
2024
Journal Article
Adipocytes are the only site of glutamine synthetase expression within the lactating mouse mammary gland
Le, Huyen, Nguyen, Mai, Manso, Helena Emilia C. C. C., Wang, Michelle and Watford, Malcolm (2024). Adipocytes are the only site of glutamine synthetase expression within the lactating mouse mammary gland. Current Developments in Nutrition, 8 (6) 102168, 1-8. doi: 10.1016/j.cdnut.2024.102168
2024
Journal Article
Rationale and design of a double-blinded, randomized placebo-controlled trial of 40 Hz light neurostimulation therapy for depression (FELIX)
Sakalauskaite, Laura, Hansen, Luna S., Dubois, Julie Margrethe, Larsen, Malina Ploug, Feijoo, Gustavo Miguel, Carstensen, Marcus S., Miskowiak, Kamilla Woznica, Nguyen, Mai, Clemmensen, Line Katrine Harder, Petersen, Paul Michael and Martiny, Klaus (2024). Rationale and design of a double-blinded, randomized placebo-controlled trial of 40 Hz light neurostimulation therapy for depression (FELIX). Annals of Medicine, 56 (1) 2354852. doi: 10.1080/07853890.2024.2354852
2024
Journal Article
Exploring the role of omnichannel retailing technologies: future research directions
Thaichon, Park, Quach, Sara, Barari, Mojtaba and Nguyen, Mai (2024). Exploring the role of omnichannel retailing technologies: future research directions. Australasian Marketing Journal, 32 (2) 14413582231167664, 162-177. doi: 10.1177/14413582231167664
2024
Journal Article
Leadership styles and employee creativity: the interactive impact of online knowledge sharing and organizational innovation
Nguyen, Mai, Sharma, Piyush and Malik, Ashish (2024). Leadership styles and employee creativity: the interactive impact of online knowledge sharing and organizational innovation. Journal of Knowledge Management, 28 (3), 631-650. doi: 10.1108/jkm-01-2023-0014
Supervision
Availability
- Dr Mai Nguyen is:
- Available for supervision
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Media
Enquiries
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