Overview
Background
Mai Nguyen is a Lecturer in Marketing at the University of Queensland. She also holds an honorary academic position at Thuongmai University, Vietnam. Her research interest is sustainable behaviour change, online knowledge sharing, and artificial intelligence.
Mai Nguyen has published more than 30 journal articles in Journal of Business Research, British Journal of Management, Journal of Knowledge Management, Journal of Retailing and Consumer Services, International Marketing Review, Journal of Consumer Behavior, Journal of Consumer Marketing, Knowledge Management and Practice, Transactions on Engineering Management, and Tourism Geographies, among others.
Her contribution has been recoginsed with multiple awards for teaching, research and industry engagement, including: Outstanding Research Award (2021), Excellence in Industry Engagement Award (2021), Outstanding Leadership Award (2021), Outstanding Paper Award in the 5th International Conference on Hospitality and Tourism (2020), Outstanding Master Thesis Award (2012).
Find her at:
Google scholar: https://scholar.google.com/citations?user=R-G2tX0AAAAJ&hl=en&oi=ao
LinkedIn: https://www.linkedin.com/in/tuyetmainguyen/
ResearchGate: https://www.researchgate.net/profile/Mai-Nguyen-313
Twitter: https://twitter.com/Mai__Nguyen
Availability
- Dr Mai Nguyen is:
- Available for supervision
Qualifications
- Doctor of Philosophy, Griffith University
Works
Search Professor Mai Nguyen’s works on UQ eSpace
2025
Journal Article
Unleashing cultural diversity knowledge for improved knowledge sharing and integration: an in-depth qualitative analysis
Latif, Yasir, Harrison, Neil, Chu, Hye-Eun, Malik, Ashish and Nguyen, Mai (2025). Unleashing cultural diversity knowledge for improved knowledge sharing and integration: an in-depth qualitative analysis. Journal of Knowledge Management, 29 (1). doi: 10.1108/jkm-08-2023-0755
2024
Journal Article
Leveraging high-performance HRM practices and knowledge sharing for managing technological and social change in emerging market healthcare providers
Malik, Ashish, Nguyen, Mai, Budhwar, Pawan, Chowdhury, Soumyadeb and Gugnani, Ritika (2024). Leveraging high-performance HRM practices and knowledge sharing for managing technological and social change in emerging market healthcare providers. Technological Forecasting and Social Change, 205 123463. doi: 10.1016/j.techfore.2024.123463
2024
Journal Article
High involvement work system and organizational and employee resilience: impact of digitalisation in crisis situations
Nguyen, Mai, Malik, Ashish, Sharma, Piyush, Kingshott, Russel and Gugnani, Ritika (2024). High involvement work system and organizational and employee resilience: impact of digitalisation in crisis situations. Technological Forecasting and Social Change, 205 123510, 123510. doi: 10.1016/j.techfore.2024.123510
2024
Journal Article
Strategic responses to uncertainty shocks and consequences: a study of sustainability-oriented exporters in an emerging country
Nguyen, Hoang, Nguyen, Mai Thi Tuyet, Binh, Do, Nguyen, Lam Duc Xuan and Phung, Hung Manh (2024). Strategic responses to uncertainty shocks and consequences: a study of sustainability-oriented exporters in an emerging country. Benchmarking: An International Journal. doi: 10.1108/bij-08-2023-0588
2024
Journal Article
Adipocytes are the only site of glutamine synthetase expression within the lactating mouse mammary gland
Le, Huyen, Nguyen, Mai, Manso, Helena Emilia C. C. C., Wang, Michelle and Watford, Malcolm (2024). Adipocytes are the only site of glutamine synthetase expression within the lactating mouse mammary gland. Current Developments in Nutrition, 8 (6) 102168, 1-8. doi: 10.1016/j.cdnut.2024.102168
2024
Journal Article
Rationale and design of a double-blinded, randomized placebo-controlled trial of 40 Hz light neurostimulation therapy for depression (FELIX)
Sakalauskaite, Laura, Hansen, Luna S., Dubois, Julie Margrethe, Larsen, Malina Ploug, Feijoo, Gustavo Miguel, Carstensen, Marcus S., Miskowiak, Kamilla Woznica, Nguyen, Mai, Clemmensen, Line Katrine Harder, Petersen, Paul Michael and Martiny, Klaus (2024). Rationale and design of a double-blinded, randomized placebo-controlled trial of 40 Hz light neurostimulation therapy for depression (FELIX). Annals of Medicine, 56 (1) 2354852. doi: 10.1080/07853890.2024.2354852
2024
Journal Article
Exploring the role of omnichannel retailing technologies: future research directions
Thaichon, Park, Quach, Sara, Barari, Mojtaba and Nguyen, Mai (2024). Exploring the role of omnichannel retailing technologies: future research directions. Australasian Marketing Journal, 32 (2) 14413582231167664, 162-177. doi: 10.1177/14413582231167664
2024
Journal Article
Leadership styles and employee creativity: the interactive impact of online knowledge sharing and organizational innovation
Nguyen, Mai, Sharma, Piyush and Malik, Ashish (2024). Leadership styles and employee creativity: the interactive impact of online knowledge sharing and organizational innovation. Journal of Knowledge Management, 28 (3), 631-650. doi: 10.1108/jkm-01-2023-0014
2024
Journal Article
Interactive impact of transformational leadership and organizational innovation on online knowledge sharing: a knowledge management perspective
Nguyen, Mai and Sharma, Piyush (2024). Interactive impact of transformational leadership and organizational innovation on online knowledge sharing: a knowledge management perspective. Journal of Knowledge Management, 28 (4), 1164-1182. doi: 10.1108/jkm-09-2022-0758
2024
Journal Article
Increasing physical activity among Indonesian adolescents: a social marketing intervention reflection
Schmidtke, David James, Nguyen, Mai and Rundle-Thiele, Sharyn (2024). Increasing physical activity among Indonesian adolescents: a social marketing intervention reflection. European Journal of Marketing, 58 (7), 1793-1805. doi: 10.1108/ejm-05-2023-0416
2024
Book Chapter
Acceptance journeys: reducing antigay stigma and HIV risks
Hull, Shawnika J., Hollander, Gary, Davis, Catasha R., Tuguinay, Jovanie A. and Nguyen, Mai (2024). Acceptance journeys: reducing antigay stigma and HIV risks. The Palgrave encyclopedia of social marketing. (pp. 1-12) edited by Gajendra Liyanaarachchi, Jovanie A. Tuguinay and Mai Nguyen. Cham, Switzerland: Springer International Publishing. doi: 10.1007/978-3-030-14449-4_117-1
2024
Book Chapter
Stop Asian American and Pacific Islander (AAPI) Hate
Wang, Dimin, Chen, Ying, Wu, Xianmei and Nguyen, Mai (2024). Stop Asian American and Pacific Islander (AAPI) Hate. The Palgrave encyclopedia of social marketing. (pp. 1-13) edited by Gajendra Liyanaarachchi, Jovanie A. Tuguinay and Mai Nguyen. Cham, Switzerland: Springer International Publishing. doi: 10.1007/978-3-030-14449-4_181-1
2024
Book Chapter
Too good to go: an innovative app for surplus food
Ho, Hoang Phuong and Nguyen, Mai (2024). Too good to go: an innovative app for surplus food. The Palgrave encyclopedia of social marketing. (pp. 1-9) edited by Gajendra Liyanaarachchi, Jovanie A. Tuguinay and Mai Nguyen. Cham, Switzerland: Springer International Publishing. doi: 10.1007/978-3-030-14449-4_182-1
2024
Journal Article
Impact of high involvement work systems in shaping power, knowledge sharing, rewards and knowledge perception of employees
Nguyen, Mai, Pontes, Nicolas, Malik, Ashish, Gupta, Jaya and Gugnani, Ritika (2024). Impact of high involvement work systems in shaping power, knowledge sharing, rewards and knowledge perception of employees. Journal of Knowledge Management, 28 (6), 1771-1792. doi: 10.1108/JKM-04-2023-0345
2024
Journal Article
Culturally diverse teams and inter-organizational knowledge sharing behavior: the role of perceived morality and relationship orientation
Nguyen, Mai, Sharma, Piyush, Kingshott, Russel and Malik, Ashish (2024). Culturally diverse teams and inter-organizational knowledge sharing behavior: the role of perceived morality and relationship orientation. Industrial Marketing Management, 116, 120-129. doi: 10.1016/j.indmarman.2023.12.003
2024
Conference Publication
DAMFormer: enhancing polyp segmentation through dual attention mechanism
Quang, Huy Trinh, Nguyen, Mai, Van, Quan Nguyen, Bao, Linh Doan, Hong, Thanh Dang, Tung, Thanh Nguyen and Van, Toan Pham (2024). DAMFormer: enhancing polyp segmentation through dual attention mechanism. 30th International Conference on Neural Information Processing (ICONIP) of the Asia-Pacific-Neural-Network-Society (APNNS), Changsha, Peoples Republic of China, 20-23 November 2023. Heidelberg, Germany: Springer. doi: 10.1007/978-981-99-8070-3_8
2024
Book Chapter
Fighting hunger in Ethiopia
Chen, Ying, Wang, Dimin, Nguyen, Mai and Yan, Hongmin (2024). Fighting hunger in Ethiopia. The Palgrave encyclopedia of social marketing. (pp. 1-9) edited by Gajendra Liyanaarachchi, Jovanie A. Tuguinay and Mai Nguyen. Cham, Switzerland: Springer International Publishing. doi: 10.1007/978-3-030-14449-4_183-1
2023
Journal Article
Synthesis of 9-Cinnamyl-9H-purine Derivatives as Novel TLR4/MyD88/NF-κB Pathway Inhibitors for Anti-inflammatory Effects
Pham, Linh, Jiang, Rui, Liu, Zijing, Nguyen, Mai, Nguyen, Yen, Gong, Yue, Bi, Yanran, Kim, Hong-Rae, Kim, Young Ran and Kim, Gyudong (2023). Synthesis of 9-Cinnamyl-9H-purine Derivatives as Novel TLR4/MyD88/NF-κB Pathway Inhibitors for Anti-inflammatory Effects. ACS Medicinal Chemistry Letters, 14 (12), 1839-1847. doi: 10.1021/acsmedchemlett.3c00437
2023
Book Chapter
Singapore’s commitment to combating corruption
Shiri, Mahmoud and Nguyen, Mai (2023). Singapore’s commitment to combating corruption. The Palgrave encyclopedia of social marketing. (pp. 1-8) edited by Gajendra Liyanaarachchi, Jovanie A. Tuguinay and Mai Nguyen. Cham, Switzerland: Springer International Publishing. doi: 10.1007/978-3-030-14449-4_177-1
2023
Book Chapter
The Vietnam National Tobacco Harm Prevention and Control Program
Vu, Yen T., Nguyen, Lien P., Vuong, Hue and Nguyen, Mai (2023). The Vietnam National Tobacco Harm Prevention and Control Program. The Palgrave encyclopedia of social marketing. (pp. 1-12) edited by Gajendra Liyanaarachchi, Jovanie A. Tuguinay and Mai Nguyen. Cham, Switzerland: Springer International Publishing. doi: 10.1007/978-3-030-14449-4_175-1
Supervision
Availability
- Dr Mai Nguyen is:
- Available for supervision
Before you email them, read our advice on how to contact a supervisor.
Supervision history
Current supervision
-
Doctor Philosophy
The use of AI in the Advertising context and its influence on online consumer behaviour.
Associate Advisor
Other advisors: Dr Cassandra France, Dr Nicolas Pontes
Media
Enquiries
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